Contents

Acknowledgement.......................................................................................................................................2
Executive Summary.....................................................................................................................................3
Introduction.................................................................................................................................................4
Company Background:.............................................................................................................................4
Company’s Analysis.....................................................................................................................................8
Operation Analysis:..................................................................................................................................8
Financial Analysis:..................................................................................................................................11
Human resources assessment:..............................................................................................................15
Marketing Analysis:...............................................................................................................................15
Environmental Analysis.............................................................................................................................16
Industry Analysis:...................................................................................................................................16
Competitor Analysis:.............................................................................................................................19
Technology Analysis:.............................................................................................................................19
Internship in BDCS Department.................................................................................................................20
Identification of a Main Problem...............................................................................................................21
Findings.....................................................................................................................................................21
Recommendations.....................................................................................................................................21
Conclusion.................................................................................................................................................21
Appendix...................................................................................................................................................23

1
 Acknowledgement
I am thankful to Allah Almighty who blessed me, showed me the right path and enables me to
accomplish this task with due care. I am thankful to my parents who supported me in every phase
of life and always pray for me. I also want to pay tribute to my worthy teachers who are the main
source of enlighten to my mind. I am thankful to them as they prepared me for looking at the
matters of life widely with open minds. I am also thankful to Bahria University Islamabad which
provides me a platform to polish my skill and provide a quality education.

I am especially thankful to the management of Digital Processing Systems Inc. They offered me
an internship and provided a valuable opportunity for me to learn. I am thankful to my
colleagues and supervisor who helped me a lot in the completion of my assigned projects and
always encouraged me on my work.

2
 Executive Summary
In BBA program the summer internship is compulsory for regular students and without the
internship the degree cannot be completed. It is also very much necessary to practically
implement those concepts which you have been studies in the classroom. It is necessary for a
student to experience the environment of organization. For that purpose I have selected DPS,
because my personal interest is towards developing my career in IT based firm.

This internship report is about a USA based company DPS (Digital Processing Systems) which
was established in 1987. DPS is providing high quality Business Technology solutions. Their
offices are located in USA, Pakistan, Kuwait, Abu Dhabi and Canada. I have done six weeks
internship in DPS. I have been worked in the BDCS (Business Development and consulting
services) Department. Business analysts are working in this department. This report contains a
detailed profile of the company. It also contains a detailed overview of the tasks of BDCS
department.

In this report I will also discuss about the projects that have been assigned to me in my six weeks
internship. This report also includes my personal experience of working in DPS.

This report also discusses the objectives and policies of the organization, and some
suggestions/recommendations for the business.

3
 Introduction
Central background information:
Digital Processing Systems Inc. comes under the software industry. The IT and IT-enabled
Services (ITeS) marketplace offers lucrative opportunities for developing countries to join the
ranks of the developed world. The scale and pace of growth in this sector is faster than in any
other industry, and a number of developing countries are attempting to emulate the success
enjoyed by countries such as China, Thailand and India.

The Government of Pakistan has been proactively developing the IT sector in Pakistan since the
last few years. A few of the incentives offered include tax exemption till 2016, establishment of
IT Parks with low rent, foreign ownership of equity invested in IT and 100% repatriation of
profit allowed to IT companies.

Pakistan’s IT industry has been rising steadily since the last three years. A marked increase in
software export figures are an indication of this booming industry’s potential.

Company Background:
Digital Processing Systems Pvt. Limited is a subsidiary of Digital Processing Systems Inc, US. It
was established in 1987 & Faruukh K.Khwaja is the president & CEO of DPS. Since 1987,
Digital Processing Systems Inc. is delivering technology based strategic solutions to many
companies around the world. DPS provides high quality business technology solutions, which
maximize returns on IT investments. Capitalizing on profound industry experience, extensive
technology skills and business process application, DPS offers its clients a range of solutions to
meet their Information Technology needs. We establish long term relationships with our
customers by becoming a strategic partner in their growth and business development. Using a
highly integrated approach, we build applications that are directly linked to the implementation
of corporate strategy and goals. We have a diversified product portfolio because we persistently
innovate and develop quality solutions to fully satisfy the current and future business technology
needs of our customers.

DPS Departments:
These are their departments in their Islamabad office, which is located in Software Technology
Park.
 Human Resource Department
 Accounts Department
 Marketing Department

4
  Developers
 Business Development & Consulting Services
 Network Support Department
 Administration Department

DPS Products and Services:

DPS provides consultancy services, expertise and analysis to help businesses improve their
security posture, access and manage risk, facilitate compliance, and improve operational
efficiency. DPS Management Service can help you in achieving your goals in following
domains.

 Enterprise Web Portal

 Human Resource Information System
 Time and Attendance Management System
 Data warehouse and Business Intelligence
 Information Security Services
 IT Risk Assessment & Management
 Telecommunications and Network Security
Quality Policy

Our Quality is not related to the service but to the management of the service. Our overriding
goal is to meet and exceed our customer's needs through timely and cost effective delivery of
high quality solutions and related professional services. Our employees are trained and
empowered to act in the best interest of our customers and have open access to senior
management for the purpose of minimizing or eliminating the potential failure in meeting our
customer needs.

DPS takes pride in the fact that it has built its reputation in the IT Industry on a sound foundation
of Quality, Service and the highest degree of business ethics. DPS strives to continually improve
its reputation by establishing and achieving Quality Objectives at all operational levels

5
Mission Statement:

Combining emerging technologies with customer-centric solutions.

Core Slogan:

Faster, Better, Cheaper.

Offices:

Head Qaurters
25 New Bridge Road
Suite 208 Hicksville,
NY 11801
Phone: (212) 447-0043 Ext. 203
Fax: (212) 447-0219
Pakistan Liaison Office:
Digital Processing Systems, Inc
5-A Constitution Ave, 1st Floor,
Software Technology Park,
Islamabad, Pakistan.
Phone: (92-51) 282-6630
Fax: (92-51) 282-9449

Kuwait Liaison Office:

Office 304, Floor 3,
Dana Complex, Salmiya
Kuwait.
Phone: (+965) 25731805,
(+965) 25731044
Fax: (+965) 25724538
P.O Box: 29073- SAFAT, Kuwait.

Canada Liaison Office:

Markham Executive Suites

6
Software Alliance, Canada
7030 Woodbine Ave.
Suite 500, Markham ONT.
L3R 6G2 Canada
Phone: (905) 479-9494

UAE Liaison Office:

Software Alliance
P.O.Box: 127367,
Tel: 00971-26412911
Fax: 00971-26414346
Abu Dhabi, U.A.E

7
 Company’s Analysis
Operation Analysis:
Digital Processing Systems is a privately held company headquartered in the U.S., with
additional development facilities in Kuwait, Pakistan and UAE. DPS was founded in 1987 and
now employs more than 200 IT professionals and serves a growing list of clients, including
several companies in the top 20 of the Fortune 500. DPS is based in Manhattan and serves many
clients in the tri-state area. In addition, through its offices in Canada, it serves a substantial
number of international clients.

Over the years DPS has built a considerable base of experience and a solid reputation in
providing management systems and customized market solutions – many revolving around
implementation of technology based platforms.

Since its establishment, DPS has experienced working in a variety of domains. Some of which
are listed below:

 Travel and Tourism

 Hospitality
 Government
 Telecommunications
 Retail
 Banking and Finance
 Manufacturing
 Healthcare
 Educational Institutes
 Shipping
Network Support Department:

NSD is responsible for managing the computer network inside the office. They are responsible
for handling the queries of employees about issues of their computer systems. They are also
responsible for installing & updating different tools & softwares in the server.

8
Human Resource Department:

Human resource department is a very core department in DPS. They recruit the employees, work
for the compensation & benefits of employees. HR department also handles the internal audits of
the company.

Developers:

Developers are a group of computer programmers who are basically involved in creating the
solutions for the customers. They are professionals use different tools like JAVA, asp.net for
developing the IT solutions. It is the major department of DPS. They are directly in link with the
BDCS (Business Development & Consulting Services) department.

Marketing Department:

DPS do not have a large scale marketing department in Pakistan. The reason is that their mostly
work is in the B2B industry. So they do not need a lot of marketing of their products & services.
They found out the customers through public relations. The marketing department is small &
only 3 people are working in it. Their work is to get clients for DPS, & deal with the clients.
They try to explain the functioning of any IT solution in a lay man language so that the customer
has to only understand the end use of any product.

BDCS Department:

It is a support department of marketing department. Basically they work for the marketing
department. Their responsibility is to understand the customer needs & then convey this message
to developers. The developers work on the layout given by the BDCS department. BDCS
department has both the technical people as well as people related to marketing & sales. They
create Request for Proposal, Expression of Interest, presentations. The technical people in the
BDCS department are involved in making SRS (software requirement specification) & SDS
(Software design specification) which helps developers in developing software.

DPS Quality Assurance:

Their quality assurance during the whole course of the project management does not refer
directly to specific deliverables rather they emphasize on the processes used to develop the
specific deliverables.

The major objectives for Quality Assurance on project management are:

 Planning the project management activity

9
  Defining the measurable quality standards and their priority for the portal project
 Determining the project progress in achieving the project objectives
 Quantifying and managing the quality standards

Quality Assurance Procedures involved in their quality assurance and its management include
quality planning (QP), quality assurance (QA), and quality control (QC). These processes
ultimately help them; ensure the negation or minimization of all the negative consequences
against the products or management of the services.

Quality Planning involves identifying relevant quality standards and determining how to satisfy
them. The output of the Quality Planning process includes the quality management plan, project
metric definition, and project quality checklists.

Quality Assurance is all the activities implemented to provide confidence that the project will
satisfy relevant quality standards. The output of quality assurance is quality Improvement.

Quality Control involves monitoring of specific project results to determine if they comply with
quality standards. Outputs of quality control include quality improvement, acceptance decisions,
and rework decisions.

Customer Care Services (Post implementation)

DPS provides support services for a year regarding user problems and frequently asked questions
about the product. Their customer care solutions offer many advantages:
 Low cost solution for customer care needs.
 International presence of company ensures that we meet your goals with the best service
available.
 Live web cameras to monitor agents.
 Secure facility with redundant bandwidth for 99.99% uptime.
 Internationally experienced industry experts.

10
Financial Analysis:
DPS earn 37% of its revenue from the products & 63% of its revenue from the services.

Income Statement:

Values in millions

Financial data in US$

Year 2010 2009 2008 2007 2006

11
Balance Sheet:

Year 2010 2009 2008 2007 2006

12
13
Cash Flow:

Year 2010 2009 2008 2007 2006

14
Human resources assessment:
HR department hires any person in DPS. The HR department is a core department with links to
all other departments.

At DPS, Human resource is given special attention; employees are given opportunities for career
development as well as personal growth. All employees have the right to opt for any course they
want to attend, if they feel that the deficiency of a certain skill set is acting as a hindrance in their
good performance at work. Employees are then sent on “one day classroom sessions”, where
they are taught about a certain skill set. These sessions are arranged from time to time. All
management training officers (MTOs) are trained for the period of 3 months.

Employees at DPS get two major forms of bonuses: yearly bonuses, which include “Eid
bonuses” and the other category is performance based bonuses. All employees at DPS are
allowed 35 off days other than the weekly or occasional holidays. Out of these 35 holidays, 15
vacations per year are relaxation holidays and the other 25 are sick leaves.

Keeping in view the valued clients and the need for constant and effective communication of
information, DPS have designed an effective human resource system. As they pursue the path of
excellence, customer satisfaction remains their priority. DPS quoted here; “It is only when we
know our customers better, can we deliver a higher quality of services, thereby adding synergy to
our existing management expertise, financial strength and profitability.”

Marketing Analysis:
DPS is in the B2B industry so as far as marketing is concerned they don’t believe in doing
intense marketing campaigns, because they don’t have a large target audience. In B2B the
customers are few & well known, so according to DPS there is no need to do marketing of their
products & services.

Mostly they participates in different tenders to get projects, other than that their existing clients
can also spread a positive word of mouth about them.

15
For understanding the current market they do market search, Good market research and analysis
reduces the risk of making the wrong decision. So, whether they wish to launch a new product,
extend an established brand, plan market diversification or simply assess a current situation or
trend, Business Advantage will provide the solutions.

Environmental Analysis
Industry Analysis:

The IT and IT-enabled Services (ITeS) marketplace offers lucrative opportunities for developing
countries to join the ranks of the developed world. The scale and pace of growth in this sector is
faster than in any other industry, and a number of developing countries are attempting to emulate
the success enjoyed by countries such as China, Thailand and India.

The Government of Pakistan has been proactively developing the IT sector in Pakistan since the
last few years. A few of the incentives offered include tax exemption till 2016, establishment of
IT Parks with low rent, foreign ownership of equity invested in IT and 100% repatriation of
profit allowed to IT companies.

Pakistan's IT industry has been rising steadily since the last three years. A marked increase in
software export figures are an indication of this booming industry's potential.

Pakistan Software Export Board (PSEB) a government-owned, guarantee limited company,

was founded in the year 1995, primarily to promote the information technology industry of
Pakistan.

Emerging Opportunities:

 Animation

 CRM (Customer Relationship Management)

 ERP

16
  Gaming

 Retail Solutions

 Android Applications

 Web 2.0

Facts & Figures:

PAKISTAN IT & ITES INDUSTRY-  A TRANSFORMED INDUSTRY

The Pakistani IT & ITES industry today has an impressive story to tell. Much like the successful
startup that one would have not heard of a few years ago but all of a sudden it is the talk of the
town. And then you would wonder: why didn’t I see that coming?
$2 BILLION ESTIMATED SIZE OF THE IT INDUSTRY TODAY
From its nascent beginnings in the late 1980s, the industry has successfully arrived to a point
where its value proposition has been validated over and over again. he largest members are
grossing 15-25 million dollars in revenues, and receiving 100 million dollar valuations. Most
tech companies are growing in excess of 30% a year annually. The industry as a whole is doing
over 2 billion dollars a year in revenue, up from less than a billion dollars a few years ago.
39% GROWTH IN SOFTWARE & SERVICES SECTOR FOR 2007 – 2008
About half of this growth is coming from foreign, software and high end services projects. IBM,
Cisco and Microsoft are expanding Pakistan operations aggressively while several startups are
now backed by VCs such as ePlanet Ventures, Motorola, Adobe and Innovacom1.
FROM 41% GROWTH IN EMPLOYMENT OF PROFESSIONALS
Current growth rates indicate that the industry will exceed the 11 Billion USD mark within the
next 5 years. What other sectors and countries have achieved in 15-20 years, Pakistan’s
technology scene is poised to achieve in less than a decade.
Putting it all together, the Pakistani Technology industry is very different from what it was in the
early 1990’s. From 4 founding companies in 1994, PASHA’s current membership exceeds 370.
From 4,200 employees in 2004, current employment is at 12,000 and rising.

17
Statistics of Pakistan’s IT Industry:

About P@SHA

Pakistan Software Houses Association for IT and ITES (P@SHA) was initiated by a number of
software houses in an attempt to create a functional trade association for the IT industry in
Pakistan. Aiming to protect the rights of its members; P@SHA lobbied with the government to
initiate policies and create an environment that would attract more firms to join the industry.
Over the course of the last fifteen years, P@SHA has broadened its scope to include other IT
enabled services companies such as Internet Service Providers, Call Centers etc.

18
Today over three hundred and fifty companies are active members of P@SHA, thus
demonstrating how in the long run P@SHA has achieved its aim to help firms establish
themselves providing assistance to help them gain access to potential clients, locally and
internationally.
P@SHA acts as a voice of the industry. Over the years it has dealt with issues that no company
could manage single handedly; such as providing input on policies , legislation and incentives
related to the industry, for organizations in the IT industry. Sponsored career events and salary
surveys are also conducted regularly to assist in the growth of a dynamic sector.
P@SHA has made consistent efforts to ensure that the right policy frame works are employed for
continued growth and development. The Government is also being encouraged to act as a
facilitator in creating a certain consistency in growth rates. Efforts to promote Pakistan’s IT
industry internationally are being channeled through trade and technical delegations sent to all
corners of the world.
P@SHA has gained international recognition by having won several awards in the Asia Pacific
ICT awards. Pakistani companies are involved in leading edge work, thereby helping the
software; services and outsourced industry grow at an enormous pace.

Competitor Analysis:
Major Competitors of DPS:

 Netsol Technologies
 Ovex Technologies
 LMKR
 Crescent Technologies
 Intelligentsia Software (Pvt) Ltd.
 ESS-Leadership & Management Solutions Co.
 Elixir Technologies
 Crestar Technologies
 PlanetBeyond (Pvt) Ltd

Technology Analysis:
The current situation of IT industry is much better & much different. Now they have professional
equipment & heavy servers. The hardware is not a issue for them anymore, there are a lot of

19
hardware providers are working in Pakistan like Cisco. The internet facilities are much better &
broadband facility is not very expensive now.

IT industries are mostly using micrsoft.net technologies for developing the software. Other than
that Oracle technologies have also been used.

For web development they are using, JAVA, ASP.Net, PHP. Now in coming years most of the
IT companies will try to shift themselves to product oriented companies. Mean to say they will
not wait for the projects but made their own products & sell them to customers & other
businesses. Android is a good example, IT professionals are shifting towards developing Android
Applications.

Internship in BDCS Department

Business Development & Consulting Services is a support department to the marketing
department. They are working on the back end of the marketing department & they are directly
linked to the developer. So BDCS have both the technical people & people from the marketing
background.

In summer 2010 I started searching for a internship. Computers are my personal field of interest,
as I am also a graphic designer. I send my CV to DPS & got their respond after few days. They
offered me an internship of six weeks. I have been selected in a BDCS department, and it was a
great opportunity for me to learn about the IT industry.

In the first week of internship, no task was assigned to me. They just call me in every meeting so
that I understand what is actually happening. I started learning different terms like SRS
(Software Requirement Specification) & SDS (Software Design Specification) which I didn’t
know previously.

Creating SRS & SDS is also one of major tasks of BDCS department. Then in second week I
heard that DPS got a new project from Ministry of Population Welfare. Now in second week I
have some knowledge of creating professional presentations, Expression of Interests & Request
for proposals. So they assigned me a task to work with 2 other colleagues who were working on
Expression of Interest. Expression of Interest is a detailed document which tells the customer
that this is how we understand your problem, & in this specific way, we will solve it. EOI also
tells about the previous experience of company to customer. So in second week I regularly work
on the EOI.

In third & fourth week I started learning the way to create professional marketing management
presentations for customers. It is a very valuable experience for me, as one of my presentation I
selected & my team lead used it to present it in front of client. The presentation was about the
DPS Telco Solutions.
20
In the last two weeks my team lead has assigned me tasks to work on proposal & give some new
ideas to develop products for DPS.

I have given three proposals to DPS. First one is about the e-commerce solutions for retail stores
in Pakistan, then web solutions for different companies who want to advertise on web. The last
proposal was somehow very unique & much appreciated by my team members. And the idea was
to provide online Quran teachers to foreign countries. The teacher will teach Quran to students
through video calling or conferencing. I also gave a presentation in front of my team lead & the
head of marketing. They appreciated me a lot. Other than that I also took an initiative & tried to
change the format of their presentations which the made for their clients.

Identification of a Main Problem

 DPS is not emphasizing on advertising. But current situation of business is different, in
order to capture a market, advertising in very important, as the Indian Company
Accenture is doing.
 DPS has a very small setup in Islamabad and the work environment is not very good as it
should be.
 DPS is focusing on projects; they find different projects of companies and work on them.
They are not focusing on developing their own products which they can sell to B2c or
B2B, which is a major drawback.
 They are not offering much internship to IT students.
 They are not much recognized in the IT world as compared to Teradata, Netsol & Oracle.

Findings
 The employees are satisfied with their salaries but due to work environment they are not
fully satisfied with their jobs.
 DPS have some highly talented people among the developers.
 DPS have good business relations with the Government of Pakistan. That is why they
have done a lot of work with different ministries.

Recommendations
 They should start developing application for different mobile OS. It has a great market
these days.
 They should create a good working environment & made a good setup in Islamabad.
 Necessary Advertising should be done.
 New products (softwares) should be developed to capture market.
 They should develop a dynamic website of their company.

Conclusion
21
It is the age of globalization; the technology has changed the world into global village. IT has
revolutionized everything even the businesses. Now people are forgetting the conventional way
of doing business and now their thinking is that business cannot be done without IT. From every
retail store to large firms they need automated technologies to run their businesses. For this
purpose they need IT solutions & IT solutions can be provide by the software hubs like DPS.

So it can be concluded that our IT industry is growing and at the moment its future seems secure.

The economy of the country will boom with the investment favorable policies and their smooth
implementation. The role of IT in today’s economy have become an important one and it is
expected to experience further growth in future which is to some extent good for our economy
but it might bring with it some drawbacks. So steps should be taken to turn these drawbacks of
banking sector into its advantages.

22
 Appendix
Mr. Usman Pasha

Team Lead/Business Analyst

BDCS Department

Mr. Tabraiz Ullah Khan

Junior Business Analyst

BDCS Department

Mr. Kamran Rafi

Head of Marketing

Web sources:

d-p-s.com

wikipedia.com

pasha.org.pk

pseb.org.pk

teradata.com

23
24