Innovator’s

 Guidebook  
Intel  Youth  Enterprise  Program  
 

 
 
 
 
 
 
 
 
 
 
 
 
 
Intel  Youth  Enterprise    
 

Innovator’s  Guidebook    
-­‐  Intel  Youth  Enterprise  Program  
 

 
Structure  .....................................................................................................................   3  
Agenda   .......................................................................................................................   5  
Process  guidelines  .......................................................................................................   6  
Before  you  begin  ...................................................................................................................................  6  
Stage  1  –  Understand  ...........................................................................................................................  7  
Stage  2  –  User  ........................................................................................................................................  8  
Stage  3  –  Tech  ........................................................................................................................................  9  
Stage  4  –  Ideate  ..................................................................................................................................  10  
Stage  5  –  Pitch  ..................................................................................................................................  13  
Stage  6  –  Continue  ..........................................................................................................................  15  
 
Dear  Innovator,  
Thank  you  for  having  signed  up  to  participate  in  the  Intel  Youth  Enterprise  program.  We  
are  very  much  looking  forward  to  working  with  you  during  the  workshop  and  we  are  
excited  to  see  what  amazing  innovations  will  come  out  of  this  challenge.  
 
The  world  needs  innovators  and  entrepreneurs  to  create  solutions  for  today’s  problems.  
We  hope  that  this  workshop  will  be  an  opportunity  for  you  to  improve  your  
entrepreneurial  skills,  to  build  a  strong  network  of  like-­‐minded  innovators,  and  inspire  
you  to  become  a  successful  entrepreneur.  
 
During  the  workshop  we  will  provide  you  with  a  set  of  powerful  tools  to  turn  complex  
problems  into  great  business  opportunities.  The  Ideation  Workshop  is  a  training  course  
for  future  entrepreneurs  and  social  innovators.  The  program  simulates  the  innovator’s  
journey  –  all  the  way  from  problem  identification  to  business  pitch.    
 
You  will  compete  in  temporary  startup  teams  to;  identify  and  select  a  specific  social  
challenge  -­‐>  do  research  to  find  and  screen  relevant  technologies  -­‐>  generate  ideas  and  
conceptualize  a  brilliant  solution  -­‐>  use  visual  communication  and  prototyping  to  pitch  
the  idea  to  a  professional  jury.  

The  program  is  developed  in  collaboration  between  Intel  and  SPUTNiK5.  The  model  has  
been  thoroughly  tested  by  participants  in  +7  different  countries  and  approved  by  
leading  professors  in  the  field  of  entrepreneurship  and  innovation.  

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Ideation  workshop  Description  

During  the  ideation  workshop  you  will  learn  to  understand  the  mindset  of  an  
entrepreneur  and  get  a  hands-­‐on  experience  with  the  innovation  process.  The  complex  
literature  on  entrepreneurship  and  innovation  has  been  carefully  condensed  into  an  
interactive  curriculum  that  lets  you  be  in  charge  of  your  own  learning.  By  the  end  of  the  
ideation  workshop  your  team  will  have  found  an  innovative  solution  to  a  social  problem  
and  created  a  tangible  prototype  of  the  idea.    

Learning  
The  need  for  entrepreneurs  is  continuously  growing  as  competition  gets  tougher  and  
the  world  becomes  increasingly  globalized.  Whether  you  are  starting  your  own  company  
or  innovating  within  an  existing  company,  having  an  entrepreneurial  mindset  is  the  key  
to  success.  The  goal  of  the  Ideation  workshop  is  to  train  your  creative  mindset  and  
inspire  you  to  become  a  great  entrepreneur.  
 
The  program  has  the  following  focus  areas:  
• Identify  business  opportunities  where  other  people  see  problems  
• Understand  social  challenges  and  analyze  the  context  
• Screen  new  technologies  and  quickly  understand  how  they  can  be  
applied  to  solve  a  problem  
• Use  creative  tools  and  techniques  to  generate  great  ideas  
• Build  new  innovative  business  models  
• Make  rapid  prototypes  and  use  visual  communication  to  create  a  great  
presentation  of  the  idea.  

Structure  
During  the  program  you  will  go  through  the  Six  stages:  UNDERSTAND,  USER,  TECH,  
IDEATE,  PITCH  and  CONTINUE.  Here  you  can  see  an  overview  of  the  structure  as  well  as  
a  short  description  of  each  of  the  four  stages.  
 
 
 
 
 
 
 
 
 
 

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Understand  
In  order  to  successfully  solve  a  problem  you  need  to  understand  its  true  nature.  The  first  step  in  
the  process  is  therefore  to  understand  the  overall  challenge  and  break  it  into  specific  sub-­‐
challenges.    
 
Break  the  overall  challenge  into  sub-­‐challenges  and  do  research  to  learn  more  about  the  
problem  areas  you  have  identified.  

User  
Now  you  will  identify  the  various  user  segments  and  choose  your  final  user.  You  can  then  get  an  
overview  your  user’s  specific  problems,  then  select  and  describe  the  problem  you  want  to  solve  
for  the  user.  
 
Tech  
Most  breakthrough  innovations  are  based  on  a  smart  new  technology  or  intelligent  use  of  
existing  technology  –  stage  3  is  focused  on  screening  and  assessing  the  latest  technology  trends  
 
Find,  screen,  and  assess  new  technologies  
Understand  their  benefits,  weaknesses,  and  applications  

Ideate    
At  the  very  center  of  every  innovation  is  a  great  idea!  That  is  why  the  ideation  activity  is  
essential  for  the  success  of  any  project.  To  enable  highly  creative  ideation  sessions,  we  use  a    
3-­‐  step  model  that  helps  you  come  up  with  hundreds  of  ideas  before  sorting  and  converting  
them  into  the  final  concept.  After  having  found  a  brilliant  idea  you  have  to  create  a  sustainable  
business  model  that  can  take  the  idea  to  the  market  and  create  high  impact.  
 
To  work  as  a  creative  team  and  use  the  *Design  Thinking  Principles  
Create,  sort,  and  conceptualize  ideas  systematically  
Find  the  right  business  model  for  the  idea  

Pitch  
After  having  found  the  brilliant  idea,  you  need  to  prepare  a  good  pitch.  A  pitch  is  a  short  and  
precise  presentation  of  the  solution  that  highlights  the  most  important  features  and  makes  the  
audience  fall  in  love  with  your  team  and  your  idea.  
 
Build  a  great  prototype  that  demonstrated  your  idea  
Design  and  practice  a  powerful  business  pitch  
 
Continue  
After  the  ideation  workshop  you  have  the  opportunity  to  continue  your  entrepreneurial  journey  
by  signing  up  for  one  of  Intel’s  great  entrepreneurship  courses  and  continue  working  on  your  
idea!  

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Agenda  
 
The  workshop  begins  with  an  inspirational  pep  talk  about  entrepreneurship  and  social  
innovation,  shortly  afterwards  you  are  divided  into  teams  based  on  your  skills  and  
entrepreneurial  personality  type.  After  a  teambuilding  exercise  and  a  short  break,  you  
will  be  introduced  to  the  challenge  and  the  teamwork  begins.  First  you  will  learn  about  
the  problem  and  get  a  good  understanding  of  the  user  case.  Then  you  will  hear  a  talk  
about  the  latest  tech  trends  and  finally  you  can  start  generating  new  ideas  in  the  
ideation  stage.    
 
When  you  have  found  a  brilliant  idea  you  will  build  a  business  model  around  the  idea.  
Finally  you  will  create  a  cool  prototype  of  your  idea,  prepare  a  great  pitch  and  present  
your  solution  to  the  jury.    
 

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Process  guidelines  
The  following  guide  can  help  you  through  the  process  of  innovation.  Each  stage  has  a  
specific  set  of  activities  but  please  feel  free  to  add  extra  steps  or  leave  out  activities  that  
you  don’t  see  fit.  

 
User   Technology  
understanding   Research   Ideation   Pitching   Continue  
 
 

Before  you  begin  

Team  
Innovation  is  a  team-­‐sport  and  we  strongly  recommend  that  you  take  advantage  of  the  
complimentary  skills  that  are  represented  in  your  team.  Spend  some  time  on  getting  to  
know  each  other  -­‐  this  will  most  certainly  pay  off  later.  

Buddy  teams    
During  the  ideation  workshop  you  will  have  a  buddy-­‐team.  After  each  stage  you  will  
present  your  findings  to  your  buddy-­‐team  who  will  provide  you  with  valuable  feedback.  
You  will  also  give  feedback  to  your  buddy-­‐team  to  help  them  improve  their  ideas  and  
sharpen  their  problem  statement.  

Energizers  
We  use  Energizers  to  maintain  a  high  level  of  energy  and  focus  in  the  team.  Energizers  
are  fun  and  typically  rather  crazy  exercises  that  gives  you  a  good  boost  of  energy.  Your  
coach  will  introduce  the  energizers  along  the  way.  

Templates  
In  all  stages  of  the  workshop  we  will  provide  you  with  one  or  more  templates  related  to  
the  tasks  you  are  working  on,  use  the  templates  as  you  see  fit.  

Final  results  
At  the  end  of  Stage  you  will  pitch  your  idea  to  the  jury  and  try  to  convince  the  judges,  
that  you  have  come  up  with  the  best  solution.  You  have  exactly  3  minutes  to  deliver  
your  pitch.  

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Stage  1  –  Understand  
This  stage  gives  you  time  to  read  the  case  study,  discuss  it,  analyze  its  various  details  and  dissect  some  of  
the  sub  elements  or  related  topics.  Your  work  in  this  stage  will  help  you  create  a  brief  and  precise  
problem  description  at  the  end  of  the  USER  stage.  
 
It  is  critically  important  that  your  starting  point  for  this  workshop  is  sound  and  solid,  as  it  forms  the  basis  
and  foundation  for  the  entire  workshop.  So  please  take  some  time  to  read  and  discuss  the  case  and  use  
the  tasks  in  this  stage  to  get,  as  a  team,  a  solid  grounding  and  understanding  of  the  problem.  
 
It  is  an  extremely  valuable  use  of  time  to  understand  what  you  what  to  improve  or  create!  At  Intel  we  
very  often  see  teams  solve  the  wrong  problem  or  fail  to  understand  the  problem  correctly.  Try  not  to  fall  
into  that  trap!  Once  you  have  read  and  briefly  discussed  the  case  study  please  use  the  UNDERSTAND  
template  to  summarize  your  findings.  The  main  output  from  this  stage  is  a  solid  understanding  of  the  
overall  challenge  and  the  people  involved.    
     
 
Read    
• Read  in  detail  the  case  study  which  has  been  provided  to  you  
• Make  sure  that  all  team  members  have  a  good  understanding  of  the  situation    
• Identify  some  of  the  core  factors  involved  in  the  scenario    
 
 
Discuss      
• Briefly  discuss  as  a  team  the  challenge  and  your  feeling  towards  it  –  
which  of  the  problem  areas  are  you  passionate  about?  
• Think  about  your  ‘gut’  reactions  -­‐  try  to  bring  into  the  conversation  
your  personal  experiences    
• Beware  not  to  jump  into  the  solution  space,  you  are  not  trying  to  solve  
the  problem  yet  you  are  only  seeking  to  understand  more  about  the  
problem  environment  
 
 
Analyze    
Use  the  UNDERSTAND  template  and  analyze  the  challenge  
• Understand  and  describe  on  your  template  the  key  facts  figures,  
statistics,  data  points  and  relevant  background  information  related  to  
the  challenge  
• Create  an  overview  of  all  the  problem  areas    
 
 
Research    
• Take  time  to  do  online  research  about  the  case  (if  possible)  
• List  on  your  template  any  insights  and  observations    
• Try  your  best  to  interview  experts,  see  and  observe  the  problem  
environment    
 

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Stage  2  –  User    
A  product  or  service  will  only  be  a  successful  if  the  users  want  to  use  it.  Therefore,  we  have  to  make  the  
users  an  important  part  of  the  innovation  process  by  learning  about  their  needs  early  in  the  process.  
Before  we  start  developing  ideas  for  a  solution,  we  must  listen  to  our  potential  users  and  make  sure  we  
have  a  good  understanding  of  the  situation  and  their  problems.  Information  is  power  -­‐  The  more  you  
know  about  the  user,  the  more  likely  it  is  that  you  can  create  successful  innovations.  The  output  from  this  
Understand
stage  is  a  detailed  description  of  your  user  segment  and  a  specific  problem  statement.  
 
Identify    
• Identify  the  different  user  segments  involved  in  the  case  study  
• Discuss  which  user  segments  you  would  like  to  help  –  back  up  your  
arguments  with  data  
• Choose  one  user  segment    
 
Analyze    
Before  jumping  to  conclusions  we  need  to  collect  more  information  about  
the  user.  Try  to  get  more  information  by  using  these  methods:   Analyze
• List  all  the  problems  your  user  has  *be  very  specific  
• Do  desk  research  (online  research  about  the  user)  
• Interview  an  expert  (a  person  working  in  the  field,  for  example  a  
scientist  in  the  field)  
• Interview  the  user/user  group  
• Imagine  that  you  are  the  user  and  try  to  think  like  him/her.    
Discuss  these  questions:  
o How  does  a  normal  day  go  by?  
o Who  do  you  interact  with?  
o What  problems  do  you  have?  
o What  are  you  missing  in  your  daily  life?  
o What  would  be  valuable  to  you?  
  Select
Select    
Write  down  the  top  10  problems  on  individual  sticky  notes  and  rate  the  
problems  by  mapping  them  on  a  the  selection  matrix.  

X  axis  =  Impact  (how  big  is  the  problem  for  the  user?)  
Y  axis  =  Frequency  (how  often  does  the  user  experience  the  problem?)    

Discuss  the  different  problems  in  your  team  and  select  one  problem  that  you  
want  to  solve,  try  to  choose  a  problem  that  is  really  important  to  the  user  and  
that  you  think  you  have  a  chance  to  solve.  
Describe
Describe    
Now  you  understand  the  user  case  and  you  have  found  the  problem  you  want  to  
solve.  Summarize  your  findings  on  the  DESCRIBE  template.  
 
• Use  the  User  Description  template  to  create  a  detailed  description  of  the  
user  and  the  problem  you  have  chosen.  
• Prepare  to  present  to  your  buddy  team  
 

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Stage  3  –  Tech  
This  stage  is  about  discovering  new  technologies  that  can  help  solve  the  problem  you  are  working  on.  A  
new  technology  is  often  the  starting  point  of  innovation  because  it  can  solve  a  known  problem  in  a  new  
and  better  way  than  current  solutions/technologies.  Talented  innovators  therefore  always  strive  to  be  up-­‐
to-­‐date  on  the  latest  tech  trends  and  break-­‐through  research  in  their  field.  

You  will  hear  a  brief  presentation  about  some  exciting  tech  trends.  Try  to  identify  and  do  research  on  
technologies  that  are  interesting  and  relevant  to  the  case.  At  this  point  you  do  not  need  to  be  specific  in  
the  choice  of  technologies,  they  will  simply  serve  as  inspiration.  

• Discuss  the  technologies  from  the  presentation  –  how  do  they  work  and  how  could  they  be  
useful  to  your  case.  
• Brainstorm  on  other  technologies  that  you  find  relevant  to  the  case.  Write  down  the  suggestions  
and  make  sure  everyone  in  the  team  understand  how  they  work.  

 
Identify Research Inspire
         

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Stage  4  –  Ideate  
Creativity  is  essential  in  all  startups  and  to  all  breakthrough  innovations  and  it  is  therefore  a  core  element  
of  the  ideation  workshop.  Creativity  is  defined  as  the  ability  to  look  at  a  problem  from  a  new  angle  and  
think  outside  the  box  to  solve  it.  “Without  creativity,  there  would  be  no  progress,  and  we  would  be  forever  
repeating  the  same  patterns.”  –  Edward  de  Bono  
 
A  few  rules  during  the  creative  process:  
• Do  not  interrupt  each  other  
• Be  positive  
• Respect  each  other’s  ideas  
• Have  fun!  

Scope    
Before  you  can  start  generating  ideas  your  team  needs  to  choose  one  
very  specific  problem  that  you  want  to  solve.  Scoping  the  problem  is  
extremely  important  for  the  creative  process.  You  team  should  now  
align  your  understanding  of  the  problem  and  sharpening  the  key  
problem  statement.    

• Formulate  a  problem  statement  (one  sentence)  that  very  precisely  describes  the  problem  you  
want  to  solve.  Start  your  problem  statement  with:  “How  might  we…”  
• The  problem  statement  has  to  be  approved  by  your  coach  before  you  move  on.  

Example:  How  might  we  prevent  that  older  people  with  Alzheimer  get  lost  when  they  walk  out  alone?  

Ideate
Generate    
It  is  now  time  to  be  really  creative  and  generate  tons  of  ideas  that  can  solve  
the  problem  you  have  identified.  In  this  activity  you  can  try  two  different  
techniques  to  generate  ideas:  Brainstorming  and  Reverse  Brainstorming.  The  
techniques  are  explained  below.  When  we  work  with  creativity  there  are  a  
few  important  rules  that  you  need  to  follow  in  order  to  be  most  effective:  

Ground  rules  
• Liberate  yourself  from  conventional  thinking  
• Generate  as  many  ideas  as  possible  –  quantity  over  quality!  
• No  criticism  is  allowed  –  don’t  say  “no  but”,  say  “yes  and.”  
• See  opportunities  and  forget  known  limitation  
• Co-­‐create  by  building  on  each  others’  ideas  

Rules  for  idea  documentation  

• Use  sticky  notes  when  describing  ideas.  
• Only  one  idea  per  note  
• Write  down  the  idea  in  a  short  and  precise  sentence  –  keywords  are  not  enough.  

Remember  that  everyone  has  good  ideas,  and  that  it  is  your  job  to  turn  a  good  idea,  into  a  GREAT  idea!  

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1.  Regular  Brainstorming  
The  aim  of  this  technique  is  to  generate  as  many  ideas  as  possible.  Clear  the  table,  write  the  problem  
statement  on  a  big  piece  of  paper  and  place  it  in  the  middle  of  the  table.  Each  team  member  gets  a  stack  
of  sticky  notes  and  starts  to  write  down  his/her  ideas  on  how  to  solve  the  problem.  When  you  are  done  
writing  down  an  idea  you  can  read  the  idea  out  loud  and  place  the  sticky  note  in  the  middle  of  the  
table.    When  you  run  out  of  ideas  you  force  yourself  to  continue  for  another  10  minutes  –  this  is  when  the  
truly  innovative  ideas  come  out!  During  this  exercise  you  have  to  pay  attention  to  these  5  rules:  
• No  criticism!    Say  “Yes  and…”  never  “No  because…”  No  evaluations  or  negative  comments  to  
proposed  ideas.  
• Many  ideas  –  The  more  ideas,  the  better.  
• Wild  ideas  –  No  idea  is  too  crazy  or  too  wild.  Crazy  ideas  have  a  stimulating  effect  on  the  creative  
process,  and  inspire  new  and  more  relevant  ideas.  
• Improving  your  idea  –  Build  on  each  other’s  ideas  and  combine  the  ideas  into  new  ideas.  
• Write  it  down  –  Remember  to  write  down  all  your  thoughts  and  ideas.  

2.  Reverse  Brainstorming  
When  you  have  been  working  for  some  time  on  a  problem  and  tried  to  find  new  solutions,  you  often  stop  
because  you  cannot  make  any  further  improvements.  By  turning  the  problem  upside  down,  and  trying  to  
make  the  situation  even  worse,  you  can  suddenly  trick  the  brain  to  think  of  many  new  ideas.    
Follow  these  4  steps  to  perform  a  reverse  brainstorm.  
• Positive  problem  formulation    –  Write  down  your  problem  statement  on  a  piece  of  paper  and  
place  it  in  the  middle  of  the  table.  For  example;  “how  do  we  make  it  easier  to  open  the  door?”  
• Negative  problem  formulation  
Reformulate  the  problem  statement  to  a  negative  statement  (opposite  meaning)  and  write  it  on  
the  opposite  side  of  the  paper.  For  example;  “How  do  we  make  it  impossible  to  open  the  door?”  
• Negative  ideas  
Now  start  to  develop  ideas  to  solve  the  negative  problem  statement:  Find  ideas  to  make  the  
situation  even  worse.  Use  a  specific  colored  sticky  notes  for  these  ideas.  
• Positive  ideas  
You  can  now  flip  back  to  the  positive  problem  formulation  and  turn  the  negative  ideas  into  
positive  ideas,  or  you  can  use  the  negative  ideas  as  inspiration  for  entirely  new  ideas.  Choose  
different  colored  notes  for  the  new  positive  ideas.  For  example:  negative  idea:  “we  can  make  the  
doorknob  extremely  small  and  very  hard  to  turn”  can  become  “let’s  make  a  nice  big  doorknob  
that  is  easy  to  see,  grab  and  turn”.  
 
Add  the  new  ideas  to  the  ideas  that  you  generated  during  the  regular  brainstorming  session.    
Sort
Select    
Great!  Now  you  have  a  lot  of  good  ideas  for  how  to  solve  the  problem.  However,  
as  you  might  have  guessed,  not  all  ideas  are  equally  good  so  you  need  to  sort  
the  ideas  and  find  the  very  best  one.  In  this  activity  you  are  allowed  to  be  
rational,  realistic  and  skeptical  when  you  evaluate  the  ideas’  potential.  

Ground  rules:  
• Be  critical  in  a  constructive  way  (say  “No,  because…”)  
• Be  realistic  and  rational  

Go  through  the  ideas  one  by  one  and  read  them  out  loud.  Throw  away  the  
obviously  unrealistic  ideas  and  the  ones  that  are  less  likely  to  solve  the  problem.  Try  to  combine  weak  
ideas  to  make  bigger  and  better  ideas.  Continue  until  you  have  found  the  10  best  ideas.  

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After  sorting  the  ideas  you  can  use  the  idea  selection  matrix  to  find  the  very  best  idea.  The  matrix  has  two  
axes  ranging  from  “low”  to  “high”:  
• X-­‐axis:  Value:  How  valuable  is  your  product/service  for  the  user?  
• Y-­‐axis:  Uniqueness:  How  much  does  your  product/service  differ  from  competing  
products/services?    
Place  the  ten  ideas  on  the  matrix  to  get  a  good  overview  of  their  potential.  When  you  are  done,  the  BEST  
ideas  should  be  the  ones  that  are  highly  valuable  and  well  differentiated  from  competing  solutions.  
Take  the  three  best  ideas  and  make  a  quick  vote  in  the  team:  Which  one  do  you  believe  in  the  most?  
Choose  ONE  idea  

Describe     Conceptualize
In  this  activity  you  will  turn  the  idea  into  a  concept  by  making  a  detailed  
description  of  your  idea.  Having  a  great  idea  is  a  good  starting  point  –  but  it’s  
not  enough  to  build  a  company.  You  also  need  to  find  a  way  to  make  money  
and  to  build  a  sustainable  and  scalable  business  model.  To  help  structure  your  
work  you  can  use  the  Idea  Description  template.  As  illustrated  below  there  are  
6  building  blocks  that  need  to  be  filled  out.  Always  use  sticky  notes  when  you  
are  conceptualizing  the  idea  –  that  way  it  is  easy  to  make  iterations  and  come  
up  with  new  ideas.  There  are  many  options,  so  don’t  just  settle  with  you  first  
model.    
 
You  have  to  explain  the  user-­‐need  you  are  satisfying,  your  solution  to  solving  the  problem,  the  user  you  are  
helping,  the  competitors,  the  costs  of  the  solution  and  how  you  are  planning  to  make  a  revenue  with  the  
idea.  
 

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Business  Model  Innovation  
The  next  step  in  the  ideation  stage  is  to  refine  the  idea  using  the  business  model  canvas.  
Your  facilitator  will  introduce  this  powerful  tool  and  show  you  how  to  use  it.  
   

 
 

Stage  5  –  Pitch  
You  might  have  heard  that  pitching  is  very  important;  and  that’s  true!  As  an  entrepreneur  you  are  
constantly  pitching  so  you  better  get  good  at  it  sooner  than  later.  Innovators  and  entrepreneurs  are  very  
often  required  to  present  their  ideas  and  business  plans  to  stakeholders,  potential  investors,  new  
business  partners  and  customers,  and  it  is  therefore  key  to  have  a  super  sharp  elevator  pitch.  
 
In  this  stage  you  have  to  prepare  a  short  pitch  that  explains  the  most  important  aspects  of  your  idea.  ”An  
elevator  pitch  is  a  short  summary  used  to  quickly  and  simply  define  a  product,  service,  or  organization  and  
its  value  proposition.  The  name  “elevator  pitch”  reflects  the  idea  that  it  should  be  possible  to  deliver  
the  summary  in  the  time  span  of  an  elevator  ride,  or  approximately  thirty  seconds  to  three  minutes”.  
 
When  presenting  a  new  idea  it  is  also  very  valuable  to  make  a  simple  prototype  that  can  help  you  visualize  
the  concept.  Most  people  find  it  easier  to  understand  an  idea  when  they  can  see  aPrototype
n  illustration  or  a  
simple  prototype.  Here  are  the  steps  in  the  final  stage  of  the  workshop:  
 
Prototype  
A  prototype  is  a  demo-­‐model  of  your  solution  that  visualizes  the  elements  from  
the  idea  description  template  in  other  ways  than  words  on  paper.  Prototypes  
are  often  used  when  presenting  an  idea  to  give  the  audience  a  better  
understanding  of  what  you  mean.  
 
 

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A  prototype  may  be:  
• A  drawing/illustration  of  the  idea.  
• A  digital  demo  of  the  product:  a  functional  prototype  of  an  app/website/game  or  similar  
• A  physical  prototype:  a  model  of  the  idea  made  from  cardboard,  tape,  wire,  play  dough,  etc.  
Often  used  when  the  idea  is  a  physical  product.  
• An  experience  prototype:  a  video,  a  play,  an  interactive  visualization  of  the  idea  and  how  it  
works.  Often  used  when  the  idea  is  a  service  or  an  experience.  
 
Go  and  create  a  fantastic  prototype!  Use  your  imagination  and  creativity!  Hint:  It  is  a  good  idea  to  divide  
tasks  among  the  team  members.  

Prepare   Prepare
The  perfect  pitch  is  short,  sweet,  and  to  the  point.  You  have  very  limited  time,  so  
being  clear  and  precise  is  essential!  You  need  to  highlight  only  the  most  
important  elements  of  your  idea.  You  can  use  your  idea  description  template  as  
content  for  your  presentation.  The  jury  will  evaluate  your  pitch  based  on  the  
following  criteria  so  make  sure  to  cover  those  in  a  good  way:  
 
• The  pain  (The  team’s  understanding  of  the  problem)  
• Market  understanding  (Scalability  and  impact  potential)  
• The  idea  (Technology  and  value  proposition  for  the  user)  
• Application  (Implementation  readiness,  business  model/funding  model)  
• Innovation  level  (How  new  is  the  idea?)  
  Practice
Remember  that  your  idea  might  actually  be  implemented,  so  make  sure  to  highlight  how  this  can  be  done.  

Practice  
Practice  makes  perfect!  Before  pitching  to  the  judges  you  have  to  practice  the  
pitch  with  the  team.  Practice  the  entire  pitch  from  start  to  finish  at  least  four  
times.  Try  to  improve  the  presentation  each  time.  Everybody  in  the  team  
should  pay  attention  and  give  feedback.  Helping  each  other  makes  it  better.  
Practicing  will  also  show  you  how  much  time  you  spend,  remember  that  you  
only  have  3  minutes  when  presenting  to  the  jury.  
 
Present   Deliver
Now  it’s  time  to  go  and  deliver  a  fantastic  pitch  to  the  jury.  
 
A  few  tips…  
• Speak  loud  and  clear,  and  not  too  fast  
• Look  at  the  audience  (not  the  at  the  slides)  
• Use  positive  body  language  
• Use  humor  (when  appropriate)  
• Stay  within  the  time  limit  (3  minutes)  
• Do  not  put  too  much  text  on  your  slides  
• Do  not  panic  if  you  make  a  mistake  just  take  a  deep  breath  and  start  over  
 
Good  luck  dear  innovators!!  

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Stage  6  –  Continue  
 
So  this  is  only  the  start  of  your  journey!  
Keep  Going.  We  urge  you  to  continue  on  this  exciting  voyage  both  as  a  learning  experience  and  to  
continue  with  the  ideas  you  have  created  here  in  this  workshop  -­‐  we  really  hope  you  can  IMPLEMENT  
them.  
 
You  have  learned  over  these  2  days  the  skills  and  mentality  that  innovators  and  entrepreneurs  use  to  
come  up  with  exciting  ideas  and  innovations.  You  have  learned  these  skills  in  an  interactive,  real  life  
problem  solving  setting.  We  hope  you  have  found  it  a  beneficial  and  enlightening  ideation  experience!  
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Please  feel  free  to  revisit  this  site  and  reuse  this  Ideation  Workshop  resource  to  evolve  your  idea  or  to  
work  on  fresh  new  case  studies  and  challenges.  We  are  also  sharing  here  several  other  resources,  which  
may  help  you  continue  your  innovation  and  entrepreneurial  journey.  These  are  resources,  tools  and  
support  options  that  we  hope  will  help  you  take  your  concepts  from  ideas  into  reality.  They  are;  
 
• Additional  real  life  Case  Studies  which  you  might  like  to  challenge  yourself  further  on    
• E-­‐Basics  –  learn  the  skills  which  successful  entrepreneurs  need    
• TECH  Lab  –  additional  information  on  technologies  which  may  enable  innovation  
• Coaching  and  Mentoring  supports  to  help  you  evolve  concepts  into  implementations  
 
We  would  also  urge  you  to  conduct  your  own  research  on  government  and  external  supports  available  to  
innovators  and  budding  entrepreneurs  in  your  region.  Now  it’s  up  to  you,  go  out  and  find  problems  that  
need  solving,  create  new  ventures,  services  or  products  and  be  the  new  ideators,  innovators  and  
entrepreneurs  of  tomorrow!  
 
…and  please  let  us  know  what  you  thought  of  this  experience  and  how  you  are  getting  on  with  your  
innovations!  
 
 
 

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