Scribd
Upload
55 views

Mixed Method: Guest Ratings and Comments of An Island Resort in Negros Occidental (Lakawon Resort)

This document summarizes research on guest ratings and comments for an island resort in Negros Occidental, Philippines. It provides background information on how guest ratings did not significantly differ based on sex. It then reviews several academic sources discussing how online reviews and social media influence customer purchase decisions and tourism planning. User generated content on sites like TripAdvisor provide valuable customer feedback and shape potential customers' choices.

Uploaded by

anngelyn legarda
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
55 views

Mixed Method: Guest Ratings and Comments of An Island Resort in Negros Occidental (Lakawon Resort)

This document summarizes research on guest ratings and comments for an island resort in Negros Occidental, Philippines. It provides background information on how guest ratings did not significantly differ based on sex. It then reviews several academic sources discussing how online reviews and social media influence customer purchase decisions and tourism planning. User generated content on sites like TripAdvisor provide valuable customer feedback and shape potential customers' choices.

Uploaded by

anngelyn legarda
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Guest Ratings and Comments of an Island Resort in Negros Occidental

(Lakawon Resort)

Mixed Method

1. What are the Guest ratings of an Island Resort when they are
taken collectively and be grouped according to sex.
2. Is there a significant difference on the Guest ratings when
grouped according to sex.

• There is no significant difference on the Guest ratings of an Island


Resort.

Objective
• To analyze and describe the Guests common comments of an
Island Resort in Negros Occidental.

Ahn, Jiseon, Thomas, Toney K.


In the integrated resort setting, customers’ perceived sensory experience
is associated with their post purchase attitude and behavior. For instance,
visual and audial communication between customers and service
providers can influence their positive evaluation. When customers
perceive the sensory aspects of an integrated resort environment, they
tend to become connected with others and experience relatedness (La
Guardia, Ryan, Couchman, & Deci, 2000).

Sparks, Beverley A., Browning, Victoria


Online reviews not only vary in content but also vary in the valence of
the success or failure of the product. It is possible that the overall
reviews for any given product can be predominantly positive or
negative. Positively valanced communication is likely to be
characterized by pleasant, vivid or novel descriptions of experiences,
whereas negatively valanced communication is likely to include private
complaining, unpleasant or denigrating product descriptions (Anderson,
1998)

Toral, S. L., Martínez-Torres, M. R., Gonzalez-Rodriguez, M. R.


Despite the importance of user-generated content in the tourism sector,
tourism master plans and public agencies still do not include in their
reports an analysis of online shared reviews as a source of information
provided by tourists with a previous experience on the destination.

Bình Nghiêm-Phú
Customers now can write, post, respond to and share their own and
others’ comments/reviews about any products/services and their
providers. Customer comments can either generate important inputs for
the development of new business opportunities, or pose many significant
threats to the operations of existing companies (Füller et al., 2006; Kerr
et al., 2012)

Hing Kai Chan, Ewelina Lacka, Rachel W.Y. Yee & Ming K. Lim
(2015)
Increasing popularity of Facebook, Twitter and other social media
platforms has led to the availability of huge amount of valuable
information. As a consequence, those social media platforms have
generated a good source of data which are available openly to the public,
and of course to researchers. In short, social media websites of
companies are the platforms for customers to exchange their comments,
probably with the organizations’ interests (Xiang and Gretzel 2010).

Josef Zelenka, Tracy Azubuike and Martina Pásková


The use of social media in preparation for and during the journey also
has the potential to reduce tourism cognitive distances, as described in
detail by Ankomah and Crompton (1992). The content of social media,
including review sites, is in the case of tourism created by providers and
intermediaries of tourism services and destination Adm. Sci. 2021, 11,
34 3 of 21 management organizations (collectively referred to as firm-
generated content—FGC) and users (user-generated content—UGC).
UGC can be divided into primary user-generated content (photos,
videos, stories, reviews, etc.) and secondary user-generated content
(comments on the primary UGC and the primary FGC, including
comments to reviews, likes, recommendations for tracking content, link
forwarding, etc.). Some of the FGC content directly relates to the UGC,
in particular comments and responses to user reviews and false
“corporate” reviews that look like UGC

Marcello M. Mariani & Matteo Borghi


Travelers’s trust online reviewers [12] and engage with other like-
minded consumers to share their opinions and evaluations of products,
services, and experiences in online travel communities [140, 142]. They
gather ORs before their trips, to plan for their journeys [90], and
ultimately to book and purchase travel and hospitality services [16, 105],
also based on ORs. Meanwhile, online travel review websites such as
Tripadvisor.com and online travel agencies (OTAs) such as
Booking.com and Expedia.com have literally inundated the Internet with
online travel reviews, establishing themselves as the de facto travel
intermediaries and information brokers of the digital era in the focal
industry

Lijun Sun, Yin Zhao, Bin Ling


Although the interlinked nature of product price and online rating has
been significantly recognized in prior studies, we were still far from
understanding the neural mechanism of how price cue and online rating
jointly influenced people’s purchasing decision

Rakhi Thakur
Potential shoppers often check online reviews posted by other customers
who bought and used those products. Such reviews give them a glimpse
of purchase and usage experience of other users. These reviews are
considered to be more credible by shoppers as compared to seller
promoted advertisements (Bickart and Schindler, 2001; Godes and
Mayzlin, 2004).
Beverley A. Sparks ,Victoria Browning
More recently, as a result of easy consumer access to the Internet and the
ability to produce online content, a new form of word of mouth has
emerged. Commonly known as social media and enabling an extensive
distribution of comments, this new channel of communication offers
individuals the ability to distribute information via blog sites or specific
product review sites

To make sure they make the right choice in their limited time, online
reviews are an easy outcome. This makes online reviews relevant in the
digital area. The digital economy trends makes it possible to read other
consumer’s opinion and experiences in online reviews of a particular
product (Chatterjee, 2001).

Ratings and comments play a dominant role in online reviews.The


question, thus, arises as to whether or not there is any consistency in
consumer perception of the reviews, and how future choices might be
influenced.We analysed 2000 comments of 20 different hotels posted
on TripAdvisor to determine if the comments posted by previous guests
of a hotel influence the decisions of potential guests.(Foo, Sheng Khoo
and Phoey, Lee Teh and Pei, Boon Ooi, 2017)
 

You might also like