Section I

Most people are probably unaware of how certain colours cannot only change their
moods but also have an influence on what they buy, how they decorate their homes,
and even what they eat. Colour interaction however is a deep and complicated
process. Many of us tend to make associations relating to colour throughout our
entire lives. This seems to be an important factor that inspires our everyday
surroundings as well as our collective culture.
Section II
Colour is not a trivial matter in the advertising industry. Careful work and planning
go into each product to make it look as attractive as possible for the market it is
aimed at. Blue for example, is not an eye-catching colour and does not have that
“wow” factor to it. Moreover, blue is related to low temperature conditions like ice,
water, clarity and cleanliness, making it an instant winner with cleaning products and
ice cold beverages. Colour psychology would also state that blue can be associated
with intellect, deep introspection, thoughtfulness and sophistication. This is the
colour most used by financial institutions. 
Section III
Applications of colour meanings are all around us. As consumers, our brains see
colour first even before we read what the product or service is about. Green
products are eco-friendly in the marketing industry whereas red products are warm
and catch the eye of the consumer. Our brain at its most basic level of recognition is
forever searching for colour, patterns and shape to make sense of the world
surrounding us. Combining consumer services and products with colours seems like
a sound marketing plan. 
Section IV
Based on a conventional marketing plan, consumers are divided into three distinctive
categories. Impulse shoppers, who act on instinct rather than reason to consume, are
drawn to colours such as red, orange, black, and royal blue.  On the other hand,
shoppers on a budget would respond more to colours like navy blue or teal.
Traditional shoppers are the last category and surveys show them to be more
attracted to pink, sky blue and rose. 
Section V
Colour association is a real life application and not only used by marketing and
advertising companies. People around the world decorate their homes every day to
make them look cosier and warmer, or bigger and brighter. The colours we wear in
our everyday clothes are hand-picked out of our unconscious memory bank to state
our mood or our outlook on life that particular day. The food we eat has to be a
certain colour as well as the car we drive and endless other choices we have to make
in day-to-day life. 
Section VI
Although there is a growing argument that companies and services take advantage
of colour psychology to make us consume more, the truth is that colour association
was built into us in order to survive in the wild. Not everything is solely based on
appearance because as humans we also possess the gift of reason. So, the next time
you are out shopping and think “Why did I just buy that?” – think again. There is a
lot of science behind what “looks good”.

Câu hỏi 1
For questions 1-5, read the passage above which has six sections I–VI. Choose the most
suitable heading for each section II–VI from the list below. Write the appropriate letter (A-I) for
each section.
Example Section I Heading:  D
A. Advertising Psychology
B. Appearances Can Deceive
C. Simplicity of Color
D. Colour in Our Lives
E. Stored in Our Memory
F. Consumer Preference 
G. The History of Colour
H. Marketing Strategies 
I. Random Colors

A
1. Section II  Heading:Trả lời
H
2. Section III Heading:Trả lời
F
3. Section IV Heading:Trả lời

E
4. Section V Heading:Trả lời

B
5. Section VI Heading:Trả lời
Câu hỏi 2
Questions 6- 9, complete the notes below. Use NO MORE THAN THREE WORDS from
the reading passage for each answer. 

deep and complicated

6. The process of colour interaction is aTrả lời issue.
attractive as possible
7.  Advertisers make their product look as Trả lời  before
Marketing it.
catch the eye
8.  Consumers believe the colour red is Trả lời , according to colour
marketing experts.
take advantage of
9.  Manufacturers are believed to Trả lời  colour psychology to get
us to consume more.

Câu hỏi 3
For questions 10-13, complete the sentence with the correct word from the word
bank. There are words that you do not need to choose
10. The restaurant promoted  its new menu items on billboards all over the city.
11. Thanks to the Internet, sending messages to other countries
has evolved  from a process that took months to one that happens.
12. Social networking sites help individual  connect to other people, as well as to
groups that share their views.
13. High quality and low prices are two of the top priorities of consumers.

     Application inspires

Câu hỏi 4
For question 14, choose the best title for this reading passage above.

Chọn một câu trả lời đúng:

A. Color Association
B. The history of colors
C. Color Applications
D. Color and Lifestyles 
For questions 15-24, choose the best completion for each incomplete sentence.
Câu hỏi 5
Đúng
15. I much prefer living in a (an) _______ area because there’s always more things
to do.
Chọn một câu trả lời đúng:
a. tropical
b. crowded
c. urban 
d. modern
Câu hỏi 6
16. The author wants to ____________ his work from that of other writers, so he developed a
unit style of writing.

Chọn một câu trả lời đúng:

a. distinguish
b. compare 
c. keep
d. select
Câu hỏi 7
Đúng
17. They _________ on getting the work done, so they could make deadline.
Chọn một câu trả lời đúng:
a. went
b. focused 
c. continued
d. hurried
Câu hỏi 8
18.  The volunteer day has __________ from a simple neighborhood cleanup to a
week full of community activities.
Chọn một câu trả lời đúng:
a. evolved 
b. created
c. opened
d. made
Câu hỏi 9
19. Education should ____________ us and give us opportunities to explore new
ideas.
Chọn một câu trả lời đúng:
a. assist
b. liberate 
c. assess
d. teach
âu hỏi 10
20. She ______ to the fact that she has a good reason for leaving, but she never
told us why.
Chọn một câu trả lời đúng:
a. enabled 
b. reacted
c. expected
d. alluded 
Câu hỏi 11
Đúng
21. Her first _________ as a manager was to improve relations between employees.
Chọn một câu trả lời đúng:
a. policy
b. intention
c. priority 
d. goal
Câu hỏi 12
22. His house was sold very quickly because it was decorated in a (an) ________
style.
Chọn một câu trả lời đúng:
a. contemporary
b. individual
c. sophisticated 
d. old-fashioned
Câu hỏi 13
23. I really like her _______ for the new website design.   
Chọn một câu trả lời đúng:
a. decision
b. concept 
 c. investment
d. choice
Câu hỏi 14
24. Today _________ look straight ahead and walk with a quick, determined gait.
Chọn một câu trả lời đúng:
a. advertisers
b. pedestrians 
c. urbanists
d. retailers

Câu hỏi 15
For questions 25-34, match each word/phrase in column A with its correct meaning
in column B
Trả lời 1
to visualize
 
to catch Trả lời 2
one’s eye
 
Trả lời 3
on purpose
 
Trả lời 4
neutral
 
to come Trả lời 5
alive
 
to Trả lời 6
minimize
 
Trả lời 7
investment
 
Trả lời 8
residence
 
Trả lời 9
potential
 
Trả lời 10
mentally