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Qualitative Vs Quantitative Research

difference between qualitative and quantitative research

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Theara Isabella
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21 views

Qualitative Vs Quantitative Research

difference between qualitative and quantitative research

Uploaded by

Theara Isabella
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Qualitative vs Quantitative Research

Qualitative research enables the researcher to arrive at a complete


understanding of a phenomenon in a particular setting or context. It has
five kinds— case study, grounded theory, ethnography, phenomenological,
and narrative. Case study explores an event, activity, process, or one or
more individuals in depth. Grounded theory derives a general abstract
theory of a method, action, or interaction grounded within the views of
participants. Ethnography studies an intact cultural cluster in a very
natural setting over a protracted amount of time. Phenomenological
identifies the essence of human experiences. Narrative studies the stories
that individuals provide about their lives and experiences. Their
methodologies come out of different social sciences. For example,
ethnography has its roots in anthropology while grounded theory and
narrative got their start in sociological research. Also, phenomenological
study is rooted in philosophy while case study can use multiple types of
data sources in order to meet the specific needs of the research situation.
Case study is perhaps the most flexible methodology since it can bend
several approaches into a valid research design. On the other hand,
quantitative research generally use large samples to test numerical data
by comparing or finding correlations among sample attributes so that the
findings can be generalized to the population. It has four kinds—survey
research, causal-comparative research, experimental research, and
correlation research. Survey research includes questions to gain specific
information regarding knowledge, attitudes, or behaviors of a specific
group or a representative sample of a particular group. Causal-
comparative research tries to see the cause or the implications of difference
that exist between or among clusters of individuals. Experimental research
makes use of statistical analysis to either prove or disprove a statement.
Correlation research seeks to see if two variables are related in some way.
Correlation research investigates the associations between variables
without actually knowing the causal reasons underlying them while
causal-comparative research now studies the reason why that effect
happen. Experimental research utilizes the scientific method more while
survey research focuses more on utilizing surveys that would be
administered to groups of people. Correlation research can have questions
or statements with the keyword “the effect of” whereas causal-comparative
research questions may start with “how” while experimental research can
have questions or statements with keywords like “acceptability” or
“feasibility”.

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