Achieve Great Things, Initiate Changes, Transform from Better to Best, Excel and Remain Humble

Asian Institute of Technology and Education

Gret-Fisico Bldg., Maharlika Highway, Brgy. Lumingon, Tiaong, Quezon, Philippines
Telefax Number: (042)-545-6547 / Cell No. 0922-8934738

ENTREPRENEURSHIP

I. UNIT NO. & TITLE: Unit 1: Introduction to Entrepreneurship

II. LESSON NO. & TITLE: Lesson 10: Demonstrate Understanding of the 4Ms of Operations
Lesson 11: Product Description
III. WEEK NUMBER: Week 11 and 12
IV. MODULE NUMBER: Module 9 and 10
V. OBJECTIVES: At the end of the lesson, students must be able to:
 Demonstrate understanding of the 4Ms of operations
 Describe the 4Ms (Manpower, Method, Machine, Materials) of operations in
relation to the business opportunity:
 Develop a product description

VI. ACTIVITY: WORD SEARCH!

Examine each picture below as your clues and find the words from the word list. Write your answer on the space provided
below.

A B C D

M Y C H J D K L O O P N M G H Y A C H D B
H A A W F G B L M O A S Y U B M S C H K Z
R V N R A K A B A W C Y L O O K S D C V M
T F G P G H O L A W V U S R C O G A W A E
J S P O O N P O R M O T H E R P R O D U T
K T Q A Z W O R K O A A G G N E A L P Q H
A B A Z V H E Q C N A V O F I R Y O O C O
L E A Q X C B R V E O B S G A A Y L U A D
S D B K A B A F S Y P V Y O B T A P A T S
C H J D K L O O S A L E U P U I O L C O F
G U B U I L D I N G S O C L Q O P D C N T
O M J K L W O R K S M A T E R I A L S X Y
0 A O P E R A T I O N P A T R I A R C H Y
D N H U M A N I T Y S L U D S C Y B A S S
M A N U F A C T U R I N G U I D I N G S F
A A Y L O P M A C H I N E E Y B O P A W H

YOUR ANSWER:

A._______________________ C._______________________
B._______________________ D._______________________
 VII. DISCUSSION:

LESSON 10: DEMONSTRATE UNDERSTANDING OF THE 4MS OF OPERATIONS

PRODUCTION
 The economic process of converting raw materials I to products suitable for exchange.

Example: Honey Manufacturing https://youtu.be/hbfiJHW-LP4

In selection process, it is best to

identify applicants having the
necessary knowledge, skills,
abilities and other
characteristics that will help the
organization achieve its goals.
Both aptitude and attitude level
of the applicant should be
considered in the hiring
process.

THREE KINDS OF QUALIFICATION STANDARD:

1. Manpower – this refers to the personality required to a worker’s traits, manners, values, the way he
talks, appearance and his overall physical attributes.
2. Experience – this refers to the length of working experience in relation to the job criteria required as
a worker, and also that a worker applied for.
3. Academics – refers to the worker’s academic qualifications or the educational attainment required
to perform the job better.

It is important to identify the key or the best people who will manage the business. The owner and management team should have a
good track record of work experience and the ability to help the company grow and be successful. A resume should be attached in the
business plan that includes the following information:
 Name  Primary responsibilities and authority
 Position (include brief position description  Education (highest attainment)
along with primary duties)  Unique experience
  Prior job employment  Community involvement
 Special skills  Number of years with company
 Past track record  Compensation basis and levels
 Industry recognition and awards  Quantify achievements or accomplishment

A. Manufacturing is the conversion of raw materials into finished product. The sequence of operations should be clearly
defined to ensure proper execution thus assuring the consistency of the quality of the product.
 Three Elements of Manufacturing:
a. Input – refers to the materials or ingredients that are being used in creating the product.
b. Process – this refers to the transformation phase where the raw materials or ingredients
that are being processed by manpower and machines to come up with the final product.
c. Output – refers to the final product that is intended to be sold to target customers.

Figure 1 – Model combines of 4Ms and IPO

The first M (Material) is corresponding to the I (Input), the three other Ms (Man, Machine, Method) are components of the
P (Process), and the O (Output) represent not only for the effect, but also for every result we can get from the concerned
process.
B. The plant size and production schedule are determined based on the projected demand.
C. The demand is calculated using the applicable forecasting method and adjustment considering the other factor of
production.
D. The number and capacity of machine and equipment are determined after considering the forecasted production and
schedule.
E. The plant location has a long-term consequence in business and should be considered at least 15-20 years continuous
operation. Among others, the source of raw materials and manpower and utilities should be taken into considerations.

LESSON 11: PRODUCT DESCRIPTION

A Product Description in project management is a structured format of presenting information about a project. Product description is
usually created by the project manager and approved by the project manager.

The Structure of Product Description:

1. Identifier 7. Development skill Required
2. Title or Topic 8. Quality criteria
3. Purpose or aims 9. Quality tolerance
4. Composition 10. Quality method
5. Derivation 11. Quality skills required
6. Format and presentation 12. Quality responsibilities

The product description should be AUDIENCE-FRIENDLY, speak to your target, so that conversions will be optimized. The content will
match what the audience needs to read to improve the conversions and customer retention.

For example, if one needs a trendy tone, we’ll keep the sentences short, quirky, and fun. If one need in-depth, accurate descriptions for
medical products, writers will use industry terminology and include research.
Rewrite existing descriptions ad content for fresh benefits. All audience-friendly products must include the keywords naturally optimized
and incorporated into grammatically correct and high-quality copy.

PRODUCT SATISFYING FEATURES

Product patronage in the market is conditioned by the strategies and policies employed by the manufacturer and the
marketing organization on the product’s attributes. The present-day customers look for products that will not only satisfy their needs
and wants but also other social attributes that are attached to the product. This changing customer demand must be given attention by
the marketing organization.

1. DESIGN

It matters to the elements that collectively form of good or service that will satisfy customers and gain competitive
advantage. Good design can improve he marketability of the product through its design and appearance. The distinctive design
may significantly differentiate the products from the others in the market.

2. PRODUCT COLORS

It is the customer’s rejection or acceptance of the product. This could be true in clothing, cars or furniture and other
fixtures. The possibility of differential advantage comes in knowing the right color combination that will appeal to customers.
Fashion aficionados are very difficult to satisfy when it comes to color combination.

Color can be an important consideration for highly technical products. A study shows that consumers associate darker colors to
richness and value. Colorless products run the risk of being perceived as plaint water. Transparent products are intended to be
associated to purity and mildness.

3. PRODUCT QUALITY

This is set of features and attributes of a product or service that determine its ability to satisfy human needs. This set
of definition varies from individual to individual depending on his set of perceptions about the product. Besides personal taste,
individual expectations also affect judgement of quality. Optimal quality refers to a situation that the product or service provides
the customers with an experience that meets their expectations.
Product quality should be the byword of the manufacturer and the provider of service to create a differential advantage. Many
organizations have implemented Total Quality Management (TQM) that entails the development of specific procedures, policies
and practices to meet the growing demand for quality product and service. Continuous quality improvement makes the product
stay in the market.

4. PRODUCT WARRANTIES

One very important attribute of the product is the warrantee. It is the state where the buyer Is assured that the
products meets the specifications stated in the product labels. Implied warranty is interpreted by law to be intended to warrant
the quality of the product.

The term product liability became common in the business world due to numerous lawsuits that ensued. It is the legal action
lodged by the affected consumer that resulted to illness, injury or accidents caused by harmful, faulty and inadequate
precautions in the product labels. Producers have responded to legislation and customers complain by broadening and
simplifying their warranties through specific warning in the labels.

VIII. PRACTICE/APPLICATION/SYNTHESIS (See worksheet 9-10)

IX. ASSESSMENT (See worksheet 9-10)
X. REFLECTION: (See worksheet 9-10)

Prepared by: Checked By:

MARRA KATHLEEN W. AYAAY, LPT JOAN B. DIMACULANGAN, LPT
Subject Teacher Coordinator

Noted By:
LAARNI L. TOLENTINO, LPT
School Principal

Achieve Great Things, Initiate Changes, Transform from Better to Best, Excel and Remain

Gret-Fisico Bldg., Maharlika Highway, Brgy. Lumingon, Tiaong, Quezon, Philippines

Telefax Number: (042)-545-6547 / Cell No. 0922-8934738Gret-Fisico Bldg., Maharlika Highway, Brgy. Lumingon, Tiaong,
Quezon, Philippines
Telefax Number: (042)-545-6547 / Cell No. 0922-8934738
 ENTREPRENEURSHIP
WORKSHEET 9 and 10

Name: _____________________________ Date: ____________________________

Section: ________________________ Teacher: MARRA KATHLEEN W. AYAAY, LPT

PRACTICE/APPLICATION/SYNTHESIS
Direction: Watch the video ‘How It’s Made – Hot Dogs” (https://youtu.be/2NzUm7UEEIY) and identify the following:
 1. MANPOWER

2. MACHINE

3. MATERIALS

4. METHOD

ASSESSMENT
Direction: Describe the product description of the following products:

1. Dunkin Donuts

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

2. Tropicana Juice.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
3.DQ Ice Cream.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

4.Choco Mucho.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

5.Hibiscus Tea in Starbucks.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

YOUR REFLECTION:
 TWITTER EXIT TICKET RESPONSE!

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