THE COMPLETE COMPLIANCE CHECKLIST TO SCALE

www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

1
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

Dealing with compliance is one of the greatest struggles

as a marketer in today’s world.

With Facebook and Google cracking down on income

claims, outrageous health claims, and more, it’s harder
than ever to advertise online.

And it’s only going to get harder.

In the past 6 months alone majority of people who

advertise online have had their ads shut off and can
no longer advertise profitably.

And in some cases, if they were flagged enough times

because they couldn’t write compliant copy, they had
their accounts banned.

2
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

(This can be completely avoided simply by following the

compliance checklist you’re about to get your hands on.)

This presents a massive opportunity for the people who

know how to navigate compliance and play within these
advertising platform’s rules.

Before, everyone could advertise online.

You could promise people to “make a million bucks a

year with no consequence” and you could make yourself
a very wealthy online advertiser.

You could call out people directly by their traits or

attributes such as, “are you sick and tired of being a
loser with no friends?”

You could promise people to “double their fat loss and

keep it off forever.”

But the rules of the online advertising game have

changed drastically.

And almost no one knows how to stay alive.

That’s why I’ve put together this compliance checklist.

3
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

To help you or your client scale your business fast

without having to deal with compliance issues.

Think about it.

A ton of businesses that were depending on online

advertising have been wiped out. And very few people
know how to write compliant copy…

Let alone compliant copy that converts!

If you’re marketing online or you’re writing for someone

who markets online, the harder compliance gets for your
competition, the easier it is for you to stand out in the
marketplace.

4
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

You could be the one of the few copywriters or online

marketers in your space who can navigate Facebook
and Google’s compliance with finesse.

If you’re marketing online and majority of your

competition was wiped out, what would that do for
your sales?

And if you’re writing for someone who markets

online and majority of your competition to get
copywriting clients was wiped out, what would that do
for your income?

That’s the power of this checklist.

We’re going to list out the items then we’re going to

break down each in-depth.

So let’s get started.

NOTE: To achieve maximum compliance, you want

every answer to the questions below to be ‘no’.

1) Do you call out personal attributes (both positive and

negative) Y/N

5
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

2) Do you make deceptive, exaggerated, or false claims?

Y/N

3) Do you make exaggerated claim-based guarantees?

Y/N

4) Do you make vague claims? Y/N

5) Do you use graphics that are misleading, violent, or

aggressive? Y/N

Don’t be fooled by the simplicity of the list.

Each part of the checklist is crucial, and even if one thing

is missed or not handled correctly, you could have an
entire ad account shut down or banned.

So let’s break these down.

6
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

1) DO YOU CALL OUT PERSONAL ATTRIBUTES

(BOTH POSITIVE AND NEGATIVE)

According to Facebook, “Ads must not contain content

that asserts or implies personal attributes. This includes
direct or indirect assertions or implications about a
person’s race, ethnic origin, religion, beliefs, age, sexual
orientation or practices, gender identity, disability,
medical condition (including physical or mental health),
financial status, membership in a trade union, criminal
record, or name.”

For example:

“Are you Christian?” vs. “Want to meet Christians?”

7
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

“Car insurance for 18-24 year olds” vs. “Car insurance

for teens”

“Do you have diabetes?” vs. “New diabetes

treatment available”

Using the word ‘other’ implies the reader has that

certain attribute and that ad or landing page will
get flagged.

For example:

“What do other moms have to say about my new

product?” vs. “What are moms saying about my
new product?”

8
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

2) DO YOU MAKE DECEPTIVE,

EXAGGERATED, OR FALSE CLAIMS? Y/N

According to Facebook, “Ads, landing pages, and

business practices must not contain deceptive, false,
or misleading content, including deceptive claims,
offers, or methods.”

For example:

“Lose 10 pounds in 10 days or less” vs. “Build a body

that turns heads”

9
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

“Make $1,000 in 30 days!” vs. “Turn your hobby into a

profitable side-project”

“3 shocking tips to lose all your belly fat” vs. “3 tips to

lose belly fat”

The worst offenders are usually making claims of

unrealistic results in a specific time, exaggerated ‘tips
or tricks’ and

For every claim you write, remember: If someone

doesn’t achieve the claim that you’ve created, how
easy would it be for them to sue you?

One of the secrets to writing compliant copy that

converts is to find out WHY they want a certain result.
And that result will depend on your audience, their
needs, and what stage they’re at in life.

For example, instead of focusing on the thing (ie. make

more money, lose more weight), focus on why they want
the thing.

Let’s take the make money example. WHY would

someone want to make more money?
To quit their job and spend more time with their kids?

10
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

So they stop missing their kids’ baseball and soccer

games or their daughter’s ballet recital?

So they could show their family and friends that they’re

not a loser and actually did something with their lives?

So they can take their spouse on vacation and give them

a good life? To pay off bills and live a life of comfort or
even luxury?

To never have to look at the price when order appetizers

at a restaurant?

To look good in front of their friends or co-workers or

in-laws?

These are just a handful of reasons why someone may

want more money.

So instead of being lazy and say ‘how to make more

money’ these are all great examples of things you can
say to not only write compliant copy, but compliant
copy that converts.

11
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

3) DO YOU MAKE EXAGGERATED

CLAIM-BASED GUARANTEES?

For example:

“Guaranteed to make you 6 figures or your money

back” vs. “If you don’t feel more confident in your
ability to create your own eCommerce store, we’ll give
you your money back no questions asked!”

12
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

4) DO YOU MAKE VAGUE CLAIMS?

If you promise someone could ‘live the life of their

dreams’ or ‘create life by their design’ what does that
mean?

Facebook doesn’t like vague claims or promises

because it’s not clear to the reader what they’re going
to get out of interacting with your ad.

It’s important to set clear expectations for the reader

so they know what they’re getting into, they don’t feel
misled, and so they are comfortable with the experience
of going through your funnel.

One of Facebook’s top priorities is ensuring the reader

has a good experience on their platform, and with the
people advertising on their site [Facebook].

For example:

“Live the life of your dreams” vs. “Create a life where

you no longer have to wake up to an alarm clock. You
can spend more time with your family and friends. And
don’t have to worry about a jerk of a boss.”

13
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

5) DO YOU USE GRAPHICS THAT ARE

MISLEADING, VIOLENT, OR AGGRESSIVE?

For example, ‘before and after’ weight loss photos

(Facebook calls this misleading because the results
aren’t typical). A car crash. Or a gun pointing at
the reader.

These are the 5 most important points to creating

compliant copy that converts. This should have most
of your bases covered.

14
THE COMPLETE COMPLIANCE CHECKLIST TO SCALE
www.getwsodo.com
WITHOUT GETTING YOUR ADS SHUT DOWN
www.getwsodo.com

Now, there are different rules based on your industry,

product, service, audience, and more.

For more information check out Facebook’s Ad policies:

https://www.facebook.com/policies/ads/

15