NEWS/FEATURE WRITING THE LEAD

Generally, media are uninformed The lead refers to the introduction of the
scientifically and are headline-oriented. Thus, only news story. It may be a word, a phrase, a clause,
sensational stories get reported, while highly a brief sentence, an entire paragraph, or a series of
technical works are ignored. Scientist must get paragraphs. It is the first and most important
down from their ivory towers and clearly explain to paragraph of any news story. It attracts the reader
media what they are doing. -Jose. D. Drilon, Jr. and states the news story, the writer must answer
six basic questions about the event: who, what,
NEWS WRITING when, why and how.
- Scientists must be helped to explain their work,
both to policymakers and to farmers. This is a TYPES OF LEADS
communication task, best summed up in the 1. Conventional or Summary Lead
newspaper executive pitch for advertising: “if you - This kind of lead used in straight news, answers
don’t advertise, it’s like winking at a girl in the dark. right away all of any of the 5 Ws and/or the H.
You may know what you are doing but nobody else WHAT, WHO, WHEN, WHERE, WHY, HOW Lead
does.” ---D.L Umali—
2. Over Crowded lead
NEWS - To showcase the output in food processing and
- Is an oral or written report of a past, present, preservation of the students, the Department of
or future event. It is the account of something that Food Technology and Entrepreneurship of the
has happened or is about to happen. Capiz State University (CapSu) Poblacion
Mambusao Campus, in cooperation with the
BASES OF NEWS Philippines Association of food Technologists
1. FACTS (PAFT), Inc. Rho Chapter, launched the first-ever
- News is always based on facts, but of all things food Expo 2011 on February 14, 2011 at the
that are based on facts may be considered as news Covered Gym of CapSu Poblacion, Mambusao,
in journalism Capiz.
2. READERS IN INTEREST
- Relevance is a key factor in determining what is 3. Novelty Leads
news. But news reporters and editors have to - Although the summary lead is the simplest,
decide what is relevant on behalf of their readers safest and strongest of all leads used in straight
and listeners. That is why it is also part of the job of news writing, most media like to add a little variety
reporters and editors to think about the needs of when leading into a story. Novelty leads are a vital
their audience. part of newspaper writing, the feature leads permit
you to transform the news into a story that captures
NEWS VALUES the interest and empathy of the readers.
1. Conflict
May involve physical or mental struggle; it may be a 3. Direct
story of a Man vs. Man, man vs. animal. Man vs. - Address lead - the writer communicates directly
nature or man vs. himself with the reader by using the word you in the lead
2. Immediacy or timeliness
Emphasizes the newest angle of the story. The 4. Question lead
more recent the event the more interesting it is for - While editors complain that writers use them as a
the readers. crutch, when they can’t decide what their main point
3. Proximity or Nearness is, this approach can effectively tease the reader,
This may refer to geographical nearness as well as and combines easily with direct address.
the nearness of interest.
4. Consequence 5. Staccato lead
Refers to importance and breadth of appeal - This short burst of phrases is meant to tease
5. Names readers and set the mood. Like the narrative led
(but in different way) the intention into draws the
Important names make important news.
reader’s interest into the news.
6. Emotion
Appeals to the emotion and tries to get a response
6. Contrast Lead
from the readers
7. Drama - This approach compares or contrasts new & old,
then & now, small & large, etc. usually the first
This adds color to the story. The more picturesque
sentence deals with what your release is not about;
the background and the more dramatic the actions
the second introduces the point of your release.
are, the more appealing the story is to the readers.
8. Oddity or Unusualness
7. Descriptive Lead
Refers to strange or unnatural events, objects,
- May describe a place, person, event, or thing.
persons, and places.
Grammatical Beginning Lead clause beginning with if, unless, provided
1. Causal Clause – consists of a dependent clause 3. Concessive clause – consists of a dependent
beginning with because or since clause beginning with though of although.
2. Conditional Clause - consists of a dependent 4. Temporal clause – consists of a dependent
clause beginning with while, after, before, since, as, ADVANTAGES OF THE PYRAMID STYLE
as soon as. The inverted pyramid style offers several distinct
5. Infinitive Clause - consists of a dependent advantages in news writing.
clause beginning with an infinitive
6. Participial Phrase - Consists of a phrase 1. Presents Pertinent Facts First
beginning with a participle. The inverted pyramid structure arouses the reader’s
7. Prepositional Phrase - Consists of a phrase interest and allow the reader to swiftly skim
beginning with a preposition important facts. In other words, spill the whole story
8. Noun Clause - Consists of a dependent clause in the first paragraph. The reader can decide
used as the subject of the verb in the independent whether to continue reading the details or to go on
clause and begins with what, how, why, whether, to something else. But even if the reader stops
and when. there, the inverted pyramid form of writing has
9. Gerund Phrase - Consists of a verb noun used provided the essential facts.
as the subject of the sentence
2. Facilitate Page Layout
HEADLINE WRITING If the story has been written in inverted pyramid
Headline refers to the title of a news story form, it becomes a simple matter of cutting lines of
type from the bottom of the story until it fits the
FUNCTIONS OF THE HEADLINE available space or “jumping” (continuing) the story
-to give the gist of the news on another page all without damage to the
-to present the news for rapid survey reading important facts that appear at the top.
-to give a pleasing appearance to the page
3. Facilitates Headline Writing
HEADLINES ACCORDING TO PURPOSE Headlines for new stories should tell the main facts
-Headline designed to inform in the most brief from. If a story written in the proper
-Headline designed to intrigue inverted pyramid style, the copyreader (who writes
the headline) can find these facts in the first
RULES IN WRITING HEADLINES paragraph. He copyreader will not have to search
1. Use easy to read headlines the entire story of headline material.
2. Write nothing in the headline that is not in the
story
3. Avoid repeating key words FEATURE WRITING
4. Don’t use names of persons unless well known
5. Be specific, avoid generalities WHAT IS A FEATURE?
6. Don’t editorialize - It differs from straight news in one respect -- its
7. Don’t use labels intent. A news story provides information about an
8. Avoid using a negative verb event, idea or situation. The feature does a bit
9. Avoid obvious alliteration. more. It also may interpret or add depth and color
10. Use present tense for past tense to the news; instruct: or entertain.
11. Use infinitive group for future events
12. Don’t begin a headline with a verb CHARACTERISTICS OF A FEATURE STORIES
13. Use forceful dynamic verbs 1. The Lead
14. Omit the articles a, an, the and all forms of the A feature lead doesn't have to have the who, what,
verb to be unless needed to make the meaning where, when and why in the very first paragraph,
clear the way a hard-news lead does. Instead, a feature
15. Avoid screaming headline- a headline that is big lead can use description or an anecdote to set up
and bold while the story is not important the story. A feature lead can run for several
16. Use short familiar words paragraphs instead of just one.

ANATOMY OF A NEWS STORY 2. Phase

1. Lead – the opening paragraph/paragraphs of a Feature stories often employ a more leisurely
news story. phase than news stories. Features take time to tell
2. Lead Support – paragraph/s containing details a story, instead of rushing through it the way news
that support the lead; complements the lead stories often seem to do.
4. Details – provides realism and credibility
5. Background – provides background of the story. 3. Length
Taking more time to tell a story means using more
space, which is why features are usually, though
not always, longer than hard news articles.

4. Focus
If news stories tend to focus on events, features
tend to focus more on people. Features are
designed to
bring the human element into the picture, which is
why many editors call features "people stories." KINDS OF FEATURE
1. The Profile - Create a relationship between the writer and the
A profile is an article about an individual. Profiles creator
can be done on just about anyone who's interesting
and newsworthy. 4. The body
The body of the article needs to keep any promises
2. Human interest stories or answer any questions raised in the introduction -
A human-interest story is written to show a try and maintain an "atmosphere throughout the
subject's oddity or its practical, emotional, or writing
entertainment value.
5. The Nutgraph
3. Backgrounders The nutgraph is where the feature writer lays out for
A backgrounder--also called an analysis piece-- the reader exactly what the story is all about. It
adds meaning to current issues in the news by usually follows the first few paragraphs of the
explaining them further. These articles bring an scene- setting or story-telling the writer has done. A
audience up-to- date, explaining how this country, nutgraph can be a single paragraph or more.
this organization, this person happens to be where
it is now. 6. Details (The Main Article)
The middle section consists of a number of
4. The News Feature paragraphs that expand the main topic of the article
The news feature is just what it sounds like - a into subtopics. The usual components are:
feature article that focuses on a topic of interest in
the news. News features often cover the same - Subheadings
subjects as deadline hard-news stories, but do so in - Facts and statistics which support the writer's
greater depth and detail. opinion.
- Personal viewpoints.
5. Trend Stories - Opinions from authorities and experts,
Trend stories take the pulse of the culture at the - Quotes and interviews
moment, looking at what's new fresh and exciting in - Anecdotes and stories
the world of art, fashion, film, music, high- - Specific names, places and dates
technology and so on. - Photographs, tables, diagrams and graphs

6. The Live-In The conclusion

The live-in is an in-depth, often magazine length The conclusion should be written to help the reader
article that paints a picture of a particular place and remember the story. Use a strong punchline
the people who work or live there.
7. Conclusion
STRUCTURE OF A FEATURE STORY The concluding paragraph should leave a lasting
1. Title & Headline impression by:
The headline performs two important functions. An - Reminding the readers of the article's main idea
effective headline: - Suggesting an appropriate course of action.
- Grabs the reader's attention and persuades them Encouraging a change of attitude or opinion.
to read the article
- Highlights the main idea of the article. POINTERS IN FEATURE WRITING
- Includes keywords (for online articles). - Know your readers
- Avoid providing too many information in the lead
2. The lead - Use a thread
The introduction is the most important part -entice - Use transition
your reader, hook them in. Use drama, emotion, - Write clear concise statements
quotations, questions, descriptions. - Ensure accuracy
- Avoid lengthy, complex paragraphs
3. Introduction - Use dialogues if applicable
The first paragraph outlines the subject or theme of - Maintain tenses
the article, it may also: - Check your spelling
- Provoke the reader's interest by making an - Write in the active voice
unusual statement. - Avoid clichés
- Provide any necessary background information - Select proper words
- Invite the reader to take sides by making a - Establish a voice
controversial - Never plagiarize
- Heighten the drama of an event or incident to
intensify its appeal.
- Establish the writer’s tone
 NEWS STORY
Second Person: perspective FEATURE
of the audience; describing events using 'you' and 'you're' (E.g. You're the pilot of your
Content
own wings...) Recent or Any issue: could be
breaking news news-related or
human interest Third Person: perspective of an outsider looking in
Intro Summarizes Often has a human
describing a situation or person using pronouns
the story in a focus or tells and
nutshell anecdote they, them, she, he.
Sources and Can, but Always contains a
Angle doesn’t always, variety of sources LANGUAGE AND WRITING STYLE
contain more and angles Hint: use of informal, colloquial language or 'slangʻ
than one can be used for more personal and conversational
source and style depends to the target audience.
angle
Structure Inverted More flexible: can
pyramid take linear or a non- 1. Contractions are used in feature articles such
linear structure/ as can't, didn't, it's.
include story-telling.
Conclusion is 2. Facts and direct quotes are used which
important confirm writer's message.
Length Around 400 Up to 2,000 words
words
3. Rhetorical Questions entices and involve
Language Simple and Uses more
factual description and readers.
colorful language;
can take a more 4. Hyperbolic and emotive language adds color,
personal tone; uses personality and knack into the composition.
anecdotes
Production Written as fast More time is spent 5. Effective Literary devices immerse the reader
as possible on research and
into the writing like personification, alliteration
within a tight analysis
deadline: sticks and the rest.
to the facts
Presentation Information is Is designed to be WHAT TO WRITE?
most important. attractive and Hint: vary in length; laid out into columns.
Often, but not usually includes - Multiple mini paragraphs – sense of depth.
always, more than one - Standard writing format - introduction, three (3)
accompanied original photograph
body
by a relevant or illustration
photograph or paragraphs and conclusion
illustration
HOW TO?
FEATURE WRITING: HOW - Body
TO AND WHAT TO? Paragraphs 2,3,4 and onwards
✓ Start explaining your main points one at a time in
detail.
A Feature Article is....
✓ Establish what you're trying to convey with each
- Form of written media – magazines and
point by explaining why it is relevant or important.
newspapers.
✓ Include quotes, anecdotes and general info that
- Generally, less formal – a analytical essay.
envelope your points
- More casual and emotive.
✓ Include images for aid.
- Intent is to provide information around
✓ Provide evidence as to why they should be
human interest – people stories invested in what you're saying.
✓ Link each point back to the main message
TOPIC AND TARGET AUDIENCE
How it works - Conclusion
1. Start with a clear and concise topic of discussion. ✓ Should leave a lasting impression on the reader
2. Ability to develop and brainstorm to establish the and should
gist Hint: Don't cover too many topics, gonna be sufficiently summarize and wrap up the rest of the
confusing and convoluted article.
3. Should identify your target audience. – specific ✓ Do not introduce new information
writing style and emotive language that also ✓ Should encourage the reader to be inspired,
specifies the kind of audience you are writing for. make a change or take action.

POV Can write about...

-Versatile: written in: anything under the sun...
First Person: perspective of the writer; insert their Travel features about a specific trip, a review of a
personal thoughts and opinions; can use personal restaurant or a dish or any type of food...
pronouns like I, me, we, us.
Life of a single mom or dad...
Historical people and events...
Inventions and discoveries... and so on.
BROADCAST NEWS
 STRUCTURE 4. USE OF QUOTES
- Broadcast stories include “…and this is a direct
NEWSPAPER quote” wording.
-Read
-Inverted Pyramid - Newspaper (present the quote) and Broadcast
-700 Words (use words to introduce the quotation). You can
also paraphrase the quote.
-Formal English
-Permanent
5. ACTIVE VS. PASSIVE VOICE
TV AND RADIO - Broadcast uses active voices for flow and to
sound more immediate and punchy. The passive
-Heard/Watched
voice can show the flow and add unnecessary
-Upright pyramid (Climax at the top)
wordiness.
-75-80 words
-Informal English
- Newspaper (passive was use) and Broadcast
-Transitory (Nababago)
(active must be used/no passive)
THE CRAFT OF BROADCASTING NEWS
6. CONTRACTIONS
WRITING
- Broadcast uses more contractions than print
because they are conversational. Broadcast writing
1. ATTRIBUTION
is more informational than print writing.
- Broadcast puts attribution at beginning of
(Contractions are pagpapaikli ng salita)
sentences for better flow (sources/quotes).

- Newspaper (less contraction or no contractions)

- Newspaper (end of the article) and Broadcast (at
and Broadcast (uses more contractions)
the beginning) attribution must be alert/full of action
words.
7. MIDDLE INITIALS
- Broadcast is more informal and doesn’t use
Attribution is used when a statement is
middle initials unless they are part of a well-known
opinionated, questionable, controversial and when
person’s name.
it would better establish the credibility of the
statement. Attribution is not necessary to use when
- Newspaper (with M.I) and Broadcast (none)
the statement is a known and indisputable fact.

8. VERB TENSES
2. TIME ELEMENT
- Broadcast uses present tenses (like says) to
- Broadcast strives for immediacy. Avoid
sound more immediate, current, and timely.
“yesterday/last night” in leads. Instead, update the
story to say what is happening now or today.
- Newspaper (past) and Broadcast (present)
- Newspaper (last night/yesterday is okay) and
9. SYMBOLS
Broadcast (must be in present/active news).
- Broadcast spells out symbols such as (dollars
3. USE OF NAMES WITH TITLES OR POSITIONS sign) and percent.
AND AGE
-Newspaper (use of sign) and Broadcast (spells out
– Broadcast puts titles and ages before names for
the sign)
better flow and so the listener can better assess the
credibility of the source.
10. ABBREVIATION
- Newspaper (acronym is okay) (numerical values - Don’t use in broadcast copy: use hyphens to
are okay) and Broadcast (spell out the numbers, separate initials.
emphasize acronym). - Newspaper (can be use) and Broadcast (use
hyphens to emphasize initials or acronyms)
4. APPROXIMATIONS OR ROUNDING OFF
NUMBERS DOZEN DEADLY SINS
– Broadcast rounds off big numbers for better
listeners comprehensions. 1. Don’t start story with “as expected”
2. Don’t start a story with “in a surprise move”
- Newspaper (put the whole number) and 3. Don’t start a story by saying someone “is
Broadcast (roundoff and no points/whole number making news” “is in the news,” or “is dominating
only) the news”
4. Don’t start the story by saying “a new
development tonight in the…”
5. Don’t characterize news as “good,” “bad,”
“interesting,” or “disturbing”.
6. Don’t start a story with a participial phrase or
dependent clause.
7. Don’t start a story with a quotation. 25. Watch out for I, we, our, here, up and down.
8. Don’t start a story with any form of the verb “to 26. Omit needless words.
be” 27. Hit only the main points.
9. Don’t start a story with the name of an unknown 28. Don’t parrot source copy.
or unfamiliar person. 29. When in doubt, leave it out.
10. Don’t start a story with a personal pronoun. 30. Don’t raise questions you don’t answer.
11. Don’t write a first sentence that uses “yesterday” 31. Read your copy aloud. If it sounds like writing,
12. Don’t start a story with a sentence that has a rewrite it.
“no” or “not” 32. Rewrite. The art of writing lines in rewriting what
13. Don’t cram/put too much information into a you’ve already written.
story.
14. Don’t use newspaper contractions. (Attribution
STRUCTURE THE SCRIPT
before assertion)
 Commas and other punctuations are also great
15. Don’t lose of fail to reach a listener
aids to a presenter who is going to read the
16. Don’t make a factual error.
script out loud.
 Break-up sentences into short, easy-to-
VENIAL SINS
comprehend units.
1. Don’t use pre-fabricated phrases – they quickly
 A long sentence is not only a challenge for the
become boring and trite.
presenter but also for the listener who tends to
2. Don’t waste words – it’s a waste of time and
get lost write trying to understand.
waters down what you say.
 Use double spacing always.
3. Don’t use non-broadcast words.
 Don’t use capital letters throughout
4. Don’t use hallow words – they do nothing but
take up time.  Conventional writing has the advantage of
5. Don’t use vague words. making the capitalization of certain names clear
6. Don’t use weasel words – be specific. to the reader, rather than PRESIDENT SAM
7. Don’t use windy words. NUJOMA.
8. Don’t use weary words.  Use marks in order to break it up to “sense
9. Don’t use wrong words. blocks”.
10. Don’t use foreign words and phrases.
11. Don’t resort to clichés. BASES OF NEWS
12. Don’t stretch for synonyms for words that are 1. Facts
easily understood. 2. Reader’s in Interest
13. Don’t “hotrod” – don’t be too excited.
NEWS VALUES
TOP TIPS OF THE TRADE 1. Conflict
1. Start strong. “Well begun is half done” 2. Immediacy or timeliness
2. Read – and understand – your source copy. 3. Proximity or Nearness
3. Underline or circle key facts. 4. Consequence
4. Don’t write yet. Think. 5. Names
5. Write the way you talk – unless you’re from the 6. Emotion
Bronx! 7. Drama
6. Apply the rules for broadcast newswriting. 8. Oddity or Unusualness
7. Have the courage to write simply.
8. Refrain from wordy windups. TYPES OF LEADS
9. Put attribution before assertion. 1. Conventional or Summary Lead
10. Go with S-V-O: subject-verb-agreement 2. Over Crowded lead
11. Limit a sentence to one idea. 3. Novelty Leads
12. Use short words and short sentences. 3. Direct
13. Use familiar word in familiar combinations 4. Question lead
14. People-ize your copy. 5. Staccato lead
15. Activate your copy. 6. Contrast Lead
16. Avoid a first sentence whose main verb is any 7. Descriptive Lead
form of “to be”
17. Avoid may, might, could, should, seems. ANATOMY OF A NEWS STORY
18. Put your sentences in a positive form. 1. Lead
19. Use present tense verbs where appropriate. 2. Lead Support
20. Don’t start with a quotation or a question. 4. Details
21. Use connectives – and so, but, so, because – to 5. Background
link sentences.
22. Put words you want to emphasize at the end of
your sentences.
23. Use contractions – with caution.
24. Pep up your copy with words like new, now, but,
says.
ADVANTAGES OF THE PYRAMID STYLE 1. Presents Pertinent Facts First
2. Facilitate Page Layout FORMATTING AND WRITING STRUCTURE
3. Facilitates Headline Writing When creating a feature article, be sure to include:

CHARACTERISTICS OF A FEATURE STORIES 1. Masthead

1. The Lead. - The logo or identifying emblem located at the top
2. Phase of the page of the company you are writing the
3. Length article for.
4. Focus
2. Headline
KINDS OF FEATURE - The title of the article itself. It should be punctual
1. The Profile and compelling as to grab the reader's attention.
2. Human interest stories
3. Backgrounders 3. Subheading
4. The News Feature - The subheading is under the headline and is
5. Trend Stories smaller in size as compared to the headline. It is
6. The Live-In typically a short word, phrase or sentence that
gives a brief introduction or 'sneak peek' into your
STRUCTURE OF A FEATURE STORY article.
1. Title & Headline.
2. The lead 4. By-line
3. Introduction - The by-line identifies the author of the article.
4. The body
5. The Nutgraph 5. Hook
6. Details (The Main Article) - The hook is the first sentence of your introduction
7. Conclusion and should entice the reader to want to learn more
about the topic being discussed.
LANGUAGE AND WRITING STYLE
1. Contractions 6. Images
2. Facts and direct quotes - Photos are effective in quickly conveying a
3. Rhetorical Questions message to your target audience. They must be
4. Hyperbolic and emotive language relevant to your article and should have short
5. Effective Literary devices captions under them to provide context behind their
use. Though they are useful, you should not
THE CRAFT OF BROADCASTING NEWS overshadow your article with images.
WRITING
1. Attribution
2. Time element
3. Use of names with titles or positions and age
4. Approximations or rounding off numbers
4. Use of quotes
5. Active vs. Passive voice
6. Contractions
7. Middle initials
8. Verb tenses
9. Symbols
10. Abbreviation
 THE GAMES INTERVIEWERS PLAY
NEWS WRITING AND
PRODUCTION: INTERVIEW Interviewer "types"
1. Machine Gunner. Asks so many questions, you
BASIC GROUNDWORK asks basic questions to make don't know which one to answer first.
sure you understand the context of the interview you're o Verbal Bridge: "Well, Bob, you've asked
doing folks. several interesting questions. First, I'd like to
address... “
 RESEARCH, RESEARCH, RESEARCH-
knowledgeable 2. Interrupter. Jumps in before you've had a chance to
 Read over your research and questions. complete your response.
 Be on time o Verbal Bridge: Let him complete the
 Conduct Your Interview in an Organized, Timely interruption, then say: "Before l answer that,
manner I'd like to complete my thought."
 Who is the primary audience?
3. Paraphraser. Tries to put words in your mouth; e.g.,
 Identify the type of program and your audience -
"Do you mean to sit there and tell me there's no
Live/taped, Edited/unedited, In-studio or talk show,
problem with..."
On location or remote
o Verbal Bridge: "No, Pinky, that isn't what I
DEFINING THE MESSAGES said. What | said was..." and repeat your
point.
 Broadcast Interviews are brief; limited time to
deliver NEWS messages.
 To understand the context, decide on 2 or 3 that 4. Unprepared Interviewer. May have vague
will resonate with you (journalist) and audience. questions or require you to provide a lot of
background before you can get to your key
 Focus on refining and packaging these “NEWS
message.
POINTS” definitely will help your interviewee.
o Verbal Bridge: Take the opportunity to
'provide yourself proof points so you can stand with
the assertions made. steer the interview in the direction you want
to go. Rephrase the question to make it
 You should craft the NEWS POINTS, your job is to
more specific. "By your question, I think
ensure that the NEWS POINTS ARE CONSICE,
you're referring to...let me put that in
CREDIBLE, DEFENSIBLE and MEMORABLE.
perspective."
STRUCTURING INTERVIEW QUESTIONS
POINTS TO CONSIDER
 Come prepared.
1. Clothing (in a studio setting) "professional
 Strategize on composing questions; develop a Q appearance"
and A document that includes qs that are 2. Clothing (in an "on-location" setting) Dress in
answerable with key messages. "natural" clothes.
 Do not make your interviewee be caught off guard. 3. Jewelry
 Practice BRIDGING and BLOCKING; make your 4. Make-up "natural" look
interviewee feel that it is a interesting question to 5. Enthusiasm
ask.
6. Body Language
7. Be prepared
'watch YouTube vids of SUCCESSFUL and
UNSUCCESSFUL BROADCAST INTERVIEWS
DO NOT BE A JOURNALIST or BROADCAST
JOURNALIST WHO IS HOSTILE AND
 Let your interviewee explain his answers.
UNINFORMED.
 Do not make him stray from the question.
 Help him summarize and elaborate his points. A BIG NAH FOLKS.
 Let him breathe (as you as well breathe); have
some breaks. Your job is to serve people with news and
 YOU SHOULD ASK A NEGATIVE QUESTION ON information.
A POSITIVE TONE.
'You should... kaya lang, here in the Ph, journ
sometimes forget that and ask heart throbbing qs (that's
a long story).
 DO NOT EVER LET OR MAKE YOUR
INTERVIEWEE ANSWER “NO COMMENT". (Nah
dude!)