Department of Education

Caraga Administrative Region

Division of Cabadbaran City
CABADBARAN CITY NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL
1ST Summative Examination
Principles in Marketing

Name:__________________________________________________ Grade 12 - _______________________ Score: ___________

TEST I – IDENTIFICATION – Directions: Read and identify the statement below and choose the right word/s in
the box . Write your answer in the space provided.

Demand Economic Resources Customer Orientation Costs Process Manager

Delivering satisfaction Wants and Needs Needs Management Consumer
Demand Market Economics Marketing Entrepreneur Wants
__________________1. Works toward the organization’s goals using its resources in an effective and efficient manner.
__________________2. A social science that deals with the allocation of scarce resources to meet the unlimited
human needs and wants.
__________________3. Consists of the interlocking functions of creating corporate policy and organizing, planning,
controlling, and directing an organization's resources in order to achieve the objectives of that
policy.
__________________4. Mean an expression of financial value of all consumed inputs when producing goods, services
or any other supporting activities or processes in the company.
__________________5. Is state when buyers and sellers transact on the purchase or sale of goods and services.
__________________6. ______are desires for goods and services we would like to have but do not need.
__________________7. A special kind of want, and refer to things we must have to survive, such as food, water, and
shelter.
__________________8. Is a person or group of people who are the final users of products and or services generated within
a social system.
__________________9. Is an economic principle referring to a consumer's desire to purchase goods and services and
willingness to pay a price for a specific good or service. Holding all other factors constant, an
increase in the price of a good or service will decrease the quantity demanded, and vice versa.
_________________10. These are also called the These are needed for the production of goods and services such as
Land, Labor, Capital and Entrepreneur.
_________________11. Is one important component that dictates the marketing of products.
_________________12. According to Kotler, Marketing is a social and managerial _________ whereby individuals and
groups obtain what they need and want through creating and exchanging products and
value with others.
_________________13. An organizational function and a set of processes for creating, communicating, and delivering value
to customers and for managing customer relationships in ways that benefit the organization and
its stakeholders.
_________________14. _________ and coordinated marketing aims to achieve its profit, objectives and goals. These
goals and objectives hinge on the increase in sales volume and customer’s patronage.
_________________15. Attract new customer by promising superior value and keep and grow current customers by
________.

TEST II - TRUE or FALSE – Directions: Write True if the statement is correct and write False if it is incorrect in the space
provided.

___________1. Marketing concept focuses on the internal potentials of the company and not based on the desires and
needs of the market.
___________2. Achieving the organization’s long-term goals by satisfying customer wants and needs.
___________3. Goals of Marketing are specific metrics which are used to track performance to make sure the firm is on
track to meet specific objectives.
___________4. Focusing on customer wants and needs to distinguish products from competition.
___________5. The Aggressive marketing strategies and policies had decreased the consumption of goods and
services.
___________6. Integrating all the organization’s activities to satisfy customer wants and needs.
___________7. Marketing is an organizational function for creating, communicating, and delivering value to
customers and for managing customer relationships in ways that benefit the customers.
___________8. Sales concept refers to the idea that people will buy more goods and services through personal
selling and advertising done aggressively to push them in the market.
___________9. Relationship concept/marketing an approach that center on maintaining and improving value-added
long-term relationships with current customers, distributors, dealers and suppliers.
___________10. Traditional concept marketing is a marketing strategy a company uses to determine if it can produce a
non-viable product consumer want or need, whether the company can produce enough products to fill
the need, and the marketing method by which the need can be filled.

TEST III - MULTIPLE CHOICE – Directions: Encircle the letter of the best answer.

11. Customer-oriented and coordinated marketing aims to achieve its profit, objectives and goals. These goals and
objectives hinge on the increase in sales volume and customer’s patronage.
A. Maximize the Consumption of Goods
B. Maximize Consumer Satisfaction
C. Maximize Choice of Goods or Service
D. None of the above
12. The process must conform to standards in terms of product quality.
A. Marketing Process B. Sales Process C. Production Process D. Marketing Process
13. Higher-level human needs appeal more to the emotions. These are the social needs for recognition and the
development of higher social satisfaction which is limitless.
A. Needs B. Drives C. Wants D. Social needs
14. This tool is used to check that the marketing activities of a company are on track and are used to track performance to
make sure the firm is on track to meet specific objectives.
A. SMART Objectives B. Goals C. Objectives D. Key Performance
Indicators
15. Company are selling products and/or services by first promoting its benefit that is environmentally friendly or
produced in an environmentally friendly way.
A. Marketing Research B. Green Marketing C. Innovative marketing D. None of the above
16. Is a marketing strategy a company uses to determine if it can produce a viable product consumer want or need,
whether the company can produce enough products to fill the need, and the marketing method by which the need
can be filled?
A. New concept in Marketing
B. Sales Concept
C. Tradition Concept in Marketing
D. Marketing Concept
17. This concept refers to the idea that people will buy more goods and services through personal is?
A. Marketing Concept B. Sales Concept C. Production Concept D. None of the above

18. An organizational function and a set of processes for creating, communicating, and delivering value to
customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
A. Marketing B. Marketing Research C. Production D. Sales
19. It views that organizations must satisfy the needs of consumers in a manner that gives for society’s benefit.
A. Marketing Concept B. Sales Concept C. Production Concept D. None of the above
20. Top-level broad goals to show how the business can benefit from channels. So, goals are the broad aims used to
shape strategy. They describe how marketing will contribute to the business in key areas of growing sales,
communicating with audience and saving money.
A. SMART Objectives B. Goals C. Objectives D. None of the above
21. Is a marketing strategy a company uses to determine if it can produce a viable product consumer want or need,
whether the company can produce enough products to fill the need, and the marketing method by which the need
can be filled?
A. New concept in Marketing
B. Sales Concept
C. Tradition Concept in Marketing
D. Marketing Concept
22. This concept refers to the idea that people will buy more goods and services through personal is?
A. Marketing Concept B. Sales Concept C. Production Concept D. None of the above
23. An organizational function and a set of processes for creating, communicating, and delivering value to customers and
for managing customer relationships in ways that benefit the organization and its stakeholders.
A. Marketing B. Marketing Research C. Production D. Sales
24. This concept refers to the views that organizations must satisfy the needs of consumers in a manner that gives for
society’s benefit.
A. Marketing Concept B. Sales Concept C. Production Concept D. None of the above
25. Top-level broad goals to show how the business can benefit from channels. So, goals are the broad aims used to
shape strategy. They describe how marketing will contribute to the business in key areas of growing sales,
communicating with audience and saving money.
A. SMART Objectives B. Goals C. Objectives D. None of the above
26. Is a strategy designed for customer loyalty, interaction, and long-term engagement to be fostered.
A. Relationship marketing B. Proactive C. Partnership D. Customer relationship
27. the salesperson or others in the company phone the customer from time to time with suggestions about
improved product use or helpful new products.
A. Relationship marketing B. Proactive C. Partnership D. Customer relationship
28. The company works continuously with the customer and with other customers to discover ways to deliver better value.
A. Accountable. B. Proactive C. Partnership D. Customer relationship
29. Is the development of an on-going connection between a company and its customers. The relationship involves
marketing communications, sales support, technical assistance and customer service.
A. Accountable. B. Proactive C. Partnership D. Customer relationship
30. The salesperson phones the customer a short time after the sale to check whether the product is meeting the
customer’s expectations.
A. Accountable. B. Proactive C. Partnership D. Customer relationship