Feasibility Study Format
Feasibility Study Format
Paper:
• Font style – Arial
• Font size -12
• Space – 1.5
• A4 Bond Paper
• Soft Bound (Light Blue with Black print)
• Margin 1 inch per side/ top 1.5 inches /bottom 1 inch
• With Official Letterhead
Pre-Body
• Title Page
• Approval Sheet
• Executive Summary
• Table of Contents
• List of Tables
• List of Figures
• List of Acronyms
A. Introduction
B. SWOT Analysis
C. Market Description and Assumptions
D. Market Segmentation
E. Target Market
F. Proposed Marketing Strategies
i. Value strategy
• Product value
• Unique selling proposition
ii. Promotional Strategy
iii. Pricing Strategy
• Unit Cost, Mark up to Price per unit
• Discounts
• Sales Promotion
iv. Distribution Strategy
v. After Sales Strategy
A. Introduction
B. Financial Assumptions
C. Sources of Financing
D. Break Even Analysis
E. Current Financial Statements
i. Balance Sheet/Financial position
ii. Income Statement
iii. Cash Flow
F. Projected Statement of financial position
G. Projected Income statement
H. Projected Cash flow
A. Introduction
B. CSR Objectives
a. Contribution to Phil. Economy
b. Social desirability
c. Environment
d. Community
Post-Body/Appendices