Date:

01/03/2021
Poetreel.com Business Model Canvas
7. Key Partners 5. Key Activities 2. Value Proposition 3. Customer Relationships 1. Customer Segments
Who are your Key Partners and What Key Activities does your What value do you intend to deliver What type of relationship do your  Poets
suppliers? Value Proposition require? to the customers? Customer Segments expect us to  Poetry lovers
 Media houses (Online and  Website and app  Content, Community, Co- establish and maintain with them?
 Mass literates broken
Traditional) development operation, Connection,  Information source
down as arts loving
 Poets (Content owners)  Poetry competition with Collaboration and  Platform to showcase students in secondary
download and registration Communication between their art/talent schools and tertiary
Which Key Resources are you on the app as entry poets and poetry lovers all  Education/ Empowerment institutions.
acquiring from partners? requirement over the world, as well as,  Bonding and  Graduates of art related
 Spoken Word Poems  Organizing poetry events commercial viability. entertainment at events courses,
(intellectual content)  Sponsorship of events  Access to spoken word and on social media  Theatre practitioners,
poetry, anywhere, Which ones have you established?
with gate fee being the  Closet poets (shy poets)
Which Key Activities do download and registration anytime. Just plug in your  Wordup 411 – An artsy
partners and suppliers perform? on the app earphones. website with rich poem
What bundle of products and content that also provides
 Writing and Enacting  Social media marketing services are you offering to your buzz and scoop about
poetry Customer Segments? poetry in Nigeria and
 Act as ambassadors to the  A social media website beyond
brand and app for poets and  i2X YouTube Channel –
 Event sponsorship poetry lovers as described Users can watch vibrant
below: poets practice their art
online
The site will be a hybrid of
SoundCloud and
6. Key Resources Instagram. 4. Channels
What Key Resources does your Through which Channels were your
Value Proposition require? Like SoundCloud, there Customer Segments being
 Know-How of the Poetry will be free Audio uploads reached?
Industry of poems with cover  Books, Spoken poetry
 Software(App) & rights pictures and/ or GIFs. You events, CDs, content and
can upload from your downloads from website,
 Marketing skills
personal pictures or Social media.
choose from the available How were your previous Channels
pictures/ GIFs. There will integrated?
Website and social media
be a profile page for each Which ones worked best?
site members – the profile Website and social media
page will look like that of Which ones were most cost-
Instagram, but with audio efficient?
uploads. The audio Social media
uploads will be free to How are you proposing to reach
listen to. them now?
 Social media, Poetry
A playlist can be created website and App, Spoken
on the app by users to poetry events, Poetry
listen to their favourite competitions
poems back to back.

Innit 2 Xcel Media

8. Cost Structure 9. Revenue Streams
What are the most important costs inherent in your business model?
 Website and app development For what services will customers pay?
 Marketing  Adverts at the beginning and/or end of the poem.
 Sponsored Content.
Which Key Resources are most expensive?  Download of exclusive content
Technical Know-how on App development and maintenance of the site
How are they currently paying?
Which Key Activities are most expensive? Not Applicable at the moment
 App development
 Marketing How would they prefer to pay?
 Via Online transfer
 Payment Platforms e.g. Flutterwave, Paypal, Payoneer etc.

How much will each Revenue Stream contribute to overall revenue?

 Adverts: 50%
 Sponsored Content: 30%
 Download of exclusive content: 20%

Innit 2 Xcel Media