MC-Module 4 - Business Reports
MC-Module 4 - Business Reports
Persuasive letters:
• It is a convincing letter from seller to buyer.
• Written with the aim of persuading or influencing one’s opinion.
• The tone of letter decides about the positive or negative impact.
• Example:
• Requesting employees to work on weekends voluntarily.
• Letters for making donations for charity.
• Mostly used by business firms
Refer slides for the format of letters
Writing reports:
• The word report is derived from Latin word ‘reportare’ which means ‘to
carry back’.
• It refers to the description of the happening of a certain event that is carried
back to a person who was not present at the spot.
• It describes what had happened.
• It generally includes detailed examination of a problem, actions taken, and
findings of the enquiry.
• It’s a form of formal communication.
Preparing reports:
• Taking notes and investigating the sources of information.
• Collection of data
• Organizing the report
• Analysing the data
• Writing the report
• Presentation of report
Types of reports:
• Basis of legal requirement
• Statutory reports: A statutory report is one which has some legal
value or weightage. This report is prepared as per the legal
requirements. Statutory reports are those which have to be prepared
by a company under the provisions of the Companies Act or by a
registered society registered under the Societies Registration Act or by
a co-operative society registered under the Cooperative Societies Act
and a copy of such report have to be submitted to the respective
Registrar. For example, the annual report of a company or a society.
The Statutory Report to be prepared and submitted by every public
limited company also comes into this category.
• Non statutory reports: Non-Statutory Reports are those which have
to be prepared formally but there is no compulsion under law to be
submitted to any authorized person. For example, a report prepared
and submitted by a Committee set up by the Board of Directors of a
company for a particular purpose, e g. on development of market. The
submission of the report shall be to the Board of Directors. Formal but
non-statutory reports are also prepared and submitted by the secretary
to the Board of Directors on different issues.
• Basis of formality
• Formal reports and Informal reports: Formal Reports are those
reports, which are to be submitted to a higher authority for analysis or
for approval. These are prepared by keeping in mind all the
technicalities of report writing. On the other hand, informal reports are
those which are prepared by the person, either for his own use or for
keeping as a record, not for the use of an organization for any formal
purposes. Mostly, the reports prepared in the organizations are formal
reports. In formal reports, proper facts and figures, which can be
substantiated, are used. Informal reports may be based on guess work
or approximation of facts.
Examples: Formal Report: Report Submitted by Sales Manager to
General Manager regarding annual sale.
Informal Report: Report submitted by sales assistant to sales manager
regarding approximate number of customers entering the showroom
• Basis of function
• Informational reports: An informational report, as the name
suggests, provides all details and facts pertaining to the topic selected
for study. It may be a problem arising in an organization or any other
subject of study as selected by the management. For instance, it could
be a report that attempts to trace the growth of Company X in the
automobile industry. In a report of this kind, the presentation of all
details that led to the growth of Company X should be listed in a
chronological order. The sequential arrangement of issues or topics in
an informational report could observe any one of the following ways
of presentation. It could be by:
• Chronology: On the basis of time of happening of events
• Importance: On the basis of Priority of the issues
• Sequence/procedure: On the basis of sequence of events in a process
• Category: Any basis of categorization
• Alphabetization: On the basis of Alphabets ( A to Z)
• Familiarity: Arrangement from known to unknown issues. In a report
of this kind, the various sections are simple and self -explanatory .As
the presentation of information is the basic purpose of the report,
details are worked out in a systematic and coherent manner. The
structural orientation in an informational report should be clearly
evident to the reader and its significance also grasped.
• Interpretive reports: An interpretative report not only contains the
facts, views and opinions of reporters and others but also includes the
causes for an issue or an event and required remedial action with
recommendations.
• Basis of frequency
• Routine reports: The reports which are prepared on a routine basis in
an organization are called routine reports. These are prepared in the
normal course of business, whether or not something extra ordinary
takes place.
Examples: Progress report, inspection report, performance appraisal
report, periodical report.
• Special reports: Special Reports are those reports which are not
prepared on a routine basis, but only in the event of special
circumstances or exceptional happenings. These may have to be made
once in a while.
Example: Investigation report, survey report, First information report
• Basis of length
• Long and Short reports: Long Reports are detailed analysis of a
project or a problem at hand. As indicated by the name, Long reports
are lengthy and consume a lot of time in making as well as
presentation. On the other hand, Short Reports are a one to three page
presentation of a topic or an event. These are brief and precise in
nature and contain only the relevant facts.
Examples: Feasibility Report of a Product: Long Report.
Report on Annual Exhibition of School: Short Report.
• Basis of subject matter
• Marketing reports: A marketing report is a set of data created to
analyze the performance of a specific marketing campaign or effort. It
is utilized to effectively communicate a company's marketing strategy,
including research, promotional tactics, goals and expected outcomes.
• Accounting reports: Accounting reports are compilations of financial
information that are derived from the accounting records of a
business. These can be brief, custom-made reports that are intended
for specific purposes, such as a detailed analysis of sales by region, or
the profitability of a specific product line.
• Production reports: This kind of report generally describes about the
production plan of an organization. It is usually prepared by a
production manager or a production controller. It generally includes
information such as number of units to be produced, number of
batches to be produced, production time scheduled, machine running
time, machine idle time etc.
Organization of reports:
• Letter form (introduction, findings, recommendations)
• Memorandum form
• Letter text combination form
• Introductory part(title page, table of contents, illustration list,
summary)
• Body(introduction, discussion, conclusion, recommendations)
• Appendix(list of references, bibliography, glossary, index)
Short or informal reports:
• They are short letter or memorandum reports.
• It is concise, accurate, unbiased.
• It requires less detailed introduction, visuals, elaborate headings.
• It is also sent through mail in business communication.
Types:
• Progress reports
• Periodic reports
• Technical reports
Long or formal reports:
• It is used in major investigations
• The report includes complex topics.
• Includes informative and persuasive information
• Used for high level administration.
• Very lengthy in appearance.
Types:
• Informational reports
• Analytical reports
• Recommendation reports
Executive summary:
• An executive summary is a vital part of any business presentation. In the
broader sense, the executive summary is the brief that precedes a more
extended report or presentation and outlines the essence of the entire report.
• An executive summary covers all the major elements of a report’s content-
• Background of the problem
• Important details
• Major conclusions
• Recommendations
• Discussion of the ways that the implementation of recommendations
would affect the company.
Group communication:
Meetings: The process in which 2 or more people come together for the purpose of
accomplishing a common goal.
• Minimum 2 persons are required to conduct a meeting since it includes
exchange of ideas.
• Can occur through face to face or virtual interactions.
Planning meetings:
Objectives
Participants
Timing and venue
Types of meetings:
Basis of purpose:
• Problem solving meeting
• Decision making meeting
• Feedback meeting
• Combination meeting
Basis of formality:
Formal meeting
Informal meeting
Explain all the above points in detail
Objectives of meetings:
Objectives:
• To convey information
• To develop opinions
• To exchange ideas and experience
• To discuss problems
• To convince members to accept changes
• To resolve conflicts
Participants in meeting:
CEO
Chairman
Vice president
Secretary
Managing director
Standing committee
Head of the department
Staff members
Others
Notice:
• A notice contains all the essential information of a meeting such as time,
venue, agenda etc.
• It can either be given orally or in a written form.
• The right for issuing notices lies with the company secretary, chairman, HR.
• The notice should reach all the participants.
Essentials:
• The place where the meeting is going to take place.
• The day, date, timings.
• Details of any special issue to be discussed.
• Name of the person going to head the meeting.
• The date on which the notice is issued.
Example of notice:
Notice
Notice is hereby given for the fifteenth Annual General Body Meeting of the
company to be held at 11.00 AM on 20th February 2021 at headquarter Mumbai.
The Agenda is attached
Encl : one
To : All Shareholders
Piramal Steel Corporation Ltd
Agenda:
• A list consisting of various points to be discussed during a meeting is called
an agenda.
• It is generally distributed among members who are likely to attend the
meeting.
• It helps the participants to prepare themselves for the meeting.
• It consists of the attendees, date, timing, and venue.
• It is usually sent with the notice of the meeting, but it may be sent later if it
takes time to prepare it. Items included in the agenda depend on the type of
meeting. According to rules of conduct of a meeting, apologies for absence
received from are member are taken up and recorded before the agenda is
taken up. The agenda begins with the item "Approval of Minutes" because
the minutes of the previous meeting must be approved and signed before any
matter can be taken up by the present meeting. This item may be written in
the agenda as "Minutes" or in greater detail as "Approval of minutes of
previous meeting." The second item relates to matter arising out of the
minutes. This may be indicated in the agenda as "Matters arising"; however,
it is not necessary to indicate this item in the agenda. The new items are set
out after this. Some of the items are routine requirements, like payments to
be passed and cheques to be signed, Progress reports, Review of activities,
etc.
Contents of Agenda:
Time of meeting
Length of meeting
Location of meeting
List of participants
Subject of Meeting
Reading and approval of minutes of previous meetings
Reports of officers and standing committees
Announcements
Program
Adjournment
Example of Agenda:
10th Meeting of the Board of Directors of Piramal Steel Corporation Ltd will
be held on 20th February 2021 at 11.00 AM at Headquarter Mumbai
Agenda
Confirmation of the minutes of the last meeting on 20th August 2013
Director’s report and annual accounts
Auditor’s report
Appointment of auditors
Declaration of Dividend
Election of the Director
Any other matter with the permission of the Chair
Minutes:
• A minute is a written document that objectively and accurately records the
essence of a meeting.
• Includes various decisions and conclusions made and specific action points
earmarked under a meeting.
• It is important to record minutes as the participants often forget about the
key points made in the discussion and it is also useful to update absentees
about the things that were discussed in the meeting.
• All companies, statutory bodies, social organizations, associations (whether
registered or unregistered) and Committees have to have to maintain a
record of the meetings. Minutes are the Official Record of work done and
decisions taken and the meeting of members; they must be precise and clear.
They record what was decided and done. They are meant for future
reference. The minutes are made available to all the members on request. If
the members are staying outside, a copy the minutes is sent by post. The
minutes of companies and statutory bodies are written in formal style. Other
organizations may write minutes in informal style. Minutes are a legal
document and can be produced in a court of law as evidence. At the next
meeting, the minutes are read out by the secretary or may be taken as read if
a copy was sent to members; the minutes are then approved and signed by
the Chairman and the Secretary as a correct report of the meeting.
Contents of minutes:
Name of the group which held the meeting
Date place and time
Name of the chairman and members present
Names designations and organizations of people in attendance those who
were invited
Name of the members who sent apologies for absence
Writing minutes:
Agenda acts as input to write minute
Minutes are written by the third person and in the past tense. Name of the
contributors to the discussion should not be recorded
Title of each minute should be brief. In case of computerized minutes the
number of letters should be limited
The subject matter should contain the key factors
Only key points of outside factors be mentioned
Agreement / Decision / Resolution should be stated precisely
Keep the minutes short and to the point.
Either write the minutes as the meeting happens or immediately after the
meeting. The sooner they are done, the more accurate they are.
Resolution;
When the suggestion is adopted by the meeting, the common decision is recorded
as a resolution to take action. A resolution may be ordinary or special. Ordinary
resolutions require majority support in terms of votes. Special Resolution requires
support of three fourth members present. Resolutions are passed unanimously or
by vote. In case of voting, it may be carried on either by show of hands or secret
ballot. A Resolution has a heading indicating what it is about; e.g. Appointment of
Secretary Appointment of Bankers Endorsement of cheques Signature on
Negotiable Instruments