UNLOCKING

DIGITAL
VALUE
FOR BUSINESS AND
SOCIETY IN SOUTH AFRICA

R5 TRILLION IN VALUE IS AT
STAKE OVER THE NEXT DECADE
FOREWORD
Digital transformation is redefining The value-at-stake framework was initially
industries, making new business models piloted in the UK, Denmark and the Indian
possible and providing businesses with state of Telangana, and presented at
unparalleled opportunities for value annual WEF meetings in Davos in 2016
creation. But unleashing that value and 2017. It has now been applied to
requires relentless effort. New research South Africa.
from Accenture offers South Africa an
For South Africa, the analysis — based
unprecedented opportunity to maximise
on the value-at-stake framework, expert
the benefits of digital.
interviews, local statistics, and other
Understanding how digital technologies inputs — delivers extraordinary insight
create value and how this value can into the value that digital technologies
be captured for government, industry can deliver per industry sector. It is a
and society is key —it can help lay highly granular level of insight never
the groundwork for national digital achieved before and the value at stake is
transformation strategies, guiding efforts immense.
and investments to effectively power
Our analysis reveals that South Africa
economic growth across sectors to the
can unlock over R5 trillion in value
benefit of all.
over the next decade—with value of
Accenture and the World Economic R1.4 trillion created in 2026 alone—by
Forum (WEF) developed a pioneering implementing 96 digital initiatives
value-at-stake framework as part of across nine industries and five
WEF’s multi-year Digital Transformation government services.
Initiative (DTI). The framework measures
We are confident that these findings
the impact of digital technology on
will help initiate broader dialogue on
government services, business and
the impact of digital technologies in
society, and peers 10 years into the future
South Africa and—importantly—inspire
to quantify the value these technologies
the collaborative action needed by
can create, effectively providing a map
stakeholders in South Africa to define
and a compass to help stakeholders align
effective digital policies and strategies,
and optimise their efforts to realise this
and guide investment in digital
value.
transformation to deliver the greatest
benefits for all.

Vukani Mngxati Joost de Haas

Country Managing Director Accenture Strategy Lead

1
THE RISING
IMPORTANCE
OF DIGITAL
TECHNOLOGIES AND
DIGITAL VALUE TO
SOCIETY
South Africa is a country facing multiple challenges, including high unemployment
and declining productivity. There is growing optimism, however, as the arrival of
the 4th Industrial Revolution coincides with a renewal of political will to address the
fundamental socio-economic and development issues facing the country with the
help of digital technologies. There is an incredible opportunity to do so.

“WE WILL SOON ESTABLISH

A DIGITAL INDUSTRIAL
REVOLUTION COMMISSION,
WHICH WILL INCLUDE
THE PRIVATE SECTOR AND
CIVIL SOCIETY, TO ENSURE
THAT OUR COUNTRY IS
IN A POSITION TO SEIZE
THE OPPORTUNITIES AND
MANAGE THE CHALLENGES
OF RAPID ADVANCES
IN INFORMATION AND
COMMUNICATION
TECHNOLOGY.”
PRESIDENT CYRIL RAMAPHOSA,
State of the Nation Address, 2018

2
 In South Africa, digital technologies
can generate more than R5 trillion in
THE ACCENTURE AND WEF value for industry and society over
VALUE-AT-STAKE FRAMEWORK the next decade through the use of
digital technologies in key industry
sectors, including agriculture, public
Value at Stake and Digital Value to Society
infrastructure and administration,
The Accenture and the World Economic Forum financial services and manufacturing.
(WEF) value-at-stake framework assesses the
This insight comes from a South
impact of digital initiatives—from driverless cars
Africa-specific analysis conducted by
and predictive analytics to drones and remote
Accenture using the Accenture and
healthcare—on industries, consumers, society
World Economic Forum (WEF) value-at-
and the environment over the next decade (2017-
stake framework.
2026).
The framework measures the impact
In the assessment of industries, the framework
that digital technologies, such as
integrates all segments of an industry's value
analytics, blockchain, virtual reality, and
chain, capturing approximately 80 percent
artificial intelligence (AI), may have on
of revenues and profits. It considers the total
South Africa‘s industries and society
addressable market and the adoption or
(environment, consumers, labour and
penetration rates of new technologies over
government). What makes this study
time, and is based on research, industry reports,
unique is that it not only focusses on the
existing use cases and expert interviews.
financial value that is created but also
The framework also quantifies Digital Value measures the digital value to society
to Society (DVS) by aggregating the key (DVS).
performance indicators that measure the impact
Digital technology can positively
of digitalisation on health and safety, employment,
impact people’s lives by improving
the environment, labour and consumers.
education and health outcomes,
Together, value-at-stake and DVS provide an creating employment opportunities and
evidence-based framework to encourage providing better citizen services. DVS
collaboration between enterprises and policy- measures the aggregated impact of
makers to unlock the societal benefits of digital technologies on health, safety,
digitalisation. the environment, and other factors.

VALUE AT STAKE (VAS)

THE STUDY’S KEY
FINDING: DIGITAL
DIGITAL VALUE TO SOCIETY (DVS) Example metrics

TECHNOLOGIES CAN
SOCIETY AND
ENVIRONMENT
LIVES CARBON LIFE
SAVED EMISSIONS EXPECTANCY

CONSUMER
GENERATE MORE
THAN R5 TRILLION IN
BENEFITS
TIME COST SAVING
SAVINGS ON CONSUMPTION

LABOUR VALUE FOR INDUSTRY,

NET JOB
CREATION
MEDIAN INCOME
GROWTH
INCOME
DISPARITY CONSUMERS AND
GOVERNMENT
SOCIETY IN SOUTH
COST SAVINGS
ON SPENDING
WELFARE CREATION
FOR CITIZENS
AFRICA.

INDUSTRY

VALUE ADDITION VALUE MIGRATION

(FROM NEW (FROM SHIFTING
PRODUCTS / SERVICES) PROFIT POOLS)

3
THE VALUE FOR SOUTH USE OF DIGITAL
AFRICA TECHNOLOGIES IN
GOVERNMENT SERVICES
Just over 51 percent of the total value CAN ADD JUST OVER R2
at stake is expected to be created for
society through digital transformation
TRILLION IN VALUE.
across nine industry sectors and five
government services. This includes ACROSS INDUSTRY
the creation of approximately four
million jobs, which could reduce
SECTORS, DIGITAL
unemployment over the next decade. TECHNOLOGIES CAN ADD
The other 49 percent of the value at MORE THAN R3 TRILLION.
stake accrues to industry as a result of
new products and services, as well as the The value at stake from digital
digitalisation of public services (i.e., the transformation across five government
increased efficiency and effectiveness of services is just over R2 trillion.
government services which results from Digitalisation of public infrastructure
higher adoption of digital initiatives by maintenance, public administration and
government entities). healthcare alone can add over R1.2 trillion
to society (environment, government
and citizens) over the next decade.
Digital transformation of South Africa’s
government services is likely to create
the highest value for society through its
impact on economic activity, productivity
and service delivery.

TOTAL VALUE AT STAKE (ZAR, billions)

Public infrastructure 153 574 727

Public administration 92 398 490

Public healthcare 56 326 382

Safety and security 17 339 356

Social service 0 141 141

Value to Industry Value to Society

Figure 1: Value at stake for government services

4
Digital transformation of nine industry sectors could deliver over R3.6 trillion, the
majority of which (R2.5 trillion) will accrue to industry. Transformation across the
financial services, agriculture and manufacturing sectors presents the highest potential.

TOTAL VALUE AT STAKE (ZAR, billions)

Financial Services 845 418 1,263

Agriculture 452 219 671

Manufacturing 383 41 424

Consumer industries 228 183 411

Metals and Mining 153 60 213

Utilities 58 155 213

Oil and Gas 178 15 192

Telecoms 125 57 182

Media 59 34 93

Value to Industry Value to Society

Figure 2: Value at stake for industry sectors

Sixty-eight percent of the value at stake will be driven by the adoption of

technologies such as Internet of Things (IoT) and connected devices, artificial
intelligence (AI) and platforms.

INTERNET OF ARTIFICIAL PLATFORMS

THINGS INTELLIGENCE

Internet of Things Artificial Intelligence Platform ecosystems

and connected will revolutionise how will form the foundation
devices will enable work is done, how for new business
cost reduction, customers interact models and provide
increased with businesses, and a base for ground-
efficiency and new how citizens interact breaking products and
business models. with governments. services.

Each of these technologies brings new capabilities and adds enormous value but
it is the combined capabilities of these and other technologies that drive true
transformation.

5
COMBINATORIAL EFFECT THE COST OF
OF TECHNOLOGY ADVANCED
The capability of technologies working
TECHNOLOGIES IS
in tandem far exceeds the capabilities PLUMMETING.
of each deployed separately. These
underlying combinatorial effects are CHANGE AND
impacting businesses and wider society:
PROGRESS ARE
In the agricultural sector, for example, ACCELERATING.
the combined use of autonomous
vehicles, drones and sensors enables NEW APPLICATIONS
precision agriculture, improving use of
resources and increasing yields. This is ARE EMERGING AND
revolutionising this sector. THERE ARE ENDLESS
In the manufacturing sector, the OPPORTUNITIES TO
implementation of multiple advanced
technologies, such as IoT and AI,
COMBINE THEM IN
throughout the value chain will improve INNOVATIVE WAYS.
responsiveness to demand and enable
the introduction of many value-adding
services, effectively turning product
companies into service companies.

Public Cloud
Mainstream COMBINATORIAL
EFFECT OF
TECHNOLOGY

2010: 2014: 4.4 Zettabytes of Data

Sales of
PC Peak

1994: 2008:
Amazon iPhone

1991:
Public 2006:
Internet AWS

1990: 2005:
System/390 Web 2.0
2010:
Self
Driving
Car
1977: PC 1999: Salesforce.com
1964: System/360
1972: SAP 1997: Big Data

Time
Server/Host 1969: ARPANET 1999: IoT, M2M 2007: IBM Deep Blue

1950 1960 1970 1980 1990 2000 2010 2020 2030

Today

Main frame Web 1.0. E-Commerce Big Data, Analytics, Visualisation Artificial Intelligence

Client Server and PCs Web 2.0, Cloud , Mobile IoT and Smart Machines Quantum Computing

Figure 3: Combinatorial effect of technology

6
CAN DIGITAL HELP
TRANSFORM SOCIETIES?

While business leaders are aware of the

rapid change that is bearing down upon
them, few are ready. A recent Accenture
survey indicates that 93 percent of CEOs
expect technology to rapidly change their
industry but only 20 percent feel well
prepared.1

Globally, there are numerous barriers

standing in the way of digitalisation. These
include outdated and complex regulatory
frameworks, gaps in digital infrastructure
and a lack of skills in “the new”.

These barriers, and more, are prevalent in

South Africa.

Digital transformation can help address

several macro-economic, societal and
technological challenges in South Africa.
These include low economic growth,
growing unemployment and dwindling
competitiveness.

Countries are using digital technologies

to address perennial issues and transform.
India and Denmark offer excellent
examples:

7
India – Spreading the JAM

The Indian government’s JAM Trinity programme is geared towards

broadening financial inclusion.2 The programme aims to create
a biometrically enhanced unique identifier (Aadhar) for India’s
citizens; assist the unbanked to open bank accounts (Jan Dhan
Yojana) and access government subsidised items; and boost
mobile connectivity. Among others, this programme allows for
direct transfers of funds into bank accounts, helping to cut out
intermediaries and eliminate leakage, unlocking tremendous value
for society.

Denmark – A digital leader

Denmark ranks first among 28 European Union (EU) Member

States in the Digital Economy and Society Index in 2017.3 Its
Strategy for Denmark’s Digital Growth lays out its digital agenda
to shape the future of the economy. It emphasises Industry 4.0
and is committed to the transformation of the entire country. The
strategy allocates $163 million for 38 initiatives running to 2025.
These include creation of a digital hub, strengthening education,
agile regulation for new business models, strengthened cyber
security, and data as a driver of growth. Already, Denmark is
strong in the delivery of online public services, it takes the lead
across the EU in use of digital technologies by business, and
it names digitisation and new technologies as drivers for new
productivity growth. A national strategy for digital health focusses
on digitisation and use of health data in the context of prevention,
care and direct treatment. Use of precision farming makes this tiny
country the globe’s number two exporter of food as measured by
value, second only to the US, which has 270 times its landmass.4

8
“IT IS JUST NOT ENOUGH
TO UNDERSTAND IT. WE ALL
HAVE TO EMBRACE THE 4TH
INDUSTRIAL REVOLUTION –
WE HAVE TO WORK TOGETHER
TO JOINTLY EXPLOIT NEW
TECHNOLOGIES FOR THE
FUTURE. DESPITE DIFFERENT
OPINIONS, THE COMMON
INTEREST SHOULD BE FOR THE
SAKE OF THE COUNTRY, TO
CREATE STRONG, INCLUSIVE,
AND SUSTAINABLE GROWTH.”
PROF KLAUS SCHWAB,
Founder and executive chairman of the
World Economic Forum (WEF), CSIR
symposium, South Africa, 2018

9
THREE DIGITAL TECHNOLOGIES—IOT, AI AND
PLATFORMS—WILL HELP SOUTH AFRICA
REALISE 68 PERCENT OF THE TOTAL VALUE
AT STAKE.
TECHNOLOGIES WITH how citizens interact with governments.
As AI matures, it can propel economic
THE HIGHEST POTENTIAL growth and serve as a powerful remedy
for stagnant productivity and labour
Accenture's reserach indicates that the shortages. A recent Accenture and GIBS
R5 trillion in value that can be created study indicates that by embedding AI,
for the South African economy through South Africa can increase its annual
use of digital technologies will primarily economic growth rate by one percentage
be realised through the application of 96 point by 2035, potentially doubling
digital initiatives across nine industries the size of the country’s economy five
and five government sectors. These years earlier.5 However, AI will demand
initiatives will rely heavily on a few key new skills, the redefinition of jobs and
digital technologies. Internet of Things a recalibration of business culture and
(IoT) and connected devices have leadership.
the highest potential to deliver value.
Artificial intelligence (AI), supported by Platform ecosystems can create a
new skills and a recalibration of business foundation for value creation by enabling
culture, and platforms can also drive new business models and strategies
substantial value creation. which will profoundly change the way
companies engage with customers.
Of these technologies, the value Platforms can grow exponentially as a
potential of IoT is likely to be the result of network effects which allow for
highest over the next decade due to the benefits of platforms to be magnified.
the combined effect of the increasing Recent Accenture research indicates that
affordability of smart devices and the there is still substantial room for South
widespread adoption of these tools by Africa to capitalise on the opportunity
individuals and companies. IoT creates presented by the platform economy.6
value for companies through cost savings
and efficiency improvements, and helps Big data and analytics will underpin
consumers achieve higher productivity digital transformation. Collecting data,
levels. However, for IoT to be successful, making sense of it and using advanced
South Africa must invest in the right analytics to make better decisions
infrastructure, enhancing skills and and optimise operations are just the
capabilities, and ensuring the security beginning. Big data and analytics will
aspects of IoT use cases. drive Industry X.0, the integration of
multiple waves of digital technology into
AI, combined with uniquely human industrial processes to deliver connected
capabilities, will deliver more than just and smart products and drive industrial
efficiency—it will add value and drive consumerism—which will completely
business growth. Accenture calls this reinvent industries. The change has
combination of machine and human already begun.
ingenuity ‘applied intelligence’. It will
revolutionise how work is done, how
customers interact with businesses and

10
SO, WHERE CAN THESE
TECHNOLOGIES BE
APPLIED TO DELIVER
VALUE?

Over the next few months, Accenture

will release detailed insights into each
industry sector in its Unlocking Digital
Value for South Africa series.

These papers will explore the challenges

faced in each of the nine industry sectors
and across the five government services
identified as having the highest potential
to deliver economic value through
digitalisation. They will also identify the
digital initiatives that will help address
these challenges and unlock value.

11
COMBINING VALUE
TO INDUSTRY WITH
VALUE TO SOCIETY

Our analysis has focused on a specific set services. When viewed together with the
of South African industries and a narrow value created for industry, an interesting
set of indicators (jobs, carbon emissions, picture begins to emerge: market forces
lives saved and consumer benefits). and social forces work together to drive
These indicators serve as a proxy to those initiatives that show high value
begin quantifying the value to society potential for industry as well as high
from digital transformation, but they also contribution to societal value. These
lay the foundations for a new platform for initiatives require little intervention by
public-private sector dialogue. government or regulators to realise
their potential. However, initiatives that
Our study reveals that over 51 percent
deliver high value to society but relatively
or R2.9 trillion of value could be created
little value to industry may need to be
for society through digitalisation within
catalysed by carefully crafted incentives
key industry sectors and government
or approaches.

CASE IN POINT

An example from a WEF and Accenture Digital Transformation of Industries paper8

further illustrates this point: The installation of telematics equipment in cars is not
mandatory in most countries but if stakeholders from industry and government
could agree on an approach that bundles telematics solutions at the point of sale, it
could not only help drive uptake of new usage-based insurance models, but reduce
accidents, save lives and lower costs for consumers. In parts of the world where road
fatalities are particularly high, such as South Africa, the impact could be significant.

12
FOR SOUTH AFRICA,
R5 TRILLION IN VALUE
CAN BE GENERATED BY
IMPLEMENTING KEY
DIGITAL INITIATIVES.
MARKET FORCES AND
SOCIAL FORCES WILL
WORK TOGETHER TO
DRIVE THOSE INITIATIVES
THAT SHOW HIGH
VALUE POTENTIAL FOR
INDUSTRY AS WELL AS
FOR SOCIETY.

13
It is clear that the value to society will a positive outcome for South African
not always be realised automatically; society at large.
considerable work may be required to
By working together to drive digital
maximise the potential of some digital
transformation now, both government
technologies.
and business leaders can better
This will require collaboration between prepare to participate in the next era of
multiple stakeholders. In some instances, digitalisation. To drive value for society
public-private partnerships may prove and industry, business and government
useful. In others, specific incentives leaders need to consider key questions
or policy changes by government can about the value of digitalisation.
help align multiple partners to produce

USINESS LEADERS
B
Could digital
initiatives also provide
leverage for a useful
partnership or help us
achieve incentives
Are we able to that would add value How might we
effectively measure to, or help grow our incubate and nurture
and track the impact business? digital initiatives that
of our digital initiatives could deliver high
on the socio-economic levels of value to
fabric of South Africa? society and to our
business in the future?

How might we align our

How can digital
Corporate Social
initiatives that
Responsibility activities to
benefit our business
our corporate strategy
be amplified for
through digital initiatives?
social benefit?

How might we create

opportunities to share What specific policies
experiences and or incentives could we
learnings between put in place to drive
industry and govern- digital transformation
ment agencies to that creates higher
accelerate digital socio-economic value?
transformation?

How might we use

digital technologies to How might we use
improve the way industry-led digital
government and initiatives to
associated address specific
departments function policy objectives
while creating greater and citizen service
transparency for all targets?
citizens?
GO S
VER D E R
N M ENT LE A

14
RECOM
MENDATIONS
To realise the value at stake from digital technologies and make digital transformation
a success in South Africa, policy makers, industry bodies and business need to
work together. Across all sectors, six common success factors have emerged: there
is a need to address physical and digital infrastructure, digital skills and training,
transparency, regulation and policy, public private partnerships and capital spending.

15
 • Ubiquitous and unified access to physical
connectivity (ports, roads, airports, etc.) and
1 PHYSICAL
mobile connectivity (e.g., 4G, 5G) is imperative.
& DIGITAL • Develop interoperable systems that enable
INFRASTRUCTURE seamless interaction for all participants,
eliminating process inefficiencies.

• Undertake a countrywide skills development

programme to address new digital skills
2 requirements across all levels.
DIGITAL SKILLS
• Active participation of stakeholders in the
& TRAINING education system and the support of industry
bodies and businesses across sectors is
required.

• Both government and industry stakeholders

3 need to earmark funds and allocate capital for
investment in digital tools, technologies and skills.
CAPITAL • While incremental process changes might help
SPENDING to create some value, unlocking the total value
might require giving up legacy infrastructure
and investments in favour of new tools and
technologies.

• Government needs to embrace digital

4 technologies to enable transparency across
public services.
TRANSPARENCY • Business leaders need to gain digital trust
to better leverage business and technology
opportunities, such as those relating to IoT, new
or data-driven business models.

• While framing new regulations and policies,

5 embrace a digital-first mindset, encouraging
and incentivising the adoption of digital
REGULATION technologies.
AND POLICY • A collaborative approach must be adopted,
involving companies and consumers in the
processes of policymaking.

• Government organisations, industry bodies and

6 business need to collaborate to unlock the value

from digital transformation.
PUBLIC PRIVATE • Government needs to partner with industry
PARTNERSHIPS bodies and business to leverage their skills and
expertise. Industry and business participants, in
turn, need to pass on the benefits of digital to
society to unlock value for all stakeholders.
16
CONCLUSION
Globally, business and government in • Recognising that digital
developed and emerging economies transformation is a journey that
are applying digital technologies requires a wise pivot. Pivoting wisely
to address some of their biggest is about ensuring that the right
challenges, from leakages to resource levels of resources are allocated
constraints and compliance. Their to both new and existing business
efforts are having a significant impact, to optimise value and growth
extending beyond efficiencies and opportunities. This requires the
cost savings to create real value for introduction of new technologies
consumers and society. However, their as well as new skills and new
efforts are not just driven by the need organisational structures to support
to improve outputs and service levels— organisational agility and embed a
the next decade of digitalisation will culture of innovation.
look markedly different and businesses
across industry sectors will need to be
well prepared to take advantage of the SETTING THE PACE FOR
sweeping transformation taking place ECONOMIC GROWTH IN
in consumers’ lives and the broader
economy.
SOUTH AFRICA
For South Africa, the application of
This will require:
digital technologies to drive digital
• Understanding how digital transformation across sectors and
technologies can add value, disrupt government services can deliver
industries and business models, and immense benefit—benefit that can be
change how consumers engage with multiplied exponentially if stakeholders
companies (and citizens engage collaborate, align and synchronise their
with governments) and consume efforts to maximise value for all sectors.
products and services.
We hope that this research provides
• Addressing the key barriers an incentive to advance cross-sector
that stand in the way of digital collaboration on digital transformation
transformation and value capture, efforts, and a compass to help guide
such as outdated regulatory strategies. These are critical decisions—
frameworks, gaps in digital they will drive economic growth and help
infrastructure, a lack of skills, improve the way South Africans work and
affordability and fair competition. live, setting the pace and trajectory of
• Collaborating across sectors and South Africa’s economic growth for the
between all stakeholders to create next decade.
the environment—develop policies,
systems and standards—that will
help accelerate value capture,
increase competitiveness of
industries, and create a foundation
for future participation in a global
digital environment.

17
ABOUT ACCENTURE REFERENCES
Accenture is a leading global professional services 1 Disruption need not be an enigma, Accenture, 2018. Accessed on Novem
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specialised skills across more than 40 industries and all know-about-jam-trinity/article22511736.ece
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capabilities in business, technology, operations and
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enterprise-wide transformation. Our focus on issues 8 Digital Transformation of Industries: Demystifying Digital and Secur-
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operating models, talent and leadership helps drive both 2016. Accessed on November 27, 2018, https://www.accenture.com/
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DotCom/Documents/Local/ru-ru/PDF/Accenture-Digital-Transformation.pdf
@AccentureStrat or visit accenture.com/strategy.

KEY CONTACTS SPECIAL ACKNOWLEDGEMENTS:

We would like to acknowledge and extend our
VUKANI MNGXATI sincere gratitude to our contributors to this PoV:
[email protected] Wolfgang Popp, Vaibhav Rathi  and Natalia Barros

JOOST DE HAAS
[email protected]

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