CREATING A POWERFUL

LINKEDIN PROFILE
Larry LaBelle
11/12/2015
 Table of Contents
• What is LinkedIn
• Job Seeker Benefits of Using LinkedIn
• Accessing LinkedIn
• Setting Up a LinkedIn Account
• LinkedIn Main Menu & Icons
• Access Help Center
• Contact Customer Service (Re Problems &
Questions)
• Send Feedback to LinkedIn (Re Suggestions for
Enhancements to LinkedIn)

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 Table of Contents (2)
• Define LinkedIn Connection Levels
• Home Choice on Main Menu
– People You May Know & How To Connect with Them
– Sending a Message to Your Level 1 Connections
• Profile Choice on the Main Menu
– Edit Profile
– Whose Viewed Your Profile
• Get Recommendations to Display on Your Profile
• Define the Value of Level 1 Connections

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 Table of Contents (3)
• How to Find Level 1 Connections & Add to Profile
• Follow Influencers, News. Companies (Your Top 20
Target Companies) and Schools
• Use Keywords to Increase Your Chances of Showing
Up on Page 1 of Search Results
• Use Boolean Operators in the Keyword Field of
Searches to Get More Accurate Search Results
• Modify LinkedIn Settings
• Identify Other LinkedIn Resources

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 What Is LinkedIn?

• LinkedIn is a social media site for job

seekers, HR staff, recruiters, hiring
managers, students, professionals,
businesses and more
• Contains way more valuable information
than other social media sites

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 Benefits of Using LinkedIn

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 Job Seeker Benefits
of Using Linked
• 90 - 95% of HR Staff & Recruiters search LinkedIn for Job
Candidates and 45-50% of Hiring Managers do too
• Need to have a top quality LinkedIn Profile to win points from
viewers like HR staff, recruiters and hiring managers
– Great Summary section with your Sales Pitch (value proposition)
– Clear, concise and compelling content
– Make Marketing Presentations and Work Samples available via links
• Post your files on someone’s website or in a cloud storage site like
justcloud.com ($3.95/month)
• Post links to these files in the appropriate sections of your LinkedIn
Profile
– Has all the keywords that HR Staff and Recruiters use to search for job
candidates
– Lots of connections, recommendations, skills and groups

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 Job Seeker Benefits
of Using LinkedIn (2)
• Get Level 1 Connections inside your target companies
– Can give you Recommendations to post on your Profile
– Help you find unadvertised job leads
– Give you a referral to the hiring manager, especially if they get a referral
bonus from their company
– Get you insider information
• Hiring manager’s contact information
• Company’s problems and new initiatives
• Company’s management style and culture
• Get recommendations
– Use in your resume, interviews, strategic business value presentation,
etc.
– Give a recommendation and you’ll usually get one back
– If someone you know has a hard time writing a recommendation, write
one for them and send it to them to use in recommending you on
LinkedIn

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 Job Seeker Benefits
of Using Linked (3)
• Build your reputation as an expert in your field by joining
Discussion Groups
– Can send a message to anyone in the Group
– Join or Start a Discussion Group and contribute to discussions
• Can join up to 50 Discussion Groups
– All your connections will be informed when you create a new
Discussion Group or contribute to existing Discussion Groups
– Other will find out about the group and join it too
• Harvest jobs available on LinkedIn
– LinkedIn Job Board
– Job Focused Discussion Groups

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 Job Seeker Benefits
of Using Linked (4)
• Use the Follow Company option
– Allows you to track personnel changes
• People who are promoted
• People who change positions
• People who leave the company (possible job opening you can fill)
• New staff to the company

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 Employed Professional
Benefits of Using LinkedIn
• Become known as an expert in your field by creating and
contributing to Discussion Groups/BLOGS
• Gain valuable business insights via Discussion Groups
• Use your connections to get help with business issues
• Increase sales and market exposure/penetration
• Create B2B relationships
• Learn about competing companies products, services,
strengths, weaknesses, etc.
• And more

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 Accessing LinkedIn

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 Accessing LinkedIn
• Enter www.linkedin.com in your Browser’s
Address field

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 Setting Up a LinkedIn Account

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 Setting Up a LinkedIn Account
Complete
this form and
then click on
the Join Now
button.

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Setting Up a LinkedIn Account (2)

Complete
this form and
then click on
the Create
My Profile
button.

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Setting Up a LinkedIn Account (3)

Click
Continue.

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Setting Up a LinkedIn Account (4)

1) The people on this screen

came from your email
address book and they are
already members of Linkedin.
Uncheck the ones you don’t
2) Then click on the Add Connection(s) want to connect with on
button to send a connection request LinkedIn (e.g. Linda Dutton).
to the ones that are still checked.

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Setting Up a LinkedIn Account (5)

1) The people listed here came from

your email address book but they
aren’t currently on LinkedIn.
Uncheck the people you don’t want
2) Click on the Add to Network
to send an invitation to join LinkedIn
button to send a request to join
and connect with you (e.g. Dylan
LinkedIn to the ones that are still
McShera).
checked.

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Setting Up a LinkedIn Account (6)

1) These are people who

are already on LinkedIn
that you might know
and want to connect
with.

Check the people you

want to send an
invitation to join
2) Click on the Add LinkedIn.
Connection(s) button
to connect with these

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Setting Up a LinkedIn Account (6)

You can send this LinkedIn Connection Request to your friends and twits
on Facebook and/or Twitter using the buttons provided. If you don’t want
to, just click on the Skip this Step >> link .

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Setting Up a LinkedIn Account (7)

For job seekers, the best

choice is to click on the Basic
Account button.

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Setting Up a LinkedIn Account (8)

You now have

a blank
Profile page.

You can
complete the
sections of
your profile
now or Click
on the Finish
Later link to
complete your
profile later.
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 LinkedIn Main Menu & Icons

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 Main Menu Icons

LinkedIn Main Menu & Icons

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 LinkedIn Main Menu & Icons
• LinkedIn Main Menu
– Home
– Profile
• Edit Profile
• Who’s Viewed Your Profile
– Connections
• Keep in Touch
• Add Connections
• Find Alumni
– Jobs

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 LinkedIn Main Menu & Icons (2)
• LinkedIn Main Menu (continued)
– Interest
• Companies
• Groups
• Influencers
• Education
– Business Tools
• Post a Job
• Talent Solutions
• Advertise
– Upgrade

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 LinkedIn Main Menu & Icons (3)
• LinkedIn Icons
– Messages
• Compose Message
• Inbox
– Messages
– Invitations
• Sent Items
– Send Messages
– Send Invitations
• Archived
• Trash

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 LinkedIn Main Menu & Icons (4)
• LinkedIn Icons (continued)
– Notifications
• People who have viewed your
profile, endorsed your Skills,
connected with you, etc.
– Add Connections
• Import your contacts from your email address book
• Can send a connection request to those already on LinkedIn
– You can choose who to send them to
• Can send an emails to the others asking them to join LinkedIn
and connect with you
– You can choose who to send them to
– You must give them a compelling reason to join
LinkedIn

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 LinkedIn Main Menu & Icons (5)
• LinkedIn Icons (continued)
– Add Connections
• Import your contacts from
your email address book
• Can send a connection
request to those already
on LinkedIn
– You can choose who to
send them to
• Can send an emails to the
others asking them to join LinkedIn and connect with you
– You can choose who to send them to
– You must give them a compelling reason to join LinkedIn

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 LinkedIn Main Menu & Icons (6)
• LinkedIn Icons (continued)
– Click on Account & Settings Icon
• Opens your Profile in read
• Only mode
– Hover Your Mouse Over Account
& Settings Icon
– Sign Out
– Upgrade to Paid Service
– Post Jobs (HR & Recruiters)
– Set Language
– Advertise Your Business
– Customize LinkedIn Settings
– Access Help Center

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 Getting Help from LinkedIn

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 Help Center
1. Click on the Picture icon (Account &
Settings).

2. Click on Privacy &

Settings.

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 Help Center (2)

Type in a question or keyword related

to the feature of LinkedIn you need
help with (e.g. Create a Group). Then
click on the Search button. Scan all
results for a valid answer.

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 Contact Customer Service

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 Contact Customer Service

1) Contact Us on the main

menu is what you would
click on to contact
Customer Service but
it’s grayed out.

2) To activate Contact Us,

first type in gibberish
characters here and then
click on the Search
button.
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 Contact Customer Service (2)
Notice how Contact Us is
now active. Click on this to
go the screen where you can
send an email to Customer
Service.

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 Contact Customer Service (3)
This is the email form you can
use to enter a question or
submit a suggestion for an
enhancement. Fill it out, click
Continue and then continue to
follow the prompts to
complete your submission.

You can use the Browse

button to attach a file, such
as a screen shot of a screen
you’re have having trouble
with.

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Send Suggestions for Enhancements

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 Send Feedback
• You can submit request for enhancements to
LinkedIn that you’d like to see implemented in an
upcoming release of the product
• Click on Profile on the Main Menu
• Then scroll down to the bottom of the screen
• Follow the instructions on the following slides

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 Send Feedback (2)

Click on Send Feedback.

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 Send Feedback (3)

Click on the Send Us

Feedback button.

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 Send Feedback (4)

1. This is the Send Feedback 2. Then click on the Send

dialog. Enter your button to submit it.
suggestion here.

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 LinkedIn Connection Levels

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 LinkedIn Connection Levels
1st Level 2nd Level 3rd Level
People I know People I can People I can
and am directly connect to via connect to
connected to now my 1st level indirectly via
connections my 2nd level
connections
Mary1

You John1 Ted2 Liz3

Joan1

Suppose I want to connect to Ted and send him a connection request?

If he accepts, what level will he be on? See next slide for the answer?
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 LinkedIn Connection Levels
Mary1

John1

You

Ted1 Liz2

Joan1

Ted is now a 1st Level Connection to you. Also, notice how Liz is now a
Level 2 Connection to you.

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 What Constitutes Your Network?

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 People You Can Connect To
• People in your network
– People in your network (Level 1, 2 and 3)
– People in discussion groups you belong to
• People outside your network
NOTE: If you try to connect to people using the I Don’t Know
option and 5 people don’t accept your connection request, you’ll
be placed in an “Account Restricted” status. LinkedIn will often lift
a restriction after you acknowledge you've read some educational
information on proper use of their site. You’ll have to contact
LinkedIn Customer Support to restore your access and tell them
you didn’t know about this restriction and won’t do again.

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 Get Over 500 Connections
• Makes you a higher profile LinkedIn User
• Lifts you up in LinkedIn rankings
• Drives others to want to connect to you

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 Home Choice on Main Menu

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 Home Choice on Main Menu
• Click on Home on the Main Menu
– Provides updates
• Influencers you’re following
• Companies you’re following
• Updates from your Level 1 Connections

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 Home
People Who May Know You
Click on See More link to see a comprehensive
list. These are people you might want to
Connect with to build a large network quickly.

Use this field to share an update with your

Level 1 Connections on LinkedIn. Then click
on the Share button to send it.

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 Home: People You May Know

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 People You May Know
If Robert Germany is someone you think you’d
like to connect with, click on his name to view
his profile to learn more about him.

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 Send Connection Request
Click on the Connect button to
initiate a personalized Connection
request to Robert Germany.

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 Send Connection Request (2)

1) Select How you know Robert from the

choices provided. In this case, it was We’ve
done business together and the common
business was chosen from a drop down list.

2) Enter a personalized connection request

message to increase the chances of Robert
accepting your connection request..

3) Click on the Send Invitation button to send

the connection request.

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Personalize Connection Requests
• When you create a Connection Request to another
LinkedIn User, be sure to personalize the request (vs. the
stock message)
– Give the person a compelling reason to connect with you
• What can you offer to them that they’d perceive as valuable
(e.g. access to your vast set LinkedIn connections and expertise)
• Figure out how you can help them?
• Try to learn as much about them from their profile, BLOG, etc.
before making contact
• During first interaction, ask questions to learn more about
the person and his work related problems and pains
– Remember, it takes about 3 successful interactions to build trust
with a new connection
– Trust is the foundation of a true champion who wants to help
you

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 Home - Continued
A high number here shows that lots of
people have been viewing your profile in
the last 7 days, possibly even HR staff,
These are updates from people
hiring managers and recruiters.
in your LinkedIn Network.

A high number here shows that you’re

profile has appeared in lots of search
results in the last 3 days. If you don’t
show up in search results, you don’t exist.

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 Profile Choice on Main Menu

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 Profile – Edit Profile

1. Click on Profile on
the main menu
first.
2. Then click on Edit
Profile from the
sub-menu.

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 Profile – Basic Info

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 Profile – Basic Info

Headline Search Box Can

search for People,
Jobs, Companies,
Groups, Updates
and Inbox.

# Connections
Profile URL –
Can edit to
customize URL. Edit Contact Info –
Click to View/Edit
View your activity. Click on
pencil icon to view.

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 Create Custom
Background Graphic

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 Profile – Custom
Background Photo

Click here to select a

picture to add to the
background area of your
profile.

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 Profile – Custom
Background Photo (2)
1) Select the folder
where the picture
you want to display
is stored.

2) Click on the picture

you want to add to
the background area
of your profile. It will
then be highlighted.

3) Select the folder where

the picture you want to
display is stored.

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 Profile – Custom
Background Photo (3)

Your custom photo is then displayed.

You can reposition your photo in the space provided by

putting your mouse over the photo (cursor turns into a 4
way arrow which is the move icon), holding down your
left mouse button, and dragging the photo to where you
want it to display the part of the picture you want seen.
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 Profile – Customize Your Public Profile

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 Customize Your Public Profile

Hide or Show your Profile.

Hide or Show specific

sections of your Profile with
these checkboxes. Hide
ones you are
building/editing or just don’t
want seen.

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 Customize Your LinkedIn URL

Edit Public Profile URL

Click on Customize your public profile

URL link to personalize your link.

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Customize Your LinkedIn URL (2)
1) Enter a personalized ending to your LinkedIn URL, such as your
first name, middle initial and last name.
If this makes your overall URL unique, you’ll see a Green  at
the end of this field.
If it’s not, you’ll see a Red X at the end of this field indicating
your new URL is not unique. Edit it until you get the Green  .

2) Click on the Set Custom URL button

to save your new profile link.

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 Profile – Basic Info

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 Profile – Basic Info (2)

Twitter Username
Send updates to Twitter

Links for up to 3 Websites. Can display user

friendly name and associated URL underneath.

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 Profile – Summary

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 Profile - Summary

Summary

Keywords
Nouns and noun phrases
embedded in text that cover
your job title, skills, tools
you use, certifications,
licenses, etc. HR staff &
recruiters use keywords to
search for job candidates to
fill a position.

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 LinkedIn Profile – Summary (2)

You can stuff additional Keywords at

the end of the Summary section, one
that don’t fit into the flow of your
Summary text.

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 Profile – Skills & Expertise

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 Profile – Skills & Expertise
Skills & Expertise

Can define up to 50 skills you have (e.g. Resume

Writing). Each skill is a keyword but the keywords in
this section are weighted higher than ones in any other
section.

After you create your skills list, you can go back and Edit
your list and reorder your skills (drag and drop) even if
any skill had endorsements. You can delete skills too
but if you do, you lose all the associated endorsements.
These are the
people who have This right arrow
endorsed you for button lets you
your skills. You see a complete
can click the list of all the
picture of any people who have
person to see endorsed you for
their profile. this skill.

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 Profile – Experience

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 Profile – Experience

Keywords
You can put keywords in the
text of each job description,
just like you did in the
Summary section.

You can stuff additional

Keywords at the end of each
job, just like you did in the
Summary section.

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LinkedIn Profile – Experience (3)
Recommendations
Number of recommendations you’ve received for this job from
former co-workers ( Level 1 Connections). You can request edits
to a new recommendation before posting it (or not post it at all if
you’re not satisfied with the recommendation..

To view the complete text of a

recommendation, click on View link.
This brings you to Recommendation
section in profile (this section is only
there is you have at least 1
recommendation).
Once in Edit mode, you can reorder
recommendations By using the Move
(two way, vertical arrow) icon. This
allows you to put your best
recommendations at the top of the list
regardless of when they were received.

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 Profile – Education

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 LinkedIn Profile – Education

Education section

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 Profile – Additional Info

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 LinkedIn Profile – Additional Info

Interest
First, list your interests
and hobbies. Then
add on a list of your
Keywords.

Your Personal Details

Advice on best way to

contact you.

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Profile – Adding Other Optional Sections

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 2.
2. Click
Click on
on the
the

LinkedIn Profile – ++ icon

the
icon to
the right
to
right ofof

Other Optional Sections

the
the section
section
name
name to to
1.
1. These are Optional
These are Optional Sections
Sections you
you can
can add
add itit to
to

 Certifications
Certifications add
add to
to your
your profile
profile (e.g.
(e.g. Certifications).
Certifications). your
your

 Courses
Courses ** profile.
profile.

 Honors
Honors & & Awards
Awards **

 Languages
Languages

 Organizations
Organizations **

 Patents
Patents

 Projects
Projects

 Publications
Publications

 Test
Test Scores
Scores

 Volunteering
Volunteering & & Causes
Causes

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 Profile – Recommendations

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 Recommendation Guidelines
• Recommendations from your previous managers, co-workers,
customers, vendors, etc. are essential to have on your profile
• HR staff, recruiters and hiring managers look at your
recommendations to decide if you’re a candidate they want
to contact for a job opening
• You can only get Recommendations from your Level 1
Connections
• If you give someone a Recommendation first, they are more
likely to give you one back
• Coach your recommenders on exactly what you’d like to them
to say so you get high quality recommendations

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 Managing Recommendations
1) Hover you
Mouse over this
icon.

2) Click on Privacy
& Settings
to Manage
Recommendations.

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Manage Your Recommendations (2)

Click Manage Your

Recommendations
to view
Recommendations.

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 Managing Recommendations (3)

Click on the Ask for

Recommendations tab.

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Managing Recommendations (4)
Complete this form specifying:
.
1) What job you want to be recommended
for, 2) Who you want to ask for the
recommendation, and 3) Custom message
specifying exactly what you want to be
recommended for.

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Managing Recommendations (4)

Click on the Send

button to send the
recommendation
request.

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 Profile – Whose Viewed Your Profile

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 Who’s Viewed Your Profile
• To see who’s viewed your profile, first place
your mouse pointer over Profile on the main
menu
• A submenu will appear
• Click on the Who’s Viewed Your Profile choice

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 Who’s Viewed Your Profile (2)

Graph showing
# People who have changes in # of
viewed your profile views by week.
in the last 90 days!

This is the list of the people who viewed

your profile. You can scroll down to the
entire list and click on any person’s
name to view their profile. Any of these
people could be a hiring manager, HR
person or recruiter who was checking
you out as a possible candidate for an
open position he/she has. You should
follow up with these people and do
whatever you can to advance your cause.
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 Profile – Connections

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 Connections
• In Edit mode, connections don’t show
– All you can do is Customize Visibility (who can see your
connections)
• In View mode, they do show

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 Connections (2)
• Add Connections via:
– Home Page: People You May Know
– People Search

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 Profile – Groups

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 Groups

Click on a Group’s
icon to access that
group.

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 Groups (2)

Tabs to access
different aspects of
this group.

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 Group Options

• Search for Groups you might want to

participate in and join them
• View Groups you belong to (Max 50)
– Comment on Existing Discussions
– Start New Discussions
– View Members and send them a message
– View Jobs posted by Group members
• Create a New Group and promote it

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 Benefits of Joining
Discussion Groups
• Can participate in existing discussions or start new
ones
– Great way to become known as an expert in your field
• Can view full Profile of people in your Discussion
Groups
• Can send message to any member of your
Discussion Groups
• Can access and apply for jobs in the Jobs sub-group
if the group supports one
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 Profile – Following

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 Following

List of companies you’re

following. Click on
Company icon to view
company record.

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 Following (2)

Company record.

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 Profile – Ordering
Sections in Your Profile

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Ordering Sections in Your Profile
• You can change the order of sections in your
Profile
• Must be in Edit Profile mode
• Use the icon to drag a section up or down to a
new location

Drag Icon

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 Profile – LinkedIn Search Options

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 LinkedIn Search Options
• Use the Search box at the top of the screen

Search Box
• You can search for:
– People
– Jobs
– Companies
– Groups
– Updates
– Inbox

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 Search – People Search

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 Select Search Type

Use the Search button to select the

type of search you want to perform:
People, Jobs, Companies, Groups or
Inbox. In this case, select People.

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 People Search - Basic

Enter name of person you want to

find in the search box (e.g. Ron
Weaver). Then click on the Search
icon (magnifying glass) to the right
of the search box.

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 People Search - Basic
Click on Advanced link to see all
search criteria (same as filter
field in left hand column below).
Search result.

These are filter fields you can use to refine the results
of your search. Fields preceded by the GOLD
LinkedIn icon are only available to Premium Users.

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 People Search - Advanced

Click on the
Advanced link to go
to the Advanced
People Search screen
where you can use a
wide variety of
search fields to select
the people you want.

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 People Search – Advanced (2)
This is the Advanced
People Search screen.
It shows all the
advanced search fields
you can use in a
People search (a few
of these fields are not
shown here since they
are off screen). The
fields preceded by
GOLD in icon are
only available to paid
subscribers.

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 Search - Group Search

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 Group Search

• Find groups related to “Job Search” and join one of

them
• Must do a Group Search to find these groups

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 Group Search (2)
Click on the Search
Type button and
then select Groups
from the drop down
list.

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 Group Search (3)
1) Enter Job
Search in 2) Click on the
search field Magnifying Glass
to find all icon to initiate the
Groups search.
related to
job search.

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 Group Search (4)
1) Click on Group
Icon or Group
Name to view
details about
the group.
Does it have a
Jobs sub-
group?
2) Click on
Join button
to join
Group

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 Requirement for a
100% Complete Profile

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 100% Complete
LinkedIn Profile Requirements
• Need a 100% complete profile to rank high in search results
• Requirements include:
– Profile Photo
– A Summary
– At least 5 skills
– Current position with description
– An industry and postal code
– 50 Connections
– 3 Recommendations
– Two more positions
– Education

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 Boolean Search Operators

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 Boolean Searches
• LinkedIn doesn’t support wildcard searches but
you can use advanced search operators and
Boolean logic
– Quoted Searches
• For an exact phrase, enclose the phrase in quotation marks
EXAMPLE: “project manager”
– NOT Searches
• To exclude a particular term, type that term with an
uppercase NOT immediately before it
EXAMPLE: NOT automotive

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 Boolean Searches (2)
– OR searches
• To see results that include just 1 of 2 or more terms, separate the
terms with an uppercase OR
EXAMPLE: sales OR marketing
– AND searches
• To get results that include 2 or more terms, you can use the
uppercase word AND as a separator
EXAMPLE: “project manager” AND telecommunications
– Parenthetical searches
• To do a complex search, you can combine terms using parentheses.
• For Example, to find people whose title is instructional designer (or
any synonyms for this title) and are not the “computer hardware”
industry
EXAMPLE: (“instructional designer” OR “instructional systems
designer” OR “ISD”) AND NOT “computer hardware”

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Keywords In Your LinkedIn Profile
• You need to put keywords in your LinkedIn Profile
just like you did in your resume
• Hiring managers, HR staff and recruiters search
profiles in LinkedIn for job candidates using
keyword searches
– If you don’t have the keywords they’re looking for in
your profile, you either won’t be found or you’ll be
ranked very low in the search results

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 Using Keywords to Increase the Odds of
Showing Up on Page 1 of Search Results

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 Use Keyword Synonyms to
Increase the Odds of Being Found
• Think about all of the different ways of saying the same
thing and be varied in your language when writing your
profile.
• Maybe you’re a recruiter… There are so many different
ways of saying the same thing:
– Recruiter, headhunter, recruiting specialist, recruitment, sourcer,
staffing specialist, etc.
• If you’re not using a variety of terms and keywords, then
you may not show up in search results.

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 Using Keywords to Improve Your
Rank in Linked Search Results
• You need to put Keywords in your LinkedIn Profile just like you
did in your resume
• Hiring managers, HR staff and recruiters search profiles in
LinkedIn for job candidates using keyword searches
– If you don’t have the keywords they’re looking for in your profile, you
either won’t be found or you’ll be ranked very low in the search results
• To rank high in search results, you must have:
– A 100% complete profile
– Have lots of Level 1 Connections and be a member of 50 Groups
– Have Keywords in every section of your profile, especially in the Skills
and Experience section

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Using Keywords to Improve Your
Rank in Linked Search Results (2)
• Where to put Keywords
– Headline section (120 characters max)
• Don’t just put in your job title, such as Accountant II
• Instead, do the following which is much more clear
– Accountant │Joint-Interest Billing │JIB │Oil & Gas │AP Supervisor
│Revenue Accounting │Data Analyst
• Then add a compelling tag line to make the viewer want to read
more
– Delivering Accurate Financial Data to Support Tactical/ Strategic
Decision Making

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Using Keywords to Improve Your
Rank in Linked Search Results (3)
– Summary section (2000 characters max)
• Add job title/skills/tools/requirements (keywords) in text of
Summary
• Add more keywords at the end of your Summary as shown below
KEYWORDS:
Trainer, Instructor, Coach ,Resumes, Cover Letters, Interviewing, Salary
Negotiations, Networking, Microsoft Word, Microsoft Excel, etc.

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Using Keywords to Improve Your
Rank in Linked Search Results (4)
– Skills & Expertise section (50 skills max)
• Put 50 skills (keywords – 1-3 word phrases) in the Skills &
Expertise section
• When HR staff & recruiters do keyword searches in LinkedIn to
find appropriate candidates to fill their open positions, the
keywords in this section rank higher than those in other sections
of your profile
• Your connections can see all 27 of your skills initially but can click
on See 23+ button to see the rest
• Your connections can endorse you for any one of your skills but
this has no impact on you rank in search results.

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Using Keywords to Improve Your
Rank in Linked Search Results (5)
– Experience section
• Add job title/skills/tools/requirements (keywords) in Job Title and
Description for each of your jobs
• For any job that is directly related to the one you’re currently
seeking, put a list of keywords at the very end as you did in the
Summary section
KEYWORDS:
Trainer, Instructor, Coach, Resumes, Cover Letters, Interviewing, Salary
Negotiations, Networking, Microsoft Word, Microsoft Excel, etc.
• Keywords in your Recommendations are searched/counted too
– Coach people who recommend you to add Keywords you know are
critical to you being found in Searches
– All other sections (standard or optional ones you can add),
especially Interests section
• Interest section can have 1000 characters max

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 Using Keywords to Improve Your
Rank in LinkedIn Search Results (6)
• Profiles with regular updates rank higher in searches
– You can share thoughts, questions, articles or other content-rich
websites with others from several places.
• This is sometimes known as posting a status update.
– You can use the posting module to share information:
• From your Homepage.
• From Discussions in your groups.
• From LinkedIn Today.
• From Any Webpage when using the via
http://www.linkedin.com/static?key=browser_bookmarklet
– Note: The connections you share updates with will receive a message
in their LinkedIn Inbox. Depending on their preferences, they may
also receive an external email alerting them that you have shared
something with them.

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 Tools for Helping
You Identify Keywords
• Cloud Software such as www.tagcrowd.com
– Can evaluate content of a job description you find in
www.indeed.com or www.simplyhired.com to show
you most frequently occurring keywords
• Use the following tool to find alternative keywords for
your job title, skills, terms or tools
– www.semrush.com
– www.wordstream.com/keywords
– https://adwords.google.com/o/Targeting/Explorer?__c
=1000000000&__u=1000000000&ideaRequestType=KE
YWORD_IDEAS

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Search Trends Show Effectiveness
of Search Strategy
• LinkedIn allows you to see your Search Trends how many
people have viewed your profile over the past three
months.
– Click on Your Profile Has Been Viewed by X People on your Home
Page and look at the chart in the top right corner.
• Take advantage of this information to make changes and
monitor the results.
• Are you showing up a lot in search results but not being
viewed much?

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 Modify Linked Settings

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 Account & Setting Icon

Account & Settings Icon

If you hover your mouse pointer
over this icon, you’ll see the drop
down menu to the right. If you
click on this icon, you’ll go to your
Profile page (in view profile mode).

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 Privacy & Settings

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 Privacy & Settings (2)

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 Privacy & Settings (3)

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 Privacy & Settings (4)

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 Other LinkedIn Resources

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 Other LinkedIn Resources
• Check out http://www.linkedinlabs.com
– Lots of great information related to LinkedIn on this site
• Charles Caro, member of Real Estate Lives and SPC
Tweeners
– Has tons of connections and will accept a connection
request from anyone
– Know LinkedIn better than anyone I know
– If he doesn’t know the answer, he’ll get it for you

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 Summary
• What is LinkedIn
• Job Seeker Benefits of Using Linked
• Accessing LinkedIn
• Setting Up a LinkedIn Account
• LinkedIn Main Menu & Icons
• Access Help Center
• Contact Customer Service (Re Problems &
Questions)
• Send Feedback to LinkedIn (Re Suggestions for
Enhancements to LinkedIn)

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 Summary (2)
• Define LinkedIn Connection Levels
• Home Choice on Main Menu
– People You May Know & How To Connect with Them
– Sending a Message to Your Level 1 Connections
• Profile Choice on the Main Menu
– Edit Profile
– Whose Viewed Your Profile
• Get Recommendations to Display on Your Profile
• Define the Value of Level 1 Connections

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 Summary (3)
• How to Find Level 1 Connections & Add to Profile
• Follow Influencers, News. Companies (Your Top 20
Target Companies) and Schools
• Use Keywords to Increase Your Chances of Showing
Up on Page 1 of Search Results
• Use Boolean Operators in the Keyword Field of
Searches to Get More Accurate Search Results
• Modify LinkedIn Settings
• Identify Other LinkedIn Resources

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 Thank You!

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 Contact Information
Name: Larry LaBelle
Company: Training Tamer Inc.
Phone: 813-924-8404
Email: [email protected]
Website: www.trainingtamer.com
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