Martin Goebbels

Address 21 St Kevins, 53/55 South Circular Rd., Dublin 8, Ireland

Phone +353-89-4751010
E-mail [email protected]

Goal: Provide Upright Data for Analytics and Decision Supporting Systems

Profile and Skills

● Business Intelligence consultant with over 15 years of experience developing Data Warehouse and
Business Intelligence solutions
● Currently a consultant and developer specialized in Data Integration, Analysis and Preparation
● Use of specific methods and tools for management and development of BI projects, including:
- Data Modeling: Erwin (ERM models (OLTP), star schema (OLAP));
- ETL / Data Integration: ODI 12c (Oracle), MS SSIS 2008(Microsoft Integration Services), SAS
(v 9.2);
- Reports, OLAP, dashboards: Business Objects XI R3, QlikView 11, Tableau (Basics)
- SQL : ANSI (General), Teradata v13, Oracle 2009, SQL Server 2008, Snowflake DB
- programming: SAS (9.2), PL / SQL (Oracle), Transact-SQL 2000/2005 (Microsoft), VB, Python
(working project) and Linux (working project).
- project management: MS project
● languages : German, English, Portuguese, Spanish (B1)

Career
Current Data Specialist (Self-employed)
● Upskilling in Data Engineering / Analysis with focus on cloud data technologies as well doing
research activites

October 2018 – February 2019 Data Analyst / ETL Developer at SSE Airtricity (Contract)
● Implementing a Data E.T.L. process for the introduction of new data Sources complementary to the
existent Customer Datamart for Data Analytics and Reporting Systems, using Oracle Data Integration
Plataform; The task included requirements gathering, solution design, development and deployment. Also
supported and coordinated the deployment of Dev/UAT/Preprod and Prod Environments.

July 2007 - March 2017 Senior Business Intelligence Consultant at Keyrus

● Keyrus is a French Group , specialized in “performance management consulting and the integration
of innovative technological solutions in the Data and Digital fields.” with worldwide presence, over
3.000 employees and revenue over 270M Euro (2018)
● Development of Business Intelligence projects of different technologies, mainly ETL and Reporting
for companies from diverse sectors, such as Telecoms and Banks; Development of proof of
concept (POC) as a strategy for introduction and sale of new BI tools such as quality gates (Data

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 Quality Monitoring), QlikView (dashboards) and other technologies;
Main Projects / Activities (for Keyrus)
 November 2015 - September 2016 SAS consultant at Bradesco Cartões
Bradesco Cartões is the Credit/Debit cards Division of Bradesco Bank, one of the top banks in Brazil
 purpose / scope: Migration of MIS (management information Systems) dashboards in Excel to
QlikView
 tasks: developing an ETL process in SAS from different source files, such as databases (SQL
server and Teradata), complex text files and Microsoft Excel Spreadsheets and upload them to
SAS files; Automate this process with logging and fault monitoring, including the Qlikview data
loads; Support of the QlikView team in validating the dashboards.

July 2013 – October 2015 Keyrus – Internal activities and support

 tasks: supporting other projects, developing Proof of Concepts and Pre-sales technical support for
Qlikview and Data Quality projects and internal developments
 June 2012- June 2013
DBM analyst at Bradesco Cartões
Bradesco Cartões is the Credit/Debit cards Division of Bradesco Bank, one of the top banks in Brazil

 Purpose / Scope: support of American Express unit in Customer Relationship campaigns

 tasks: updating databases, surveys and data analysis, lead generation for sales campaigns;
Maintenance and improvement of automated processes and data quality assurance.
 Achievements: Increase from 70% to 90% of validated customers mailing addresses, by adjusting
address cleansing parameters.

 November 2011 - February 2012 SAS analyst at Cetelem (PNB Paribas)

 Purpose / Scope: Inspection and documentation of ETL processes performed by SAS routines.
 Achievement: Better understanding and traceability of the processes and more efficient
maintenance.

 February 2011 - November 2011 Business Objects Senior Analyst at Banco IBI
Banco IBI is a private label card issuer and management company. Was incorporated by Bradesco
Cartões (Bradesco Bank) in 2009

 Purpose / Scope: reports on OLAP Business Objects XI platform over a Teradata Warehouse
 tasks: maintenance of the semantic level (business model) and creation of reports

 July 2008 - January 2011 DBA / System Administrator / Developer at Telefonica

 Purpose / Scope: management of the data mart DBM TE (see experience at Telefonica)
 Tasks: ensure data accessibility, consistency and timely disposal to users; also design and
implement necessary changes, such as platform shift of the data warehouse from Oracle to
Teradata and conversion of part of the ETL processes from MS Access to Oracle ODI.

 January 2008 - June 2008 ETL manager at Banco Alfa

Banco Alfa is a private banking institution in Brazil

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  Purpose / Scope: Development of Data Mart of customers and financial services, data source for
lead generation for their CRM campaign manager program.
 Tasks:. Development of E.T.L. Process in SQL Server Integration services; technical supervision
and support the Keyrus team

May 1999 - June 2007 Business and System Analyst at Telefonica

● Telefonica is one of the largest telecommunications companies in the world. In Brazil is one of the
4 top Telcos with 19% of the Market (2014)
● supporting the users of the sales department and marketing of the Corporate Customers Division,
through reporting and data delivery on demand and on regular basis; Maintainance of updated
databases and support other departments to get access to this data.
● Achievement: creation of a comprehensive data mart, called DBM-TE, with sales/billing/plant of
Telecommunications and data services, among other CRM data. For a long period this data mart
had been an alternative source for data not completely available at the corporate data warehouse.

Education:
● Upskilling through studies and experimenting with cloud data (Snowflake DB, AWS) and data
engineering (python, unix/linux)
● Specialization (Latu Sensu) in systems analysis focusing on Oracle Developer Suite (2002)
Faculty of computer science and management Sao Paulo (FIAP) - São Paulo - SP - Brazil
● Bachelor (in Statistik) 1998
Department of Mathematics and Statistics - University of São Paulo- SP - Brazil

Top refresher courses and specializations:

● Python Tutorials (realpython.com), LinkedIn learning,
● Microsoft Official Courses 6234/35/36 (implementing and managing Microsoft SQL server 2008
Analysis, integration and Reporting Services) - 72h - Brassell (2009)
● Microsoft Official Courses 2779 and 2780 (implementation and management of Microsoft SQL
server 2005) - 80h - Brassell (2008)
● project management (Intermediate level) - 40h - talent training (2006)
● Sunopsis V4 (Today known as Oracle ODI) - 40h - Etica software (2006)
● SAS programming - SAS Institute (2000)

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