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Activity: Case Study "Petra's Cosmetics: I'll Walk Alone"

- The document describes a case study about Pedro Bayaua, whose family has a long tradition of serving in the military. However, Pedro has exhibited interest in cosmetics and selling cosmetics, which disappoints his father Fernando. - Despite his father's disapproval of his interests being seen as unmanly, Pedro enrolled in business school and supported himself by selling cosmetics. He opted not to follow the family tradition and apply to the military academy. - After graduating college, Pedro now wants to formally start his own career in entrepreneurship by opening a cosmetics retail shop, following the example of his uncle Teodoro. However, his father remains disappointed

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maria pancipani
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58 views

Activity: Case Study "Petra's Cosmetics: I'll Walk Alone"

- The document describes a case study about Pedro Bayaua, whose family has a long tradition of serving in the military. However, Pedro has exhibited interest in cosmetics and selling cosmetics, which disappoints his father Fernando. - Despite his father's disapproval of his interests being seen as unmanly, Pedro enrolled in business school and supported himself by selling cosmetics. He opted not to follow the family tradition and apply to the military academy. - After graduating college, Pedro now wants to formally start his own career in entrepreneurship by opening a cosmetics retail shop, following the example of his uncle Teodoro. However, his father remains disappointed

Uploaded by

maria pancipani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Name : ___________________________________

Section: ____________
Date : ____________

Activity: Case Study

“Petra’s Cosmetics: I’ll Walk Alone”

Service in the military is a tradition the Bayaua family of Tuguegarao City, Cagayan is
very proud of. In fact, Sergio Bayaua was an officer with the rank of major in General Emilio
Aguinaldo’s army during the Philippine Revolution against the Spaniards in 1898. His son
Donato served as an officer in the Philippines Army during the American regime and fought the
Japanese in 1942. Donato’s son, Fernando, also became an army officer and retired as a
colonel. These three prominent members of the Bayaua clan were recipients of medals
awarded for their bravery in combat. Friends and neighbours regard them as exemplary role
models for their children and they think of them as the epitome of machismo.

Just recently, however, Fernando’s sense of family pride was pricked when he
discovered that his teenage son, Pedro, was exhibiting unmanly behaviour. Fernando became
furious when he saw Pedro applying make-up on his face. Later, Fernando also found out that
his son displayed special interest in cosmetics. Fernando’s classmate in high school, Miss
Rosario Mariano, confided to him that his son was able to convince her to buy cosmetics in the
amount of 12,500. It also turned out, later, that Pedro was also able to convince nine ladies to
buy from him.

With Pedro’s interest in selling, he opted to enrol in a business course. He tried to


support himself by selling cosmetics. This he did instead of applying for the cadetship course at
the Philippine Military Academy, the alma mater of his father. Fernando was disappointed
enough to think that his son would not be successful in anything that he does.

When Pedro graduated from college, he thought of formally starting his career in
entrepreneurship, just like his uncle Teodoro. Pedro thought of the great emotional strain that
torments his father. Nevertheless, he decided to learn the nuances of how to successfully
operate a cosmetics retail shop.

Guide Question

Do you think Pedro’s personality will not be a hindrance to his dream of being a
successful entrepreneur?

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