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Case Analysis 1

Raj Kumar grew up around the film industry as his father was an actor. He was interested in acting from a young age and started acting in films at age 9. At age 22, he founded RK Studios, one of the earliest and most successful studios in India. Under his leadership, RK Studios produced many classic films and helped modernize the Indian film industry. The studio's strengths included its talented artists and control over production. However, its weaknesses included overreliance on Kapoor's vision and low distribution prices. Early Indian films drew from religious epics, but were influenced by Hollywood in the 1920s, growing the industry significantly. By the 1950s, films depicting everyday struggles resonated more widely both in India

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56 views2 pages

Case Analysis 1

Raj Kumar grew up around the film industry as his father was an actor. He was interested in acting from a young age and started acting in films at age 9. At age 22, he founded RK Studios, one of the earliest and most successful studios in India. Under his leadership, RK Studios produced many classic films and helped modernize the Indian film industry. The studio's strengths included its talented artists and control over production. However, its weaknesses included overreliance on Kapoor's vision and low distribution prices. Early Indian films drew from religious epics, but were influenced by Hollywood in the 1920s, growing the industry significantly. By the 1950s, films depicting everyday struggles resonated more widely both in India

Uploaded by

Shubham Thakur
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Jonnalagadda S Viswanadh

20021141041
Case Analysis 1
Profile of Raj Kumar from the Case
During his childhood Raj Kumar grew up seeing a lot of people related to cinema in and around
his house because of the fact that his father was an actor. He was a quick learner which is
evident from the mention in the case which states that he learnt the local language of the place
where ever he went.
As a kid he was always interested in becoming an actor which can be understood from the
mention in case which says that he acted the 1935 film Inquilab at the age of nine. Also, the
case mentions about his participation in the theatrical drama.
At the age of 22 only he wanted to start the RK studious which over the years has grown in to
a famous destination for the movie. He is one of the youngest studio owners in India. This
shows his vision, ambition and passion for the film industry.
The cases says that Kapoor was known for getting things done the way he wanted and also, he
was generous. He was the pioneer who brought new technologies to the Indian film industry
and he made sure that something new is introduced in the industry. He always believed that
movie has the power to change the society.
Swot analysis of RK studios

Strengths Opportunities
• It was one of the first studious in • The company has an opportunity to
India diversify itself into more genre of
• The company had produced one movies and languages
some of the greatest movies during • The growing popularity of RK
that time and thus it spread its legacy studios in countries abroad can help
in Russia and China as well in taking the Indian movie to those
• It maintained strong relationships countries on larger scale
with the distributors for years • Since the RK studios has been
together. started till 1960’s the Indian
• The studio had control over all the landscape has changed a lot in terms
required elements to produce the of electricity, connectivity and per
movie from the studio to the theatre. capita income which gives
• They had in-house team of all the opportunity to further expand and
artists, writers, cameraman , target new customers
musicians etc.
Weakness Threats
• The RK studios did not have anyone • High control of censor board on the
to carry forward its legacy content being made
• All the decisions taken were based • Growing high expectations on the
only on the vision of Kapoor and movies that are being produced by
thus no one was there to give in RK studios
different perspective when needed.
• The pricing policy of the studios • Changing dynamics in the RK
with regards to giving away the studios with their core talent moving
movie to the distributors was weak out as the time passed.
as they were given away at much • Lack of strong financial planning.
less prices.

Evolution of Bollywood
The first Indian silent movie was released in 1913 and after which most of the Indian movies
had their roots in Indian scriptures such as Ramayana and Mahabharata for few years. There
was another Zoroastrian community who Indianized the Shakespeare’s story lines.
In the year 1920 there was an influence of Hollywood style of making movies and post that
between 1920-1930 the average number of movies made per year grew from 4.5 to 80 per year
because the popularity of the movies grew among the audience and thus the money started
flowing in which was again reinvested.
People started perceiving movie as an escape from the reality and they wanted colourful
backgrounds, exciting music and complex storylines. Around 1950’s people started
appreciating the movies that were near to reality which showed the struggle of the common
man and these films started gaining popularity even the Russia and China while USA reviewers
called these movies poor soap opera.

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