FIRST QUARTER: MEDIA AND INFORMATION LITERACY

Lesson VI

Lesson VI:
LEGAL, ETHICAL, AND SOCIETAL ISSUES
IN
MEDIA AND INFROMATION LITERCAY
Learning Competencies

• Cite practical situation when to apply knowledge in intellectual property, copy right, and fair
use guidelines
• Create a campaign add to combat digital divide, addiction, and bullying

MOTIVATION

Source: Cloud Image of Internet Dangers (Photograph). Retrieved from https://www.cyberpatrol.com/assets/cyberpatrol/

cybersharks_map.jpg

a. What issues do you see in the poster?

____________________________________________________________________________________
____________________________________________________________________________________

b. Which ones do you understand? Which ones do you not know?

____________________________________________________________________________________
____________________________________________________________________________________

c. What possible dangers and issues of unguarded use of the internet are depicted in the picture?
____________________________________________________________________________________
____________________________________________________________________________________

d. Which of these issues have happened to you or to your friends? Why did they happen?
____________________________________________________________________________________
____________________________________________________________________________________

Page 1 of 6
FIRST QUARTER: MEDIA AND INFORMATION LITERACY
Lesson VI

INTELLECTUAL PROPERTY
refers to creations of the mind, such as inventions; literary and artistic works; designs; and
symbols, names and images used in commerce (Source: http://www.wipo.int/about-ip/en/)

TYPES OF INTELLECTUAL PROPERTY

Copyright Patent Trademarks Industrial Design Geographical

Origin

• a legal term • an exclusive • a sign capable • constitutes the • signs used on

used to describe right granted for of distinguishing ornamental or goods that have
the rights an the aesthetic a specific
geographical
that creators invention goods or aspect of an
origin and
have over their services of one article
• provides the possess
literary and enterprise from
patent owner • may consist of qualities,
artistic works
with the right those of other three-
a reputation or
• books, music, enterprises. dimensional
to decide how - characteristics
paintings,
or whether - the features, such as that are
sculpture and
the shape or essentially
films, to invention can be
surface of attributable to
computer used by others
that place of
programs, an article, or of
origin
databases, two-dimensional
features, • most
advertisements,
commonly
maps and such as
includes the
technical patterns, lines or
name of the
color
drawings place of origin of
the goods.

FAIR USE

- means you can use copyrighted material without a license only for certain purposes.

These include:
Commentary Guidelines for Fair Use
Criticism A majority of the content you create
Reporting must be your own.
Research Give credit to the copyright holder.
Teaching Don't make money off

Page 2 of 6
FIRST QUARTER: MEDIA AND INFORMATION LITERACY
Lesson VI

CREATIVE COMMONS

- is an American non-profit organization devoted to expanding the range of creative works

available for others to build upon legally and to share. The organization has released several
copyright-licenses known as Creative Commons licenses free of charge to the public.
Website https://creativecommons.org/about/

Attribution: You must credit the creator.

Non-Commercial: You can't make a profit.

No Derivative Works: You can't change the content.

Share Alike: You can change the content, but you have to let
other people use your new work with the same license as the
original.

Republic Act 8293 Intellectual Property Code of the Philippines protect the product of your
mind

Copyright - a legal device that gives the creator of a literary, artistic, musical, or other creative
work the sole right to publish and sell that work. Copyright owners have the right to control the
reproduction of their work, including the right to receive payment for that reproduction. An
author may grant or sell those rights to others, including publishers or recording companies.
Violation of a copyright is called infringement.

Page 3 of 6
FIRST QUARTER: MEDIA AND INFORMATION LITERACY
Lesson VI

Plagiarism - an act or instance of using or closely imitating the language and thoughts of
another author without authorization; the representation of that author's work as one's own, as
by not crediting the original author.

VIDEO PRESENTATION: Understanding Plagiarism YouTube Channel: YSJ ADD

Uploaded January 22, 2013,Retrieved October 29, 2016
fromhttps://www.youtube.com/watch?v=cRJL82uhwyU

CASE:
“UP student plagiarizes prize-winning photos” retrieved at
http://www.rappler.com/move-ph/39566-up-student-admits-plagiarized-photosand;
“UP grad in photo plagiarism gets redemption” retrieved at
http://www.philstar.com/headlines/2015/12/03/1528420/grad-photo-plagiarism-gets-
redemption

Cyber Bullying - bullying that takes place online, or using electronic technology such as cell
phones,
computers, and tablets over communication tools including social media sites, text messages,
chat, and
websites.

Example of cyber bullying: text messages or emails composed to insult or demean; rumors
or false
statements spread by email or posted on social networking sites; and humiliating photos,
videos,websites, or fake profiles deliberately shared across social media.

VIDEO PRESENTATION: #heartoverhate Campaign ng GMA Network

KontraCyberbullying, Pinarangalan .(2016) GMA News and Public Affairs..
Retrieved October 9, 2016, fromhttps://www.youtube.com/watch?v=sGGo9KfiguE

CASE:
Robert Blair Carabuena and the Metropolitan Manila Development Authority Aide Fabros:
“Carabuena: From bully to cyberbullying victim”
athttp://rp1.abscbnnews.com/lifestyle/08/23/12/carabuena-bully-cyberbullying-victim
(If the class has a computer, the group may also watch the news report
athttps://www.youtube.com/watch?v=uLr-laylF4s

Page 4 of 6
FIRST QUARTER: MEDIA AND INFORMATION LITERACY
Lesson VI

Computer addiction - the excessive use of computers to the extent that it interferes with
daily life. This excessive use may for example interfere with work or sleep, result in problems
with social interaction, or affect mood, relationships, and thought processes.

CASE:
“Four in ten teenage girls 'are addicted to internet: Youngsters increasingly showing signs of
compulsion with their tablets and smart phones”
athttp://www.dailymail.co.uk/news/article-2623903/Four-ten-teenage-girls-addicted-internet-
Youngstersincreasingly-showing-signs-compulsion-tablets-smart-phones.html

Digital Divide
-the gulf between those who have ready access to computers and the Internet, and those who
do not.
-an economic in equality between groups in terms of access to, use of, or knowledgeof ICT.
The divide within countries (such as the digital divide in the United States) can refer
toinequalities between individuals, households, businesses, and geographic areas at
differentsocioeconomic (and other demographic) levels. The Global digital divide designates
countries units of analysis, and examines the divide between developing and developed
countries on aninternational scale.

CASE:
“Faster economic growth thru SME-friendly connectivity: An AFFI appeal to TELCOS”
athttp://affi.com.ph/2014/06/faster-economic-growth-thru-sme-friendly-connectivityan-affi-
appeal-to-telcos/

Page 5 of 6
FIRST QUARTER: MEDIA AND INFORMATION LITERACY
Lesson VI

COURSE REFERENCES
A. References (R)
(1) Fredinand B. Pitagan, Ph.D., Virginia P. Andres, Louis Mark N. Plaza, Conrado C. Rotor,
Ph.D. Aurelio P. Vilbar, Ph.D. Cheryl F. Villanueva. Teaching Guide for Senior High School
“Media and Information Technology” . Commission on Higher Education 2016 in collaboration
with the Philippine Normal University
(2) Boots C. Liquigan, ―Media and Information Literacy‖, DIWA Lwarning System Inc., 2016.
B. Online Sources (OS):
(1) Media and Information Literacy (MIL) - Intellectual Property, Fair Use, and
Creative Commons retrieved from https://www.slideshare.net/arnielping/media-and-
information-literacy-mil-legal-ethical-and-societalissues-in-media-and-information-part-
1?qid=d474ffac-9163-48be-a79b-d50091b699c4& v=&b=&from_search=3

Page 6 of 6