Reading 1 - Communicating Across Generations
Reading 1 - Communicating Across Generations
For the first time in history, there are four different generations in the workplace.
Considering the professional and business climate demanded today, we need to take a cue
from the generational differences that can affect workplace issues such as recruiting,
building teams, dealing with change, motivating, and managing—which all boils down to
communication.
Having to consider the variety of generations in the world today, we need to organize a
workplace and communication environment that enables a more inclusive organization. All
generations have the ability to support one another improving the lives of everyone.
Learning how to communicate with different generations can help eliminate
misunderstandings and increase how effectively and efficiently we can all function. When
reviewing this information, it’s possible that no group will fit any one person exactly—these
are just overall similarities in values and behaviors.
The Generations Defined Silent Generation: born between 1925 and 1941
This generation came of age during World War II and the effects of growing up in that time
period are realized in the behaviors of this group. One of the most distinctive qualities of this
generation is their concern for the plight of others. They tend to be cautious as a generation,
i.e.: saving money was a way of life. This generation values responsibility and women in this
generation tend to be team players who work within the system. The Silent Generation
accomplishes goals through hard work and sacrifice. This is the first generation of women
who aggressively moved into the workforce.
The best way to communicate with the Silent Generation is through face-to-face contact.
Formal social events are very successful as well as tributes and recognition events. Direct
mail, phone, and increasingly the internet are great ways to communicate with this group.
Email usage is climbing steadily with the Silents, but it is not at the same level as other
generations.
Because Boomers invented new forms of families, they also incurred new stresses. Boomers
were the first generation to divorce at a higher rate than the two previous generations.
Nostalgic messages work best with Boomers and they also enjoy networking events. Direct
mail, face to face interaction—especially in fundraising, the internet, and email—are great
ways to interface with this generation.
The best way to communicate with Xers is through email. They are very “e-friendly” and
engage in a variety of online media. They do well at social events—themed events and wine
tastings are popular. But Xers will not respond as well to something called a “recruitment”
event because it doesn’t sound fun—it sounds like a sales pitch. They want to get something
back from their investment, be it the actual cost or the value of their time.
They are over stimulated and because of this are easily bored. This generation understands
they will change jobs at least once every five years. As such, titles do not mean much—they
believe respect should be earned based on the job, not the title. Millennials are goal-oriented,
and like the “Silent Generation,” they are team players.
Communication Tips
Organizations with multi-generational representation have the important job of
understanding all of its members. Good communication is a key to living well (both
personally and professionally). Being able to connect and build rapport with other people is a
foundational life skill. Consider the following suggestions to guide communication efforts.
Review and become familiar with the different generations listed above.
Don't judge a book by its cover—in other words, look beyond appearances.
Be cognizant of what is said, but more important, how it’s said. Generational clashes
often stem from miscommunication in tone or style.
Offer an information session on different generations and how to work as a team with
diverse age groups.
Respect each other—treat everyone, from the newest to the most seasoned member, as if
they have great things to offer and are motivated to do their best.
Keep in mind that every organization is as diverse as the membership. It is the goal of any
team to carry out their respective organization’s mission while making membership
convenient and relevant within the reality of today’s environment. Remember, effective
communication reduces conflicts, promotes cooperation, and thus, increases a member’s
commitment to the team. Even though a theam may have a varied generational picture,
everyone is there for the same reasons.