Harminder Singh SAP ID- 500073564

Ans 1
Social Bonds

Social bonds are personal bonds that include the perceived feelings of “knowledge, personal identity,
friendship, relationships and social support”. Participation may be the primary indirect impact of social
benefits on verbal communication.

An example is access to essential services (eg health, education, financial services).

Financial Bonds

This bond shows how customers do business primarily through financial incentives. Low prices for
wholesale purchases and low prices for long-term customers. Finding an example of level 1 relationship
marketing is not difficult.

Example Think about the aviation industry and related travel service industries such as hotels and car
rental companies. Flight programs often offer financial incentives, and car rental companies do the same.

Customisation Bond

The customisation aims to foster customer loyalty through the development of personalized solutions
adapted to the personal knowledge of each client and to the specific needs of each client.

Example ATM, online banking, mobile banking, etc. Banking technology progress. They have enabled
banks to tailor their services to the needs of their customers. Technology-based mass personalization
enables banks to provide personalized services to their customers and reduce unnecessary costs.

Ans 3
Bitcoin customer profile may be based on

1) Digital currency received

The need for secure Bitcoin in the wallet contributes to essential consumer goods. It should be designed
to prevent the possibility of private key theft. For example, Bitcoin producers need to set up facial
recognition or SMS confirmation when users attempt to access major wireless commands. To keep
Bitcoin safe, manufacturers must ensure that their software installation packages are secure and will not
be taken apart or cracked during illegal transactions.
2) User Friendly

Bitcoin is easy to handle and use which makes this currency more convenient. You also need the ability
to log out. Currencies with clear and simple features, such as clear tabs with "buy" and "sell", are easier
and more demanded by users.

3) Implementation of smart contracts

A smart contract for the Bitcoinis computer protocol to digitally facilitate, validate and implement
contract negotiations. Smart contracts allow the Bitcoins in your wallet to perform reliable transactions
without third parties.

4) security

Bitcoin users place great importance on currency security. They are eagerly awaiting a very secure
private key which gives the money ownership of the user's cryptocurrency (Bitcoin). The wallet
automatically generates and stores the private key.

Ans 5
• OLA customer, purchasing and loyalty strategy in pandemic:

Necessary efforts must be completed, safety on each trip, disinfection before and after the trip,
fumigation requirements, certification of parchment driver - disguise mask for long, free trips in our
network with more than 500 complete seat belts. new tools available. In addition, the ola had created a
protective screen and permanent contact between the driver-passenger and passengers and monitoring
information for non-driving partner training modules. Technology used to integrate and implement the
Driver and Customer Aarogya Setu to avoid contact with covid .

The distribution of training modules for new safety measures and guarantees for the associate drivers
continues. They are trained and strictly observe hygiene and safety.

• Zomato

Enter the customer, no customer will be offered the option of communication. Customers can choose to
have the parcel delivered outside their home, avoiding any face-to-face contact and thus minimizing the
risk of transmission of the covid virus.

Face mask treatment - against the spread of unexpected infections Face masks and continuous
distribution are provided to the partners of the protected persons, as well as to our clients. Always
inform delivery partners about hygiene habits (do not touch their face or nose, sneeze on their elbows,
etc.)

Restaurants must follow strict hygiene rules. The restaurant should met the hygiene requirements and
provided information to users about food safety and hygiene until insight and confidence were achieved.
For restaurants supervised by Personal Body Temperature of Delivery Partners and Delivery Partners,
ensuring that food is not delivered or that the body temperature is higher than normal.

• Luxury hotel

Website Update: Customers can comment on the nature of the hotels in response to the crisis, the daily
hotels, the services related to the effects, etc. They are looking for information about Customer Help by
giving them clear, simple and up-to-date information on how to wait for you and what to expect.

Read the Consumer Frequently Asked Questions for all the simple and practical basic information and
customer information for quick updates. Encourage new customers to have a subsequent subscription to
a discount by offering them discounts. To ensure the safety of visitors, to protect the health and safety of
visitors and employees, wear the personal concierge with masks / ethnic features, plastic gloves, as
appropriate. To avoid contamination of the Corona virus , avoid the protective barriers of Claire between
the hosts and the reception staff.

Ans 4
The importance of Psychographic segmentation in the modern economy is very similar to demographic
segmentation. In other words, the target group is broken down according to qualifications such as age,
gender, occupation, education, income and nationality. Demographic segmentation is the easiest way to
share your market mix with demographic segmentation. Demographic segmentation is another type of
market segmentation that can further shrink the market.However, psychological distinctions deal with
aspects related to mental and emotional traits. This segmentation separates customer groups according
to personality, values, interests, attitudes and lifestyle. As mentioned earlier, demographics are much
easier to observe than psychography. However, psychography provides marketers with valuable
information about their customers' motivations, preferences, and needs.

Understanding psychography enables you to develop more flexible content for your customer segment.

These segments often make it easy for marketing teams to create effective, targeted marketing
campaigns and plans.

It is very useful in today's business world because of the following advantages:

1. Focus more on your work

2. Better meet customer needs and wants

Defined segments enable companies to meet the needs of different customers by offering different
routes and incentives.

3. Market competitiveness

When a company targets a particular segment, it becomes more competitive in the marketplace and has
a higher return on investment.

4. Market expansion

As already explained, the geographical segmentation can be used to expand the market immediately.
Once a company understands that segment and understands how it is being sold in one location, it can
quickly expand to another location nearby.

Targeted communication

It is important for businesses to focus on specific communications and components, even if the features
and benefits of the product are the same. It is important to understand the segments and to concentrate
on the relevant communication on the respective platform.

A critical analysis of the market segments of BBK brands such as Oppo, Vivo and Oneplus.

The China-based BBK Group, which includes brands such as Oppo, vivo and one plus, has always had a
clear market strategy and brand positioning in the fixed price segment for the Indian smartphone
market.

The market segmentation is clear so far, Oneplus is fighting with competitors in the premium segment
and Vivo and Oppo are responsible for the middle price segment.

Oneplus (assuming Vivo and OPPO) entered the mid-range price range with the “Nord”, while Vivo and
OPPO entered the premium range with the “X50” and “Find X2” series.

Realme has entered the middle price range with X3 and X3 Pro devices in India.

The move to update checkerboard parts for smartphones in India is breaking the status quo, eliminating
saturation, gaining more market share and creating Samsung gifts at smartphone prices alongside the
BBK group. Indian sector?

In the early and stages of market growth, the brands led by the BBK Group focused on intelligent market
segmentation strategies, according to Prabram, Head of Cyber Media Research (CMR) Industry
Intelligence Group. Unique niche. At a certain price range. For Indian consumers, these brands are
inexpensive in terms of specifications, design, and overall experience.
 Ans 2
The importance of develope an organization vision mission is extremely important for creating
headlines. Helping and cooprative employees see the motivation underlying the truth its core beliefs.
This is an essential part of an organization's approach to creating hope, distributing goods, and meeting
everyone's common goals and objectives. This is a guide to what will come back.

The reasons for custome relationship can be many, as they describe your company, your device or your
management and your customers , and consequently your potential goals. It provides clear statistics on
what the affiliate is doing and for whom. Compared to expressing a vision, this is a much more
represented moment in nature.

Where the organization stands, the creative-visual articulation device surrounds its goals and objectives,
and decides what the fate of the club will be if it achieves its favorite goals. Besides, they are immortal,
the vision remains the same whether non-profit organizations change their approach or not. Realistic,
lifelong attractive dreams and vision statements capture commitments strengthen relationships with
the customers.

Expressions of work, imagination intuition are based on the main components of the association.

* The vision of the organization , the description symbolizes the motivation of the association gives the
representative a sense of belonging individuality. Remind them to work harder to improve.

* Ensures that the organization resources are well organized for a strong future.

* Rationale is an absolute decision, but a creative visual explanation ensures that all options are exactly
what the association wants to achieve. We support our partnerships with profit and success.

Example

NNPC is an oil and gas system company committed to strengthening its hydrocarbon business in the
United States to serve all Nigerians and individual partners.

Example

TermoCompany- Our primary goal is to ensure the development of a viable business through research
and development, examples that will increase the reputation of investors, essential crude oil and fuel for
the economy and people.