W03 Projected Profit and Loss Statement Starter

Kalei Ukuleles
Projected Profit and Loss Statement
For the Period of January 1 - December 31
Assumptions
Avg. ukulele price $ 100
Avg. ukulele cost $ 95
Ukuleles/customer 1.0
Subscriber rate 25%
Avg. no. of months of subscripti 18
Avg. Subscription Price $ 9.99
Initial # of clicks/Mnth 1000
Conversion Rate 2%
Predicted Growth Rate/Month 0.5% <--Name this cell
Cost Per Click $ 0.65 1 2 3
Sales in units Jan Feb Mar
PPC clicks $1,000 $1,005 $1,010
Ukulele Sales (units) $20 $20 $20
New Subscibers 5 5 5
Ended Subsciption 0 0 0
Number of subscribers 5 10 15

Revenue Jan Feb Mar

Subscriptions $50 $100 $150
Ukulele Sales $2,000 $2,010 $2,020
Total Sales $2,050 $2,110 $2,170
Cost of Goods Sold $1,900 $1,910 $1,919
Gross Profit $150 $200 $251
Expenses
Advertizing Cost $650 $653 $657
Marketing Materials $75 $75 $84
Computer $33 $33 $33
Shipping Insurance $13 $8 $8
Packaging $400 $20 $20
Office/ Business Phones $83 $83 $83
Website Development $350 $300 $300
Subscription $83 $83 $84
Total Expenses $1,688 $1,256 $1,269
Net Income $1,538 $1,056 $1,017
CLV - CAC
Ukuleles Sales
Ukuleles/customer 1.0
Gross profit/ukulele $ 5
Ukuleles Contribution $ 5.00
Subscriptions
Subscriptions/month $ 9.99
Subscriber rate 25%
Months of subscription 18
Subscription Contribution $ 44.96
Customer Lifetime Value
Customer Acquisition Cost
Contribution to Cash Flow
4 5 6 7 8
Apr May Jun Jul Aug
$1,015 $1,020 $1,025 $1,030 $1,036
$20 $20 $21 $21 $21
5 5 5 5 5
0 0 0 0 0
20 25 30 36 41

Apr May Jun Jul Aug

$201 $252 $303 $355 $406
$2,030 $2,040 $2,051 $2,061 $2,071
$2,231 $2,292 $2,354 $2,415 $2,477
$1,929 $1,938 $1,948 $1,958 $1,968
$303 $354 $406 $458 $510
 $660 $663 $666 $670 $673
$84 $84 $84 $85 $85
$33 $33 $33 $33 $33
$8 $8 $8 $8 $8
$20 $20 $20 $20 $20
$83 $83 $83 $83 $83
$300 $300 $300 $300 $300
$84 $84 $84 $85 $85
$1,272 $1,276 $1,280 $1,284 $1,288
$970 $922 $874 $826 $778
$ 49.96
$ 32.50
$ 17.46
9 10 11 12 13 14
Sep Oct Nov Dec Jan Feb
$1,041 $1,046 $1,051 $1,056 $1,062 $1,067
$21 $21 $21 $21 $21 $21
5 5 5 5 5 5
0 0 0 0 0 0
46 51 56 62 67 72

Sep Oct Nov Dec Jan Feb

$458 $511 $563 $616 $669 $722
$2,081 $2,092 $2,102 $2,113 $2,123 $2,134
$2,540 $2,602 $2,665 $2,729 $2,792 $2,856
$1,977 $1,987 $1,997 $2,007 $2,017 $2,027
$562 $615 $668 $722 $775 $829
 $676 $680 $683 $687 $690 $694
$85 $85 $86 $86 $86 $87
$33 $33 $33 $33 $33 $33
$8 $8 $8 $8 $9 $9
$20 $20 $20 $20 $20 $20
$83 $83 $83 $83 $83 $83
$300 $300 $300 $300 $300 $300
$85 $85 $86 $86 $86 $86
$1,292 $1,296 $1,300 $1,304 $1,308 $1,312
$729 $680 $632 $582 $533 $483
 15 16 17 18 19 20
Mar Apr May Jun Jul Aug
$1,072 $1,078 $1,083 $1,088 $1,094 $1,099
$21 $22 $22 $22 $22 $22
5 5 5 5 5 5
0 0 0 0 5 5
78 83 88 94 94 95

Mar Apr May Jun Jul Aug

$776 $830 $884 $938 $943 $948
$2,145 $2,155 $2,166 $2,177 $2,188 $2,199
$2,920 $2,985 $3,050 $3,115 $3,131 $3,146
$2,037 $2,048 $2,058 $2,068 $2,078 $2,089
$883 $937 $992 $1,047 $1,052 $1,057
 $697 $700.49 $704 $708 $711 $715
$87 $87 $87 $88 $88 $88
$33 $33 $33 $33 $33 $33
$9 $9 $9 $9 $9 $9
$20 $20 $20 $20 $20 $20
$83 $83 $83 $83 $83 $83
$300 $300 $300 $300 $300 $300
$87 $87 $87 $87 $88 $88
$1,316 $1,320 $1,324 $1,328 $1,332 $1,336
$433 $382 $332 $281 $280 $279
 21 22 23 24 Total Total
Sep Oct Nov Dec Year 1 Year 2
$1,105 $1,110 $1,116 $1,122 $12,336 $13,096
$22 $22 $22 $22 $247 $262
6 6 6 6 $62 $65
5 5 5 5 $30
95 96 96 97 $397 $1,056
Total Total
Sep Oct Nov Dec Year 1 Year 2
$952 $957 $962 $967 $3,966 $10,546
$2,210 $2,221 $2,232 $2,243 $24,671 $26,193
$3,162 $3,178 $3,194 $3,210 $28,637 $36,739
$2,099 $2,110 $2,120 $2,131 $23,438 $24,883.15
$1,063 $1,068 $1,073 $1,079 $5,199 $11,856
 $718 $722 $725 $729 $8,018 $8,513
$88 $89 $89 $90 $998 $1,054
$33 $33 $33 $33 $400 $400
$9 $9 $9 $9 $105 $104
$20 $20 $20 $21 $241 $861
$83 $83 $83 $84 $1,000 $1,917
$300 $300 $300 $300 $3,651 $3,602
$88 $88 $89 $89 $1,013 $1,049
$1,340 $1,344 $1,348 $1,355 $15,805 $15,964
$277 $276 $275 $277 $10,606 $4,108