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Empathy Maps Assignment 1

This document provides instructions for a group project on design thinking and empathy mapping. It assigns Group 6 to focus on the persona of Erica. The group is asked to complete two tasks: 1. Create an empathy map for Erica detailing what she says, thinks, does, and feels. Key points included are that Erica doesn't mind paying more for her truck if it benefits her, driving her truck gives her confidence, and she loves helping people move. 2. Fill out a table identifying Erica's needs, opportunity statements in a point of view format, and how might we questions. Erica's needs identified include gaining confidence, understanding that learning is important, being in charge of her truck responsibilities

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Waad Majid
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Download as DOCX, PDF, TXT or read online on Scribd
236 views

Empathy Maps Assignment 1

This document provides instructions for a group project on design thinking and empathy mapping. It assigns Group 6 to focus on the persona of Erica. The group is asked to complete two tasks: 1. Create an empathy map for Erica detailing what she says, thinks, does, and feels. Key points included are that Erica doesn't mind paying more for her truck if it benefits her, driving her truck gives her confidence, and she loves helping people move. 2. Fill out a table identifying Erica's needs, opportunity statements in a point of view format, and how might we questions. Erica's needs identified include gaining confidence, understanding that learning is important, being in charge of her truck responsibilities

Uploaded by

Waad Majid
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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College of Business Administration

Department of Management
Course: Fundamental of Innovation and Entrepreneurship
Semester: Summer Academic Year 2020-2021

Project 1: Team Based


Empathy & Define Steps of Design Thinking
Worth 5%
Due Date: 19 June 2021
Instructor: Dr. Muhammad Nisar

GROUP NUMBER 6
Student ID Student Name
U19105953 Hamda BinKhadim
U19101723 Amna Jassim Alzareef
U19105209 Lamis Ahmed
U18192817 Sumaya Ibrahim
U19102763 Maryam Faisal
U18100661 Kholoud Abdalla

Group # Total Mark : 05


Dear Students
Based on Sessions 2B, 3A & 3B, you required as groups to prepare the following for either Erica or
John:
1- The Empathy Map

What Erica Say What Erica Think

 Erica says she doesn’t mind paying  Erica thinks that if she asked the mechanic
more if it will benefit her truck. questions about the repair, she would
sound dumb since she is a mechanical
engineer that studied in Stanford
 Erica says that driving her truck gives
University.
her confidence.
 Erica thinks about learning more.

 Erica says she loves helping people


move their stuff.

What Erica Do What Erica Feel

 Erica feels undermined when she asks the


 Erica helps individuals when they mechanic about a procedure or repair.
need to more things.
 Erica feels empowered and confident
 Erica doesn’t mind paying the price. when driving a truck.

 Erica does whatever she can for her


truck.
2- Fill the table below with the required information

Erica Needs Opportunity Statements = (POV) How Might We Question


As a mechanical engineer she need to How might we help Erica gain confidence?
Confidence trust herself and be self-assured when
speaking to the mechanic.
Erica needs to understand that learning is How might we help understand that
To understand very crucial for the things she is going to learning is normal and is important?
need.
Erica needs to be more in charge of her How might we inspire erica be more
To be in charge responsibilities regarding her truck. independent and in charge?

Erica has to learn how to communicate How might we encourage Erica to be more
To communicate better with her mechanic in order to vocal and communicate more with her
improve their relationship. mechanic?

Erica needs to trust people more How might we motivate Erica to trust
To trust specifically, her mechanic for a better people?
connection.

Notice: You may need to see the video of Erica or John again along with the slides of sessions 2B, 3A & 3B for better implementing.
Wish you all the best ….

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