Front Office Department Training Material
Front Office Department Training Material
Front Desk
Uniformed services
Concierges
Front Office Accounting System
Private Branch Exchange (PBX), a private telephone network used within an
organization
Following are the most basic responsibilities a front office can handle.
Front-House Operations
These operations are visible to the guests of the hotel. The guests can interact and see
these operations, hence, the name Front-House operations. Few of these operations
include −
Back-House Operations
Front Office staff conducts these operations in the absence of the guests or when the
guest’s involvement is not required. These operations involve activities such as −
Pre-arrival
It is the stage when the customer is planning to avail an accommodation in the hotel. In
this first stage, the customer or the prospective guest enquires about the availability of
the desired type of accommodation and its amenities via telephonic call or an e-mail.
The customer also tries to find out more information about the hotel by visiting its
website.
At the hotel end, the front office accounting system captures the guest’s information
such as name, age, contact numbers, probable duration of stay for room reservation
and so on.
Arrival
The front office reception staff receives the guest in the reception. The porters bring in
the guest luggage. For the guest with confirmed reservation, the front office clerk
hands over a Guest Registration Card (GRC) to the guest and requests the guest to fill
in personal information regarding the stay in the hotel. The clerk then registers the
guest in the database thereby creating a guest record and a guest account along with
it. Later, the clerk hands over a welcome kit and keys of the accommodation. After the
procedure of registration, the guest can start occupying the accommodation.
Occupancy
During occupancy, a front office accounting system is responsible for tracking guest
charges against his/her purchases from the hotel restaurants, room service, bar, or any
outgoing telephone calls made via the hotel’s communication systems. The front office
staff is responsible to manage and issue the right keys of the accommodations to the
right guests. On guests’ request, the staff also makes arrangement for transportation,
babysitting, or local touring while the guest is staying in the hotel.
Departure
During guest departure, the front office accounting system ensures payment for goods
and services provided. If a guest’s bill is not completely paid, the balance is transferred
from guest to non-guest records. When this occurs, collection becomes the
responsibility of the back office accounting division.
At the time of guest departure, the front office staff thanks the guest for giving an
opportunity to serve and arrange for handling luggage. In addition, if the guest requires
airport or other drop service, the front office bell desk fulfils it.
2 Bell desk
An extension of front desk that deals with personalized guest services.
3 Cancellation charges
They are the charges borne by the guest on cancellation of a confirmed reservation or for
not showing-up on confirmed reservation.
4 Concierge
Information desk that assists guests for transportation, booking of events outside the hotel.
5 GRC
Guest Registration Card, which the guest needs to fill in with personal formation at the
time of registration.
6 Guest
Customer of the hotel business being served.
7 IP-PBX
Internet Protocol Private Branch Exchange, where internet protocol is used for call
transmission.
8 MICE
Acronym for Meetings, Incentives, Conferences, and Exhibitions.
9 Non-guest
Customer of a hotel business not being served at the moment.
10 No-show
A guest who has reserved an accommodation neither turns up nor cancels it.
11 OHMS
Online Hotel Management System, a software system to manage all back-office
operations of a hotel.
12 PBX
Private Branch Exchange, a private network of telephones within an organization.
13 POS
Acronym for Point of Sale. It is the revenue generating place in the hotel where retail
transactions are carried out.
14 Rack rate
The price at which the hotel rooms are sold before applying discount.
15 SMERF
Acronym for Social, Military, Educational, Religious, and Fraternal.
16 Trial balance
It is a report of accounts that represents ending balance of each account in the list. It is
prepared at the end of an accounting period.
17 Uniformed services
Personalized services provided to the guests.
18 Valet
A male attendant to park and clean the car.
19 Whitney System
An old reservation system for hotel accommodations.
20 Yield Management
A variable pricing strategy, based on understanding, anticipating and influencing consumer
behavior in order to maximize revenue from a fixed, perishable resource.
The front desk is where the guests temporarily await to find an accommodation or to
clear their bill. Hence, it needs to be positioned appropriately such that the staff and the
guests can use them conveniently. The front desk needs to be −
The front office staff needs to communicate with the staff of the same as well as all
other departments of the hotel. This is termed as internal communication. It mostly
relies upon the PBX or IP-PBX system.
When the front office communicates with the potential customers outside the hotel,
corporate offices, and other ancillary service providers, then it is
an external communication.
Any formal communication outside the hotel is mostly carried out using e-mails and
phone calls. For sending coupons or other promotional material, renewing agreements
with travel agents or airlines, the front office staff may opt for postal mail.
Front office department manager heads the team of staff working on various activities
and responsibilities in the front office department. Few prominent activities that the
front office staff is involved in are −
Reservation − It includes handling request of customers for reserving
accommodations.
Reception − It includes receiving the guests according to the highest standards
and registering them appropriately. It also includes bidding the guests off.
Guest Services − They are also known as Uniformed Services. It includes
personalized guest services such as −
o Handling guest luggage.
o Handling guest mail.
o Delivering newspapers in accommodations.
o Paging the guest inside the hotel (locating the guest in the hotel).
o Arranging for a doctor in emergency.
o Parking guest’s automobiles.
o Arranging for reservations at the places of entertainment outside the hotel.
Accounts − It mainly includes a front office cashier and a Night Auditor. The
cashier is responsible for handling guest payments. He typically reports to the
accounts manager rather than the front office manager.
The night auditor performs the duties of front desk reception as well as
accounting partly during the night shift. He needs to report to the heads of both
departments, front office, and accounting.
Communication − It involves handling communication among various other
departments and guests of the hotel.
Reservation Manager
In the context of hotel, the term reservation is used for booking a particular
accommodation in the hotel by a guest for a period of time. Reservation section does
not directly deal with the guests.
Some important tasks a reservation manager is responsible for are −
Reception Manager
Following are some prominent roles and responsibilities of the reception manager −
Dealing with arrival and departure of the guests.
Welcoming the guests, escorting them to the room, and seeing them off.
Ensuring professional greeting of clients, visitors, and guests.
Coordination with housekeeping department for cleaning rooms.
Filling registration cards for the guests with reserved accommodation or help the
guests to fill it up.
Arranging surprise gift for the guests on their special days.
Training of receptionists.
Handling appraisals and performance rewards of the staff.
Reviewing current standards of front office services and procedures, and
implementing new practices if required.
Ensuring and Scheduling front office desk staff.
Managing VIP functions and events taking place in the hotel.
Upgrading software if required.
Updating backup database regularly.
Guest Services Manager
The responsibilities of the guest service manager include −
Understand their respective roles and responsibilities in the hotel and front office
as an operation.
Equip themselves with basic etiquettes and mannerism.
Possess pleasant, polite, and cordial personality.
Wear clean and neat uniform with same accessories and footwear.
Conduct themselves with professionalism, positive attitude, and cooperative
nature.
Possess extraordinary communication skills.
Be a team player.
Possess the ability to tackle tricky situations.
It was developed in 1940 by Whitney Paper Corporation from New York, hence the
name. This is a conventional manual reservation system the hotels used to follow
during pre-computer days in the hotels. It contains the following setup for reservation −
Whitney Slip
Guest Name Date of Arrival Room Type Room Rate Date of Departure
Date: ___________
Though this system proved efficient, it generated a lot of paperwork with occasional
scope for errors. The drawbacks were overcome by the central reservation system.
It is a computerized reservation system that reduces paperwork and can handle large
amount of reservation data effortlessly.
In this system, since the guest data and reservation data are stored on the storage
disks of the computers, it can be accessed at wish. It is stored in the form of a
database of collection of records which can enable searching, adding, removing, or
updating any guest related data.
The computerized reservation system not only helps to make guest reservations but
also helps to forecast how many accommodations can be reserved in an upcoming
time period.
This is how a CRS typically works −
The guests of hotel sales agents call for checking room availability. It is forwarded to
the front office reservation staff. The staff finds out details about the requirement and
checks the availability of desired accommodation in the database. According to the
reservation policies and procedures, the reservation staff member then notifies or
suggests the reception about the accommodation availability and takes further
appropriate action.
Sources of Reservations
People travel for various reasons such as personal as well as for MICE. There are
various sources from whom the requests of reservation pour in −
Direct Request from Guests − The prospective guests can approach
individually to the hotel for reservation of accommodation mostly when they are
single travelers or family travelers.
Request from Travel Agent − They can approach the hotel for booking
accommodations for group travelers.
Request from Corporate Agent − An organization can request a hotel to
reserve accommodations for their employees, clients, or visitors.
Request from Airlines − The airlines can reserve accommodations for their
working staff for routine stay as well as in case of flight cancellations.
Request from Institutions − Various SMERF or NGO institutions request to
reserve hotels for sports people, delegations of embassies, or performing-art
program groups, workshop groups, and alike who travel to different location.
Managing Reservations
The first step in reserving an accommodation is to check if the requested kind of
accommodation is available for selling for a specific period of time. It is done by
checking forecast boards or computerized systems.
Accepting Reservation of Accommodation
Denial of reservation directly means loss of revenue. But there are certain situations
when the reservation staff turns down the reservation for the guests or agents. The
potential causes of denying reservation are −
All accommodations in hotel booked − In such case, the reservation staff
refuses the reservation politely and suggests an alternative hotel in the same
area or different property of the same owner in a nearby area.
Requested type of accommodation not available − In such case, the
reservation staff suggests an alternate accommodation.
Guest/Agent blacklisted − Some guests or agents are blacklisted due to their
history of payment dues against the hotel. In such case, the reservation clerk
seeks for reservation manager’s advice.
Finally, the reservation section of the front office prepares the list of the reservations for
the day and sends it to the front desk. The list also contains vital information such as if
the guest is new or repeat, guest preferences about room location or décor. The rooms
are then prepared by housekeeping.
This is yet another event when the hotel loses business with a guest. Though the fact
is overt loss of revenue, the front office staff must react to it politely and gracefully. The
staff member also needs to convey any cancellation charges the guest must pay while
cancelling the reservation. Cancellation is done in the following steps −
Reservation reports are generated for the sake of helping the management find trends
and making forecast about business.
The reports typically are of the following types −
Occupancy report
Special arrival report
Revenue forecast report
Turnaway report
Guest Registration
Guest registration is nothing but recording the guest’s information for official purposes.
At the time of reservation, the front office staff asks the guests to enter their personal
information on the GRC.
Registration activity is mandatory for both; the guest with reserved accommodation as
well as for the walk-in guest. During registration, the guest is required to enter
important information on the GRC such as guest name, contact number, purpose of
stay at the hotel, and passport and visa details in case of foreign guest. It is the
responsibility of the front office staff not to reveal the guest information to unauthorized
persons.
Let us learn more about registration.
Pre-registration Procedure
This procedure involves the prospective guests enquiring about the availability of
desired type of accommodation. Registration can also be conducted in advance before
arrival. It can be done via telephonic conversation in case of frequent guests, VIPs, or
group guests.
In case of new walk-in guest, pre-registration is absent as there is no prior interaction
between the guest and the hotel. Pre-registration activity accelerates the actual
registration process where the desired accommodation is marked as reserved.
Registration Card
Date:
Reservation Number:
Hotel Name:
Hotel Address:
Guest Name:
Address:
Organization:
Arrived from:
Visa Type:
Card Details:
Card Number:
Date of Expiry:
Hotel Policies:
Guest SignatureFront Office Signature
Assigning an Accommodation
The front office staff assigns an accommodation to the guest only when the registration
is complete. The staff member records the accommodation number into the PMS and
describes about its positive attributes briefly.
The reservations staff also informs the bell-boy to take the guest luggage.
Account Name
Charges Payments
In the domain of front office accounting, the charges are entered on the left side of the
‘T’. They increase the account balance. The payments are entered on the right side of
the ‘T’. They decrease the account balance.
Types of Accounts
There are following typical accounts in hotel business dealing with customers −
Guest Account
Non-guest or City Account
Management Account
Here are some prominent differences between a guest and a city account −
Guest Account City Account
It is the record of financial It is the record of financial transactions between the non-
transactions between the guests and guests and the hotel.
the hotel.
It is created at the time of reservation It is created when a guest fails to settle the bill completely
or registration. at the time of check-out.
It is maintained by the front office It is maintained by the Accounts section in back office.
completely.
It records all financial transactions of It records financial dues not paid or partially paid by the
a guest from check-in till check-out. guests at the time of check-out from the front office to the
back office.
Management Account
Some hotels allow the managers to entertain the guests’ queries or grievances, or any
possibility of acquiring a business deal over a brief interaction with the guests. For
example, if a guest has some problem about the hotel policy, the manager calls the
guest for interaction over a coffee or a drink and tries to resolve the same. The
expenses towards this interaction are then recorded on the management account.
Types of Folios
Account Settlements
There are various issues regarding account settlement −
Interdepartmental Communication
Front office interacts with various departments since the guest inquire about
reservation through the entire guest cycle up to the guest’s departure.
Here is how front office needs to communicate with the other departments −
Communication with Human Resource − Front Office department is engaged
with the HR department to interview, help shortlist them, and select the most
eligible employees. It also contacts the HR department for employee training
and induction programs, salaries, leaves, dues, and appraisals.
Communication with Accounts − As front office department handles guest
accounts with a complete responsibility, the staff needs to often interact with the
back-office accounting colleagues regarding payment settlements or dues of
guests or non-guests, discount offers, and coupons settlement. It also needs to
sort out and get actual status of night auditing with accounts.
Switchboard Operators
A vital link between the prospective guests and the hotel itself is switchboard operator
who represents the hotel. When the customers call the hotel, the call first arrives at the
switchboard operator.
Using knowledge of the portfolio, tone of speaking, and the command over language
the switchboard operator can handle the influx of the calls. The operator represents the
competency of the hotel in the market while speaking with the customers. Generally,
the switchboard operator greets the guests and transfers their call to appropriate
department.
There are two schools of thoughts regarding the area where a switchboard operator
should work. Some experts say that they should be visible and some expert advice to
assign a separate aloof place for them in the hotel. Today, the task of a switchboard
operator for transferring the incoming calls to various departments is computerized and
requires less human involvement.
The switchboard operators are informed not to transfer any call to the executive chef or
to the banquet manager during busy work hours. Hence, the operator needs to take the
message accurately and pass them on to the respective persons on time.
Do not use jargon or words such as “hmm-hmm”, “yep”, and alike. Instead, use
“perfect”, “absolutely”, and similar words.
Do not speak too fast, too slow, or in too low or high voice.
Do not interrupt the speaker.
Do not speak with the colleagues, if it is not related to the business during
working hours.
Do not speak under assumptions.
Do not hastily arrive at the conclusion unless you know.
Do not run around the area of work.
Do not appear harsh with your subordinates.
Do not appear untidy on work.
The auditing process for the day is generally conducted at the end of the day during
the following night, hence the name ‘Night Audit’. It can be performed by the
conventional method of using papers, receipts, vouchers, coupons, and files. But
performing audit using modern PMS systems is easy, fast, and efficient.
The night auditor performs the following steps during night audit activity −
Inform the guest that you are going to guest’s accommodation to collect the
luggage.
Have an informal conversation with the guest as, "Mr./Ms. (Guest_Name), I hope
you enjoyed your stay with us. Do you need an airport transport?"
Collect the luggage from the guest room.
If the guest needs to store the luggage for long term, tag the luggage with the
guest name, accommodation number, date and time of collection, contact
number, and receive the guest’s signature on long-term luggage request form.
Ensure with the guest that nothing perishable is there in the luggage.
Store the luggage on the designated departure area.
If the guest is leaving the hotel immediately after check-out, then bring the
luggage to the lobby.
If a transport vehicle is ready to go then place the luggage in the vehicle.
Request the guest to verify the loaded luggage.
Update the departure luggage movement on the Daily Luggage movement
register.
The guest can request for a wakeup call at the front office directly or by calling
from his/her own accommodation.
Ask the guest for a wake-up time and any immediate special request after
getting up.
Open the Wakeup Call Register and enter the following information −
o Salutation
o Guest Name
o Accommodation number
o Wakeup date
o Wakeup time
o Any Special immediate request such as tea/coffee, etc.
Conclude the conversation by greeting the guest again.
Pass the special request for tea/coffee to the room service staff.
At the time of wakeup call, follow the given steps −
o Confirm the current time.
o Call the guest’s accommodation number on telephone.
o Greet the guest as per the time and inform about the current time and the
progress on guest’s special request.
The authorized staff on duty is allowed to access the occupied guest accommodation
for the purpose of professional work.
For example, the keys can be given for preparing vacated accommodation, laundry
staff, mini-bar staff, and bell-boy to take out the guest luggage.
Information System
Hotel business is of a kind that needs to provide a myriad range of services to its
guests such as food, accommodation, transport, recreational services, and so on.
Since the front office contributes major portion in coordinating the services requested
by the guests, it needs a system that can help the front office staff to sell services and
track them seamlessly and simultaneously.
The front office information system includes mainly the property management system.
Let us see, what PMS is and how useful it is for handling hotel management functions
smoothly.
Types of PMS
There are two basic types of PMS −
Local PMS − They have large technical requirements such as workstation,
Computer/workstation, Data server, Terminal servers, Operating system,
Network cards, and Removable back-up systems.
Cloud-based PMS − They mainly need computers/workstation and Internet
connection.
System and Access PMS software and data reside on a PMS software and data reside
server to which multiple terminals are on a shared server at the PMS
connected. vendor’s data center.
The PMS is accessed from a program Users access the system
installed on each terminal. through a Web browser from
anywhere, anytime.
Requirement of On-
Yes No
site IT expertise
Reservation
Registration
Accommodation status
Guest and non-guest accounts
Cash handling
Night auditing
Reports
PMS for Sales and Marketing
POS sales
Material inventory
Periodic sales reports
Standard recipes
PMS for HRM Department
Outgoing and incoming call records with date, time, place, duration, and charges.