Surf the Cyberspace 2021

Surf the Cyberspace

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Hello, I’m Ellen!

I am no expert (yet). But I’ll tell you what I know.

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Something about

Photoshop and Illustrator

How to: Illustrator
Design & Social Media

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vs

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There is no versus. It's like asking if you should eat

something with a fork or a spoon. Both will work, but
depending on what you're eating one will work better.

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Then, do you know what you’re eating?

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And when should you eat with a fork or a spoon?

2021

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Photoshop is always about raster,

so does Illustrator about vector.

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This fact almost affects every decision making

when creating an art/design

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Raster Vector
(Photo manipulation, Illustrations, etc.) (Logos, Icons, Vector Illustration, etc.)

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Ask yourself this:

Aku pengen nyobain art style seperti ini,

mendingan pakai aplikasi apa ya?

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Surf the Cyberspace 2021

Ask yourself this:

Aku pengen nyobain art style seperti ini,

mendingan pakai aplikasi apa ya?

Image in courtesy of Pinterest 011

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Ask yourself this:

Aku mau desainnya applicable dalam

semua platform tanpa risiko pecah. Kalau
gitu pakai apa ya?

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Image in courtesy of Google 013

How to Illustrator 2021

I
How to learn: Illustrator

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“Where do I start?”

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Learn what I need

Recreate
Analyze
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How to Illustrator 2021

Don’t stop at wow,

start thinking how.

Image in courtesy of Nino Mamaladze 017

How to Illustrator 2021

What tools to use to pick

up the colors?

How do I make those shapes?

What shapes should I combine

to make the ‘fish’?

How should I do the layout?

Image in courtesy of Nino Mamaladze 018

How to Illustrator 2021

Image in courtesy of Nino Mamaladze 019

How to Illustrator 2021

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What did we learn?

● We can use the Eyedropper Tool to sample a color.
● The shapes in the illustration are actually squares and circles.
● We can modify and cut the shapes using Pathfinder Tool or Shape Builder
Tool (Although, Shape Builder is better!)

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Watch and Learn!

The Futur Academy

Dansky
Nobu Design
Envato Tuts+
Satori Graphics 022
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Things they don’t tell you enough.

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Workflow
Prep your Working File
Know your Workspace
Daydream!
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Workflow

There are often many ways

to achieve the same results.

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Live Corner Pathfinder Shape Builder Tool

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Prep your Working File

There are things better done

in early stages of your work.
What are they?

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Set up a
Grid system.
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Up your Layer
Management Game

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Prep your
Moodboard.
Typography, Visual
references, Color pa
lette, etc!

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Things They Don’t Tell You 2021

Know your Workspace

Tools are your best friends.

Use Hotkeys like your life
depends on them.

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Daydream!

Run the design process

in your head.
y!
Experiment is ke

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Things They Don’t Tell You 2021

Let’s practice!
1. 2.

3.

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Surf the Cyberspace 2021

Tips on Design & Social Media

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Know your Product/Brand

Be your Audience
Keep an eye for your Competitors
Explore your Platform
Create Identity with Consistency
Don’t forget to Collaborate!

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Know your Product

What does your Brand do?

What are your values?
What’s the Unique Selling Point (USP)?
Where do you position your Brand?

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Be your Audience

Who are the Audience?

What are the Demographics, Psychographics,
and even Geographics?
What is your Buyer’s Persona(s)?
How do you communicate with your Audience?

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Keep an eye for your Competitors

Who are your Competitors?

What are their SWOTs?
Who’s their target market?
Can you find a way to do better?

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Explore your Platform

What platforms will you focus on?

Does the audience use the platform?
What are the features?
How can you optimize your design to it?

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Create Identity with Consistency

What is your Brand Identity?

What is your Brand’s Visual Identity?
What are the little things that represents your Brand?
How will you voice your product through visuals?

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Don’t forget to Collaborate!

Assign different roles with different tasks.

E.g. Creative Director, Copywriter, Graphic
Designer, Marketer, Social Media Admin, etc.

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Starbucks

Sells coffee (etc.)

Values: diversity, equity, accessibility
USP: Service, Experience, Atmosphere
Brand Positioning: Premium Coffee Shop/ The Third Place

Audience: Middle-upper class men and women

Characteristics: On-the-go, Urban-ish, High income - high
spenders, etc.

Direct competitors: McDonald’s (McCafe), Dunkin Donuts

Image in courtesy of Starbucks 037

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Image in courtesy of Starbucks 037

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Image in courtesy of Starbucks 037

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Image in courtesy of Starbucks 037

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Image in courtesy of Starbucks 037

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How would you know if your nailed it?

Image in courtesy of Pinterest

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Do people recall your brand?

Are audience willingly to be Advocates?
Is your brand the Top of Mind?
How far are your messages spreading?
How many people are engaging?
Are you the talk of the town?

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“Coffee? Starbucks.”

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Things They Don’t Tell You Recap 2021

“
A Brand is a living entity-and it is enriched or
undermined cumulatively over time, the product of a
thousand small gestures.

”
Michael Eisner

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 Call to Action Recap 2021

t
Call to Action
!
! !
!
!
!! !
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QnA

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How to Illustrator The Brief 2021

The Brief
Find a logo/vector illustration that you like, recreate it,
show us side to side results and tell us your journey; tell
us what you found – your Oh gitu moments.
Format: Instagram Feed (Carousel) up to 10

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Good luck! :)

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