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Format Feasibility Study

The document provides a suggested format for a feasibility study report, including sections on marketing, management, technical, and financial aspects of the proposed business. The marketing section would include information on the product/service, target customers, demand and supply analysis, and marketing strategies. The management section outlines how the business will be formed and managed, including employee staffing, organizational structure, and policies. The technical section describes the project location, facility layout, equipment needs, and production process. The financial section provides the projected costs, financial assumptions, and statements. Additional sections include an executive summary, introduction to each chapter, and socio-cultural considerations. Tables, charts, and diagrams are recommended to support the analysis.

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Frank Bangngagan
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118 views

Format Feasibility Study

The document provides a suggested format for a feasibility study report, including sections on marketing, management, technical, and financial aspects of the proposed business. The marketing section would include information on the product/service, target customers, demand and supply analysis, and marketing strategies. The management section outlines how the business will be formed and managed, including employee staffing, organizational structure, and policies. The technical section describes the project location, facility layout, equipment needs, and production process. The financial section provides the projected costs, financial assumptions, and statements. Additional sections include an executive summary, introduction to each chapter, and socio-cultural considerations. Tables, charts, and diagrams are recommended to support the analysis.

Uploaded by

Frank Bangngagan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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FEASIBILITY STUDY SUGGESTED FORMAT

* Factually correct- information should have a basis

*Hierarchy of Facts Basis

1. ACTUAL

-cost/price expense (FMV)

-result of survey questionnaire

2. THEORIES

3. PAST RESEARCHES

Ex. Survey questionnaire

-consumption of target customers

-Respondents can be customers or competitors

-go directly to competitors (ask a number of first customers, sales when they started)

-but the best option is to float to customers.

TITLE PAGE:

•Approval Sheet

•Acknowledgement

•Background of the Study

•Table of Contents

•List of tables (optional)

•List of Figures (optional)

EXECUTIVE SUMMARY

CONTENT:

•Marketing Aspect

•Management Aspect

•Technical Aspect (flow chart, Gantt chart, layout, etc.)

•Financial Aspect

•Socio-cultural Aspect
CHAPTER 1: Marketing
Aspect
-Computation of Sample size
Introduction -Projected Demand and Supply
-Product/Service description (every detail) -Projected Revenue (for how many years)
-Production/Service Procedure (every
detail) operation hours Market Analysis:
-Packaging (color, quality) -SWOT Analysis
-Serving/ Service Packages (Buy 1 take, (at least 2 or 3 each)
get 1) -SWOT Matrix
(strategies)
Market description:
-Location (must be available) focus on -Marketing Strategies
promotion *Service/Product-
-Population *Place
-Target Customer-Primary target customer *Promotion
(nearby barangay) (Pre-opening and Post-opening)
e.g, anniversary sales, promos
Demand and Supply Analysis (actual data) *Price
-Population (PSA) (Cost+ basis, psychological pricing)
-Projected Population -Business Name and Logo
-Projected Demand Population
SURVEY QUESTIONNAIRE
Demand and Supply Analysis
Basing from the survey on result

CHAPTER 2: Management Aspect


•Introduction
•Business Formation -Line of authority, responsibility and
(why partnership?) accountability

•Vision Mission Statement •Management Style


(specific year projection ex. By 2024 what is •Business policies
your vision) -Hiring policy (newspaper, who will
interview)
•Employee Staffing -General working policy
-List all (how many servers, cook, delivery -working hours (table) tally with
personnels) business operation at the marketing aspect.
-working hours (Follow 8 hrs.)
-wage (per day) or salary (flat rate per
month)? •Attendance (logbook, penalty of late or
absent)
•Employee Benefits offered
-Government mandated employee benefits •Policy on proper attire and uniform
-add if desired
•Salary
•Job description and qualification -Payment scheme (per day, once a month)
Description-From highest position to lowest -don't go below the minimum wage
Qualifications- Typical... (must be a partner)
•Leave
•Organizational Chart •Working conduct
CHAPTER 3: Technical Aspect

Project Location

-specific address (detailed area)

-are you going to build or rent?

•Designated Areas for Service (Paragraph form)

-Operation area

-describe the space (which area and how wide is for production, cooking area etc. )

•Gantt Chart

-First is conducting feasibility study til the business opens

•Equipments, Furniture and Fixtures

-with picture and descriptions

-Type and brand

-PPE

-do not base on shopee

-inquishopactual store

-the classified according to use

-tools or utensils (separate in table)

•Pre operating costs

-expenses

-rent, rennovation, frenovation•Ffeasibleart

-main vision

-counterpart of employees

•Vicinity map

-Landmark

-directions

CHAPTER 4: Financial Aspect

•Introduction

•Project cost (overall)


•Financial Assumptions

-increase (percentage)

-expand or not

•Financial Statement

•Schedules

•Financial Ratio Analysis

•Payback period

CHAPTER 5: Socio-Cultural Aspect

•Introduction

•To the Government

Society

Customers

Employees

APPENDIX

•Questionnaire

•Result of Survey questionnaire

•Sample Questionnaire (Actual)

Documentation

Request to conduct the Letter:

Address to the dean

Noted by: adviser

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