Parle G Report
Parle G Report
PREPARED BY:
SUBMITTED TO:
PROF. SHRIVATSA JOSHI
REPORT ON INDUSTRY VISIT
DATE: 05/04/2021
Respected Sir,
THANKING YOU
ABOUT US
Parle Products has been India's largest
manufacturer of biscuits and confectionery, for
almost 90 years. Makers of the world's largest
selling biscuit, Parle-G, and a host of other very
popular brands, the Parle name symbolizes quality,
nutrition and great taste. With a reach spanning
even the remotest villages of India , the company
has definitely come a very long way since its
inception. Many of the Parle products - biscuits or
confectioneries, are market leaders in their
category and have won acclaim at the Monde
Selection, since 1971. With a 43% share of the
total biscuit market and a 15% share of the total
confectionary market in India , Parle has grown to
become a multi-million dollar company. While to
consumers it's a beacon of faith and trust,
competitors look upon Parle as an example of
marketing brilliance.
PRODUCTS OF PARLE
Website: http://www.parleproducts.com
Founded: 1929
PREPARED BY:
SUBMITTED TO:
PROF. SHRIVATSA JOSHI
REPORT ON INDUSTRY VISIT
DATE: 05/04/2021
Respected Sir,
THANKING YOU