BUS 485 Assignment

Topic: Research paper / Journal paper summary

Course: Business Research Methods, Course Code: BUS 485
Section: 01, Autumn’2020
Submission date: 28 November 2020

Submitted to
Prof. Dr. Md. Mamun Habib
School of Business
Independent University, Bangladesh

Submitted By
Name ID

Independent University, Bangladesh

Table of Contents
Summary of International Journal of Trend in scientific Research and Development (JTSRD) – Digital
Marketing.................................................................................................................................................1
Summary of A Study on Benefits and Challenges in an Emerging Economy - Electronic Commerce........2
Summary of International Journal of Trend in scientific Research and Development (JTSRD) –
Digital Marketing.

Author- Dr. Mrs. Vaibhava Desai, Assistant Professor, Bharati Vidyapeeth (Deemed To be University), Pune Institute
of Management, Kolhapur, Maharashtra, India, Conference Issue | March 2019 Available Online: www.ijtsrd.com e-
ISSN: 2456 – 6470.

Introduction - Digital marketing includes all marketing efforts that use an electronic device or
the internet. As digital platforms are increasingly being incorporated into marketing plans and
everyday life. Digital channels such as search engines, social media, email, and their websites to
connect with current and prospective customers. This can also be referred to as ‘online
marketing’, ‘internet marketing’, or ‘web marketing’.
Procedures - The development of digital marketing is inseparable from technology
development. In 1971, Ray Tomlinson sent the first email which set the platform to allow
people to exchange files through different machines. In the 1980s, the storage capacity of the
computer was able to store much information so companies started choosing online techniques
that were more efficient and effective. In the 1990s, the term Digital Marketing was first coined
and the popularity of Customer Relationship Management (CRM) applications became a
significant part of marketing technology. Due to huge competition vendors has to include more
service such as marketing, sales, and service applications into their service.
Findings and discussion - Some of the most common digital marketing tactics and channels
are Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Affiliate
Marketing, Native Advertising, Pay-Per-Click (PPC), Email Marketing, Online PR, and so on.
Digital marketing involves building out the audience’s needs and creating valuable online
content in the following ways- B2B Digital Marketing, B2C Digital Marketing, Website Traffic,
Online behavioral advertising, Collaborative Environment, Data-driven advertising,
Remarketing, Game advertising, and so on.
Conclusions - Digital marketing allows marketers to see accurate results in real-time. If an ad is
put in the newspaper, it is difficult to estimate how many people actually paid attention to the
ad. Digital marketing helps to know the reach for a particular product/service to get engaged
with customers, to have a global reach, and to promote in a personalized manner. However,
digital marketing has some setbacks. As it is highly dependent on the internet which is not
accessible in certain areas. So, marketers may find it hard to make their advertisements stand
out. Some companies can be portrayed by customers negatively as they may not trust online
due to a huge amount of advertising.
Digital marketing has a bright future for the long-term sustainability of the product or services
in the current technological market with all its professionals and cons.
Summary of A Study on Benefits and Challenges in an Emerging Economy - Electronic Commerce

Author, Abdul Gaffar Khan Mawlana Bhashani Science and Technology University, Bangladesh, Type: Double Blind
Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print
ISSN: 0975-5853

Introduction - In all spheres of human everyday life, the development of information and
communication technologies has brought many improvements. E-commerce (electronic
commerce) refers to internet-based transactions that mean e-commerce is a business activity
performed over the internet. Each time people and businesses purchase or sell goods and
services online, they engage in e-commerce. In an emerging economy, e-commerce is now
becoming mainstream. Some e-commerce websites are - Amazon, Flipkart, Bikroy.com, Ebay,
Quikr and Olx etc.
Procedure - E-commerce has the potential to play an important role in helping to benefit more
from trade in emerging economies. E-commerce started in 1995. E-commerce is increasingly
changing the way companies communicate with each other and with customers and
governments. Increased use of the Internet, laptops, and Smart phones combined with greater
consumer confidence will see that e-commerce continues to grow and expand. With social
media and rapidly in recent years, business-to-consumer interactions have become more
engaging, making it easier for transactional exchanges to take place online. It is less costly than
conventional approaches to market goods and services online. Various high overhead costs are
included in the offline trade. Recurring expenditures such as warehouse management costs,
counter costs, inventory costs, protection costs, transport costs, shop rent and salary, etc.
Findings and discussion - From the point of view of the consumers, the key advantage is
considerable growth and saving time and convenient access from anywhere in the world. At any
time, customers can place a purchase order. With the help of the Internet, consumers can
purchase or sell any product at any time. Customers can purchase a product that is not
available on the local or national market, which provides customers with a broader variety of
product access than before. A consumer can post product review comments and can see what
others are purchasing or see other customers' review comments before making a final
purchase.
Conclusion - In Bangladesh, the conventional business system has had a strong effect and has
made it easier for people to improve their lives. Although it offers advantages to consumers and
vendors, e-commerce poses problems for the competitive role of conventional business. So, E-
commerce business provider can offer importance to every customer by providing a seamless
service and a variety of payment options and by providing more online features.