FIL2
FIL2
October 2020
ACCEPTANCE PLEDGE
In fulfillment of one of the requirements of the subject Filipino 2, Pagbasa at Pagsulat tungo sa
Pananaliksik, this research entitled, “COVID-19 CRISIS MANAGEMENT OF MICRO, SMALL
AND MEDIUM ENTERPRISES (MSME’s) IN THE PHILIPPINES”
This research was prepared and presented to our Filipino subject teacher, Mr. Leonard Ruiz
Vilbar, LPT of the researcher Chryss John T. Querol from Bachelor of Science in Business
Administration
Data contained in this research was researched, organized, and prepared by the second-level
researcher in tertiary. Accepted as project in Filipino 2 as on of the requirements in the
aforementioned subject by Mr. Leonard Ruiz Vilbar, LPT
ACKNOWLEDGEMENT
Special thanks to the following persons who made this research project possible:
Yasuyuki Sawada – Chief Economist and Director General, Asian Development Bank
Asian Development Bank Publications
www.foi.gov.ph – Freedom of Information Commission
S. Ma. Fe D. Gerodias, RVM – School President
Mr. Leonard Ruiz Vilbar, LPT – Research Adviser
TABLE OF CONTENTS
Chapeter I: Statement of the Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . 8
Purpose of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Significance of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Limitations and Delimitations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Definition of Terms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . 12
Chapter II: Review of Related Literature. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
CHAPTER I
STATEMENT OF THE PROBLEM
INTRODUCTION
The coronavirus disease (COVID-19) has shocked global, regional, and national economies.
People’s lives and economic activities have been strictly limited to safeguard health and control
the spread of the virus. Travel bans, temporary closures of schools and businesses, and social
distancing have accompanied quarantines. Meanwhile, private sector businesses have cut back
production as well as service delivery, and have been forced to temporarily lay off employees.
They face a lack of working capital, making it difficult to continue operating.
Prolonged containment of COVID-19 increases the risk of business failure and bankruptcy. In
particular, micro, small, and medium-sized firms are at great risk due to abrupt supply chain
disruptions and tightened financial conditions.
Developing a crisis management plan also helps teams identify potential threats as they plan and
game out the tasks, communications, and information they’ll need to deal with those threats.
PURPOSE OF THE STUDY
This research focuses on the crisis management strategies that can be conducted to micro, small
and medium enterprises (MSMEs) in the Philippines amid Covid-19 pandemic. The report
provides a rich set of initial facts and ideas for the government to develop evidence-based
policymaking to support the revival of Philippine enterprises hurt by the pandemic. It also provides
survey-based information for current and future analytical use. We hope this report contributes to
the ongoing policy discussions on firm-level support measures needed to reignite the Philippine
economy (Sawada, 2020)
SIGNIFICANCE OF THE STUDY
The results of the study will be of great benefit to the following:
Business owner. To strategize to create profit and improve sales helping the economy to
recover.
Business groups. Through proper information and initiatives, they may assist and be of help in
this program.
Government agencies. Through cash assistance and help they may assist and assess the
extent of decline in sales.
National government. Through low interest in loan, loans and extension of payables it greatly
helps the business entities to recover and maximize profit.
Researchers. to provide adequate information and assistance regarding on social media
marketing strategies and techniques and other related learning about it.
LIMITATIONS AND DELIMITATIONS OF THE STUDY
Limitations of the Study:
This research is limited only on crisis management for micro, small and medium enterprises
(MSMEs) in the Philippines. Management and finance are out of bounds. This is to target
strategies that will drive customers to buy in spite of quarantine protocols for the business entity
to continue to perform yet sales breakeven. Strategies on how to operate in spite the Covid-19
crisis is S.M.A.R.T. though need strict monitoring and recording to avoid unnecessary problems in
the future.