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Steps in Conducting Visual Rhetoric Analysis

Visual rhetoric analysis involves several steps. First, carefully observe all visual details in an image like colors and objects. Second, determine the importance and purpose of each visual element and how it makes you feel. Third, consider the overall message the image aims to convey such as inspiring or preventing behavior. Fourth, identify the intended audience as visual rhetoric can differ depending on who it targets. Visual rhetoric is part of how people interpret meaning from visual communication.

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136 views

Steps in Conducting Visual Rhetoric Analysis

Visual rhetoric analysis involves several steps. First, carefully observe all visual details in an image like colors and objects. Second, determine the importance and purpose of each visual element and how it makes you feel. Third, consider the overall message the image aims to convey such as inspiring or preventing behavior. Fourth, identify the intended audience as visual rhetoric can differ depending on who it targets. Visual rhetoric is part of how people interpret meaning from visual communication.

Uploaded by

Jj helterbrand
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Topic: Steps in conducting visual Rhetoric Analysis

To further understand what visual rhetoric analysis is all about, the research guide for
students (2019) defines it as a visual rhetoric for all intents and purposes, references
how we as humans are persuaded by the visual cues we receive on a daily basis. The
same source asserted that the Rhetoric references strategic language, both oral and
written, used to influence or persuade individuals to act in a certain manner. When a
person references visual rhetoric, it might seem obvious to believe that they are
speaking about the manner in which images are manipulated to alter a person’s
perception. Moreover, Visual Rhetoric is a fairly recent theoretical development
explaining how images communicate meaning to the audience. It is considered a
component of visual literacy (two other components being visual thinking and visual
learning).
Using Visual Rhetoric helps to make a text or presentation more efficient. It includes the
use of images, charts, illustrations, colors, the arrangement of elements within a
text, the choice of fonts etc.

In order for us to conduct a proper visual rhetoric analysis, there are steps that needs to
fallow and the following are:
 Write down absolutely everything you see in the ad. Notice the colors, the
objects, every possible detail.
 Determine the importance of the objects and pictures. Ask yourself why the
advertiser chose to use that particular picture. How do you feel? What do you
think?
 Consider the message. What is the overall goal? Do they want to inspire?
Prevent something?
 Determine who the audience is – the rules of visual rhetoric can be changed
based on who the author is speaking to. Different audiences will respond
differently.
A visual rhetoric is a part of the communication process. It is how individuals interpret
and determine meaning of the things around them.

References:
(Rodney et al., 2019). What is Visual Rhetoric. Retrieve from
https://www.aresearchguide.com/what-is-visual-rhetoric.html

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