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Media and Information

Literacy
Quarter 1 – Module 3:
Responsible Use of Media and
Information
Media and Information Literacy– Grade 12
Quarter 1 – Module 3: Responsible Use of Media and Information

First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Published by the Department of Education

Development Team of the Module

Writers: Name
Editors: Name
Reviewers: Name
Illustrator: Name
Layout Artist:
Template Developer: Neil Edward D. Diaz
Management Team:

Printed in the Philippines by ________________________

Department of Education – Region XI

Office Address: ___________________________

Telefax: ___________________________

E-mail Address: ___________________________

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Media and Information

Literacy
Quarter 1 – Module 3:
Responsible Use of Media and
Information
Introductory Message
For the facilitator:
(This gives an instruction to the facilitator to orient the learners and
support the parents, elder sibling etc. of the learners on how to use
the module. Furthermore, this also instructs the facilitator to
remind the learners to use separate sheets in answering the pre-
test, self-check exercises, and post-test.)

For the learner:

(This communicates directly to the learners and hence, must be
interactive. This contains instructions on how to use the module.
The structure and the procedure of working through the module are
explained here. This also gives an overview of the content of the
module. If standard symbols are used to represent some parts of
the module such as the objectives, input, practice task and the like
they are defined and explained in this portion.)

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 Let Us Learn!

At the end of the lesson you should be able to:

1. Identify the characteristics of responsible users and competent producers
of media and information;
2. Appreciate the value of being a media and information-literate individual.

Let Us Try!
Identify each photo and explain your reaction on this:

Photo analysis
1. 2.

3. 4.

FaceApp

Let Us Study
Responsible Use of Media and Information

Today’s Generation of Media Consumers and Producers

Have you left your mobile phone at home and you were so worried that your friends and
family would send text messages or call you? You probably went back to retrieve your phone.
Or have you ever been given research homework by your teacher but you skipped the trip to the
school library because you thought there was always the Internet at home? If you identify with
these dispositions, you are likely a member of today’s Generation Y, often referred to as the
digital natives of the millennials.
Who are the millennials? According to Diane Thielfoldt and Devon Scheef (2004),
millennials are those born between 1977 and 2000 (other sources say from 1982-2004 which
includes Generation Z, the Post-Millennials) when computers, the Internet, and mobile phones

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started to surface. However, in the Philippines, computers were introduced in the ‘80s and
mobile phones toward the late ‘90s.
In the past, your parents used typewriters to prepare documents, and analog telephones
to call up friends and relatives. These technologies are hardly in use today because people
have gone digital or computer based.
Compared to the Baby Boomers (born 1945-
1964) and Generation X (born 1965-1976) who are
less digitally competent, the millennials can easily
access information as they are always connected to
the Internet. They are typically team oriented and
work well in groups. They are sociable and consider
their friends as families. They are good multitaskers
who can juggle sports, school, and social interests.

Watch time:

Responsible Use of Social Media THINK

by Projonmo Agami https://www.youtube.com/watch?v=qKxJA7bE-xw

Dos and Don'ts when using social networks

By leadinginnovation https://www.youtube.com/watch?v=bnnHagkIc5Q

Oversharing: Think Before You Post

By Common Sense Education https://www.youtube.com/watch?v=wyjd73tUXig

Millennials as Producers and Consumers of Media and Information

With the vast channels now available, how do you make use of these resources wisely?
What do you need to know to take advantage of these media and information sources? People
also need to process information efficiently and effectively while using media and the Internet.
They mentioned four important characteristics of media and information-literate individuals:
efficient information managers, wise consumers, responsible producers, and active participants.
(Walkosz, Jolls and Sund (2008).
When you surf the Internet, you have to remember how you have accessed certain
information quickly by using specific search engines and strategies. Likewise, you need to store
this information effectively using bookmarking techniques and data folders or storage such as
Google Drive and Dropbox so you can access them again. All these can make you an efficient
information manager.

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 As wise, consumer, you need to understand the messages from media and the Internet
and how to use them when you make important decisions. These include decision on what to
buy from the supermarket, who to vote for during local and national elections, and when to go
on a trip, among others.
Since you can now take pictures, record and remix music, or draw, paint digitally, you
are also expected to be responsible producers. You have to respect other people’s privacy and
culture, observe ethics especially when online, and acknowledge the sources of your
information when you use them for research and other academic work.
Finally, when you equip yourself with information that
you need, then you can now participate actively in social and
civic events. Remember, you must not participate in something
that you do not know. You can now vote for the right person,
purchase the right product, choose the right service provider, or
call the attention of the proper authority or media producer on
certain issues. Indeed, information empowers everyone.

Let Us Practice
NAME: ________________________________________ DATE: ______________

GRADE & SECTION: ____________________________

ACTIVITY 3.1
Media Activity

Learning Competency: Discuss responsible use of media and information. (MIL11/12IMIL-IIIa-3)

1. This is a three-day media and information activity.
2. Assuming that you are exposed to different media and technologies every day.
3. List down these media and write the time you started and ended using them.
4. Get the total number of hours of using different media per day.

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 Let Us Practice More

NAME: _____________________________________ DATE: ______________

GRADE & SECTION: ___________________________

Cartoon Making
Being a responsible media producer and media user, show it by creating an editorial cartoon
and explain it in two to three sentences. (note: you may use separate sheet (short bond paper)
for your drawing)

Let Us Remember
Give 5 characteristics in sentence form of Millennials as
Producers and Consumers of Media and Information.

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 Let Us Assess

Grade: __________ Week: __________ Quarter: ____________

Day and Time: ______________________

Learning Competency: Discuss responsible use of media and information. (MIL11/12IMIL-IIIa-3)

1. Read about the evolution of media from traditional to new media.
2. Pre-Activity for the next lesson:
1. List down at least 5 traditional media and 5 new media that you know.
2. Make a comparison on how these media (traditional and new media) evolves and
helps the value of people and society.

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 Let Us Enhance
Please read the direction:

1. Read about the similarities and differences between Media Literacy,

Information Literacy and Digital Literacy.
2. Pre-Activity for the next lesson: Create a Venn Diagram regarding the
similarities and differences of media, information and digital literacy.

Use the information from the lessons stated in Week 2 Module.

Let Us Reflect
What are the differences of Today’s Generation of Media
Consumers and Producers from the previous generation. (At least 8
sentences)

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