Senior High School 12

Media and Information Literacy

Quarter 1- S-LAS 1

Describe how communication is influenced by media and

information
Identify the similarities and differences between and
among media literacy, information literacy, and
technology literacy

FOR TANDAG CITY DIVISION USE ONLY

 IDENTIFYING INFORMATION

Learning Area: MEDIA AND INFORMATION LITERACY Quarter: ___1__

Name of Learner:________________________________________________________________
Grade Level: Grade 12 ___

School: Tandag National Science High School ___

LEARNING ACTIVITY DESCRIPTION

Week Covered:
Week 1
Learning Competencies:
Describe how communication is influenced by media and information
Identify the similarities and differences between and among media
literacy, information literacy, and technology literacy.
Objective/s: After the completion of this self-learning activity sheet, you should be
able to:
1. describe the nature of communication and the concepts related
to it;
2. identify the key concepts (media, information, technology
literacy, and media and information literacies;
3. editorialize the value of being a media and information literate
individual; and
4. relate critical thinking of media and information in the
production, consumption and transfer of media, and information
products by the society.

Materials: Activity Notebook, Pen, Dictionary

Content Background:
Humans are social beings. Despite the few occasions of solitude, chatting
with friends either face-to-face, through a telephone, or online seems to be a more
likable situation to be in, people value the simplest opportunities to communicate
not just with themselves, but most especially with other people.

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DEFINING COMMUNICATION
Communication is from the Latin term communicare, which means “to share”
or “to divide out.” It may also be thought to originate form another Latin word
communis, which roughly means “working together.”
Communication is a natural and inescapable fact of life. Every individual is
born with it. This is precisely the reason why you are taught to learn how to speak,
read, write, or use communication gadgets at an early age. Communication is all
about these skills your parents would like you to learn when you are younger.
The act or process of using words, sounds, signs, or behaviors to express or
exchange information or to express your ideas, thoughts, feelings, etc., to someone
else (http://www.merriam-webster.com
The exchange of information and the expression of feeling that can result in
understanding (http://dictionary.cambridge.org)
Lasswell’s Communication Model (1948)

The model is relatively straightforward and tells you that communication

originates from someone and their message flows through a channel, either
through sound waves or light waves, and that someone on the other end receives
the message with a corresponding effect. Later improvements in the model were
introduced by other experts in communication.
A Closer Look at Media and Information
Have you ever wondered what the word mediate means? The base word of
this item is media. Like communication, media have been defined in several ways
by different sources. Strictly speaking, media is the plural form of medium,
although the former is already acceptable as a singular noun. Take a look at the
Table 1.1 for some of these definitions of media and a description of categories of
media in Table 1.2.
Table 1.1. Different Definitions of Media

Source Definition
Oxford Learner’s Dictionaries The main ways that large numbers of
people receive information and
entertainment, that is television, radio,
newspapers, and the Internet
UNESCO Media and Information literacy Refers to the combination of physical
Curriculum for Teachers objects used to communicate or mass
communication
The Penguin Dictionary of Media Studies Means of distributing texts and
(2007) messages to a large mass of people
David Buckinghaam (2003), director of Something we use when we want to
the London University Centre for the communicate with people indirectly,

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Study of Children, Youth and Media rather than in person or by face-to-face
(Callison & Tilley, 2006) contact
Encyclopedia Dictionary of Semiotics, Any means, agency, or instrument of
Media, and Communications (2000) communication
Presidential Decree No. 1018 (1976) Refers to the print medium of
communication

Table 1.2. Categories of Media

Category Examples
Modality Text, audio, video, graphics, animation
Format Digital or analog
Ways of transmitting Electromagnetic or radio waves, light
waves
Mass medium form TV, radio, print, Internet, telephone, or
mobile
Media Modality refers to the nature of message, whether it is relatively
using text, audio, video, graphics, animation, or a combination of any of these
things. The media format is the way the data is arranged.
Media, Information, and Technology Literacy: Laying the Groundwork
In general terms, you may come to understand literacy to be equivalent to a
skill. The United Nations Educational, Scientific and Cultural Organization, or
UNESCO, defined literacy as the “ability to identify, understand, interpret, create,
communicate, and compute, using printed and written materials associated with
varying contexts.
Table 2. Definition of Media Literacy, Information Literacy, and Technology Literacy

Terms to Understand Definition

Media Literacy • This involves understanding and using mass media in

(UNESCO) Media and either an assertive or non-assertive way, including an
Information Literacy informed and critical understanding of media, what
Curriculum for techniques they employ and their effects.
Teachers
The ability to read, analyse, evaluate and produce
communication in a variety of media forms, e.g. television,
print, radio, computers, etc.
Another understanding of the term is the ability to decode,
analyze, evaluate, and produce communication ina variety
of forms.

Information Literacy • Refers to the ability to recognize when information is

(UNESCO) Media and needed and to locate, evaluate, effectively use and
Information Literacy communicate information in its various formats.
Curriculum for
Teachers

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 Technology (Digital) • The ability to use digital technology, communication
Literacy (UNESCO) tools or networks to locate, evaluate, use, and create
Media and Information information.
Literacy Curriculum
It is refers to the ability to understand and use information
for Teachers
in multiple formats from a wide range of sources when it is
presented via computers and to a person’s ability to
perform tasks effectively in a digital environment.

What It Takes to Be Media and Information Literate

There are two factors that can influence you to become a media and
information literate individual. One is clarifying your goals and motivations for
seeking information. The greater you need, the more effort you exert to become
selective of the information at your disposal. Another is acquiring more skills in
discerning, appreciating, and filtering information. This involves being more media
savvy and better acquainted with information sources.
Critical Thinking: An Important Component of MIL
As producers and consumers of information, you must display the ability to
evaluate the kind of information you access and share. This ability is known as
critical thinking. Being critical means being capable of judging the merit of
something based on certain standards or parameters.

SEE AND BE SEEN

Activity 1.Petal Web Organizer

Directions: Using the petal web organizer, write your ideas on what is
communication. Do this activity in your notebook.

1. 6.

2.
5.
COMMUNICATION

3.
4.

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ASSESSMENT 1:

Direction: Match Column A that corresponds with Column B

Column A Column B

1. Communication A. “working together”

2.Communis B. Plural form of medium

3. Medium C. The imparting or exchanging of

information or news

4. Media D. In which channel

5. Media modality E. Refers to nature of message

Activity 2. SMART ART

Directions: Copy the smart art below in your activity notebook. Define the words
in your own understanding by filling out the organizer.

Media • 1.
Literacy

Informatio • 2.
n Literacy

Technology • 3.
Literacy

Assessment 2:
Directions: Write T if the statement is True and F if it is not.
____________ 1. Is effective communication important in the workplace?
____________ 2. Communication must include a verbal component.
____________ 3. Feedback is the receiver’s response to the sender’s message.
____________ 4. In organizations, only top managers are source of messages.
____________ 5. Advice is good to give someone when they are trying to talk about
their feelings.

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Activity 3. Give me the details

Directions: Copy the diagram below in your activity notebook and answer the
questions clearly.

What specific instances in your

life do you find being media and • 1.
information literate most
relevant and important? Why do
you say so?

How is being media and • 2.

information literate helpful in
your future life?

Assessment 3:
1. How can we achieve an effective communication with other people?

Activity 4. The Low-tech Future

Directions: Answer the following questions based on the given scenario.

Scenario: Imagine yourself waking up one day to find no internet, libraries,

and cell phones, newspapers, magazines, radio stations and TV channels have also
disappeared.

Critical Thinking
1. How would you be informed of anything now?

2. What ways would you have to communicate with one another?

3. How would you share information and communicate news and events?

4. How would it affect the way you live?

Assessment 4:
1. In your opinion, what makes an individual literate in media and
information?

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EVALUATION
MULTIPLE CHOICE
Directions: Read each statement and answer comprehensively.
1. This type of literacy identifies what the information is for, where to find it,
and how to evaluate it.
A. Information Literacy C. Technology Literacy
B. Media Literacy D. Media and Information Literacy

2. This type of literacy evaluates different media forms and how can they be
analyses, evaluated, and created to send out messages efficiently and
ethically.
A. Information Literacy C. Technology Literacy
B. Media Literacy D. Media and Information Literacy

3. This type of literacy is able to access, manage, and integrate technologies to

create and communicate information.
A. Information Literacy C. Technology Literacy
B. Media Literacy D. Media and Information Literacy

4. An information literate person should first understand the question to figure

out the type of information sources he or she needed.
A. True C. Sometime
B. False D. Never

5. Which of the following is an example of a verbal communication?

A. Body Language C. Signs
B. Debate D. Symbols

6. An information literate person cannot do anything in his society since it only

entails researching on ideas instead of acting up on it.
A. True C. Sometime
B. False D. Never

7. It is the act of using words, sounds, and behaviour to express or exchange

information.
A. Communication C. Media Literacy
B. Information Literacy D. Technology Literacy

8. It refers to the nature of message, whether it is relayed using text, audio,

video, graphics, animation, or a combination of any of these things.
A. Media C. Media Modality
B. Media Format D. Medium

9. A media and information literate individual are someone who:

A. Thinks critically C. Thinks irrationally
B. Thinks unethically D. Thinks immorally

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 10. How face book changed our lives in a good way?
A. We care less our privacy.
B. Facebook changed the definition of friend.
C. Facebook has created online jobs and opportunities.
D. Facebook created negative effects on culture as well as in society.

11. Digital or analog is what categories of media?

A. Format C. Modality
B. Mass Media Form D. Way of transmitting

12. What Presidential Decree No. defined media as the print medium of
communication?
A. 1017 C. 1019
B. 1018 D. 1020

13. What source defined media as the combination of physical object used to
communicate?
A. UNESCO
B. Oxford Learner’s Dictionaries
C. Encyclopedia Dictionary of Semiotics
D. The Penguin Dictionary of Media Studies

14. It is natural and inescapable fact of life.

A. Communication C. Media
B. Information D. Technology

15. Text, audio, video, graphics, and animation are what categories of media?
A. Format C. Modality
B. Mass Media Form D. Way of transmitting

REFLECTIONS
Concepts Learned

1. Why do we communicate?

2. In your opinion, what makes an individual literate in media and

information?

3. How can we achieve an effective communication with other people?

Concepts Unlearned
1. What topic did you find it difficult to understand?

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 REFERENCES

 http://www.merriam-webster.com
 Boots C. Liquigan,DIWA Senior High School Series MEDIA AND
INFORMATION LITERACY Module
 http://dictionary.cambridge.org

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 Development Team of the S-LAS
Writer: Gina B. Mahinay | Tandag National Science High School
Editor: Lorna L. Estal
Reviewers: Gemma B. Espadero, Jeanette R. Isidro, Marvelous B. Estal
Illustrstor: Julien A. Espinoza

Management Team: Imelda N. Sabornido

Segundino A. Madjos
Jeanette R. Isidro
Gemma B. Espadero
Arlene L. Abala

For inquiries or feedback, please write or call:

Department of Education – Division of Tandag City

LEARNING RESOURCE MANAGEMENT SECTION (LRMS)

Purok Narra, Balilahan, Mabua, Tandag City

Telephone: 214-5548

Email Address: [email protected]

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