Chapter I

Introduction

Background of the study

Social media`s effect on education is becoming a motivating force in today`s world

of connected learning. The world is growing, and the way we provide instruction is evolving

as a result of technological innovations like social media. According to Hopkins (2020)

Social media and education will work in tandem if used appropriately and as this stated by

Rahmi and Zeki (2017) social media has been always described as the channel through

which knowledge is transmitted between communities and learners.

According to the study of Asemah and Adegoh (2012) it assists people in being the

more educated, enlightened, and up to date on global affairs. Humanity is exposed to a new

way of doing things as a result of technical advances. Social media platforms such as,

Facebook, have become increasingly popular in recent years, providing young people with a

new way to connect with one another and communicate with the rest of the world. After the

development of Facebook and MySpace in 2004 and 2006, social networking became

popular. Facebook, for instance, has over 500 million users and is still rising, with 85 percent

of undergraduate students using the social media site (Schneider,2009). These figures are

predicted to increase as the number of Facebook user increases (Univerisity of New

Hampshire,2009).

The prevalence of social media use among students has been confirmed through

studies. According to Wiley and Sisson, (2006), more than 90% of tertiary school students

use social networks. Students spend roughly thirty (30) minutes a day on social networking

sites as part of their everyday routine (Nicole, Charles and Clif,2007).

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 social media can be powerful learning tool because it helps students to remain

connected and engaged with their profession, course, and peers and part-time jobs are open

to students. The challenge is walking the thin line between efficiency and procrastination

(Juice Academy,2018).

In the Philippines, as stated by Cabral, et al 2016, social networking is one of the

most common web-based activities. It has already become ingrained in Filipino cyber culture.

As per Power to the People Wave-3 (2008), 83 percent of Filipinos belong to a social

network. In addition, Filipinos ranked first in photo uploads and web video viewers, and

second in blog readers. Social networking in the Philippines is used in education, election

campaign materials, media propaganda, and as a weapon in criminal investigations .

Moreover, in Tagum City the amount of time students spend on social media has

exploded, according to them. This is especially true of city students who are surrounded by

computers, social networking sites, video games, digital music players, video cameras,

mobile phones, and other digital age toys and equipment. Many educators believe that their

students' use of social media has harmed their ability to learn. When asked about a variety of

specific academic skills, public and private teachers are much more likely to conclude that

social media has harmed rather than helped students achieve academic success (Mantalaan,

2014). Hence the researchers want to investigate or to find out the Influence of social media

in relation to the levels of the academic performance among grade 10 junior high school

students.

2
Statement of the Problem

The study seeks to find out the influence of social media to the academic

performance among grade 10 learners of Assumption Academy of Mawab, Inc. The study

aims to answer the following questions:

1. What are the forms of Social Media that influence students’ use of information in

terms of;

1.1 Facebook

1.2 YouTube

1.3 Twitter

2. What guidelines should be created to control the social media influence on the

academic performance of grade 10 learners in Assumption Academy of Mawab,

Inc.?

3
Significance of the study

The key component of this significance will satisfy any knowledge about the

literature or set of educational problems. This research study will be a great benefit to the

following:

The findings of this study will serve as the basis of how to prevent the negative

impact of social media affecting the academic performance of students.

This study will aid the concerns of the community to be aware on the existing ideas

of the influences of social media in terms of student’s academic performance.

The study will also convey significance of social media through the lens of school

parameters. Also, educators and staffs will be able to highlight the impact of social media to

the academic performance among grade 10 learners of Assumption Academy of Mawab Inc.

4
 Chapter II

REVIEW OF RELATED LITERATURE AND STUDIES

This section of the study presents some readings, articles and citations gathered from

various sources that supports the researcher’s analysis. Typically, these are sources from

websites, journals and books, as well as other sources for reference purposes. The literature

and studies that were chosen and gathered will identify the influence of social media to the

level of the academic performance among grade 10 learners of Assumption Academy of

Mawab inc.

Influence of Social Media

Social media are a series of internet websites, programs, and activities that promote

communication, community building, engagement, and sharing, according to Junco al et

(2010). The increasing importance of social media use among today's youth cannot be

overstated. Over the years, social networking has become increasingly popular among young

Second-cycle students, It's a way to interact with people not just on campus, but all over the

world. Furthermore, outside of school, though, with colleagues, many people benefit from

social networking because it makes them feel as though they are part of something bigger, be

a part of a community because of its growing success, Professors and economists are

debating whether students' grades are unaffected by how much time they spend on these

pages.(Choney, 2010).

Various researchers investigated the influence of social media on users; for example,

Moon (2011) stated that social media has a negative effect on students in a study titled

"effect of Facebook on undergraduate academic performance." The more students use

Facebook, the more it affects their academic results, according to the findings. Similarly,

5
Oye (2012) observes that most younger students use social networking sites mostly for

socializing rather than for academic purposes.

According to Oye (2012), most students believe that social networking sites have a

positive effect on their academic success. Shana (2012) found that students mostly use social

media to make friends and talk, just 26% of students (respondents) said they use social

media for academic purposes, according to the results.

Previous research has found that using social media sites has a positive effect on

students' academic success (Habes, Salloum, Alghizzawi and Alshibly 2018). There is a

strong impact of social media on education for both teachers and students, with social media

serving as a motivator and primary supporter of education (Selwyn,2012). Many educational

institutions have been increasing their reliance on e-learning use data (Saa, Al-Emran, and

Shaalan 2019) in order to increase engagement and efficacy in the educational process

(Friedman, L.W and Friedman, H 2013).

Social media as student’s use of information

Social media shows up to have changed students' information-seeking behaviors

in expansion to influencing communication, promoting, and instruction. Concurring to a

few ponders, understudies may utilize a assortment of social media stages to meet

their scholarly and regular data needs. Since of these shifts in information-seeking behavior,

it's more critical than ever to get it how students assess and utilize data gotten from social

media. As a result, it shows up that the time has come to review (and conceivably extend) the

scope of IL instruction to incorporate a assortment of media and contexts. As a

result, custodians will be able to include indeed more esteem to their students' instruction and

deep rooted learning (kyung, Sei-Ching, Sin and Young, 2014).

Influence of different social media platforms to students: mainly, Facebook, Twitter

and YouTube.

6
 SNSs (social-networking sites) are the newest online communication platform that

allows users to build a public or private profile and connect with others in their networks

(Boyd & Ellison, 2008).

Users build online communities to exchange knowledge, ideas, personal messages, and

other content (as videos) via social media, which is described as “forms of electronic

communication (as Web sites for social networking and microblogging).” Although there are

many ways to categorize social media, the main function and intent of use is mostly focused

on the main function and purpose of use, such as blogging, microblogging (such as Twitter),

social networking (for example, Facebook), collaborative information creation and sharing

(for example, Wikipedia), multimedia sharing (for example, YouTube), and sharing feedback

and thoughts (such as social Q&A, user reviews).

Social media is a tool that is becoming quite popular these days because of its user-

friendly, and facebook as one of the most popular with more than two billion people using it

every month according to Lua (2019).

San Miguel (2009), focused on the relationship between time spent on Facebook and

the academic performance of students. The overall findings indicated “more time on

Facebook equals slightly lower grades”. In his study, the average facebook user had a GPA

of 3.0 to 3.5, while the non facebook user had a GPA of 3.5 - 4.0. Also, the average facebook

user study for 1 – 5 hours per week, while the non facebook user would study 11 – 15 hours

per week Enriquez (2010), this revealed that students who multi-task between social

networking sites and home work are likely to have 20% lower grades than a student who

does not have a social networking site. He believes that even running a social networking

site on the background on a student’s PC while studying or doing homework could lower a

student’s grade. He believes that “the problem is that most people have Facebook or other

social networking sites, their e-mails and may be instant messaging constantly running in the

7
background while they are carrying out their tasks” Choney (2010), in looking at the time

spend on facebook and its effect on academic performance said a user of Facebook has an

average “GPA of 3.06, while non users have an average GPA of 3.82”.

In the separate study of Kyung, et al (2010) suggests that there should be a noticeable

drop in results as we spend more time on Facebook. their findings show the amount of time

spent on Facebook and the frequency with which it was used were both predictors of

academic success. It could also predict one's quality of life. However, an unanticipated

discovery was that Facebook is still used for a variety of positive purposes. Researchers

expect to see more optimistic Facebook use among undergraduate students in the future,

which will help them improve their academic results learning..

Though Facebook remains the most prominent social networking site among students,

educators have become more open to incorporating Twitter into the learning

process (Grosseck & Holotescu 2009; Rankin 2009; Ebner etal. 2010; Schroeder et al.

2010).

Twitter is a social media tool that allows users to send and receive messages no more

than 140 characters in length, called “tweets.” As of August 2014, Twitter had 271 million

users (Koh, 2014). Since Twitter is predominantly a microblogging forum, it is more

conducive to an ongoing, public discussion than Facebook (Ebner, et al. 2010). Indeed,

others have referred to Twitter as a blog with a limit of 140 characters per post that also

includes social networking features (McFedries 2007). of which are related to student

engagement.

Another social media platform that could influence students is Youtube, Since the

creation of YouTube in 2005, according to Behaviour & Information Technology, the video-

sharing website has received high praise on many levels from children to adults. The highly

versatile site has become a place for influence and inspiration. Whether it be through means

8
of makeup and fashion videos, or positive reinforcements and outlooks, the platform has

reached an educational emergence. In addition, Many students have found that the site is

useful when looking for new trends or when needing to learn how to do a task that would be

much more strenuous through written instructions (Weinback,2018).

You Tube has been linked with increased student need for learning. The shared

comments between student make an increased awareness and usage of how students describe

how they acquired learning programs as well as how they perceived derived usefulness of

electronic learning through You Tube videos by providing helpful and new ways to learn.

Practical tasks are determined by the variables perceived usefulness. The conceptual

framework of YouTube makes usefulness for both teachers and students in learning by video

in addition to the easy access which make the relationship between YouTube uses and

academic performance of direct effect. Perceived usefulness was found to affect various

technologies in the past (Habes, Salloum,Alghizzav and Mhamdi, 2020).

Student’s Achievement and Grades

According to the findings of Dr. Ballele (2018) Students use social media to help them

with their research. establish social media groups for students to share their thoughts. As a

result, the majority of them use social media in school, which helps to improve awareness

and, ultimately, student education success. 52 percent of people spend 3-4 hours a day on

social media and do not use the time for educational purposes. Based on his research

findings, it is clear that social media does not significantly impact school student’s studies,

because the correlation between spending hours on social media and student examination

marks are not positively correlated. The student spent fewer hours on social media had

excellent scores on the examination and this was supported by the study of Ahmed and Qazi

(2011), Hanqittai and Hsich (2010), Pasek and Hanqittai (2009), who conducted on the same

topic that revealed no correlation between social media and students’ academic performance.

9
A study conducted at Whittemore school of Business and Economic on one thousand, one

hundred and twenty seven students revealed that there is no correlation between how much

time is spent on social networking sites and grades (Martin, 2009). Again, University of New

Hampshire (2010) study also revealed that students’ use of social media sites do not affect

grades.

As per Deng and Tavares (2013), social media help students to think clearly and this

helps them to make wise decisions in their day-to-day lives. As per the study

conducted by Apeanti And Danso (2014), students felt that their grades would be better if

they can contact professors openly through social media to get their doubts clarified. Yunus

and Salehi (2012)pointed out that, social media use enhanced students’ vocabulary and

writing ability. Thus, it is clear that if used wisely for educational and constructive purposes,

social

media can have positive influence on students’ academic performance. Despite the various

positive effects that social media can have, if not used properly and vigilantly it can also

affect students’ academic performance negatively (Gorhe, 2019).

10
 Chapter III

Methodology

This chapter presents the method used in the study, which covers the purpose of the

study and research design , research instruments and data gathering procedure

Research Design

The method used in this study was descriptive correlational design. The descriptive

correlational design was used to obtain the influence of social media to the level of academic

performance among grade 10 learners of Assumption Academy of Mawab, Inc.

According to Creswell, Correlational research design is used by investigators to

describe and measure the degree of relationship between two or more variables or sets of

scores. On the other hand, Kowalczyk (2003) define descriptive research as a study designed

to illustrate or describe the participant of the study in a more precise way. In general,

descriptive-correlation design is a research design that gives an explanation of how the

variable affects the other variable.

Respondents

The respondents of the study are the Junior High School learners specifically the

Grade 10 learners, who are currently enrolled in Assumption Academy of Mawab, Inc. In the

school year 2020-2021. The study involved (15) fifteen learners among (48) forty-eight of

Grade 10 learners of Assumption Academy of Mawab, Inc.

11
Research locale

The Study was conducted in Assumption Academy of Mawab, Inc., it is one of the

Dominican Schools in the Philippines. It is Located at Purok 1A Poblacion, Mawab, Davao

de Oro neighboring the ongoing construction of San Roque Parish of Mawab.

Figure 1: Satellite Map of Assumption Academy of Mawab, Inc. 

Research Instruments

The data was collected via online survey technique in a form of questionnaire,

consisting of questions. The questionnaire where distributed to the selected Grade 10

learners of Assumption Academy of Mawab, Inc. a total of (5) five items each statement

equally distributed to each indicator. The questionnaire solicited the area of the influence of

social media to the level of academic performance among grade 10 learners of Assumption

Academy of Mawab, Inc.

12
Range of means Descriptive Equivalence Interpretation

4.20 – 5.00 Very High This demonstrates that

Social media has a high
level of efficacy in terms
of knowledge usage by
students.
3.40 – 4.19 High This demonstrates the
efficacy of social media
as students use of
information.
2.60 - 3.39 Moderate This indicates that a
social media as student`s
use of information is
relatively effective.
1.80 – 2.59 Low This demonstrate how
inefficient social media
as a source of
knowledge
for learners.
1.0 – 1.79 Very low This demonstrates the
ineffectiveness of social
media as a source of
knowledge for students.

In determining the student’s achievement and academic performance, the researchers

used the mean grade of the respondents. The following parameters were also used in the

study.

13
Range of Means Descriptive Equivalence Interpretation

1.0 – 2.0 Outstanding This means that the

academic performance
of the students is
excellent.
2.1 – 2.5 Very Satisfactory This means that the
academic performance
of the students is
very good.
2.6 – 3.0 Satisfactory This means that the
academic
performance
of the students is
good.
3.1 – 3.5 Fairly Satisfactory This means that the
academic
performance
of the students is fair.
5.0 – and below Did Not Meet Expectations This means that the
academic
performance
of the students is poor.

Data Gathering Procedure

In gathering the data, the researchers followed these steps. First, is by asking

permission from the head of the school, the principal through a letter. After the approval, the

test questionnaires were distributed to the respondents who are the Grade 10 learners of

Assumption Academy of Mawab Inc. The results and data collected where then interpreted

and evaluated.

14
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