6 Security Analysis
6 Security Analysis
Security Analysis
I. Fundamental Analysis:
Fundamental analysis is the study of the financial affairs of a business for
the purpose of better understanding the nature and operating characteristics of
the company that issued the common stock. Fundamental analysis rests on the
belief that the value of a stock is influenced by the performance of the company
that issued the stock. If a company’s prospects look strong, the market price of
its stock is likely to reflect that and be bid up. However, the value of a security
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depends not only on the return it promises but also on the amount of its risk
exposure. Fundamental analysis captures these dimensions and conveniently
incorporates them into the valuation process. It begins with a historical analysis
of the financial strength of a firm. Using the insights obtained, along with
economic and industry figures, an investor can then formulate expectations
about the future growth and profitability of a company.
In the historical (or company analysis) phase, the investor studies the
financial statements of the firm to learn the strengths and weaknesses of the
company, identify any underlying trends and developments, evaluate operating
efficiencies, and gain a general understanding of the nature and operating
characteristics of the firm. The following points are of particular interest:
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Charting:
Charting is perhaps the best-known activity of the technical analyst.
Technicians - analysts who believe it is chiefly (or solely) supply and demand
forces that establish stock prices - use various types of charts to plot the
behavior of everything. Charts are popular because they provide a visual
summary of activity over time and, perhaps more important, because (in the eyes
of technicians, at least) they contain valuable information about developing
trends and the future behavior of the market and/or individual stocks.
Bar Charts:
The simplest and probably most widely used type of chart is the bar chart.
Market or share prices are plotted on the vertical axis, and time is plotted on the
horizontal axis. This type of chart derives its name from the fact that prices are
recorded as vertical bars that depict high, low, and closing prices. A typical bar
chart is shown in the figure below. Note that on January 17th, this particular
stock had a high price of 44, had a low of 20, and closed at 28.
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Key
50
40 High price
30 Closing price
20
Low price
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The main advantage of using a bar chart is that it shows results very
clearly. At a glance the reader can get a general feel of the information and
identify any trends or changes over the time period.
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Terminology: