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List and Elaborate The Market Segments For The Retail Clothing Market

The retail clothing market can be segmented in several ways including by gender, age, geography, behaviors, and lifestyles. Small clothing retailers commonly segment by gender, focusing on either men's or women's apparel lines. They also segment by age, with some targeting teenagers and others focusing on infants and children. Geographic segmentation takes into account differences in climate and fashion trends between regions. Behavioral segmentation considers factors like quality, service, and prestige. Lifestyle segmentation accounts for clothing needs tied to activities like hunting or military service.

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645 views

List and Elaborate The Market Segments For The Retail Clothing Market

The retail clothing market can be segmented in several ways including by gender, age, geography, behaviors, and lifestyles. Small clothing retailers commonly segment by gender, focusing on either men's or women's apparel lines. They also segment by age, with some targeting teenagers and others focusing on infants and children. Geographic segmentation takes into account differences in climate and fashion trends between regions. Behavioral segmentation considers factors like quality, service, and prestige. Lifestyle segmentation accounts for clothing needs tied to activities like hunting or military service.

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drei
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© © All Rights Reserved
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List and elaborate the market segments for the retail clothing

market.

- Market segmentation means that consumers are divided into separate categories based on
distinctive features. Small clothes retailers, distributors and manufacturers focus mainly
in the segmentation of their markets on demographics, personalities, and requirements.
Through advertising and other marketing activities they may reach better non-buyers and
customers.

1. GENDER-RELATED SEGMENT - Gender segments are commonly used by small


clothes stores. For example, tiny, independent businesses can carry both men's and
women's apparel lines. Casual and business apparel for both sexes may be included in
these lines. The products at the department store typically depend on the season. For
example, Men's shorts would be marketed mostly in the summer and the spring.
Specializing on a certain gender, a small apparel shop can sell men's suits or women's
clothes.

2. AGE-RELATED SEGMENT - The producers of clothing are targeting teenagers with their
fashionable new models, which include jeans, blouses and other garments. Clothing stores for
children might also sell related goods that attract youngsters and parents. The age segment of
infants and children are extra. Some small producers and distributors might concentrate entirely
on the markets for infants and children.

3. GEOGRAPHIC SEGMENTS - People living in warmer climates wear shorts and swimwear
for longer periods, for example. The market for coats and jackets is greater in colder parts of the
country. Clothing trends may also vary by geographic region. For example, retailers or
manufacturers of extreme high fashion apparel may only sell their clothing in exclusive markets
like New York City and Los Angeles.

4. BEHAVIOR-RELATED SEGMENTS - Consumers' choices in products, including apparel, may


also be behavior-related, according to NetMBA.com. For example, customers may purchase a
small manufacturer's clothing line for prestige. They may also shop at certain clothing stores for
better quality, service or other factors. Small clothing marketers and retailers may also appeal to
this segment with holiday-related products.

5. LIFESTYLE SEGMENTATION - Clothing manufacturers that produce clothing for hunters


or military personnel sell camouflage and military fatigues, respectively, to meet their clients'
lifestyle needs. Opinions may also play a role in what consumers purchase in this segment. For
example, a coat manufacturer may need to produce faux fur coats instead of fur ones for those
who are more sensitive to animal welfare.

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