Subject

• is interesting
• is educational
• is relevant to audience
• provides insight into topic
• is discussed thoroughly
• is entertaining
Concept Score ______ out of 30

Content
• Presents interesting information
• Language is used properly and effectively
• Images and/ or graphics relate well to content
• Student(s) behave professionally on camera
• Student(s) demonstrate thoughtful approach to subject

Content Score ______ out of 30

Technical Aspects
• Camera is stable, smooth movements and pans
• Subject is framed well, images are well composed
• Subject is lit and clearly visible
• Sound is clear and understandable
• Video is edited effectively, flows well
• Titles are used effectively
• Transitions are used effectively
• Project was completed in a timely manner

Content Score ______ out of 40

 Evaluation Rubric for Video Production
Levels of Performance
Below Standard Satisfactory Accomplished Excellent
Dimensions of
Performance
Score: 1 Score: 2 Score: 3 Score: 4
Students need help to
research and write a Students research
Students need help to research
script. There is a Students research and write independently and write a
and write a script. The
storyboard that is a compelling and creative compelling and creative
storyboard does not match the
Planning adhered to during script. The storyboard is script. The storyboard is
final production. Some group
production. Most group drawn carefully with shot drawn carefully with set
members have roles and some
Research, members have roles and compositions included. All design and shot
perform very few tasks. Some
Storyboarding, use some video group members have their compositions included. All
video vocabulary and floor
and Rehearsal vocabulary and floor and use video vocabulary group members define their
language is used during
language during and floor language during roles and use video
rehearsals. Students need to be
rehearsals. Students rehearsals. vocabulary and floor
reminded to stay on task
need to be reminded to language during rehearsals.
stay on task.
The project has a clear The project has a clear focus
The project has a focus but There is focus that is
focus related to the chosen related to the chosen topic
may stray from it at times. maintained throughout
topic and one or more of the and one or more of the
There is an organizational the project. The project
following elements; reflects following elements; reflects
structure, though it may not be presents information in a
broad research and broad research and
carried through in a consistent accurate and organized
application of critical application of critical
manner. There may be factual manner that can be
Content thinking skills; shows thinking skills; shows
errors or inconsistencies, but understood by the
notable insight or notable insight or
they are relatively minor. Less intended audience.
understanding of the topic. understanding of the topic.
than adequate evidence of Adequate evidenced of
Excellent evidence of Excellent evidence of
student learning and efforts student learning and
student learning and efforts student learning and efforts
are reflected in student's efforts are reflected in
are reflected in student's are reflected in student's
project. student's project.
project. project.
 Sequence of project
Either lack of preparation or Adequate preparation Organization of presentation
components is clear and
Layout/ illogical sequence. Transitions and sequence is shown. is excellent. Transitions add
evident. Transitions provide
are choppy or distract the Transitions are adequate. to the viewer's
easy movement from one
Design viewer. Titles are not present Titles are present. If understanding of the topic.
scene to another. Titles are
or distract from the overall storyboard is present, it Titles are added to enhance
used and add to the video's
video. Does not have a shows the project in a understanding. Storyboard
flow. Storyboard shows
storyboard. broad outline. shows progression.
general outline.
The camera work is choppy The camera work may The camera work is
The camera work is smooth
and the scenes are blurry or be choppy or panning is generally smooth and the
and the focus is crisp. Sound
panning is too fast. Sound and too fast. Sound and focus is usually crisp.
and visual files are distortion
visual files contain significant visual files may have Sound and visual files are
Technical free. Transitions are timed
distortion. Transitions are some distortion but it mostly distortion free.
for smooth movement
awkward between scenes. doesn't distract the Transitions provide a
Elements between scenes. Titles are
Titles are illegible. Technical viewer. There are some smooth movement between
legible. There are few
difficulties seriously interfere technical problems, but scenes. Titles are mostly
technical problems, and
with the viewer's ability to see, the viewer is able to legible. There are few
none of a serious nature.
hear, or understand content. follow the presentation. technical problems.
Effective teamwork. The
Presentation a result of a final product represents
Students worked together something that would have
group effort, but only
and were assigned different been impossible to
some members
Obvious that the presentation roles accomplish working alone.
contributed
was created by one person
Students select group Students select group
Students select group
Collaboration Students make poor choices members based on good members based on good
members according to
for group members. The group working relationships. All working relationships. All
social desires. Some
is unable to complete the students in the group students in the group
students in the group
video in a timely fashion participate actively 100% of participate actively 100% of
participate actively. Few
the time. Most students the time. Each student
students excel in the
excel in the activities excels in every activity
activities
 1 Point Beginning 2 Points Developing 3 Points Proficient 4 Points Exemplary Points

Doesn’t explain the Explains only a general plan Shows the details of the Persuasively written;
The Pitch project focus or represent for the video project. project, including all addresses all necessary
the final outcome. requested components. components in detail.
Does not represent the Sketches are in a logical Includes sketches of each Demonstrates detailed
sequence of shots in the sequence, but do not give video scene and includes planning on the video shot
video. Storyboard adequate descriptions of the some planned sequence, scene
Storyboard descriptions are vague or video scenes, audio descriptions, audio notes,descriptions, audio and
incomplete. background, or dialogue effects notes, and dialog effects notes, and dialog
PREPARATION
notes. for every scene. for every scene.
Includes more than 10 Includes 5 - 10 grammatical Includes 1 – 4 Grammar, spelling,
grammatical errors, errors, misspellings, grammatical errors, punctuation, capitalization
Script misspellings, punctuation punctuation errors, etc. misspellings, punctuation are correct. No errors in
errors, etc. errors, etc. the text.
Very minimal comments General comments on daily Thorough listing of daily Includes descriptive detail
Work Log about few activities on the activities. activities, but no and reflections on daily
work log. reflections. activities
Message is unclear. Message is vaguely Strong message. Covers
Message is clearly
Includes little essential communicated. Includes some topic completely and in
Overall Content information and one or two essential information with
communicated. Includes
depth. Includes complete
essential information.
facts. few facts. information.
Technical: Little or no enhancements Digital enhancements Any digital enhancements Digital enhancements are

PRODUCT
add interest to the video, or accompany video, but there is that are used combine planned and purposeful,
Digital excessive use of random little sign of reinforcement. smoothly and effectively adding impact to the story
Some tendency toward with the video. line or focus.
Enhancements enhancements detracts from randomness with effects.
or Effectsthe video.

Cooperative Cannot work with Works with others, but has

Works well with others. Works well with others.
others. Cannot share difficulty sharing decisions
Group Work decisions or responsibilities. and responsibilities. Takes part in most Assumes a clear role and
 decisions and contributes related responsibilities.
fair share to group. Motivates others.

There are no citations or are Citations are given, but some Citations are given, sources Citations give proper credit.
no references to copyright multimedia sources are not of multimedia are Every photo, graphic or
Copyright information for photos, identified with references, and identified, but permission sound file is either original
graphics, and music created permission to reproduce is to reproduce is missing. or permission for its use by
by others. missing. the owner is documented.

www.cheney268.com/Learning/.../VideoPresentationRubric.doc

Video Presentation Rubric

Beginning Developing Accomplished Distinguished
1 – 12 13 - 24 25 - 37 38 - 50

Content & Not organized. Portions may be Fairly well Program shows a
Organization – poorly documented documented and continuous
Difficult to follow. and/or organized. organized. Format progression of ideas
Is your project Poor quality shows Hard to follow the is easy to follow. and tells a
organized and poor effort. progressions of the Good explanation complete, easily
documented? story. Explanation shows good effort. followed story. Well
shows some effort. documented and
organized.
Excellent, well
thought out
explanation shows
superior effort.

Usefulness – Project’s usefulness Project Project is focused Project is focused

is in question. Does demonstrated and informative; and very
Does your video not inform; does not development of promotes the use of informative;
stay focused on an stay focused on the computer computer promotes the use of
informative topic? topic. technology; has technology to create computer
Does it promote the problems staying the video to deliver technology to create
use of technology to focused on topic. information. the video and makes
inform the audience others want to use
about the topic? the same type of
format in delivering
information to an
audience.

Creativity & Use of elements Minimal use of Good use of Excellent sense of
Elements of Design detracts from video. design elements. graphics and/or design. Effective
– Is your video Too many or too No transitions. other design camera techniques
interesting? Did gaudy graphics; Sound is lacking or elements. Some used for the video
your choice of transitions, too inappropriate or transitions are and pictures. Video
elements such as many clips, scratchy. Some inappropriately and pictures are I
film clips, pictures, backgrounds and/or pictures or video placed. Sound focus and of good
backgrounds, and sounds detract from clips may be out of quality is OK. Video quality. Smooth
transitions enhance content. Pictures or focus or “shaky”. clips or pictures are transitions are
the project? video clips may be clear and in focus. appropriate and aid
out of focus or in delivery of the
“shaky”. presentation.

Mechanics – Did Includes five or Includes 3 – 4 Includes 2 – 3 Grammar, spelling,

you check your mare grammatical grammatical errors, grammatical errors, punctuation,
grammar and errors, misspellings, misspellings, misspellings, capitalization are
usage? Have you punctuation errors; punctuation errors; punctuation errors; correct; sources are
correctly sources are not some sources are sources are documented
documented documented. documented but not documented and correctly and
sources and obeyed correctly. correctly and copyright law has
copyright rules? copyright law has been followed.
been followed.
 Oral Presentations Great difficulty Some difficulty Fairly fluid delivery. Well-rehearsed.
Skills – Did you communicating communicating Communicates ideas Voice, eye contact
respond to the ideas. Poor voice ideas. Poor voice with proper voice and pacing hold
questions by the projection; no eye projections; some projection; perhaps interest and
students and contact; no eye contact; no one mispronounced attentions of
instructor with introduction; introduction; work; made eye audience;
ease? mispronounced mispronounced a contact; introduced introduced self and
words; stopped or few words; long self and project. project. Responded
had long pauses; pauses; somewhat Respond to easily to questions.
confused. confused. questions.

Task Description: Students will work together in assigned teams to create a video project that details a specific aspect of the
course. The presentation should include appropriate photographs, video, music, graphs, and other visual aids. The final project
should be uploaded to the Class YouTube Page.

ACTIVITY Exemplary Proficient Partially Proficient Incomplete POINTS

Concept 15-20 points 10-14 points 5-9 points 0-4 points

Has a clear picture of what they Has a fairly clear picture of what Has brainstormed their Little effort has been spent on
are trying to achieve. Adequate they are trying to achieve. Can concept, but no clear focus brainstorming and refining a
description of what they are describe what they are trying to do has emerged. Goals/final concept. Unclear on the goals
trying to do and generally how overall but has trouble describing product not clearly defined. and how the project objectives
his/her work will contribute to the how his/her work will contribute to will be met.
final project. the final project.
 Script/ 12-15 points 8-11 points 4-7 points 0-3 points
Storyboard

The storyboard illustrates the The storyboard includes thumbnail The thumbnail sketches on There is no evidence of a
video presentation structure with sketches of each video scene and the storyboard are not in storyboard or script.
thumbnail sketches of each includes text for each segment of logical sequence and do not
scene. Notes of proposed the presentation, descriptions of provide complete
transition, special effects, sound background audio for each scene, descriptions of the video
and title tracks incl: text, color, and notes about proposed shots scenes, audio background,
placement, graphics, etc. Notes and dialogue. or notes about the dialogue.
about proposed dialogue/
narration text are included.

Content/ 15-20 points 10-14 points 5-9 points 0-4 points

Organization

The content includes a clear Information is presented as a The content does not Content lacks a central theme,
statement of purpose or theme connected theme with accurate, present a clearly stated clear point of view and logical
and is creative, compelling and current supporting information that theme, is vague, and some sequence of information. Much of
clearly written. A rich variety of contributes to understanding the of the supporting information the supporting information is
supporting information in the project’s main idea. Details are does not seem to fit the irrelevant to the overall message.
video contributes to the logical and persuasive information main idea or appears as a The viewer is unsure what the
understanding of the project’s is effectively used. The content disconnected series of message is because there is little
main idea. Events and messages includes a clear point of view with a scenes with no unifying main persuasive information and only
are presented in a logical order. progression of ideas and idea. Includes few citations one or two facts about the topic
Includes properly cited sources. supporting information. Includes and few facts. are articulated. Information is
properly cited sources. incorrect, out of date, or
incomplete. No citations
included.
 Quality 12-15 points 8-11 points 4-7 points 0-3 points

Movie was completed and had all Movie was completed and Movie was made, but had There was no movie, or tape was
required elements. The video contained all required items. very little if any editing. totally unedited with no
was well edited and moves Editing was not done as well as it Many poor shots remain. transitions or audio support of
smoothly from scene to scene should have been. Some poor Video was very fragmented any kind.
with proper use of transitions. shots remain. Movie is still and choppy with little to no
Audio and other enhancements somewhat choppy. Audio and other audio reinforcement.
were well used. enhancements were utilized, but
not for maximum effect.

Teamwork 12-15 points 8-11 points 4-7 points 0-3 points

Student met and had discussions Students met and had discussions Only a couple of team Meetings were not held and/or
regularly. All students on the regularly. Most of the students on meetings were held. Most of some of the team members did
team contributed to the the team contributed to the the students on the team not contribute at all to the project.
discussion and were part of the discussion and were part of the contributed at some level, Low levels of respect were
final project. Team members final project. Team members but a majority of the work evident within the team.
showed respect with each other. mostly showed respect with each was done by one or two.
other.

Timeliness 12-15 points 8-11 points 4-7 points 0-3 points

All project deadlines were met. Most project deadlines were met. Many project deadlines were Deadlines were regularly missed,
Those that were late did not have not met, resulting in some having a significant impact on the
significant impact on the finished impact on the finished final project.
project. project.
 Final Score

- theory integration (praxis)

Evaluation Rubric for Video Production

Levels of Performance
Dimensions of Below Standard Accomplished
Satisfactory Score: 3 Excellent Score: 5
Performance Score: 1-2 Score: 4

Students need help Students need help Students research

to research and to research and Students research
independently and
write a script. The write a script. There and write a write a compelling
storyboard does is a storyboard that compelling and
and creative script.
not match the final is adhered to during creative script. The
The storyboard is
production. Some production. Most storyboard is drawn
Planning drawn carefully with
group members group members carefully with shot
Research, set design and shot
have roles and have roles and use compositions
Storyboarding, compositions
some perform very some video included. All group
and Rehearsal included. All group
few tasks. Some vocabulary and floor members have their
members define
video vocabulary language during and use video
their roles and use
and floor language rehearsals. Students vocabulary and
video vocabulary
is used during need to be floor language
and floor language
rehearsals. reminded to stay on during rehearsals.
during rehearsals.
Students need to be task.
 reminded to stay on
task

The final The final production

The final The final production
production is free is free of technical
production has has some technical
of technical errors. errors. All students
technical errors. errors. Few students
Production Some students use know and use floor
One student knows know floor
The technical floor language and language and how to
floor language, only language, only one
use of video some operate operate camera and
one operates the operates the
equipment, camera and mic. mic. Equipment is
camera. Equipment camera. Equipment
floor language, Equipment is used carefully cared for,
is not cared for is not always cared
set design, and effectively and respected, and
properly. It looks for properly. The set
shot usually stored always stored
like no thought is design and shot
composition properly. The set properly. The set
put into set design composition
design and shot design and shot
or shot somewhat enhance
composition composition
composition. the topic
enhance the topic. enhance the topic.

Video uses factual, Video uses factual

Video is confusing Video uses factual
but confusing information that is
and difficult to information that is
information. It gives compelling to watch
Content understand. Art compelling to
an understanding of and presented in a
Topic of the and/or artist is watch. Dialogue
the art and artist but creative manner.
presentation discussed but not at gives a clear
is not necessarily Dialogue gives a
all compelling to understanding of
targeted for the clear understanding
watch. the art and artist.
classroom audience. of the art and artist.

Participation Students make Students select Students select Students select

Individual and poor choices for group members group members group members
groups work group members. according to social based on good based on good
The group is unable desires. Some working working
to complete the students in the relationships. All relationships. All
video in a timely group participate students in the students in the
fashion actively. Few group participate group participate
students excel in the actively 100% of the actively 100% of the
activities time. Most students time. Each student
excel in the excels in every
activities activity