04 Activity 3 Answer Key

Purbani Group is a Bangladeshi garment manufacturer that prioritizes corporate social responsibility. It strives to reduce energy waste and provide livelihood programs for young mothers in the community. The company considers the needs of its primary stakeholders, such as fashion brand customers and workers, as well as secondary stakeholders like local community members. Purbani Group works to benefit the community through equitable programs while also maintaining financial stability and growth through its business operations.

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04 Activity 3 Answer Key

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BM1807

ANSWER KEY
Purbani Group: The CSR Pioneer in Bangladesh (5 items x 10 points)

1. The case demonstrates Archie Carroll’s view on business responsibility. Purbani Group has an
initiative to reduce energy waste and provide livelihood for young mothers, which is clearly
described as the discretionary act of a company based on Carroll’s view of business responsibility.

2. Fashion brands H&M, K-Mart, and Hanes are Purbani Group’s primary stakeholders as it is directly
in charge of supplying garments to these brands. The Indian company that provides advisory
services is also part of its primary stakeholder. Their workers particularly the young mothers who
widely benefit from their company initiatives are also considered as their primary stakeholders.

3. The secondary stakeholder of Purbani Group involves the local community particularly the young
mothers who are encouraged to participate in the livelihood programs of the company.

4. Purbani Group considers its primary and secondary stakeholders. The company ensures that it
provides livelihood to the local community where it operates, particularly the young mothers who
are a little pre-occupied by obligations with their family and their children. Purbani Group adjusts
its company operations to attend to the needs of their primary stakeholders while taking into
account their financial stability, considering the annual turnover of the company as stated in the
case. In addition, the company initiatives open new doors for the local community to participate in
livelihood program, which in turn an initiative that supports Purbani Group’s secondary
stakeholders.

5. The justice approach will help Purbani Group maintain its success, which provides equitable, fair,
and impartial distribution of costs and benefits to individuals and groups. Through this approach,
the company will be able to maximize their efforts in providing livelihood for the community while
maximizing the growth profit potential which they can realize from their business undertaking.

Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS

Content Provided pieces of evidence, supporting
8
details, and factual scenarios
Grammar Used correct grammar, punctuation,
1
spelling, and capitalization
Organization Expressed the points in clear and logical
1
of ideas arrangement of ideas in the paragraph
TOTAL 10