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Zara - Intro and Conclu

Zara is a fashion brand owned by Inditex with over 2,200 stores globally. Zara aims to deliver new fashion trends to stores within 30 days to stay ahead of competitors. Zara avoids overproduction and mass production to reduce risks and increase demand through perceived scarcity. Zara also launched online services in 2017 for international expansion.

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Sharvari Patil
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39 views

Zara - Intro and Conclu

Zara is a fashion brand owned by Inditex with over 2,200 stores globally. Zara aims to deliver new fashion trends to stores within 30 days to stay ahead of competitors. Zara avoids overproduction and mass production to reduce risks and increase demand through perceived scarcity. Zara also launched online services in 2017 for international expansion.

Uploaded by

Sharvari Patil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Zara

Introduction
 Zara is the Inditex group's flagship brand, with over 2,200 outlets in 96 countries. Zara
wants to build a faster response time so that it can efficiently meet the need for
continuously changing fashion trends. Zara's response time is 30 days, during which
time it detects current trends, designs fashion, and distributes it to its stores.
 Furthermore, in order to supply final products to end consumers, huge fashion stores
and even modest retailers require a time span of roughly 5-6 months. As a result, Zara
has a competitive advantage and a distinct character in delivering products to customers
in such a short period of time.
 The company does a thorough sales study of client expectations in order to deliver
optimum satisfaction to its customers. The key benefit of Zara's production process is
that it avoids wasteful output, which means that the products are not mass-produced in
large quantities, which increases the danger of failure, which Zara tries to eliminate.
Zara also prefers to manufacture fewer goods since it requires less risk and helps to
increase demand by creating artificial scarcity. This approach tries to make Zara's stylish
items more appealing and profitable, allowing the company to make more money.
 Zara launched its online services in 2017, giving clients access to its latest trendy
products and gaining a first mover advantage in nations like India. H&M (Hennes and
Mauritz), Zara's biggest competitor, launched the same online services in March 2018,
following in Zara's footsteps due to a significant drop in the brand's market share and
income. Zara has a significant lead over its competitors in terms of advertising spending.

Conclusion
 According to the findings of this study's analysis and interpretation, Zara has created a
frenzy and tremendous popularity for its items among fashionistas, and it is effective at
responding to changing consumer wants. The brand's distinctive selling proposition is
that it sells the most up-to-date and exclusive apparel at reasonable costs. When we
look at the fashion trend followed by the brand, however, consumers of different
genders and ages have diverse perceptions of ZARA. Zara is successful in supplying
attractive and trendy products to its customers, according to the analysis.
 Furthermore, Zara has received excellent reactions on product quality; yet, Zara is
unable to cater to its pricing strategies among consumers. Affordability, exclusivity,
distinction, and experience are the cornerstones of its marketing strategy.
 Furthermore, because it provides unique features in its goods, the company relies
significantly on word of mouth promotion. As a result, it is quite popular. According to
the study, over 39% of respondents learned about Zara from this method, despite the
fact that Zara can hold promotional events to appeal to its large market.
 It can be seen that Zara is capable of providing excellent customer service, albeit this
method appears to be more positive in the eyes of females than in the minds of males.
Zara aims to get the elder demographic to try their items, claiming that wearing its
clothing gives them a youthful mood. Furthermore, Zara's target customer recognizes
the brand in a similar way. According to this research study, consumers in the age range
of 18-25 years are more drawn to the brand Zara than those in the age group of 35 and
beyond, implying that Zara is unable to position itself well in this approach.

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