A long time ago, when the British ruled India, a small factory was set up in the suburbs of of

Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was
dominated by famous international brands that were imported freely. Despite the odds and
unequal competition, this company called Parle Products, survived and succeeded, by adhering
to high quality and improvising from time to time.

A decade later, in 1959, Parle Products began manufacturing biscuits, in addition to sweets and
toffees. Having already established a reputation for quality, the Parle brand name grew in
strength with this diversification. Parle Glucose and Parle Monaco were the first brands of
biscuits to be introduced, which later went on to become leading names for great taste and
quality.

How Parle fought to make biscuits affordable to all.

Biscuits were very much a luxury food in India, when Parle began production in 1959. Apart
from Glucose and Monaco biscuits, Parle did offer a wide variety of brands. However, during the
Second World War, all domestic biscuit production was diverted to assist the Indian soldiers in
India and the Far East. Apart from this, the shortage of wheat in those days, made Parle decide to
concentrate on the more popular brands, so that people could enjoy the price benefits.

Thankfully today, there's no dearth of ingredients and the demand for more premium brands is
on the rise. That's why, we now have a wide range of biscuits and mouthwatering confectionaries
to offer.

The strength of the Parle Brand

Over the years, Parle has grown to become a multi-million US Dollar company. Many of the
Parle products - biscuits or confectionaries, are market leaders in their category and have won
acclaim at the Monde Selection, since 1971.

Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total
confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and
Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite and Kismi, enjoy a
strong imagery and appeal amongst consumers. Be it a big city or a remote village of India, the
Parle name symbolizes quality, health and great taste! And yet, we know that this reputation has
been built, by constantly innovating and catering to new tastes. This can be seen by the success
of new brands, such as, Hide & Seek, or the single twist wrapping of Mango bite. In this way, by
concentrating on consumer tastes and preferences and emphasizing Research & Development,
the Parle brand grows from strength to strength.

The Quality Commitment

Parle Products has one factory at Mumbai that manufactures biscuits & confectioneries while
another factory at Bahadurgarh, in Haryana manufactures biscuits. Apart from this, Parle has
manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories
at Bahadurgarh and Neemrana are the largest such manufacturing facilites in India. Parle
Products also has 14 manufacturing units for biscuits & 5 manufacturing units for
confectioneries, on contract.
All these factories are located at strategic locations, so as to ensure a constant output & easy
distribution. Each factory has state-of-the-art machinery with automatic printing & packaging
facilities.

All Parle products are manufactured under the most hygienic conditions. Great care is exercised
in the selection & quality control of raw materials, packaging materials & rigid quality standards
are ensured at every stage of the manufacturing process.

The Marketing Strength

The extensive distribution network, built over the years, is a major strength for Parle Products.
Parle biscuits & sweets are available to consumers, even in the most remote places and in the
smallest of villages with a population of just 500. Parle has nearly 1,500 wholesalers, catering to
4,25,000 retail outlets directly or indirectly. A two hundred strong dedicated field force services
these wholesalers & retailers. Additionally, there are 31 depots and C&F agents supplying goods
to the wide distribution network.

The Parle marketing philosophy emphasizes catering to the masses. We constantly endeavour at
designing products that provide nutrition & fun to the common man. Most Parle offerings are in
the low & mid-range price segments. This is based on our cultivated understanding of the Indian
consumer psyche. The value-for-money positioning helps generate large sales volumes for the
products. However, Parle Products also manufactures a variety of premium products for the
upmarket, urban consumers. And in this way, caters a range of products to a variety of
consumers.

The Customer Confidence

The Parle name conjures up fond memories across the length and breadth of the country. After
all, since 1959, the people of India have been growing up on Parle biscuits & sweets. Today, the
Parle brands have found their way into the hearts and homes of people all over India & abroad.
Parle Biscuits and confectioneries, continue to spread happiness & joy among people of all ages.
The consumer is the focus of all activities at Parle. Maximizing value to consumers and forging
enduring customer relationships are the core endeavours at Parle.
Awards - Monde Selection
Year Products Rank
1959 (Brussels)
Cheeslings
Monaco
Gold
Gold
1962 (Geneva) Gluco Silver
1973 (Paris)
Monaco
Gluco
Cheeslings
Gold
Silver
Silver
1974 (Bruxelles)
Cheeslings
Monaco
Gluco
Silver
Gold
Silver
1975 (Amsterdam)
Cheeslings
Monaco
Gluco
Monaco
Gold
Gold
Silver
Trophy Of The International High Quality
1976 (Britain-London)
Monaco
Cheeslings
Gluco
Krackjack
Gold
Gold
Silver
Silver
1977 (Luxembourg)
Monaco
Cheeslings
Krackjack
Gluco
Gold
Gold
Gold
Silver
1978 (Geneva)
Gluco
Monaco
Cheeslings
Krackjack
Gold
Gold
Gold
Gold
1979 (Paris) Krackjack Gold
14
Monaco
Cheeslings
Gluco
Gold
Gold
Silver
1980 (Vienne)
Krackjack
Cheeslings
Monaco
Gluco
Gold
Gold
Gold
Silver
1981 (Amsterdam)
Cheeslings
Monaco
Gluco
Krackjack
Palmes(Gold)
Gold
Gold
Gold
1982 (London)
Cheeslings
Monaco
Krackjack
Gluco
Gold
Gold
Gold
Gold
1983 (Rome)
Cheeslings
Monaco
Krackjack
Gluco
Gold
Gold
Gold
Silver
1984 (Madrid)
Gluco
Monaco
Krackjack
Cheeslings
Gold
Gold
Gold
Palmes(Gold)
1985 (Lisbon-Portugal)
Gluco
Monaco
Mini Cheeslings
Recipe 57
Krackjack
Gold
Gold
Gold
Gold
Silver
1986 (Geneva) Gluco Gold
15
Monaco
Mini Cheeslings
Recipe 57
Krackjack
Marylong
Gold
Gold
Gold
Silver
Silver
1987 (Bruxelles)
Gluco
Krackjack
Monaco
Mini Cheeslings
Marylong
Gold
Gold
Gold
Gold
Gold
1988 (Athens)
Monaco
Cheeslings
Marylong
Gluco
Krackjack
Gold
Gold
Gold
Silver
Bronze
1989 (Luxembourg)
Gluco
Krackjack
Monaco
Marylong
Cheeslings
Melody
Fudgy
Gold
Gold
Gold with Palm leaves
Silver
Gold
Gold
Gold
1990 (Luxembourg)
Cheeslings
Rol-A-Cola
Krackjack
Monaco
Gluco
Poppins
Melody
Grand Gold
Twist wrap Gold
Gold
Gold
Silver
Silver
Bronze
16
1991 (Barcelona)
Melody
Kismi Toffee Bar
Mango Bite
Rol-A-Cola
Gluco
Krackjack
Monaco
Cheeslings
Silver
Bronze
Gold
Gold
Gold
Silver
Gold
Gold
1993 (Amsterdam)
Gluco
Krackjack
Monaco
Cheeslings
Nimkin
Gold
Gold
Gold
Gold
Gold
1996 (Brussels)
Gluco
Krackjack
Monaco
Cheeslings
Gold
Gold
Gold
Gold
1998 (Paris)
Gluco
Monaco
Krackjack
Supermilk
Cheeslings
Gold
Gold
Gold
Silver
Grand Gold
1999 (Roma-Italy)
Gluco
Monaco
Krackjack
Supermilk
Cheeslings
Silver
Grand Gold
Gold
Gold
Gold
2000 (Lisboa) Gluco
Monaco
Bronze
Grand Gold
17
Krackjack
Supermilk
Cheeslings
Gold
Gold
Gold
2002 (Brussels)
Gluco
Monaco
Krackjack
Supermilk
Cheeslings
Gold
Gold
Gold
Grand Gold
Gold
2004 (Brussels)
Gluco
Monaco
Krackjack
Cheeslings
Sixer
Jeffs
Gold
Gold
Gold
Gold
Gold
Silver
2006 (Brussels)
Gluco
Krackjack
Monaco
Sixer
Jeffs
Cheeslings
Gold
Gold
Gold
Gold
Gold
Gold
2007 (Brussels)
Parle-G
Krackjack
Monaco
Hide & Seek
Gold
Gold
Gold & International High Quality Trophy
Silver
2008 (Brussels)
Parle-G
Krackjack
Monaco
Hide & Seek
Marie Choice
Gold
Gold
Gold
Silver
Gold
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The major products offered by Parle-G industries are the following:
1. Brand Name: GoodDay and Marrie from Parle Gare stable and are the most
established brand in biscuit segment being equated for biscuits for long time.
Now the brand has taken a dent though among the present generation with
competitors coming up with more powerful advertising campaigns and offering
more variety.
2. Styling & Packaging: Parle Gofferings have the innovative designs and
packaging as compared to what is offered by the competitors. As it's a variety
seeking product the styling and packaging helps in getting more customers.
3. Quality: Parle Gname is associated with quality. The offerings from Parle
Gare of best quality when it comes to taste and hygiene. Under it's mission
statement "eat healthy think better"
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Product mix
Parle-G
There are always some kids who seem smarter than the rest. Ever wonder how they
got to be that way? If you had to think real hard for the answer, then probably you've
never eaten Parle-G. Parle-G is the new generation's official power supply. Providing
kids with the vital vitamins and minerals necessary for all round mental and physical
development.
Apart from being the world's largest selling biscuit, Parle - G is the winner of 8 Gold
and 11 Silver awards at the Monde Selection Awards – the global standard
for quality in Food category.
Parle-G Magix
What is the power of taste? Can it get government officers to get your papers through
faster? Probably! Can it help you make friends and influence people? It's worth a shot!
Can it land you a lead role in a blockbuster movie, even if you can't act?
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Fact is, people will do anything for a taste of Parle-G Magix. But the real question is,
will you be willing to share your packet of Parle-G Magix to find out exactly how
much power you can exert? With two delicious tastes - Choco & Cashew, Parle-G
Magix has put great power in your hands. Go ahead & wield them wisely.
Parle-G Milk Shakti
What have you heard about Parle-G Milk Shakti? Think hard. Ok, now eat a biscuit.
Got it? Yes, you're absolutely right. It aids mental stimulation. And energises the
body too. Now try and memorise this - it is the only milk biscuit with the goodness of
honey.Should be unforgettable, once you bite into one of these power-packed biscuits.
Krackjack
A little sweet - A little salty… That's what makes Krackjack very, very delicious!
This delightful biscuit is acclaimed in India and across the world for its
controversial sweet and salty taste. Krackjack has won 11 Gold, 3 Silver and 1 Bronze
award at the 'Monde Selection'. You can enjoy Krackjack any time plain or with a
host of beverages like tea, coffee or milkshakes.
Monaco Zabardast Zeera
To add some spice to life, have the exciting variant of Monaco - The Zabardast
Zeera Flavour. The same light salted biscuits that lift your spirits now comes
delicately seasoned with Zeera. Relish this unique taste at all times of the day.
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Marie Choice
More and more people are now discovering the pleasures of a cup of hot steaming tea.
Or so it seems. In reality they are actually using (misusing) tea as a ready excuse to
indulge in another packet of Parle Marie Choice. Whatever the reason, Parle Marie
Choice has fast become a preferred teatime accompaniment. Find out for yourself over
a cup of tea. After all , chai toh hai bahana.
Hide & Seek
Let your taste buds indulge in the sinful pleasure of a delightful game. Seek out the
chocolate chips that aren't really hidden. And relish a delectable experience called
Hide-&-seek - tasty itna, ki dil aajayee.
As you crunch into it, these chips melt in your mouth. Try as you might, you
just can't hide from the sheer delight of munching a mouthful
Fun Centre
There might have been times when you were unsatisfied with the amount of cream in
the middle of cream biscuits. With Parle Fun Centre, you'll have no such problems.
A delicious biscuit filled with cream till the edges, ensuring that it has the highest
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cream content in its category. Available in a variety of mouthwatering, lip-smacking
flavours like chocolate, butterscotch, strawberry and milk cream, these irresistible
cream biscuits whet your appetite for more, and also make for a perfect dessert.
NutriChoice SugarOut
This is because NutriChoice SugarOut is sweetened with "Sucralose," derived from
sugar, which provides the same sweetness as any other biscuit, without the added
calories of sugar.
This range is available in 3 delicious variants namely Litetime, Chocolate cream, and
Orange cream, targeted towards all health sensitive people. It is also relevant for
consumers with sugar related ailments.
We are sure that you will be pleasantly delighted with its great taste and equally
surprised to know that it has no added sugar.
Don't be taken for a ride when you read "Sugar Free" label on many biscuit packs
marketed in India or abroad. Even with 100% no-added sugar, wheat-cereals in
biscuits have their own natural sugar content. Parle Ghas chosen to represent these
biscuits with "No Added Sugar" claim, as there is no added sugar in the processing of
NutriChoice SugarOut.
Nutri Choice Digestive Biscuit
Nothing can be more difficult than making small efforts in our daily life towards
healthy and active living. 24/7 we are engrossed in our busy schedules; skipping
meals, missing walks, along with inadequate sleep and frequently eating-out, all
take a heavy toll on our health.
At least with the new and improved NutriChoice Digestive Biscuit, we have one
less thing to worry about. Made with 50% whole-wheat and packed with added
fibre (10% of our daily dietary needs), these delightfully tasty biscuits are
amongst your healthiest bites of the day.
In your next visit to a shop just look out for its Golden-green international carton
pack.
Try one and you'll know that you've made one smart choice - NutriChoice.
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Treat Fruit Rollz
So go on and treat yourself to the lip-smacking snack!
New Parle-G Milk Bikis
Milk Bikis, the favorite growth partner of Kids, now brings greater value and
delight to all with its new product and pack design. Recently re-launched in its
existing Southern & Eastern markets, and extended across India, the new Milk
Bikis is all set to add excitement and appeal to ‘nutritious’ food. Whoever said
that ‘good food’ needs to look ‘dull and boring’, will just have to take a look at
Milk Bikis.
With a unique and attractive honeycomb design and an enhanced product
experience, the new biscuit prompts the ‘Kid’s will love it’ reaction amongst
mothers. The milk goodness in the recipe is now enhanced with SMART
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NUTRIENTS – 4 vital vitamins, iron and iodine, proven to aid mental and
physical development in growing kids. The premium packaging, besides
appealing to kids, also ensures that the biscuits remain fresh and crisp.
So, whether its breakfast time or snack time at school, rest assured that kids will
look forward to munching these crunchy, milky biscuits which even helps in their
development. And yes, adults won’t be far behind in reaching out for a pack!