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Unit-5 Introduction To Storytelling

This document discusses storytelling as a way to effectively communicate insights from data. It notes that visualizing data as stories is more likely to drive action than statistics alone. The key steps in telling an effective data story are understanding the audience, choosing the right data and visualizations, drawing attention to key information, developing a narrative, and engaging the audience. Storytelling helps communicate meaning, motivate audiences, and achieve adding meaning to data. Effective data storytelling combines data, visuals, and narrative to explain insights and engage audiences.

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Laya Linoy C
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85 views18 pages

Unit-5 Introduction To Storytelling

This document discusses storytelling as a way to effectively communicate insights from data. It notes that visualizing data as stories is more likely to drive action than statistics alone. The key steps in telling an effective data story are understanding the audience, choosing the right data and visualizations, drawing attention to key information, developing a narrative, and engaging the audience. Storytelling helps communicate meaning, motivate audiences, and achieve adding meaning to data. Effective data storytelling combines data, visuals, and narrative to explain insights and engage audiences.

Uploaded by

Laya Linoy C
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Unit-5

Introduction to
Storytelling
Introduction
Storytelling is defined as the art of narrating stories to engage an audience.

Stories create engaging experiences that transport the audience to another space
and time. They establish a sense of community belongingness and identity

Visualization of data in the form of stories are more likely to drive action than are
statistics and numbers.

Therefore, when told in the form of a narrative, it reduces ambiguity, connects data
with context, and describes a specific interpretation – communicating the important
messages in most effective ways
The steps involved in telling an effective data
story are given below:

❖ Understanding the audience


❖ Choosing the right data and visualisations
❖ Drawing attention to key information
❖ Developing a narrative
❖ Engaging your audience
Activity-1
The Need for Storytelling
The Need for Storytelling
● Storytelling acts as an emotional glue to connect a diverse audience
● Information presented in a structured manner
● Storytelling reshapes knowledge and helps communicate something meaningful
● Storytelling is persuasive and influential
● Helps transcend one’s current environment
● Storytelling achieves adding meaning to data.
● Storytelling can be motivating for the audience
Storytelling with Data
Data storytelling is a structured approach for communicating insights drawn from data, and invariably
involves a combination of three key elements:

● Data,
● Visuals,
● narrative

When the narrative is accompanied with data, it helps to explain the audience what’s happening in the data
and why a particular insight has been generated.

When visuals are applied to data, they can enlighten the audience to the insights that they wouldn’t perceive
without the charts or graphs.

Finally, when narrative and visuals are merged together, they can engage or even entertain an audience.
When you combine the right visuals and narrative with the right data, you have a data story that can
influence and drive change.
By the numbers: How to tell a great story with
your data?
● Presenting the data as a series of disjointed charts and graphs could result in
the audience struggling to understand it.
● The importance of a narrative comes from the fact that it explains what is going
on within the data set.
● It offers a context and meaning, relevance and clarity.
● A narrative shows the audience where to look and what not to miss and also
keeps the audience engaged.
Steps that can assist in finding stories in the data
sets are as follows:
Step 1: Get the data and organise it.

Step 2: Visualize the data.

Step 3: Examine data relationships.

Step 4: Create a simple narrative embedded with conflict.


Activity-2
Activity-3

1. 7.6% of men believe mobiles are a distraction as compared to 4.2% of the women.

2. Kids in the car cause 9.8% of the men to be distracted as compared to 26.3% of the
women.
Conflict and Resolution
Conflict is the most exciting and engaging drive in any story

Conflict in a story is a struggle between two or more opposing forces.

Conflict in a story drives the plot forward towards a resolution.

All decisions have to be made after resolving the conflict.

Every question answered in data storytelling is by the means of finding evidence to a


conflict.
Activity
A school has planned its annual meet for the for the year. 15 students can participate
in a drama for which 28 students showed interest to participate. The teacher
co-ordinator decides to leave the decision on the 28 students to unanimously select
15 students who will participate in the drama.
Storytelling for Audience
Seven pointers to become an engaging storyteller
1. Engross the audience in your story
2. Link up with your personal story
3. Create suspense till end
4. Bring characters to life
5. Show, don’t tell
6. Build up a peek moment
7. Climax should have a positive takeaway
Data storytelling has few elements without which storytelling is impossible.They
are:
1. Character-who populates the story
2. Plot-what takes place in the story
3. Setting-where the story takes place
4. Point of view-participation of narrator and audience
5. Style-skills attained for storytelling
6. Literacy devices-knowledge of technology
https://www.youtube.com/watch?v=uAG8c-sapUE

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