Era of Knowledge Workers
Era of Knowledge Workers
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Knowledge workers: what keeps them committed; what turns them away
John Benson and Michelle Brown
Work Employment Society 2007 21: 121
DOI: 10.1177/0950017007073623
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■ Michelle Brown
University of Melbourne, Australia
ABSTRACT
There is a well established literature on the antecedents of organizational commitment,
though the relative importance of these antecedents to particular groups of workers
remains unclear. Relying on a general set of antecedents for all workers may result in
the application of inappropriate HRM policies and practices. Our focus is on knowl-
edge workers as they have been identified as important to organizational success.The
literature is, however, divided on what constitutes knowledge work so we develop
and apply a measure that focuses on what these workers do.We then use this mea-
sure to examine attitudinal and behavioural commitment. We find, using responses
from 1969 employees, knowledge workers have higher attitudinal commitment and
lower intention to quit than routine-task workers. Further, the antecedents of com-
mitment for knowledge workers and routine-task workers differ in many important
respects, creating challenges for organizational decision makers.
KEY WORDS
attitudinal commitment / HRM / intention to quit / knowledge workers / routine-task
workers
Introduction
121
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122 Work, employment and society Volume 21 ■ Number 1 ■ March 2007
from the belief that organizations must adopt strategies that enhance employees’
commitment if they are to be competitive in a globalized world (Porter, 1990;
Rayton, 2006; Walton, 1985; Womack et al., 1991). While the literature has
debated the meaning of commitment (Meyer and Allen, 1997; Morris et al.,
1993; Porter et al., 1974) it is now generally accepted that commitment refers
to two distinct although related concepts: attitudinal commitment which rec-
ognizes an individual’s identification with an organization, and behavioural
commitment which focuses on an individual’s actions and the maintenance of
organizational membership (Iverson and Buttigieg, 1999: 308). A substantial
body of research has now been undertaken that has established many of the
antecedents of commitment and the positive organizational consequences of
having a highly committed workforce.
While organizational commitment has now become a key HRM outcome the
commitment literature has generally treated the employees as homogeneous and
ignored the nature of the work undertaken by employees. This point was first
made by Reichers (1985: 469) who pointed out that the organization in the com-
mitment literature ‘is viewed as a monolithic, undifferentiated entity that elicits
an identification and attachment on the part of the individual’. Similarly, Coopey
and Hartley (1991: 20) reiterated this concern and contended that the commit-
ment literature must address the nature of the organization. This deficiency in the
literature is surprising given that numerous management writers have pointed to
the complexity and multi-faceted nature of the modern organization and that
with this complexity comes diversity in employees (Pfeffer and Baron, 1988).
The diversity in an organization’s workforce can be seen in a variety of
ways: personal characteristics, position in the organization, or the type of work
undertaken. While commitment research has made some attempt to accommo-
date these differences it is this latter division which has largely remained unex-
plored. Our article focuses on differences based on the type of work undertaken,
with a particular examination of knowledge work. Knowledge work is identified
by the emphasis on information processing, problem solving and the production
of knowledge (Barley, 1996; Fleming et al., 2004; Reed, 1996; Tam et al., 2002).
Two questions will be addressed: first, are knowledge workers as committed to
the organization as those workers who undertake more routine tasks? And
second, whether the antecedents of commitment vary between these two groups
of workers. These are important questions for organizational policy makers as
understanding the antecedents of organizational commitment of different groups
of workers can help them ‘fine tune’ their HRM policies and practices.
Organizational commitment
Workers, it has long been argued, are more likely to remain with an organiza-
tion and increase work effort where management adopt strategies that enhance
their commitment (Porter, 1990; Walton, 1985; Womack et al., 1991). Typically
Knowledge work
The term knowledge work is often used to characterize the shift from routine
operational tasks to more varied and complex work (Barley, 1996; Cortada,
1998; Frenkel et al., 1995; Mohrman et al., 1995). This change is seen as nec-
essary if firms are to optimize the value of employees and so develop a com-
petitive, global advantage (Horibe, 1999). The growth in certain professions,
occupations and the so-called ‘new economy’ sectors of finance and informa-
tion technology is cited as evidence of the growth and importance of knowledge
work (Barley, 1996; Frenkel et al., 1999; Thompson and Heron, 2005).
The critical management literature has questioned the growth in this type
of work (Alvesson, 2004; Fleming et al., 2004; Sewell, 2000; Thompson and
Warhurst, 1998; Thompson et al., 2001). Thompson and Warhurst argued that
many jobs in these new ‘knowledge’ occupations still require routine tasks to be
performed and that labelling an ever increasing range of jobs as knowledge
work provides ‘a misleading appearance of the growth of more knowledgeable
workers’ (1998: 4). This theme is echoed by Alvesson (2004) who claimed that
much work in many knowledge intensive firms is routine, and Fleming et al.
(2004) who found that by ‘going below the surface’ the growth in occupations
that were deemed to be knowledge work revealed a growth in many of the more
routine aspects of work.
Despite these arguments knowledge work is often equated with work in
‘high-tech’ or professional, business and informational service sector companies
(Frenkel et al., 1999; Reed, 1996), with workers’ professional status such as
engineers, scientists and lawyers (Lee and Maurer, 1997), or with particular
occupations such as R&D workers, software designers, telecommunication spe-
cialists and financial analysts (Reed, 1996; Tam et al., 2002; Thompson and
Heron, 2005). This broad occupational approach to determining knowledge
work, as pointed out by Sewell (2000: 9), ‘belies a degradation in the nature of
some “knowledge work” while simultaneously ignoring the increasing cogni-
tive demands placed on many employees in traditional employment’. As a con-
sequence, ‘for the critics, the term ‘‘knowledge worker’’ itself is precisely where
the trouble starts, leading to scholastic debates about the nature of knowledge,
not to research on knowledge workers’ (Rose, 2002: 156).
One way around this impasse is to focus on areas of agreement rather than
on the issues that divide researchers. One area of agreement is that, in some
fields and some jobs, emphasis is increasingly placed on information processing,
problem solving and the production of knowledge (Barley, 1996; Fleming et al.,
2004; Reed, 1996; Tam et al., 2002). Workers undertaking these tasks are
defined as knowledge workers as they perform complex tasks that require
increasing amounts of knowledge and problem solving abilities (Reich, 1991;
Reed, 1996), where the main tool and output is knowledge (Parker, 1994) and
where the core task is thinking (Fisher and Fisher, 1998). In short, knowledge
workers add value to the enterprise through ‘their ideas, their analyses, their
judgement, their syntheses, and their design’ (Horibe, 1999: xi). As such these
workers are key organizational assets and the retention of these workers a
prime organizational objective (Alvesson, 2000, 2004; Amar, 2002; Lee and
Maurer, 1997).
This definition is similar to the distinction between routine and non-routine
work proposed by Pava (1983) and Mohrman et al. (1995), where routine work
(programmed, repeated patterns, analysable, well understood, static) is contrasted
with the emergent, variable, unique, interdependent, uncertain and dynamic
nature of knowledge work (Mohrman et al., 1995: 17). This distinction allows
knowledge work to be broken into three distinct, but inter-related dimensions.
The first dimension is the variation and dynamic nature of the work undertaken
(Frenkel et al. 1999; Horibe, 1999; Reed, 1996; Scarbrough, 1999; Tam et al.,
2002). Knowledge work will involve considerable variety and the key tasks will
often be characterized by ‘incomplete cause–effect understanding, which intro-
duces uncertainty into the work’ (Mohrman et al., 1995: 16). The second
dimension is the degree of reciprocal interdependence of work with other tasks
being performed in the team or organization (Cortada, 1998; Frenkel et al.
1999; Scarbrough, 1999; Tam et al., 2002; Wallace, 1995). This interdepen-
dence is due to the ‘multiple, concurrent conversion processes that influence
each other’ (Mohrman et al., 1995: 17) and that are taking place at any one
time. Interdependency may well extend to activities beyond the team and at
times it may seem ‘as though everything totally depends on everything else’
(Pava, 1983: 51). The third dimension is the degree of autonomy employees
have in carrying out their work (Frenkel et al., 1999; Kubo and Saka, 2002;
Reed, 1996; Thompson and Warhurst, 1998; Wallace, 1995). Knowledge
workers will need to make numerous judgments about a variety of job-related
issues and it is this uncertainty in the decision making process that is a key char-
acteristic of knowledge work (Mohrman et al., 1995: 17).
Classifying work by these three dimensions overcomes the problems asso-
ciated with occupational or sector-based definitions of knowledge work. The
adoption of this definition means, however, that the little we know about the
commitment of knowledge workers may now be inaccurate as research on
knowledge workers has focused on employees of ‘new economy’ sectors or
occupations such as scientists and IT experts (Alvesson, 2000; Lee and Maurer,
1997; Tam et al., 2002). As a consequence, many workers in these studies may
have been involved in quite routine work which would confound the results and
prohibit the drawing of definite conclusions on the attitudinal or behavioural
commitment of knowledge workers.
Research hypotheses
Employees undertaking ‘knowledge work’, such as highly skilled tradespersons, com-
puter experts and professionals were thought to have low organizational commitment
and be more committed to their occupation or profession (Cook, 1996; Gouldner, 1957;
Hebden et al., 1969). As Cook (1996: 25) argued, ‘Occupational commitment may eas-
ily provide points of conflict with the value and goals of employers and non-professional
colleagues.’ Other research suggested that professional commitment may, however, rein-
force notions of organizational commitment, particularly for those who are satisfied in
their work (Baugh and Roberts, 1994; Herriot and Pemberton, 1995). Similarly, Wallace
(1995) found that professional and career fulfilment enhanced organizational commit-
ment while Thompson and Heron (2003) found a link between innovative behaviour
and organizational commitment. In contrast, Koslowsky (1990) found that police offi-
cers in the field had higher levels of job commitment than those serving as administra-
tors although the two groups did not differ in their level of organizational commitment.
These mixed findings provide some support to Alvesson’s (2004: 146) claim
that ‘there appears no reason to see the most typical characteristics of profession-
als in organizations in terms of tensions between loyalty to the profession and to
the bureaucracy’. Nevertheless, the complexity and ambiguity of knowledge work,
coupled with knowledge workers strong professional orientation, would tend to
promote less identification with the organization (attitudinal commitment) and
higher levels of intention to quit (behavioural commitment) relative to routine
workers. It is therefore hypothesized that:
Hypothesis 1: Employees undertaking knowledge work will have lower attitu-
dinal commitment than employees undertaking routine work.
Hypothesis 2: Employees undertaking knowledge work will have higher inten-
tions to quit (behavioural commitment) than employees under-
taking routine work.
The literature has established many of the factors influencing commitment
(Mathieu and Zajac, 1990; Meyer et al., 2002; Mottaz, 1988) though it has not, with
a few exceptions (Frenkel et al., 1999), considered whether these factors are more
applicable to particular groups of workers. However, studies on service workers, sci-
entists, R&D workers and professional lawyers (Frenkel et al., 1999; Randle and
Rainnie, 1997; Thompson and Heron, 2005; Wallace, 1995) suggest that work orga-
nization factors, such as co-worker support, are important influences on the com-
mitment of knowledge workers. The nature and organization of knowledge work
would therefore suggest these factors would be more important to the level of com-
mitment of knowledge workers. It is therefore hypothesized that:
Hypothesis 3: Work organization factors will be more important antecedents of
attitudinal commitment and intention to quit (behavioural com-
mitment) for knowledge workers than for those employees under-
taking routine work.
Methods
variables that may impact on commitment and to locate the findings within
their organizational context. Moreover, given that the research would involve
developing a multivariate model for testing a case study approach was appro-
priate as it relies on the ‘prior development of theoretical propositions to guide
data collection and analysis’ (Yin, 1994: 13).
The case study site was a large Australian semi-governmental, scientific
research organization (PSR). PSR’s primary roles are to carry out scientific
research, to assist Australian industry, and to encourage and facilitate the appli-
cation and use of scientific research. PSR was considered an appropriate case
study site given its size (6957 employees), the nature of the work and the occu-
pational diversity of its workforce: tradespersons, technicians, clerical staff, and
managerial and scientific research workers. The size and diversity of PSR pro-
vided the opportunity to effectively compare and contrast the antecedents of
organizational commitment of knowledge and routine-task workers in a real
world context using a quantitative data collection method (Yin, 1994).
Moreover, PSR had a standard set of HR policies and practices and so the case
study design provided effective control of these factors. Notwithstanding its
semi-governmental status, PSR could not be considered a typical ‘public sec-
tor’ organization as it worked closely with private industry, derived more
than 30 percent of its income from commercial activities, and operated under
its own industrial and enterprise agreements that had been negotiated with the
local union.
A questionnaire was mailed to the work address of all employees in the
period December 1998 to March 1999. Questionnaires were returned directly
to the researchers by 3335 employees, a response rate of 47.9 percent. No sig-
nificant differences between the sample and the population were found on
gender and geographical location (t-test, p < .05). Variable definitions and their
source, together with their alpha reliability coefficients (Cronbach, 1951) are
presented in Table 1.
Measures
Knowledge workers The degree to which an employee’s job is repetitive (three items from Price and Mueller, 1981), the degree to which the job relies
on others (three items from Kanungo, 1982), and the degree to which an employee has influence over his or her job (four items
from Tetrick and LaRocco, 1987), alpha = .75. A five-point scale where 5 = high knowledge work. Respondents with score of 3.92
and above are classified as knowledge workers and those with scores of 3.40 and below as routine-task employees.
Dependent variables
Commitment The extent to which an employee believes in, and accepts an organization’s goals and values, together with a willingness to exert
considerable effort for that organization as measured by nine items from Porter et al. (1974), alpha = .86. Five-point scale with
5 = highly committed.
Quit Intention to quit as measured by two items from Porter et al. (1974), alpha = .68. Five-point scale with 5 = high willingness to leave.
Personal characteristics
Age Age measured in years.
Education Nine levels of education ranging from year 10 or lower ( = 1) to PhD ( = 9).
Union Dichotomous variable where 1 = union member.
Negative affect Negative affectivity (the extent to which an individual experiences aversive emotional states over time and across situations) as
measured by three items from Watson et al. (1987), alpha = .86. Five-point scale with 5 = high negative affectivity.
Job motivation An employee’s normative belief in the importance of work. Measured by seven items from Kanungo (1982), alpha = .89. Five-point
scale where 5 = high job motivation.
Organizational variables
(continued)
129
130
Table 1 (continued)
Satisfaction with benefits An employee’s satisfaction with benefits as measured by two items from Heneman and Schwab (1985), alpha = .66. Five-point scale
with 5 = very satisfied.
Promotional opportunities An employee’s perception of promotional opportunities within the organization. Promotional opportunities are measured by three
items from Price and Mueller (1981), alpha = .70. Five-point scale with 5 = good promotional opportunities.
Resource adequacy The degree to which an employee perceives resources are adequate to perform the job. Resource adequacy is measured by three
items from Iverson (1992), alpha = .80. Five-point scale where 5 = high resource adequacy.
Work organization
Role ambiguity The degree to which employees understand clearly their role expectations. Role ambiguity is measured by three items from Rizzo,
House and Lirtzman (1970), alpha = .70. Five-point scale with 1 = high role ambiguity.
Role conflict Degree to which an employee’s role expectations are incompatible. Role conflict is measured by three items from Kahn et al.
(1964), alpha = .74. Five-point scale where 5 = high role conflict.
Co-worker support Degree of consideration expressed by co-workers. Co-worker support is measured by three items from House (1981), alpha = .86.
Five-point scale where 5 = high level of co-worker support.
Dependent variables
Commitment 3.37 (0.64) 3.57 (0.56)* 3.20 (0.66)
Quit 2.73 (0.88) 2.47 (0.82) 2.96 (0.87)*
Employee characteristics
Age 42.11 (10.04) 44.27 (9.52)* 40.18 (10.11)
Education 6.36 (2.45) 7.21 (2.45)* 5.61 (2.42)
Union member 0.56 (0.5) 0.61 (0.49)* 0.52 (0.50)
Negative affect 2.78 (0.82) 2.65 (0.95) 2.90 (0.87)*
Job motivation 2.68 (0.82) 2.96 (0.76)* 2.43 (0.79)
Organizational variables
Job security 2.73 (0.99) 2.92 (1.01)* 2.57 (0.95)
Pay level satisfaction 3.14 (0.92) 3.34 (0.92)* 2.97 (0.88)
Satisfaction with benefits 3.45 (0.77) 3.54 (0.78)* 3.36 (0.74)
Promotional opportunity 2.90 (0.89) 3.25 (0.88)* 2.59 (0.77)
Resource adequacy 3.26 (0.87) 3.14 (0.86) 3.36 (0.93)*
Work organization
Role ambiguity 3.67 (0.69) 3.85 (0.67)* 3.51 (0.66)
Role conflict 2.79 (0.81) 2.67 (0.85) 2.89 (0.78)*
Co-worker support 3.51 (0.80) 3.76 (0.72)* 3.29 (0.80)
Supervisor support 3.65 (0.94) 3.90 (0.86)* 3.43 (0.96)
Notes: a. N ranged between 1827 and 1969 for individual items in the full sample (knowledge and routine-task
workers).
b. *p < .01 (t-test, two-tail) between the knowledge and routine-task worker samples.
(reported in Table 3). In all cases the mean vif was below 1.5; substantially
below the level at which problems can occur (Chatterjee et al., 2000). Second,
the correlations between all variables in the model were relatively small and
were well below the .80 figure at which multicollinearity can be considered a
problem (Studenmund and Cassidy, 1987).5
Results
Hypothesis 1 was not supported. As shown in Table 2, knowledge workers had a sig-
nificantly higher attitudinal commitment than routine-task workers (0.37, p < .01). This
difference remained statistically significant after controlling for the 14 employee and
organizational variables discussed in Section 3. Hypothesis 2 was also not supported
with knowledge workers having a significantly lower intention to quit (behavioural
commitment) than routine-task workers (0.49, p < .01). Again, this difference remained
statistically significant after controlling for the 14 variables discussed above.6
* p < .05; ** p < .01. Note: unstandardized coefficients; standard errors in parentheses.
Note: the signs in parentheses after each variable represent the proposed relationship between the variable and
commitment and intention to quit respectively.
changing employment. There is, however, no reason to believe that this would
not equally apply to both groups of employees. Finally, it was found that the
level of attitudinal and behaviour commitment of knowledge workers was more
likely to be determined by work organization factors such as the relationship
with supervisors and co-workers than was the case for routine-task employees.
Notes
1 The alpha coefficient for the scale ‘intention to quit’ was slightly lower than the
0.70 recommended as the lower bound for the acceptance of a scale (Cortina,
1993). Following the method outlined by Cortina (1993) the inter-item and
item-total correlations were examined for the two items making up this scale.
The inter-item correlation was 0.52 and the item-total correlations in both
cases exceeded 0.86 thus indicating this scale had acceptable reliability.
2 Analysis using the full sample and distinguishing on the basis of the mean
yielded no meaningful differences to that reported in this article.
3 In this case the inter-item correlation was 0.51 and the item-total correlations in
both cases exceeded 0.84. This indicates that this scale had acceptable reliability.
4 The dependent variables were attitudinal commitment and intention to quit. As
both variables were made up of a number of items the process of summating
scores and dividing by the number of items meant that resultant scores approx-
imated interval data. As such OLS regression was selected as this technique is
sufficiently robust to handle this type of data (Berry and Feldman, 1985).
5 A full correlation matrix is available from the authors upon request.
6 Ten of the 14 variables proved to be significantly related to either commitment
or intention to quit, with seven of these variables being statistically significant
in both models. The number of significant variables in the model indicates the
robustness of these findings.
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John Benson
John Benson is Professor and Head of the School of Management at the University of
South Australia. Previous appointments include Professor and Chair of the School of
International Business at the University of Tsukuba (Japan) and Reader in the Department
of Management and Marketing at the University of Melbourne. His major research inter-
ests are Japanese management and unions, the restructuring of Chinese industry, out-
sourcing and knowledge work. John has published numerous articles and monographs and
his most recent work is Unemployment in Asia (Routledge: London, 2006) with Ying Zhu.
Address: School of Management, University of South Australia, North Terrace, Adelaide,
South Australia, Australia, 5001.
E-mail: [email protected]
Michelle Brown