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POM - Project File - SP 2021

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Tayyab Ali Baig
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14 views

POM - Project File - SP 2021

Uploaded by

Tayyab Ali Baig
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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NATIONAL UNIVERSITY OF MODERN LANGUAGES

DEPARTMENT OF MANAGEMENT SCIENCES

PRINCIPLES OF MARKETING
BBA (II-B)

Final Project

Marketing Plan with Preexisting Company or a New Product

Each group can choose a company of its interest and is to create a new hypothetical good or service or
you can launch your own product. The new product must be consistent with the company that the
group is assigned/opted.

Contents:

1. Executive Summary

2. Company and Product Description

3. Strategic Focus and Plan: the mission/vision and core competencies written at the company
level, but goals are written at the product level.

4. Identifying the mission/vision and core competencies of your company should help in creating
your new product.

5. Situation Analysis (factors affecting both your company as a whole and at the new product
level).

6. Market-Product Focus (for your new product)

7. Marketing Program (for your new product)

8. Implementation Plan (for your new product)

9. Evaluation and Control (for your new product)

Supporting information you may want to include (may be integrated within the text or included as
appendices): mock-ups of packaging/product, advertising, promotions, any helpful tables, charts,
graphs, etc. You do not have to include all of these things – only what you feel is important to your plan.

Requirements
1. Project Report (Not more than 20 Pages) (Text Size 12 Pt., Text Type: Times New Roman)
2. Project Presentation (PowerPoint Slides: 15-20)
3. Product Prototype (If available)
4. Product/Project Showcase either in Video Ad or in Print Ad (Depends upon Approval)

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