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Module 7 - Information Revolution

This document discusses the history of information and technology from pre-Gutenberg era to the current Information Age. It outlines 3 major eras - pre-Gutenberg era where information was difficult to replicate and distribute, Gutenberg era where the printing press allowed mass information distribution but was still expensive, and the current Information Age where computers and the internet allow easy and widespread access to information through social media and online networks. The document also examines impacts of new technologies like how social media has changed communication, business, and society by facilitating networking and information sharing globally.

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Michy Dizon
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Download as PDF, TXT or read online on Scribd
900 views

Module 7 - Information Revolution

This document discusses the history of information and technology from pre-Gutenberg era to the current Information Age. It outlines 3 major eras - pre-Gutenberg era where information was difficult to replicate and distribute, Gutenberg era where the printing press allowed mass information distribution but was still expensive, and the current Information Age where computers and the internet allow easy and widespread access to information through social media and online networks. The document also examines impacts of new technologies like how social media has changed communication, business, and society by facilitating networking and information sharing globally.

Uploaded by

Michy Dizon
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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INFORMATION

REVOLUTION

Villajin, Nikki Loren C.


Mañalac, Kurt Russel P.
TECHNOLOGY AND THE PAST
OLD NEW
TECHNOLOGY TECHNOLOGY

OLD NEW
TECHNOLOGY TECHNOLOGY

OLD NEW
TECHNOLOGY TECHNOLOGY
INFORMATION
■ Latin informare – to give form, shape,
or character to something

PURPOSE STRUCTURE
■ Basis of all communications ■ Agent – Sign - Thing
■ Destined to be communicated to ■ The agent is formed by a sign about
someone or something a thing
INFORMATION ERAS JOHANESS GUTENBURG
■ 15th century
■ German craftsman
PRE-GUTENBERG ERA ■ Inventor of printing press

GUTENBERG ERA

PosT-GUTENBERG ERA:
INFORMATION AGE
PRE-GUTENBERG ERA
■ Before the printing press
■ Information is hard to replicate
and distribute
■ Transmission of information is
mostly by word-of-mouth
■ Only small number (elite) has
access to information
GUTENBERG ERA
■ Invention of the printing press
■ Mass distribution of information of
information is possible but expensive
■ Rise of information mediation
institutions (news, banks, music
industries)
■ Traditional media (newspapers,
books, audio CD, video CD, news
channels, etc.)
PosT-GUTENBERG ERA: INFORMATION AGE
INFORMATION AGE ■ Began around the 1970s
and is still going on today
■ Also known as Computer
■ Invention of the computer and
Age, Digital Age, or New
the Internet
Media Age
■ Mass distribution of
information is easy through use
of online media (e.i. social
media to access social networks
■ Rise of social networks and
crowd sourcing
IMPACTS OF THE INFORMATION AGE TO STS

SCIENCE AND TECHNOLOGY SOCIETY


■ Research advances in physics, ■ Convenient and efficient
chemistry and biology communication through social
■ Technological advances media
■ Too much dependence on ■ Addiction to social media
technology
SOCIAL VS. TRADITIONAL MEDIA
GUTENBERG PRINCIPLE
Paying for the information provided CROWD SOURCING
by a traditional media institution
Information is published and
(buying newspapers, CD, DVD, etc.)
enhanced/used by the society
(Wikipedia, comment section)
SOCIAL MEDIA PRINCIPLE
“freely” accessing information by the
society (searching in Google,
Facebook, etc.) SOCIAL NETWORKING
Information is published in a network
so that other members may access
the information (Facebook,
Instagram, etc.)
SOME IMPACTS OF SOCIAL MEDIA
EDUCATION
■ Easy accesss of educational
information on the Internet
■ Easy access of non-educational
(fake, sexual) information
BUSINESS
■ Easy promotion of products
■ Understanding customers
■ Rise of transparency and
challenge of institutionalizing trust
■ Mass markets are disrupted SOCIETY
■ Easily meet people and share ideas
beyond geographical boundaries
■ Brings together like–minded people
(networking groups)
■ Invasion of privacy due to published
personal information
SOURCES:

https://www.youtube.com/watch?v=3APxTcrfSwI&featu
re=share

https://www.youtube.com/watch?v=VYL_NjCcotI&featur
e=share
THANK
YOU!

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