PUBLIC RELATIONS LAB

SUBJECT CODE- BA (JMC) 24254

Submitted to Guru Gobind Singh Indraprastha University Dwarka is partial

fulfillment of requirement for the degree of bachelor’s of journalism and mass
communication (2019-2022).

SUBMITTED TO: SUBMITTED BY:

Ms. Sonia Arora Utkarsh Bajaj

(Assistant professor) 03620602419, 4th

semester

BA(JMC), 1st shift.

Department of journalism and mass communication.

Trinity Institute of Professional Studies, Dwarka.

 ACKNOWLEDGMENT

It is my pleasure to indebted various people, who directly or indirectly

contributed in development of this and who influenced my thinking, behavior
and acts during study.
I also extend my sincere appreciation to Ms. Sonia Arora who provided their
valuable suggestions and precious time in accomplishing my file.

Lastly, I would like to thank the almighty and my parents for their moral support.

Utkarsh Bajaj

03620602419, 4th semester

BA(JMC), 1st shift.

Submitted to:

Ms. Sonia Arora

 INTERNAL CERTIFICATE

TRINITY INSTITUTE OF PROFESSIONAL STUDIES

(AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY,

DELHI)

This is to certify that this Radio Production Lab File is the original work
submitted by Utkarsh Bajaj of BA (JMC) 4th Semester 1st Shift, student of Trinity
Institute of Professional Studies (TIPS) for the partial fulfillment of BA (JMC)
program of Guru Gobind Singh Indraprastha University (GGSIPU) under the
guidance of Ms. Sonia Arora and the same has not been submitted to any other
university or institute for the award of any other degree or diploma.

Ms. Sonia Arora

(Assistant Professor)
 INDEX
TEACHER’S
S.No. TOPICS PAGE NO.
SIGN
Top 5 PR Agencies in
1.
India 1
Press Conference
2.
Proposal + Synopsis 5
Press Release on
3.
Product/Service Launch 7
4. Minutes of Meeting 10
Work done for
5.
conference 14
ASSIGNMENT 1

TOP 5 PUBLIC RELTION AGENCIES

1. Genesis Burson-Marsteller

About – Genesis Burson-Marstellar is one of the leading global public relations and communications

firm which has its headquarters in New York and is globally expanded in 110 countries across 6

continents. For the last 25 years, Genesis Burson-Marstellar has set amazing benchmarks with their

creativity & imagination. They deliver integrated communications services to some of the best Indian &

global companies. They are highly focused on delivering measurable results through evidence-based,

ideas-driven and result oriented campaigns.

Services – Public Relations, Public Affairs, Business Divisions

Founding Year – 1953

CEO – Prema Sagar

2. Adfactors PR

About – Adfactors PR is a Multi-specialist, full-service Press release agency that ranks among Asia’s Top

10 PR Consultancies. They serve over 300 clients over 40 cities in India. Their clientele includes financial
institutions, corporations, conglomerates and startups. They have a track record of providing

customized PR solutions according to the requirements of the clients.

Services – Corporate Reputation, Capital Market Communications, Banking & Financial Services,

Consumer Communications, Crisis Communications, Public Affairs and Digital & Social.

Founding Year – 1997

CEO – Madan Bahal

3. Waggener Edstrom

About – Waggener Edstrom is one of the largest communications and PR agencies in the world. They

have more than 1,000 experts in the field of technology, health and consumer management. Currently,

they have a global team consisting of story makers, strategists, data scientists, writers, filmmakers and

social media experts. They have the expertise to unlock & harness a brand’s potential and create

amazing campaigns to help them take their business forward.

Services – Product Campaigns, Insight & Analytics, Crisis & Issues Management, Executive Positioning &

Platform, Corporate Communications & Brand Purpose.

Founding Year – 1983

CEO – Melissa Waggener Zorkin

4. Weber Shandwick
About – Another leading global public relations firms in India with over 17 years of diverse experience.

They have a highly focussed approach to storytelling and campaign planning which is consistently

recognized by PR Forums. They deliver strategic, creative and impactful campaigns that move the

reputation needle for a diverse range of Indian and multinational companies.

Services – Business Marketing, Consumer Marketing, Corporate, Crisis & Issues Management, Digital

Communications, Financial Services & Media Training.

Founding Year – 2001

CEO – Valerie Pinto

5. Edelman

About – Edelman is a global communications & Marketing firm with worldwide leading businesses &

organizations as partners. They have proven strategy which is laser focussed on engaging audiences

over time to earn trust. Along with providing traditional & enhanced PR, they also deliver integrated

campaigns, digital strategies & solutions. Additionally, they have a diverse team of strategists, creators

& counsellors with in-depth knowledge of markets, cultures, and issues.

Services – Brand Journalism, Business Transformation, Crisis & Reputation Risk, Performance

Marketing, Media Relations & Public Affairs.

Founding Year – 1952

CEO – Rakesh Thukral

ASSIGNMENT 2

PRESS CONFERENCE PROPOSAL

TRINITY INSTITUTE OF PROFESSIONAL STUDIES

Sector-9, Dwarka, New Delhi-110075
(Affiliated to Guru Gobind Singh Indraprastha University, Delhi &
Approved by Bar Council of India, New Delhi)

Proposal

To,
The Director
Trinity Institute of Professional Studies
Dwarka Sec-9, New Delhi

Date: 1st April 2021

Subject: Proposal for organizing a Mock Press Conference

Respected Ma’am,
This is to place a request to let us organize a mock press conference on our latest “Phoenix
Model S”, a sport sedan, which is India’s first pure electric vehicle maker, on 5th April 2021 in
your college. Phoenix is taking a step on the journey towards green mobility. We are officially
launching our electric vehicles with two-fourth of sales outlets to gauge the market. Now, as we
gear to launch our electric cars in the country, we are exploring to organize a mock press
conference for the youths.

Our affordable electric premiere model, ‘Phoenix Model S’ will be launch in India on 1st May
2021 marking India’s first pure electric car. The forthcoming model differs from any model as
it provides a solar rooftop photo-voltaic system which makes it super-easy to charge. The
‘Model S’ can cruise for over 500 miles on a full 60 minutes-charge. It can accelerate from 0-60
miles per hour in as little as 2.1 seconds. It also provides Windshield Display GPS which
conveniently projects directions and other useful information onto your car's windshield. With a
changeable engine sound feature, it also provides automatic emergency braking, making it a
truly desirable feature for many.

Eagerly looking forward to your positive response and approval.

Sincerely,
PR Department
Company: Phoenix Motors
E-mail: phonenixmotors.com
Phone no.: 011 5628 5628
ASSIGNMENT 3

PRESS RELEASE

Sketcher Launches MAX CUSHIONING PREMIER- running

and walking shoe range
New Delhi, March 23, 2021: Sketchers today announced the launch of its brand-new
collection in running and walking footwear – MENS MAX CUSHIONING PREMIER. This
Shoe range is especially designed for men. Cushioned comfort and bold Style combine in the
sketchers max cushioning premier- A cushioned comfort running and walking design on an
ULTRA GO cushioned platform.
A perfect blend of comfort and superior performance, Skechers shoes for men are designed for
the modern man with an edgy taste. Whether you’re looking for walking shoes for that long
stroll in the park or running shoes that complement your morning dose of energy, we’ve got it
all!

Product Detail: Upper: Virtually seamless engineered mesh fabric upper provides
breathability and comfort
Midsole: Cushioned responsive ULTRA GO comfort platform
Outsole: Lightweight, durable and flexible parametric web outsole provides multi-surface
traction
Insole: Air Cooled Goga Mat running insole for cooling comfort
Forefoot flex grooves aid in flexibility and promote a smooth transition
Mid-foot strike zone promotes efficiency in each stride
Weight: 9.9 oz. per shoe in a men's size 9
6mm heel drop height
2-inch heel height
Machine Washable shoe design - wash on gentle cycle cold, hang to air dry
Pricing and Availability: MENS MAX CUSHIONING PREMIER is available in the market
in the price of Rs 4999. To know more about the availability, you can visit our website
www.sketchers.in
About Sketchers: A $4.64 billion global leader in the performance and lifestyle footwear
industry, Skechers USA, Inc. designs, develops and markets more than 3,000 styles for men,
women and children. Skechers' success stems from its employees, high-quality, varied product
offering, diversified domestic and international distribution channels, and targeted multi-
channel marketing.
The Company offers two distinct footwear categories: a lifestyle division and performance
footwear. Through licensing agreements, the company also offers branded apparel, accessories,
eyewear, scrubs and more.

Media Contact:
Utkarsh Bajaj
9634280125
ASSIGNMENT 4

MINUTES OF MEETINGMINUTES OF MEETING

ATTENDANCE

S.NO. NAME DESIGNATION SIGNATURE

1. Nilay jaiswal Founder
2. Utkarsh Gupta Team Manager
3. Sparsh Member
4. Vansh Member
5. Shivam Member
6. Shardhul Member
7. Aakash Member
 1st May 2021

MINUTES OF MEETING

A meeting of management Committee was held at 10:00 A.M. on 1stth May 2021
with the Founder welcomed the members who were participating in the meeting.

The following were present:

S.NO. NAME DESIGNATION

1. Nilay jaiswal Founder
2. Utkarsh Gupta Team Manager
3. Sparsh Member
4. Vansh Member
5. Shivam Member
6. Shardhul Member
7. Aakash Member

The Minutes of the Meeting are as follows:

Agenda of the meeting

Agenda Point 1: Planning the content creation activity .

Discussion Outcome: we have decided that the work load should be divided
equally amongst the members.

Agenda Point 2: We have chosen a few of the activities for our social media

Discussion Outcome: the various departments we have chosen are as follows:

Content writing, poster designing, and many more

Agenda Point 3: finally we distributed the activities of the member

Discussion Outcome: The committee finalized three sponsors for the competition
and drafted MOUs for deliverables.

S.NO. NAME DESIGNATION RESPONSIBILITIES

1. Nilay Founder Founder of the NGO
jaiswal
2. Utkarsh Team Manager website management
Gupta
3. Sparsh Member Social media
management
4. Vansh Member To guide the Members
of NGO
5. Shivam Member Poster designing
6. Shardhul Member Contect to needes
7. Aakash Member Content writing
 Work done for conference

I am the part of Journalist Team and I wrote Questions for Conference

Name- Utkarsh Bajaj

Media House- Hindustan times

1- In your opinion, what is the difference between a short film and a full
length one?

2- How important do you think are short-films for a person venturing into
direction? (For Directors)

3-Is writing a screenplay for a short film is difficult than a feature film?
(For Script writers)

4- How do you think the advents of streaming platforms can impact the
short-film space ? and What would be your piece of advice to a new short film
enthusiast? Or a Team setting out to make short films?(General question)