A GUIDE FOR RAISING VC MONEY - Tanzania Private Sector
A GUIDE FOR RAISING VC MONEY - Tanzania Private Sector
F T P S
PU IS ED
TANZANIA VENTURE CAPITA NET OR
FIRST RE EASE
PE/VC GUIDE FOR TANZANIAN COMPANIES 3
TABLE OF CONTENTS
ACRONYM
Appendix
Appendices I: Sample Term Sheet
ACRONYM
ABBREVIATION EXPLANATION
PE - Private Equity
VC - Venture Capital
PREFACE
Access to finance has remained to be among the major challenges of starting and growing a business in
Tanzania, and the challenge is even greater for small and medium enterprises.
The Africa Competiveness Report of 2017 published by the World Economic Forum in collaboration with the
World Bank and African Development Bank indicates that Access to Finance is the number one problematic
factor in doing business in Tanzania.
The chart below, extracted from the report, shows that Access to Finance scores 18.7.
Most problematic factors for doing business Source: World Economic Forum, Executive Opinion Suvey 2016
Tanzania boats to have more than 50 banks, hundreds of microfinance companies, and thousands of
savings and credit schemes, but all these together have failed to address the funding gap that majority
of businesses face in Tanzania, albeit the factors within some businesses which categorize them as risky
borrowers.
We have also seen other initiatives that came at rescue to help businesses, as alternative sources of finance,
some of these include local and international grants and awards, government special funding schemes,
and Islamic banking which offers interest-free loans.
But the issue of private equity and Venture capital has not been featured so well in the funding ecosystem
in Tanzania, and has not received a serious attention as alternative sources of finance for growing SMEs in
the country.
One of the factors that have been discovered is the low understanding of how this type of funding works,
how can it be accessed, and any other costs associated with it. Tanzania Venture Capital Network has been
established to promote the growth and development of private equity industry in Tanzania in all of its forms
that include venture capital and angel investors.
This Guide has been prepared as among other initiatives to educate the private sector in Tanzania in
understanding how Private equity/Venture Capital works and how they can access this type of funding.
Private equity is used in this guide to mean all of its forms that include venture capital and angel investor.
DISCLAIMER:
This guide should not be taken as a professional guide for raising capital; a
company that seeks to do so is strongly advised to seek professional help.
This guide is not very detailed, this is because the purpose of it is to give a
general understand of private equity and how it works, forthcoming publications
will dwell more deeply on specific issues for a more specific guide.
Tanzania Venture Capital Network is responsible for any errors in the guide.
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Limited partners are normally institutional investors and high-net worth individuals. The institutional investors
include pension funds, investment banks, family houses, insurance companies, endowment funds, fund of
funds, and so on.
This type of finance is only new in Tanzania, and relatively across Africa, but it dates back many years ago, and
got more popular and momentum from 1970s. The word private equity is sometimes used interchangeably
with venture capital, but there are technical differences among the two.
a. Private equity
This is a private investment targeting more mature companies, invest larger amounts, and tend to take bigger
ownership in companies they invest. Sometimes they may take up to 100% through buy-out.
b. Venture capital
Venture capital on the other hand, is a sub-set of private equity, which focuses on early stage, emerging, and
growing SMEs, with investment commitment ranging from as low as USD 150,000 to as high as USD 25m, with
average investment size of USD 1m to 5m.
c. Angel investors
Are private investors, usually high net worthy individuals, who provide private funding normally for seed capital
and earl stage start-ups in exchange of equity ownership, and sometimes through convertible debt. They can
invest even from as low as USD 50,000 upwards.
So typically, private equity would take a form of a buy-out, or venture capital, or angel investors.
O U R T H R I L L : T H E V E N T U R E C A P I TA L P R O C E S S
GENERAL PARTNER
TYPE
1. FUNDRAISING 5. DISTRIBUTION
LIMITED PARTNERS
Source capital from banks, corporations, (INVESTORS)
endowments, funds and/or high net worth
individuals. Distribute capital and investment
proceeds in fund to limited and
general partners.
2. EVALUATION &
3. MONITORING 4. EXIT
INVESTMENT
Govern and steer portfolio of start-ups
Evaluate venture opportunities. and small businesses towards profitable growth.
Invest tranches of capital into fundable enterprises. Generate liquidity through a
PORTFOLIO redemption, M&A or IPO.
COMPANIES
However, there are common criteria that majority, if not all, of VC funds would look into a company before
making the investment decision.
SN CRITERIA DESCRIPTION
1 Deal size This is a size of investment your company is seeking to raise from a VC. Each
VC will have amount brackets, from minimum to maximum they can invest
per transaction.
This is also known as ticket size. So when you are approaching any VC, you
need to know their preferred deal size.
That’s why you hear a VC is looking for companies with minimum funding
requirement of USD 1m, below which they would rarely invest.
2 Scalability Remember that VC firm needs to return the money with an investment return to
their investors. So they would want to invest in a business that has the potential
to scale, and help them make more money when exiting.
3 Team/Management As you may hear from some VC firms, that they invest in people. VC funds are
very concerned with the people behind the company. As these are the engine
of driving the growth and value of the company, not mentioning protecting
their investments. VCs will asses the capabilities, passion, and experience of
the company’s founder and the team behind.
4 “Skin in the game” No VC would invest in an idea. You need to develop your business idea,
executes it, invest your little money you have, grow it, generate some revenue,
and then go see them.
This is one of the reasons that a VC would only invest in growth companies.
Companies that have already demonstrated their business model, tested it
in the market, grow the revenue, and now in need of additional capital to
breakthrough the next growth level.
5 Formalization and legal No VC will invest in a company that exists outside the legal system of the
compliance country. VC fund would not want to be surprised by some non-compliance
issues that might render the closure of the company they have invested in.
They would comprehensively look at this during due diligence
6 Industry fundamentals VCs will invest in an industry/sector where they see future potential. They would
want to invest in a business whose industry is growing, have high barriers of
entry, and can generate the desirable returns.
7 Unique proposition VCs would want to see how do you differentiate yourself from the market. What
is your competitive advantage over other competitors in your industry? And
this doesn’t mean for you to be unique only, but also difficult for competitors
to replicate your model.
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SN CRITERA DESCRIPTION
8 Supporting documentation The VCs would want to known how you are planning to use their money,
and how you are currently operating and managing your own money.
Any business that fails to manage own money would rarely attract
investors’ money.
This inquiry will need to be supported by solid documents such as
audited accounts, business plan, cash flow projections, etc.
9 Potential exit As stated earlier, VCs would finally exit your company. But they would
want to what’s the potential for the exit? Can they find a buyer? These
are important questions that a VC would ask before selecting your
company.
PE/VC GUIDE FOR TANZANIAN COMPANIES 13
A study titled “Best Practices by Private Equity Funds in Deal Origination” by David Teten, indicates that out of
87 deals reviewed by VCS, only one will be selected. This is shown on the graph below where companies will
be filtered across the deal review process.
90 87
80
80
70
Number of deals
50
40
29
30
20
20
10 4 4 3 3 1 1
0
# #Meetings # # Due #
Opportunities with Negoiations diligence Investments
reviewed Management done made
2016 David Telen. More at telen.com David Telen, Chris Farmer, Evalueserve, Yujin Chung, Neha Kumar
Let’s look at some of the processes that a VC would take in order to invest in and finally exit from your company.
This is the initial stage where VCs would search for potential deals that they can invest in, at this stage, your
company and others who are looking for VC money are termed as investment prospects.
A VC would carry out this in many options some of which include;
• In-house/direct sourcing
• Sell-side intermediaries. These are normally consulting firms, legal firms, audit firms, banks, and other industry
practitioners in the market who understand about Venture Capital and have access to potential businesses.
At this stage, the VC fund would screen all the deals received from origination. This is a preliminary screening
where a VC fund would reject the deal outright. This would happen when the business does not qualify even
for minimal requirements for VC investment. For deals that go through this stage will then go for evaluation,
which is a more detailed process.
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At this stage, the VC will dwell more on your company and analyse deeply some of the critical elements of
your business. The scope of evaluation would also differ from VC to VC, but generally, a VC evaluation would
look at the following key metrics
SN METRIC EVALUATION
1 Management • Expertise
• Experience
• Passion
• Willingness to dilute the company
This is the most critical and rigorous process where a VC determines whether they will invest in your company or
not. The assumption is, investing in your company is risky, so it is important to identify such risks and determine
whether they can and how they will be mitigated.
Term sheet is a document that stipulates terms and conditions of the investment that the VC will make to your
company.
Term sheet tends to cover three main issues namely funding terms, corporate & management mandate, and
liquidation conditions.
PE/VC GUIDE FOR TANZANIAN COMPANIES 15
It is important for a company to seek legal help before making any decisions as proposed on the Term sheet,
as the document contains some legal terms that might not be easy for you to understand.
Some of the key terms used in term sheet are shown on the table below;
2 Anti-dilution rights These are rights protecting the investors in a current round from future down-rounds of
investments (when the valuation is lower than the one on the previous round).
3 Pro-rata rights These are rights that allow the existing shareholders to have a first call on newly issued
stocks up to the amount needed to prevent dilution. This means that the existing
shareholders will preserve the same percentage of the total number of shares
regardless of the shares issued.
4 Redemption rights This is a way of protection for investors that give them the right to ask to redeem the
shares after certain period of time by asking the company to buy them back at the
original purchase price plus dividends. This is done as a way to protect the investors
from being stuck with a company that is not likely to exit soon.
5 Founders shares This is a situation where you give back your shares and you accrue the right to own
vesting them over time, it almost similar to employee stock option.
A VC would give you vesting in a situation where they believe in your business more
than you.
6 Valuation The company’s valuation determines the percentage of the company the VC will
own. This guides on who owns what and how much cash each shareholder receives
when the company sells.
It is common that the founder’s basic objective is to maximize the amount of capital
investment while minimizing dilution. This has in many times happened to be a deal-
breaker.
Example:
• If investors believe the company is worth $4M, and they want to invest $1M, your
pre-money is $4M and your post-money is $5M:
• Post-money = $4M pre-money + $1M investment
• The $1M investment gives investors 20% of the company:
• Investor ownership = $1M investment / $5M post-money
7 Participation rights VCs would also use the term “double dipping,” meaning the same thing. Participation
rights let preferred shareholders get their money back before anyone else, and then
also participate fully (pro-rata) in any remaining proceeds.
8 Preference shares These are shares with special rights that ordinary shareholders do not have.
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Once all that is done, the VC and the company will go to final negotiations, paper work, and finally disbursements
are made.
At this stage, VCs will continue to monitor their investments, by conducting and participating in various activities
It is estimated that VCs would spend more than 60% of their time on post-investment activities, focusing on
two main activities;
The final process of the VC will now be exiting your company, it is a way of them cashing out their on their
investment. Reaching this stage will range between 3 to 7 years, depending on the VC preference investment
horizon and the business sector, some sectors will require longer holding period.
According to a study published by AVCA and EY in 2017, it was indicated that in 2016, PE houses average
holding in Africa was 7.5 years, as shown in the graph below;
An increase in the average holding perod confirms our view that PE housesare inclined to hold their
investments in portfolio companies for longer than developed markets. The average in 2016 is also
dstorted by a greater number of exits of infrastructure investments with longer hold periods.
7.5
6.1 6.1
5.7 5.9
5.1 5.1
4.3
3.9 3.9
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Source: AVCA/EY
PE/VC GUIDE FOR TANZANIAN COMPANIES 17
Different exit options will be used for the VC to exit, the common ones include;
a. Buy-back option – With this option, company will buy back its shares from the VC. Principally, VCs get their
money back directly from the company instead of getting from new investors.
b. Trade sale – This is the most common exist strategy in Africa, it is a business-to-business sale, instead of
selling the shares to the public. This can be done by selling the shares to a company in the same industry
or to a company interested in the underlying intellectual rights that your company owns.
c. IPO – This is the decision of the VC selling the shares to the public through a stock exchange. Despite this
being rare in Africa and in none in Tanzania as yet. Despite having low uptake, taking the company public
will help to build more stronger governance structures in the portfolio company. In Tanzania, VC can exit
either through the main DSE market or via EGM.
d. Mergers & Acquisitions – also known as M&A, These are rare exit options in Africa. With this option, your
company is 100% acquired or merged with another bigger company, practically in similar business or
industry.
According to AVCA, Africa experienced a total of 48 exist in 2016, with 42% of total exits happening in South
Africa.
In exit options, trade sale was the biggest accounting for 24 out of 48 exits, with IPO exits increase from 1 in
2015 to 2 in 2016, as shown in the graph below;
Exit route
A significant uptick in sales to PE and other financial buyers occured in 2016 indicating a maturing and
more competitive African PE industry. A marked decline in MBOs and private sales occured in 2016.
Exits to trade buyers still represent the most common exit route.
4
9
7 2
11
1
7 5 5 1 17
4
9 1 4
1 2 1 1 5
5 2 7
4 8 9
8 3 24
1 7
6 4 7
4 5 5 5 23
4 17
16 3 13 19
14 13
9 8
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Source: AVCA/EY
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This part looks, briefly, at some of the key areas that a local company needs to look into before approaching the
VC, for making necessary preparations and adjustments.
Necessary preparations you need to make are summarized in the table here below;
2 Team As much as VCs will be much interested in the company’s founder, his/her
vision, and their understanding of the business, they will also want to see
how the founder is building a strong team for support.
You need to have a team of qualified people who can support your
business growth
3 Business model VCs will not invest in a business that has limited growth potential. VCs want
to see a business that is resilient, has strong revenue model, and can be
scaled up.
So when building your company for VC funding at a later stage, put all
these into consideration.
4 Skin in the game This is a popular metaphor used in the VC industry. VCs want to see you
investing your money before going asking theirs.
-You can’t just show up with a business plan and showing strong feelings
that your idea is brilliant.
The fact of the matter is, anyone can come up with a good idea, but the
difference is with those who invest the little they have, take the risk, test
the business model, and prove themselves that they can attract outside
money
5 Understanding the key Even the VCs understand that you as a business owner can’t be conversant
numbers with every aspect of the business. But you need to understand the basic
financial metrics of your business. You must be aware of metrics such as
ROI, Break even point, Profit margin, EBITDA, market conversion rates, tax
rates in your industry, etc.
PE/VC GUIDE FOR TANZANIAN COMPANIES 19
7 Documentation Raising capital from VC will go hand in hand with right and sufficient
documentation that will allow them to assess you and analyse your
business.
Some of the must-have documents include;
• The business plan
• Audited accounts
• Necessary contracts (whenever applicable)
• Cash flow projections
• Information memorandum
• Etc.
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This is not always the case, however; VCs can use equity and other instruments in the same transaction. Lets
look at these instruments in a nutshell;
a. Equity – this is an instrument where capital is raised by the company in exchange of shares issued to
investors. VC fund can use 100% equity to finance the whole transaction.
b. Quasi- equity – This is a type of debt that has some characteristics of equity. This type of debt can have
features such as being unsecured, have flexible repayment options, and so forth. Some of these could
include mezzanine and junior debt.
c. Convertible debt – This is a type of debt where the company borrows the money with the intention of
converting that debt into equity at a future date.
PE/VC GUIDE FOR TANZANIAN COMPANIES 21
3 DSM Corridor group Not available African Infrastructure Investment Managers (AIIM)
8 CRDB
9. REFERENCES
1. Best Practices by Private Equity Funds in Deal Origination, David, Managing Partner, HOF
Capital
4. The 2017 How private equity investors create value study is presented by EY and AVCA
PE/VC GUIDE FOR TANZANIAN COMPANIES 23
Corporation: [___________________]
TERM SHEET
Date: [_______]
This Term Sheet represents the current understanding of the parties with respect to certain of the major issues relating
to the proposed private offering and does not constitute a legally binding agreement. Except for the section
entitled “Binding Terms” this summary does not constitute a legally binding obligation. Any other legally binding
obligation will only be made pursuant to definitive agreements to be negotiated and executed by the parties. This
Term Sheet does not constitute an offer to sell or a solicitation of an offer to buy securities in any jurisdiction where
the offer or sale is not permitted.
THE OFFERING
Issuer: [__________], a corporation incorporated under the laws of [insert (the “Corporation”)
Securities: Class A Preferred Shares (the “Preferred”)
Amount of the offering: $[__________]
Price per share: $[__________] per share (the “Initial Price”), based on a pre-money valuation of $[______________] and the
attached capitalization table (Appendix A).
Investor(s): [__________] and other accredited investors, acceptable to the Corporation.
Liquidation preference: Preferred will have the right to receive one times the Initial Price from proceeds on a liquidation of the
Corporation with balance of proceeds paid to holders of Common Shares. A sale of the Corporation’s assets,
merger, reorganization or similar transaction will be treated as a liquidation of the Corporation.
Conversion: The Preferred may be converted at any time, at the option of the holder, into Common Shares. The conversion
rate will initially be 1:1, subject to customary adjustments for stock splits, stock dividends, etc.
Automatic conversion: Each share of Preferred will automatically convert into common shares, at the then applicable conversion
rate, upon (i) the closing of a firmly underwritten initial public offering of common shares (“IPO”), or (ii) the
consent the holders of at least a majority of the then outstanding shares of Preferred.
General voting rights: Each share of Preferred votes together with the Common Shares on all matters on an as converted basis,
except as specifically noted herein or required by law.
SHAREHOLDERS AGREEMENT
Information rights: The Corporation will provide to each holder of at least [______%] of Preferred (“Major Investors”), (i) unaudited
annual financial statements and (ii) unaudited quarterly financial statements and an annual business plan.
This right will terminate immediately prior to the Corporation’s IPO or completion of a Sale Transaction (as
defined below).
Protective provisions: So long as any of the Preferred are outstanding, consent of majority of the then-outstanding Preferred will
be required for any action that (i) amends the Articles of the Corporation if it would adversely alter the rights,
preferences, privileges or powers of Preferred; (ii) changes the number of directors from current number; or (iii)
approves any merger, asset sale, liquidation or other corporate reorganization or acquisition.
Pre-emptive rights (to maintain Each of the Major Investors will have a right to purchase its pro rata share of any offering of new securities by the
proportionate ownership): Corporation, subject to customary exceptions. This right will terminate immediately prior to the Corporation’s
IPO, a Sale Transaction or [_______] years after the date of Shareholders Agreement executed upon Closing.
Co-Sale Rights: In the event that any shareholder (“Selling Party”) proposes to sell their shares to a third party (“Third Party”),
the Selling Party agrees not to make the sale unless Third Party includes an offer to purchase the shares of
the Investors on the same terms. If Third Party has specified a maximum number of shares that they are
willing to buy, then the Selling Party and interested Investors may sell their pro-rata share of the amount to be
purchased by Third Party.
Election of directors: Provision agreeing to elect the following individuals to the board (i) one representative designated by the
holders of Preferred [____________] (the “Investor Nominee”); (ii) one representative designated by the
Founders; and (iii) one representative designated by Common shareholders acceptable to the Investor
Nominee and Founders.
Sale Transaction: A “Sale Transaction” shall mean (i) any merger, amalgamation, reorganization, consolidation or other
transaction involving the Corporation and any other corporation or other entity or person in which the
persons who were the shareholders of the Corporation immediately prior to such merger, amalgamation,
reorganization, consolidation or other transaction own less than fifty percent (50%) of the outstanding voting
shares of the surviving or continuing entity after such merger, amalgamation, reorganization, consolidation or
other transaction; (ii) the sale, exchange or transfer by the Corporation’s shareholders, in a single transaction or
series of related transactions, of all of the voting shares of the Corporation; or (iii) the sale of all or substantially
all of the assets of the Corporation.
OTHER MATTERS
Option pool: The number of Common Shares reserved for issuance under the Corporation’s stock option plan will be
increased to equal [______%] shares outstanding after issuance of the Preferred to Investors.
Share purchase agreement: The Corporation and Investors will enter into a share purchase agreement containing standard representations
and warranties, with survival period of ______ years.
Founder matters: Each Founder shall have transferred all relevant intellectual property to the Corporation, entered into an
employment agreement with the Corporation and signed agreements with respect to voting and vesting
their Founders shares over an agreed term of [_________] years, the terms of such agreements satisfactory to
Investors prior to Closing Date. The vesting agreement will provide for full acceleration of vesting for all shares
held by the Founders on the completion of an IPO or Sale Transaction.
Expenses and fees: The Corporation will reimburse counsel to Investors for legal fees and disbursements, up to a maximum cap
of [__________]
Expiration date: These terms are valid until, and will expire on, [___________]
Binding Terms: For a period of thirty days, the Corporation agrees not to solicit offers from other parties for any financing.
Without the consent of Investors, the Company will not disclose these terms to anyone other than officers,
directors, key service providers, and other potential Investors in this financing.
This Term Sheet may be executed in counterparts, which together will constitute one document. Electronic signatures shall have the same legal effect as
original signatures.
PE/VC GUIDE FOR TANZANIAN COMPANIES 25
Signature Signature
Date Date
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