Competitors of Upgrad: What'S The Difference in Simplilearn and Upgrad'S Website?

This document compares several online learning platforms that compete with UpGrad, including Simplilearn, Great Learning, Eruditus, Edupristine, Talent Edge, Edureka, and TimesTSW. It provides details on their course offerings, certifications, pedagogy, placement assistance, and differences from UpGrad's website. Suggestions are made for UpGrad to add an awards section, capture users' domains of interest, disclose faculty profiles, streamline personal details collection, and allow community building between learners and alumni.

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NEHA MAHMOOD

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Competitors of Upgrad: What'S The Difference in Simplilearn and Upgrad'S Website?

Uploaded by

NEHA MAHMOOD

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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Competitors of UpGrad

 Simplilearn
 Great learning
 Eruditus
 Edupristine ( currently has Accounts and finance related courses only)
 Talent edge
 Edureka
 Timestsw

Simplilearn
 Offers wide variety of courses of which most are in-house courses
 Certifications have less credibility among the recruiters
 Pedagogy is almost similar to that of UpGrad with a mix of Live and pre-recorded session
What’s the difference in Simplilearn and UpGrad’s website?

 Presence of QR code for downloading app

 Section on the website mentioning the awards received
 Provision to avail free Demo
 No in app welcome notification, User itself has to initiate a conversation

Great learning
What’s the difference in Great learning and UpGrad’s website?

 Full screen pop up to explore free courses (not very effective as it snatches away the
attention from the potential customers)
 Absence of 24*7 support
 One of the first questions that appears in the in –app chat option is “Which domain are
you interested in learning?” which becomes a base of sending a welcome email focused
on the domain entered.
 A detailed welcome email is received before speaking with the admission counselor.

Talent edge
 10+ years of presence in the market
 Higher credibility among employers
 No in-house courses. All the courses are provided in the partnership with the reputed
institutes.
 No Pacement assistance
 Small batch size
What’s the difference in Talent edge and UpGrad’s website?

 All live sessions unlike Upgrad which has a mix of live and pre-recorded sessions
 Quick response on chat but very late call back
 Option to receive an instant call back
 The details once entered are saved and the user does not have to enter the personal
and contact details again in the chat section for different support executive
 Provided with the option to resolve queries through chat or call
 The course completion certificate will have serial number from the institute
 The course completion certificate will not have any 3rd party watermark
 Presence of faculty profile

Timestsw
What’s the difference in Timestsw and UpGrad’s website?

 A separate tab with a drop down menu to enlist all the academic partners
 The in app provides user the option to select courses by categories or by institute which
makes it easier for user to choose rather than navigating through the whole website.
 Once the segregation is done and user selects the relevant course, the in-app
notification again provides the user to either view course details, download brochure or
directly apply to the program
 For registration, all the questions regarding name, contact number etc are asked in a
single go unlike Upgrad and is further saved to save the user from the hassle of entering
the details again and again
 Once the user is registered, an automated call is made giving the option to book the
time slot to have the queries cleared with the admission counsellor.
Suggestions for UpGrad
 Can add the awards section on the UpGrad’s website
 The user’s interested domain could be captured in the beginning so that specific and
curated welcome emails can be sent and the user could be directed to the admission
counselor of the specific domain
 Faculty profile could be disclosed in order to achieve more credibility and trust among
users
 Currently the personal details of the users are captured in 3 questions which could be
reduced to 1 question where all the details could be entered by the user all at once.
 The details entered by the users should be captured in the beginning of the chat and it
should be stored and visible to all support executives during the chat as it becomes
cumbersome & irritating to provide same details again and again to different support
executives.
 A tab could be maintained with the list of all the academic partners of UpGrad
 Upgrad could come up with “Join the community” tab where learners who have
successfully completed UpGrad’s courses and the aspirants for that particular course
could build a network of their own and share their experiences and knowledge