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NDDB's Golden Jubilee Coffee Table Book

- Five milk producer companies (MPCs) have enrolled around 400,000 milk producers as members, who have contributed around 910 million rupees in share capital. About 41% of members are women and 59% are small holder milk producers. - The five MPCs together procured around 21,000 kg of milk per day during the year. They market around 4,250 liters per day of packaged milk and dairy products. - Advisory services like ration balancing, fodder development, cattle feed delivery, and artificial insemination were provided by the five MPCs under the NDP I. A total of around 760,000 animals were covered through these services.

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70 views2 pages

NDDB's Golden Jubilee Coffee Table Book

- Five milk producer companies (MPCs) have enrolled around 400,000 milk producers as members, who have contributed around 910 million rupees in share capital. About 41% of members are women and 59% are small holder milk producers. - The five MPCs together procured around 21,000 kg of milk per day during the year. They market around 4,250 liters per day of packaged milk and dairy products. - Advisory services like ration balancing, fodder development, cattle feed delivery, and artificial insemination were provided by the five MPCs under the NDP I. A total of around 760,000 animals were covered through these services.

Uploaded by

siva kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Together, these five MPCs have enrolled around four

lakh milk producers as members as of March 31, 2017


and have contributed about ` 910 million towards share
capital. Of the total membership, about 41 per cent are
women and about 59 per cent are small holder milk
producers.

These five companies together procured about 21


lakh kg of milk per day during the year. These MPCs
together market about 4.25 lakh litre per day of various
variants of poly pack milk and value-added products
like curd, ghee, butter milk etc., besides bulk supplies to
institutions.

Advisory services for ration balancing, fodder


development, delivery of cattle feed and mineral
mixture were undertaken in all the five MPCs, while
Artificial Insemination (AI) services were provided by
Paayas, Maahi, Shreeja and Saahaj MPCs under the
NDP I.

Under the Ration Balancing Programme (RBP), a total


of about 7.6 lakh animals were covered in about 12,300
villages through about 6,400 Local Resource Persons
Release of NDDBs Golden Jubilee Coffee Table Book
(LRPs) in the five MPCs. In the year 2016-17, about 5.2
titled “50 Years – The Great Indian Milk Revolution”
lakh AIs were performed in about 10,700 villages by
more than 1,300 Mobile AI Technicians (MAITs) in the
four MPCs. Animal welfare is one of the areas that have been
receiving the focus it rightly deserves of late.
NDDB’s Golden Jubilee Coffee Table Book Recognising this, NDDB has come out with a booklet
titled “Understanding Your Bovine” in English and Hindi.
NDDB published its Golden Jubilee Coffee Table Book
The booklet creates awareness on easily discernible
titled “50 Years – The Great Indian Milk Revolution”
signs of bovines so that corrective measures can
which was released by the Minister for Agriculture &
be taken for management, feeding, health, hygiene
Farmers Welfare, Government of India. The Coffee Table
practices, levels of discomfort etc., thereby avoid losses
Book features a glimpse of NDDB’s 50-year remarkable
which at times could be disastrous.
journey and the value it has created for millions of dairy
farmers in this country. The book exemplifies NDDB’s
NDDB has developed an Android-based mobile
belief that cooperative principles are as relevant today application (App) on improving dairy animal productivity
as they were in the past and the institutions which follow through Artificial Insemination (AI), which was launched
these will form the structural framework for driving by the Minister for Agriculture & Farmers Welfare,
dairying in future. It also highlights the Dairy Board’s Government of India.
efforts towards bringing about socio-economic change
in rural India. Films on Clean milk production, Moringa, Calf Care,
Progeny Testing and Pedigree Selection were produced
Awareness Generation in 12 vernacular languages during the year and
NDDB has constantly strived to create awareness distributed through milk federations and milk unions.
amongst milk producers about the best animal
husbandry practices to ensure clean milk production
at the farm level, healthy bovine and maximum returns
to the milk producers. For this, extension materials on
Animal Health, Nutrition and Breeding were prepared
during the year and were distributed in large numbers.

11
Corporate Overview A nnual R eport 2 0 1 6 - 1 7

Enhancing Productivity
Animal Breeding Since the launch of NDP I in 2012-13, all the projects
together have put 1,479 bulls under test mating and
Under NDP I, scientific genetic improvement
supplied 776 young HGM bulls to different semen
programmes have been initiated for a few important
stations for the production and supply of high quality
dairy breeds to enhance the productivity of huge disease free semen doses across the country.
cattle and buffalo population in the country.
Animal type classification forms an integral part of
To meet the challenges arising from climate change, PT programme. Giving weightage to type traits in
maintaining biodiversity in the bovine population is selection of animals improves the longevity of animals.
important as some of our indigenous breeds have Field implementation of typing has been initiated in six
resistance to diseases and parasites, resilience to projects and type trait measurement procedures have
climatic stress and ability to cope with variable access been standardised for CBHF, Murrah and Mehsana
to nutrients. These characteristics are vital to mitigate breeds. A workshop on Animal Typing was also held
the impact of climate changes. Equally important is to during the year to discuss the progress and share
raise the genetic potential of some of the indigenous experiences of typing of animals.
dairy breeds so that they are able to compete with exotic
breeds or their crosses. A nine-member Expert Committee for Estimation of
Breeding Value of Bulls formed by the Government of
The main programmes initiated for enhancing the India completed breeding value estimation of 519 bulls
genetic potential of cattle and buffaloes include: of five PT projects, namely SAG CB HF PT, SAG Murrah
Production of High Genetic Merit (HGM) bulls through PT, Mehsana Milk Union (MU) Mehsana PT, Banas MU
Progeny Testing (PT) and Pedigree Selection (PS) Mehsana PT, and KMF HF PT. A Test Day Random
programmes; production of disease free, high quality Regression method was used for estimating breeding
semen doses from HGM bulls produced through values of bulls and recorded females. The estimated
genetic improvement programmes; delivery of Artificial breeding values have been published on the NDDB
Insemination (AI) services at the doorstep of producers website.
using only disease free, high quality semen doses
produced from HGM bulls. Various quality control
procedures have been developed to ensure that the end
implementing agencies undertaking these programmes
adhere to the Minimum Standards (MS) and Standard
Operating Procedures (SOPs) established for bull
production, semen production and AI delivery. An
information network, “Information Network for Animal
Productivity and Health (INAPH)”, has been put in
place to collect field level data on individual animal
basis, process them and send relevant information to all
stakeholders including farmers, technicians, managers Information Network for Animal
and policy makers. Productivity and Health (INAPH) has
been put in place to collect field level
Progeny Testing data on individual animal basis, process
Evaluating bulls based on their daughters’ performance them and send relevant information
is a practical and proven option for achieving a steady
genetic improvement in any breed.
to all stakeholders including farmers,
technicians, managers and policy makers.
NDDB continued its efforts in implementing Progeny
Testing (PT) Projects during the year. Under NDP I, 13
sub-projects for 12 End Implementing Agencies (EIAs)
spread over nine States have been approved with a
total outlay of ` 2,380.9 million. Considering the demand
for semen doses, PT programmes have been initiated
for three cattle breeds viz. Holstein Friesian, Holstein
Friesian crossbred, and Jersey crossbred and two
buffalo breeds namely, Murrah and Mehsana.

12 National Dairy Development Board

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