MODULE 1

UNDERSTANDING CULTURE
ACTIVITY 1

GENERAL DIRECTION: This is a 30 -item test, read each direction written in every type of test, answer this
test in an hour.
A. Choose any three elements of culture that impact the tourism professional.
B. Identify a specific application of this element locally and internationally based on your experience.
C. Share your output with your classmates.
D. Select among the choices the top three unique applications and discuss in class.
E. Discuss the learning’s you realized because of the sharing.

CULTURAL ELEMENTS LOCALLY INTERNATIONALLY

We know that Beliefs and values if we do travel we can observed
BELIEF AND VALUES are very common to every the different kind of people with
specific place area, there a lot of different kind of beliefs and
unique beliefs and values that values , that we can actually see
present to urban places, and it through their action or
until now some of it are still behaviour and cloths.
remain practice by local people
and passed by generation to
generation.
Locally, people mostly speak When we travel to other country
LANGUAGE their own dialect or usual and we try to talk to other
language to communicate or to people especially a foreign we
express their feelings to the tend to speak our international
people than using the language the English language to
international language. enable for us to communicate to
other foreign people and
understand each other message.
Most of us have our own We must respect and be
RELIGION religion our religions teach us sensitive of all the religions, in
the truth, faith, good things in the same manner, as we respect
our life. But the fact that every our religion. Because every
religion have different kind religions preach the goodness of
culture and values just like truth and moral living, love and
Muslims they are particular on compassion.
not eating pork, if we encounter
some Muslims people we were
not serve them a food contains
of pork somewhat like that.
 KEY FEATURES OF CULTURE
ACTIVITY 2

GENERAL DIRECTION: This is a 30 -item test, read each direction written in every type of test, answer this
test in an hour.

1. Identify a practice in your family that is culturally based.

2. Ask your parents or grandparents about the origin of the practice, including the province, city, or district.
3. Describe the practice and use visuals to present the practice. Include the following:
 Name
 Province/District
 Description of the element of the culture-the rationale for it, the background of the element, etc.
 Changes that have happened to it since your grandparents' time
 Explanation as to why it was changed
 Your reaction as a tourism professional if you have a colleague or customer who either accepts or does not
accept it

4. Share with your group mates your answers to the following:

 How many of many do not? your group mates practice it? How
 How is it unique or similar from the practices of the other members of the class?
 Choose the top three practices
 As a group, identify what learnings you have when interacting with colleagues or customers, and how a
tourism professional should handle the situation.

5. PRESENT YOUR OUTPUT IN CLASS.

 TOURISM AND THE TOURISM PROFESSIONAL
ACTIVITY 3

GENERAL DIRECTION: This is a 30 -item test, read each direction written in every type of test, answer this
test in an hour.

Identify a job title that interests you.

 Identify the possible activities of "colleague" and “customer" interaction.

Answer: hotel reservation

 Present your findings to the whole class.

Answer:

CUSTOMERS: the interaction would be something like informative because you’re asking for the
information of the guest and its limited word only to what is just information is needed.

COLLEAGUE: it’s somewhat the same conversation but the different is you’re trying to connect to
other department to check about the availability of the rooms if it is ready for check in or not.

 Identify common and unique areas of interaction.

Answer: The common area of interactions is in the front office or front desk, both can interact through
website and through calling or personal.

Present the unique areas of interaction to the whole class.

Answer: FRONT OFFICE: we know that front office department is the source of all the information
during and after the reservation process, the area where definitely all operation process including
interaction happened.

 Reflect if these interactions can be replaced by a computer system, robot, or some other artificial
intelligence (AI).
Answer: yes, definitely it can be replaced by any artificial intelligence or any computer system, because
the all operation and transaction is being program by using the technology or (AI).

 Conclude how people can still provide service in the tourism industry.
Answer: I think by means of events activities holiday season leisure, vacation stuff like that could actually
people provide service in the tourism industry.
 MULTICULTURAL DIVERSITY IN TOURISM

ACTIVITY 4

GENERAL DIRECTION: This is a 30 -item test, read each direction written in every type of test, answer this
test in an hour.

Get a map of the world.

 Using markers, plot where the members of your family, including maternal and paternal relatives to the 3rd
generation are based. (1st generation-you, 2nd generation - parents and siblings of parents, 3rd generation -
grandparents and siblings of grandparents)
 If you have siblings that are married, include them too.
 Identify the unique and common cultural elements of your mother's or father's families.
Present it in class
 MULTICULTURAL DIVERSITY AMONG TOURISM-RELATED PROFESSIONS
ACTIVITY 5

GENERAL DIRECTION: This is a 60-item test, read each direction written in every type of test, answer this
test in an hour.

Case 1: The Tourism Customer Travel Cycle

 Identify the cultural elements that were impacted in the case.

 Create scenarios of what other options could have been undertaken by the tourism professional if he did not
do as indicated in the case and the consequences that could have happened for the individual and the
tourism enterprise.
 Consider the reflections. Choose one and expound how this can be applied in your life as a student.

Case 4: Crossing Industries for Tourism Professionals

 Aside from the tourism sector, what other industries can a tourism professional work in?
 What cultural elements will help tourism professional succeed in this field?
 Is culture uniquely a tourism concern? Why or why not?
 What is a "digital native" and a "digital immigrant"? What are the applications you have in your phone?
Why did you install them?

DIVERSITIES: SIMPLE AND COMPLEX

 ACTIVITY 6

GENERAL DIRECTION: This is a 60-item test, read each direction written in every type of test, answer this
test in an hour.

Case 2: Is Personal Hygiene Important?

 Write a 250-word essay on the Importance of Personal Hygiene the Tourism Enterprise.
ANSWER: Personal hygiene is really important not just in the tourism enterprise but basically
anywhere, as of in the tourism enterprise technically customers today are increasingly informed,
conscious, and vocal about hygiene standards and the effects on their health. Combined with travel
reviewers and the increasing number of rating sites, hygiene standard are having significant impact
to the tourism enterprise. While hygiene is not often spotlight when manage well, it quickly
becomes a central of focus when manage poorly. With high levels of traffic and turnaround
throughout the year , it is an everyday challenge tourism enterprise to maintain the highest level of
standards across large and varied premises.Good hygiene is vital to create the environment that
leaves guests feeling satisfied and pampered.

It's Fun also Around the World!

 Select a country.
-Philippines
 Identify a festival unique to the country.
-Sinulog festival
 Show a short video clip of the festival.
 Exhibit a picture of the festival and its historical significance
-
 PRESENT IT IN CLASS.
 HANDLING GUEST OR CUSTOMER DIVERSITIES

ACTIVITY 7

GENERAL DIRECTION: This is a 50-item activity, read each direction written on table and do this activity.

Choose a film that shows multiculturism.

Choose between:

 THE HUNDRED FOOT JOURNEY

 ZOOTOPIA
 MY BIG FAT GREEK WEDDING

Do the following:

 Discuss the cultural elements in the film that posed challenges,

 Identify how these challenges were resolved.
 Each member of the group will prepare a one-page report focusing on one cultural element.
 Relate it to any of the tips mentioned in the lesson.
 Share the highlights with the rest of the class.

HANDLING MULTICULTURAL PEER DIVERSITIES

ACTIVITY 8
GENERAL DIRECTION: This is a 30-item activity, read each direction written on table and do this activity.

Briefly answer the questions below.

 Does a person's skin color make him/her rich or smart, dumb, or stupid, or pretty or ugly?
Answer: of course not the colour of skin of the persons is just a colour it’s not bases at all.

 What does a person's skin color tell you about them?

Answer: a person’s skin color tell me my racial identity and of course my reelevated.

WHEN YOUR SUPERIOR IS DIVERSE

ACTIVITY 9

GENERAL DIRECTION: This is a 30-item activity, read each direction written on table and do this activity.

Briefly answer the questions below.

 Can individual circumstances affect work and create opportunities or challenges in judging a person’s
capabilities? Why or why not?
Answer: for my opinion its yes every individual’s circumstances could actually affect person’s work
that either result for a challenge or creates opportunities, for those lower capabilities they can actually
feel that it’s a challenge but for those persons with capabilities that are able to deal on that
circumstances and create something good then its opportunities. For me it depends upon a person and
kind of circumstances because there are circumstance if he or she could be affected by that kind of
circumstances or not because at the end of the day only as individuals are actually can say that.

DIVERSITIES IN DIVERSE LOCATIONS

ACTIVITY 10
GENERAL DIRECTION: This is a 30-item activity, read each direction written on table and do this activity.

1. Choose a country aside from the Philippines

Davao

2. Get a picture and describe the following Put captions below each item:

 National food

DURIAN

 National costume
Modern filifiniana
 A unique tradition in the country
ata

3. Indicate how it relates to the Philippines in terms of:

 uniqueness and
answer: dialic

 similarities
answer: national anthem

4. As a multicultural tourism professional, how will you handle these uniqueness and similarities?

Answer: I think by respecting of its uniqueness and similarity would be enough to handle the two.

FIVE WAYS TO BECOME A DIVERSITY CHAMPION

ACTIVITY 11
GENERAL DIRECTION: This is a 60-item activity, read each direction written on table and do this activity.

LET’S GET CREATIVE

 Create a symbol (6X6) of a Multicultural Champion in a short size paper.

Explain the elements of your symbol
Briefly express your answer.

 Write an essay on the topic, “Be Local, Global, And Glocal”

Answer: for my opinion about this I preferred to be Glocal because for me I want to try what the other
diverse culture and try to experience of it, for me also to get understand about the different cultures and of
course but at the same share what’s the culture we have in local it’s just like sharing information about
their diverse background.
 BENEFITS OF A DIVERSE WORKFORCE

ACTIVITY 12

GENERAL DIRECTION: This is a 20-item activity, read each direction written on table and do this activity.

Briefly express your answer.

 Reflect on what you have learned in these lessons. Write your insights and opinions about this lesson.
Answer: for this lesson I’ve learned about the benefits of a diverse workforce having diversity in the work
force that transport the business into more effective and successful global company, and create of equal
opportunities for all. Having a multilingual staff can actually help especially in the case of the cruise line
business through translating different kind of languages. Allowing people of all faiths into workforce will
strengthen and enhance respect for each other, meaning that diverse work force can actually create
understanding others faiths. Allowing people with disabilities to contribute their skills in workforce this
involves the equality of employment of diverse employee. And last diverse workforce can actually open
doors to the LGBTQ community for non- discriminatory values and for the acceptance of part of the
LGBTQ community.