Bachelor of Business (Hons)

STRATEGIC GLOBAL MARKETING

(MKT302)
SEPTEMBER 2021 SEMESTER

ASSIGNMENT 1 & 2
 UFM MKT302 ASSIGNMENT 1 AND 2 SEPTEMBER 2021 SEMESTER

Important note:
1. This document is to be read together with the subject outline.
2. The assignments are to be released or discussed in the first week of the semester.

ASSIGNMENT 1: INDIVIDUAL 20%

Word Limit: range from 2,000 – 2,500 words

Due Date: 18/10/2021 (Week 6, Monday)

Rationale

This task is designed to test student’s understanding on the fundamentals of international

marketing as well as the ability on academic writing skills. The task also examines student’s
ability to collect information based on any interesting topic of their choice and present in a
frame that links them all and exhibit critical evaluation too.

Instruction

William Greider (1997) had made some observations about the world economy. In addition to
those observations, discuss any other observations/pattern/trends that you think worth sharing
in order for us to understand better about the global economy today. What are the implications
of these trends on global marketing strategies of companies?

Note: William Greider’s observations are mentioned in Chapter 2 of the textbook.

Assessment Criteria

Your thought/ideas must be presented in a report format. The students should demonstrate
creativity, originality, analysis and exposition of a professional standard and will be graded on
the basis of content, organisation, layout, spelling and grammar. Most marks will be allocated
for good analytical skills, sound decisions and appropriate conclusions. Good use of tables,
figures and diagrams will yield marks too. In-text referencing and list of references are very
important. Sources of information for this assignment includes business publications such as
The Wall Street Journal, Business Week, The Economist, Fortune, Advertising Age and other.

Assessment Criteria:

The following criteria will form the basis of allocation of marks for this task:

Criteria Marks Marks

Allocated Awarded
Formats – introduction, conclusion, layout, paging,
paragraphing, margin, reference list, appendices, suitable 20
academic style and tone of writing.
Content – Exhibit understanding of concepts underlying
the assessment task. Able to analyse the industry 60
succinctly using the model. Able to internalize and relate
 the concept and its effects on the day to day life. Ideas are
perceptive, original and viable. Appropriate analysis is
done, relevant examples, implications and etc.
Quality of the work – clear development and organisation
of ideas, sources of data and info, correct use of APA
style referencing and presentation of supporting materials 20
and error-free text and grammar. Submission of turn-it-in
report.

ASSIGNMENT 2: GROUP ASSIGNMENT (MAXIMUM 3 PEOPLE) 30%

Written report: word range 3,000 – 3.500 words

Due Date: 15/11/2021 (Week 10, Monday)

Rationale

This task is designed to test student’s understanding on the fundamentals of international

marketing as well as the ability on academic writing skills. The task also examines student’s
ability to collect information based on their research topic and present in a frame that links
them all and exhibit critical evaluation too. It is also meant to assess students’ communication
skills.

Instruction

Choose a local company (incorporated in Vietnam, listed or not listed in the stock exchange)
and conduct a marketing analysis on it using the following models or frameworks: BCG Matrix,
Ansoff model and Product life cycle model on any of it products in order to find possible
expansion growth opportunities for it overseas venture/markets.

Suggested content page for the assignment.

Executive summary
Introduction
Background of Company – owners, products/services, market serve, market share etc
Marketing analysis – BCG matrix, Ansoff model and Product life cycle
Opportunities for growth
conclusion

Assessment Criteria:

The following criteria will form the basis of allocation of marks for this task:

Criteria Marks Marks

Allocated Awarded
Reflective Log – Individual 15
Report formats – executive summary, introduction, body
(questions), conclusion, layout, heading, paging, 20
paragraphing, margin, reference list, appendices
 Content –Exhibit understanding of concepts underlying
the assessment task/questions, understanding of the
subject matter and the ability to relate your
understanding of the subject matter to an international
marketing environment. Did the student answer/cover
45
the questions or the areas of assessment correctly?
Effective analysis and discussion on the topics/areas.
Exhibit resourcefulness by exploring beyond the
textbook materials. Style of writing, flow, number of
examples, implications and etc
Quality of the work – clear development and organisation
of ideas, sources of data and info, correct use of APA
style referencing and presentation of supporting materials 20
and error-free text and grammar. Submission of turn-it-
in.
100

**Individual Reflective Log

Each group member is to prepare a reflective learning log to accompany the project. This log
must cover the following:
• The approach adopted to clarify the assessment task.
• The approach adopted to analyse the task requirements.
• The division of work amongst group members and the major tasks undertaken by the
group member.
• The contribution of group members in the preparation of the final report.
• A reflection on what was learned about working within a group environment and project
planning and management.

Each member is to sign their reflective learning log and attach it to the front of the report
submitted. This log must be written individually and submitted together with the report. This
log is for the purpose of gauging how much the student have learned, their participation and
distribution of work among team members.

ORAL PRESENTATION: PRESENTATION OF GROUP ASSIGNMENT 10%

Date: Week 11
Each member will be given 5 minutes to present his or her part of the assignment. Marks will
be given individually.

Assessment Criteria:
The following criteria will be used to assess the oral presentation:

Criteria Marks Marks

allocation (%) awarded
• Preparation – power points/video, organizing 20
• Presentation – engaging, stimulation, flow 20
• Knowledge - exhibit understanding and 20
application of theories/concepts learned
• Communication - communicate clearly/logical 20
argument (communication skills)
• Other observations -Time management, 20
appropriate dress code (business formal)
• Total Marks 100
ACADEMIC INTEGRITY

Honesty and Responsibility

Academic integrity is an important tenet for HELP University. In pursuit of the highest
standards of academic integrity, the Department of Business Studies holds it students to the
highest ethical standards defined by the Rules and Regulations section of the Academic
Handbook. All students at the Department of Business Studies are subjected to and are bound
by the Student Academic Misconduct Rule to assure academic honesty. Students are required
to sign a pledge on the assignment cover sheet before submitting your assignments to the
Administration Office of the Faculty of Business, Economics & Accounting.

What is Plagiarism?
Plagiarism is academic dishonesty or academic theft, and it is a serious academic offence.
Plagiarism includes, but is not limited to, the followings:
1. quote, paraphrase or summarize someone else’s ideas, theories or data, in whole or in
part, without appropriate acknowledgement
2. borrow ideas, opinion or words, in whole or in part, from other sources without properly
crediting the author(s)
3. use any facts, statistics, diagrams or graphs, in whole or in part, without acknowledging
the source clearly
4. claim or imply original authorship of someone else’s ideas, theories or data, in whole
or in part, as your own
5. employ or allow someone to help to revise, amend or write your work and pass off as
your own original work
6. collaborate with or allow other students to copy your work
7. draw on sources more than what you have acknowledged by citations

While a student is not discouraged to discuss an assignment with his/her friends or classmates,
the work he/she submits must be done by the student alone. If a student shares his/her
assignment with other students and they plagiarize it, the student is as guilty as those students
who plagiarized his/her assignment. All parties to plagiarism are considered equally guilty.
Under no circumstances should a student be involved in collusion with other students unless
he/she is permitted to work on an assignment jointly by the lecturer/tutor. If a student is unsure
what constitutes plagiarism, he/she is obliged to consult the lecturer/tutor on the matter before
submission of his/her assignment.

When and How to Reference?

Knowing when and how to cite is a student’s responsibility. If he/she is in doubt or need more
help on this matter, the student may consult the lecturer/tutor. The following list comprises
some of the sources a student will need to reference. The list is by no means exhaustive, but
simply consists of the most common sources used by students to complete their work.
1. Books
2. Chapters in books
3. Journal articles
 4. Conference papers
5. Newspaper articles
6. Magazines
7. Websites
8. Study guide

Students are advised to cite in the following cases [1]:

1. When he/she quotes two or more words verbatim, or even one word if it is used in a
way that is unique to the source
2. When he/she introduce facts that he/she have found in a source
3. When he/she paraphrase or summarize ideas, interpretations, or conclusions that
he/she find in a source
4. When he/she introduce information that is not common knowledge or that may be
considered common knowledge in your field, but the reader may not know it
5. When he/she borrow the plan or structure of a larger section of a source’s argument
(for example, using a theory from a source and analyzing the same three case studies
that the source uses)
6. When he/she build on another’s method found either in a source or from collaborative
work in a lab
7. When he/she build on another’s program in writing computer code or on a not-
commonly-known algorithm
8. When he/she collaborate with others in producing knowledge

In general, a referencing system requires two parts:

1. In-text citations
This is information about a source within the text of an assignment.
2. List of references
This is a list of all sources a student has used to research his/her assignment. It is
alphabetically arranged by author surname and appears immediately after the last page
of an assignment.

Different faculties or departments may have different requirement on how referencing for an
assignment should be done. The various formats used for in-text citations and list of references
are available in the following websites:
1. Harvard System (http://www.adelaide.edu.au/library/guide/gen/harvard.html)
2. Chicago Style (http://www.chicagomanualofstyle.org/index.html)
3. American Psychological Association or APA Style (http://www.apastyle.org)
4. Modern Language Association of America or MLA Style (http://www.mla.org)

Once a student has selected a referencing style for his/her assignment, he/she must follow the
same style consistently throughout the assignment. We strongly suggest that the student
consults the lecturer/tutor about which method to use before submission of his/her assignment.

What are the Procedures and Penalties for Plagiarism?

When a lecturer/tutor encounters a possible case of plagiarism, the lecturer/tutor shall report
the matter to the Head of the Department, who then initiates an investigation on the matter. The
following procedures would be carried out:

1
http://www.yale.edu/bass/writing/sources/plagiarism/warning.html, accessed May 18, 2008.
 1. The lecturer/tutor shall provide evidence that substantiates an academic offence has
occurred. The following documentations must be ready prior to reporting of alleged
plagiarism:
a. Copy of the alleged plagiarized assignment
b. Copy of the source material (e.g. articles, websites, newspaper, etc.)
c. Report of plagiarism
d. Any other information that would support the claim of plagiarism
2. If the evidence warrants an accusation of academic offence, the Head of Department
shall establish a Board of Inquiry comprising 3 academic staff. The Department shall
provide all necessary documentations, including report on prior academic offences if
applicable, to the Board of Inquiry.
3. The Board of Inquiry shall put the matter to the student in writing and give him/her an
opportunity to respond to the accusation within 3 working days.
4. The student will be required to attend a meeting with the Board of Inquiry. After
meeting the student, the Board of Inquiry shall decide whether or not the alleged
plagiarism has occurred. The following documentations shall be submitted to the Head
of Department at the end of the meeting:
a. Findings of the investigation
b. Recommended action(s) to be taken or imposed
5. The Head of Department shall review the Board of Inquiry’s report with supporting
evidence and shall decide on an appropriate action(s) based on the recommendation of
the Board of Inquiry.
6. The decision of the Head of Department shall be put in writing to the student. Copies
of all documentations will be retained in the Department.
7. If the student feels that he/she has been unfairly accused or treated, the student may
appeal to the Head of Department within 5 working days.
8. The Head of Department shall review the appeal and the final decision will be
communicated to the student in writing and a copy will be kept with the Department.
Once a determination of plagiarism and penalty has been made by the Head of
Department, the investigative process will be deemed to have ended and the student
will not be allowed to appeal.

Possible penalties for plagiarism range from mark reduction for the assignment to expulsion
from the University. The student will not be allowed to make up the assignment. If plagiarism
has been found to have occurred, the Department will take action(s) as determined by the forms
of plagiarism implicated:

1. Complete plagiarism
Verbatim copying another person’s work without acknowledgement
1st offence : A grade of “F” in the subject and a warning letter will be issued
2nd offence : Expulsion from the University at the discretion of the Head of
Department
2. Substantial plagiarism
Near-verbatim copying another person’s work by simply altering the order of the
sentences or the format of presentation or by changing a few words or phrases without
acknowledgement.
1st offence : Zero mark on the assignment and a warning letter will be issued
2nd offence : A grade of “F” in the subject and a warning letter will be issued
3rd offence : Expulsion from the University at the discretion of the Head of
Department
 3. Minimal plagiarism
Acknowledgement is made but paraphrasing by changing and/or eliminating some
words
1st offence : Deduction of 50% of available marks on the assignment and a
warning letter will be issued
2 offence : A grade of “F” in the subject and a warning letter will be issued
nd

3rd offence : Expulsion from the University at the discretion of the Head of
Department
4. Unintentional plagiarism
Insufficient acknowledgement by not applying citation or quotation marks correctly
1st offence : Deduction of up to 50% of available marks on the assignment and
a warning letter will be issued
2 offence : A grade of “F” in the subject and a warning letter will be issued
nd

3rd offence : Expulsion from the University at the discretion of the Head of
Department
Pleading ignorance or unintentional plagiarism does not constitute valid reasons for plagiarism
and will not avoid the penalties from being imposed. Excuses for acts of plagiarism such as the
following, but not limited to, will not be entertained:
1. I don’t have time to do the assignment
2. I have too many assignments due on the same day
3. I don’t know, I really didn’t do it
4. I am not aware
5. I don’t understand what plagiarism means
6. I have no intention to plagiarize
7. I forgot to cite the reference
8. I forgot to include the bibliography
9. My English is not good
10. My lecturer/tutor did not explain to me
11. In my country, it is alright to copy someone else’s work
12. My friend copied my assignment when I let him/her to look at my assignment
13. My friend copied my assignment when I allow him/her to use my laptop
14. I did my assignment in the computer lab, someone must have copied my work
15. I asked my friend to submit my assignment and he/she copied my work
16. I discussed my assignment with my friends, so our answers are the same/similar
17. Even though I do not have in-text citation but I have bibliography/reference list
Students should be reminded that it is their responsibilities to take due care throughout their
written work to effectively reference or cite when they use others’ ideas from any source.