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Steps in Conducting Visual Rhetoric Analysis

To analyze visual rhetoric, there are four main steps: 1) Write down all visual details like colors and objects. 2) Determine the importance and purpose of images and why they were chosen. 3) Consider the overall message and goal of persuading or preventing something. 4) Determine the intended audience as visual rhetoric can differ based on who the author is communicating with. Visual rhetoric is part of communication and how people interpret meaning from their visual environment.

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478 views

Steps in Conducting Visual Rhetoric Analysis

To analyze visual rhetoric, there are four main steps: 1) Write down all visual details like colors and objects. 2) Determine the importance and purpose of images and why they were chosen. 3) Consider the overall message and goal of persuading or preventing something. 4) Determine the intended audience as visual rhetoric can differ based on who the author is communicating with. Visual rhetoric is part of communication and how people interpret meaning from their visual environment.

Uploaded by

Jj helterbrand
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Topic: Steps in conducting visual Rhetoric Analysis

To further understand what visual rhetoric analysis is all about, the research guide for
students (2019) defines it as a visual rhetoric for all intents and purposes, references how
we as humans are persuaded by the visual cues we receive on a daily basis. The same
source asserted that the Rhetoric references strategic language, both oral and written,
used to influence or persuade individuals to act in a certain manner. When a person
references visual rhetoric, it might seem obvious to believe that they are speaking about
the manner in which images are manipulated to alter a person’s perception. Moreover,
Visual Rhetoric is a fairly recent theoretical development explaining how images
communicate meaning to the audience. It is considered a component of visual literacy
(two other components being visual thinking and visual learning).
Using Visual Rhetoric helps to make a text or presentation more efficient. It includes the
use of images, charts, illustrations, colors, the arrangement of elements within a
text, the choice of fonts etc.

In order for us to conduct a proper visual rhetoric analysis, there are steps that needs to
fallow and the following are:
• Write down absolutely everything you see in the ad. Notice the colors, the objects,
every possible detail.
• Determine the importance of the objects and pictures. Ask yourself why the
advertiser chose to use that particular picture. How do you feel? What do you
think?
• Consider the message. What is the overall goal? Do they want to inspire? Prevent
something?
• Determine who the audience is – the rules of visual rhetoric can be changed based
on who the author is speaking to. Different audiences will respond differently.
A visual rhetoric is a part of the communication process. It is how individuals interpret and
determine meaning of the things around them.

References:
(Rodney et al., 2019). What is Visual Rhetoric. Retrieve from
https://www.aresearchguide.com/what-is-visual-rhetoric.html

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