The Co-Operative Bank of Rajkot Ltd. (Raj Bank)
The Co-Operative Bank of Rajkot Ltd. (Raj Bank)
Submitted To :
GUJARAT TECHNICAL UNIVERCITY
Submitted By :: -
MODI NIRAJ
(M.B.A)
Guidance :: -
MR. NIRAJ PANDYA
Academic Year :: -
2005-2006
College :: -
H.N SHUKLA COLLEGE
RAJKOT.
(1)
PREFACE
Practical training is the part of our study in M.B.A it is
compulsory for each student to take training for 45 days in any
service sector and prepare the project report on that service
sector.
DATE :: - ___________
PLACE ::- ___________
(SIGNATURE)
MODI NIRAJ
(2)
(3)
ACKNOWLEDGEMENT
The preparation of the report is my own work, but I have
taken help from many persons. I am thankful to all those persons
who helped me in activity out this work.
DATE :: - ___________
PLACE ::- ___________
(SIGNATURE)
MODI NIRAJ
(4)
DECLARATION
I, the undersigned MODI NIRAJ student of M.B.A. from
the Shri HNS COLLEGE of Commerce & Business management
& Computer studies, declare that this project report is prepared
taken a help of my college and professor for the purpose of
guidance only and to add that, myself prepare this report.
DATE :: - ___________
PLACE ::- ___________
(SIGNATURE)
(MODI NIRAJ.)
(5)
CONTENTS
Preface 2
Acknowledgement 3
Declaration 4
Definition Of Co-Operative 13
Principles & Characteristics 14
Types Of Co-Operative Bank 16
Role Of Co-Operative Bank 18
Registration & Licensing 19
(6)
Services At The RAJ BANK 34 - 52
Introduction 35
Depository Services 36 - 42
Current Deposit 36
Saving Deposit 38
Term Deposit 40
Recurring Deposit 41
Children Deposit 42
Advance Services 43 - 49
Business Loan 43
Medical Equipment Loan 44
Term Loan 44
Mortgage Loan 45
Secured Overdraft 45
Clean Overdraft 46
Personal Loan 46
Vehicle Loan 47
Loan against NSC / KVP / LIC. 48
Home Loan 49
Other Services 50 - 52
(7)
H. R. M. At The RAJ BANK 53 - 63
Introduction 54
Human Resource Policies & Program 55
Recruitment 57
Selection 58
Orientation & Placement 59
Employee Remuneration 60
Training & Development 62
Promotion & Transfer 63
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S. W. O. T. Analysis 83
Future Plan 86
Suggestion 88
Conclusion 90
Bibliography 92
(9)
Bankin
g
Sector
(10)
In
India
(11)
BANKING SECTOR
IN INDIA
The importance of banking as the nerve sector of economic
development can not be over emphasized. Banking industry has
acquired a key position in mobilizing resources for defense & for
socio economic development of the country. It is said that “Bank
which are that need of & great wealth of our country have got to
be kept very sacred. Just as water is for irrigation, good banks are
for the country’s industry & trade.” Since the beginning of
planning in India banking industry has grown not only in size but
also in depth this industry has become one big complex.
Today banks have become a part & parcel of our life. Ti was
the time when the dwellers of city alone could enjoy their
services. Now banks offer access to even a common man & their
activities extend to areas hither to untouched & after the
globalization & liberalization policy of India, many foreign banks
have entered in Indian market with different services &
innovation technologies. Apart from their traditional business
oriented functions, they have now come out to fulfill national
responsibilities. Today’s banks cater to the needs of agriculturists,
industrialist, traders, women, students & to all other sections of
the society. Thus they accelerate the economic growth of a
country & steer the wheel of the economy towards it’s goal of
“Self reliance in all fields.” Hence today banking sector has
become the lifeline of the economy.
(12)
In present age in India there are many banks including
foreign banks, public sector, private sector, commercial banks &
co-operative banks.
General
Informatio
n of
Co-
(13)
Operative
Banks
(14)
INTRODUCTION
Over the year the difference between co-operative banks &
commercial banks has blurred as they all have come under a
common law. All products & services are offered by co-operative
banks are on the par with commercial banks, with a few
exceptions related to government business. In 1904 the co-
operative movement started in India with a view to provide
finance to the agriculturist at a low rate of interest. The co-
operative society has to take the place of the money lenders &
provide cheap loan to the farmers for productive purposes. Even
though many types of co-operative societies have been started
particularly for the artisans & others, the most common form of
such societies deal in rural credits. And today co-operative banks
have started verities of services with different technologies. Once
the Mahatma Gandhiji has remarked that “there is sweetness in
co-operation; there is no one who weak or strong among those
who co-operate. Each is equal to other.”
(15)
DEFINITION OF
CO-OPERATION
Co-operation has been defines in slightly different ways in
various sciences & by various scholars. This is due to its flexible
nature which can lend itself to variety of purpose & social system,
in order to have a through understanding of the concept some
well known definitions are discussed below.
-Hubert Calvert
- C. R. FAY
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PRINCIPLE &
CHARACTERISTICS
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EQUAL VOTING RIGHTS ::-
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TYPES OF
CO-OPERATIVE BANKS
There are mainly three types of co-operative banks
in India.
State co-operative banks
Central co-operative banks
Urban co-operative banks
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(A) share capital (B) deposits (C) financial help from state co-
operative banks (D) state bank of india & (E) commercial banks.
Their working capital is usually provided by state government.
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URBAN CO-OPERATIVE BANKS ::-
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ROLE OF
CO-OPERATIVE BANKS
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REGISTRATION &
LICENSING
There should be co-ordination between the state co-
operative department & RBI for the registration & licensing of
urban banks. Urban banks should build up their share capital &
reserve to the revised minimum level with in period of 3 year
which can be extendedly by the RBI to a further period of 2 years
whenever necessary.
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Raj
Bank
At A
(24)
Glance
(25)
INTRODUCTION
(26)
CORPORATE MISSION
Survive to the common man.
Enhance the value of share holders.
Emerge as a symbol of public trust & confidence by
creating a positive image.
Maintain excellence in operation & management by
bringing in transparency & integrity.
Develop & motivate human resource there by cultivating
professional culture in the banking operation.
Ensure speedy & satisfactory customer services through
continuous product innovation & aggressive marketing
strategies.
And the last but not least that is….
“To assist the weaker section of the society” Is the
primary motto of the Raj Bank.
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THE EXECUTIVE
COMMITTEE
Sr. Designation Name Occupation
1 Chair Man Ramnikbhai Sejpal Industrialist
Satyaprakash
5 General Manager ------
Khokhara
Chandrakantbhai
11 Director Industrialist
Patel
(28)
15 Director Shsikantbhai Maheta Builder
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BRANCH NETWORK &
STRUCTURE
1 Panchnath Road Branch ( With ATM)
“Sahkar Sarita” Panchnath Road Rajkot – 1.
Phone : 2233722, 2234454
At Your Service From : 25–11–1980
( RBI Licence No. ACD.Gj.219 Dt :- 12–08–1980)
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3 Saurashtra Uni. Road Branch (With ATM)
Saurashtra Uni. Road, Rajkot – 360005
Phone : (0281) 2573600, 2573601
At Your Service From : 05–04–1993.
( RBI Licence No. UBD. AH/4 Dt. 12–08–1994)
4 Jasdan Branch
Jeram Plot, Chitalia Kuva Road,
Jasdan – 360050. Phone : (02821) 220830.
At Your Service From : 16–01–1996.
( RBI Licence No. UBD. AH/95 Dt : 09-08-1994)
5 Morvi Branch
1, Kalika Plot, Ravapar Road,
Morvi – 363641, Phone : (02822) 230920.
At Your Service From : 05-06-1995
( RBI Licence No. UBD. AH/96 Dt : 09-08-1994)
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6 Jetpur Branch (With ATM)
Kanakai Plot, Jetpur -360 370
Phone : (02823) 223151.
At Your Service From : 16-01-1996
( RBI Licence No. UBD. AH/94 Dt : 09-08-1994)
7 Upleta Branch
Raj Marg, Upleta – 360 490
Phone : (02826) 222955.
At Your Service From : 15-01-1999
( RBI Licence No. UBD. AH/334 Dt : 19-06-1997)
8 Gondal Branch
Kailash Complex, Kailash Baug,
Gondal – 360 311. Phone : (02825) 223143
At Your Service From : 15-01-1999.
( RBI Licence No. UBD. AH/348 Dt : 25-09-1997)
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9 Sahakar Society Area Branch
Hasan Wadi Main Road, Nr. Trishul Chowk,
Rajkot – 360 002. Phone : (0281) 2363536
At Your Service From : 26-01-2002.
( RBI Licence No. UBD. AH/610 Dt : 10-08-2001)
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AWARDS & ACCOLADES
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CORPORATE
GOVERNANCE & RAJ
BANK
As Co-operative banks come under common law but then
also the banks have to follow such guidelines of the RBI. The
prudential measures have been stipulated by RBI for the urban
co-operative banks according to which the position of Raj Bank is
as follow.
(35)
Prohibition to keep fix deposit Raj Bank has never maintain-
With other urban co-op. bank. Ed fix deposit with any other
Urban co-op. bank.
(36)
RELATION SHIP
MANAGEMENT
The importance of relationship can not be measurable in
our life. In our life we have to maintain such relation, we can not
across it. In earlier we use to call it maintenance for relation but
now a days it is being called as relationship management.
Without maintaining relation, firm can not go further or can not
get development. Because without customer or employee, who
will give importance to the organization. But an organization
needs to keep its eye on every side and need to manage every
relation. For every organization there are main three relations
such as customer relation, employee relation and social relation.
EMPLOYEE RELATION
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SOCIAL RELATION
CUSTOMER RELATION
(38)
Service
Of The
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Raj
Bank
INTRODUCTION
It was a time when a function of the banks limited to the
collection saving from the public & lending to the people who are
in of money. But in modern age, now it’s not like that , in modern
time banks have become the important part of colony due to the
only expansion in the function. One reason for development in
banking function is that the developing of the market means
(40)
today’s competition & to maintain position in the market banks
they have to develop their services. The modern function or the
services provided by the banks are as follows.
(41)
CURRENT DEPOSIT
Current account refers to regularity of transecting in
account with in banking hours on all working day. The banker’s
liability in this regard is to honor all the demand of the customer
to the extent to which his account shows a credit balance. It is
because of this obligation current account deposit is known as
bankers demand liability & in order to fulfill this liability they
keeps sufficient cash ready every moment.
(42)
Features of the current account And Facilities
provided to the current account holder.
(43)
SAVING DEPOSIT
Saving deposit account is an ideal account or those who
2have money to save but who can not advantageously invest
them any where else as their saving are not of much significance
to the capital market because their saving are too small. This
amount is therefore meant of smaller saver. The account is
therefore encourages small saving and tries to forge a saving
habit in the general public. The attitude to save is important
which this account tries to create and thus mobilize such small
savings for greater social good saving deposits account is for that
section of society and put to fruitful utilization.
(44)
Extra features to the saving account holder of
the Raj Bank.
Attractive Rate of interest (3.5%)
Easy procedure for account opening.
24 hours banking facility through their ATM centers.
Personalized services & special facility by the way of
telephonic inquiry.
Regular bank statement is provided at home through post
or E-mail.
Attractive computerized passbook.
No charges for saving account holder.
(45)
TERM DEPOSIT
This account attracts those customers who have money
invest for a longer period but do not want to take much of risk.
Such person prefers to deposit with commercial banks for a
specified period at a specified rate of interest. The interest rate
varies from one period to another. A deposit of 15 days attracts a
smaller rate of interest and deposits for 5 or more years. The
highest rate of interest. The period for which deposits are to be
made depends upon the depositor himself. However, once a
decision is taken by the depositor any money deposit usually he is
not allowed to withdrawal the same before the interest earned till
that date or accepts a lower rate of interest than stipulated at the
time of deposits.
No. of % of total
Between Total deposit amt.
depositors deposit
6% to 8% 40,626 49,70,61,053.63 17.35%
8% to 10% 17,997 68,02,61,362.86 23.75%
10% to 12% 15,365 50,57,25,251.47 17.66%
above 12% 3,755 14,54,19,938.10 5.08%
(46)
.
RECURRING DEPOSIT
(47)
Attractive rate or interest and special rate for senior
citizenship.
CHILDREN DEPOSIT
The main purpose of such account is to develop a habit of
saving in student community. The main features of this account
are as follows.
The student can deposit a minimum of paisa.
The bank’s branch is usually operated in the school
premises.
The student may withdrawal the money as and when they
choose to do so.
On a balance of Rs.5 and above interest at saving deposit
account rate is allowed.
(48)
BUSINESS LOAN
Any kind of traders, businessmen or a person, who is going
to start a new business, can get business loan. Bank grants
business loan for the purpose of fulfillment or short term working
capital need in the business.
(49)
submit the whole file of that assets valuation report of that
assets. Proof of guarantor’s income (one time only).
MEDICAL
EQUIPMENT LOAN
Any registered medical practitioners whose age should be
25 years to 55 years and should have at least one year
experience.
Purpose of this loan is to build a new clinic, to purchase
other medical equipments or any property for clinic.
Bank grants this loan up to 3 crores.
Rate of interest charged on this loan is 10% to 11%.
As a security a person has to mortgage any fixed assets
whose reliable market value is enough in proportion of loan.
Loan repayment period is maximum 6 years.
TERM LOAN
It is one of the major sources of debt finance for a long
term project. Term loans are generally repayable in more than a
year but less than 10 years. These loans are offered by all Indian
financial institutions. Term loans are generally secured through a
first mortgage or by way of deposit of title deeds of immovable
properties.
Any business operator for the purpose of purchase
necessary building, build a building or purchase a new
machinery.
For the purpose of this loan is to invest in long term capital.
Bank grants these loan 2 lacs to 25 lacs.
Rate of interest charged on this loan is 10% to 13%.
(50)
As a security a person has to mortgage any fixed assets
whose reliable market value is enough in proportion of loan.
MORTGAGE LOAN
Any kind or traders, businessmen or an industrialist can get
mortgage loan. Bank grants mortgage loan for the any
purpose.
Bank grants this type of loan Rs. 50,000 to maximum 10
lacs. Bank charges rate of interest on this loan is 12.5% to
13.5%.
A person who is gating mortgage loan he has to mortgage
land, building or any other fixed assets.
Document of properties have to be given to the bank by a
person.
A person has to give reference of two people who are
depositor in the Raj Bank as guarantors.
Loan repayment period is 3 years to 7 years.
SECURED OVERDRAFT
Any kind of traders, businessmen, personally, professional
& industrialist can get secured over draft.
Bank grants secured overdraft for the purpose of fulfillment
or short term working capital need in the business.
Bank grants this type of over draft Rs. 1 lacs to maximum
100 lacs. Bank charged interest on this over draft is
10.75% to 14%.
As a security a person has to mortgage any fixed assets
whose reliable market value is enough in proportion of over
draft.
(51)
A person has to give reference of two people who are
depositor in the Raj Bank as guarantors.
(52)
CLEAN OVER DRAFT
Any kind of traders, businessmen, personally, professional
& industrialist can get clean over draft.
Bank grants secured overdraft for the purpose of fulfillment
or short term working capital need in the business.
Bank grants this type of over draft Rs.50, 000.
Bank charged interest on this over draft is 12%.
As a security a person has to mortgage any fixed assets
whose reliable market value is enough in proportion of over
draft.
A person has to give reference of two people who are
depositor in the Raj Bank as guarantors.
PERSONAL LOAN
Any localize person can get this loan.
Bank grants personal loan for the purpose of purchase
fridge, T. V., washing machine or any other thing which
can be useful for home management.
Bank grants this type of loan Rs. 10,000 to maximum
50,000 or 70% to 90% of the quotation price of the
product.
Bank charges rate of interest on this loan is 11%.
Applicants need to make such documents of purchase
products of purchased product in favor of the bank as a
security.
A person has to give reference of two people who are
depositor in the Raj Bank as guarantors.
Loan repayment period is 3 years to 5 years.
(53)
VEHICLE LOAN
Any kind of traders, businessmen, personally,
professional or any person can get this type of loan.
Bank grants personal loan for the purpose of purchase
old or new vehicle for personal or business use.
Bank grants this type of loan Rs. 15,000 to maximum
10, 00,000 or 70% to 90% of the quotation price of the
product.
Bank charges rate of interest on this loan is 11%.
Applicants need to make such documents of purchased
vehicle in favor of the bank & in RTO applicant need to
register as a hire purchased vehicle as a security.
A person has to give reference of two people who are
depositor in the Raj Bank as guarantors.
Loan repayment period is 3 years to 7 years.
Quotation of vehicle, proof of guarantor’s income (one
time only), RTO certificate & other documents are required
with the application form.
(54)
LOAN AGAINST
NSC, KVP, LIC.
Any person who should have share certificate on his own name
or any LIC policy holder.
Bank grants loan for any purpose.
Bank grants this type of loan 70% to 90% of the price of the
NSC, KVP, LIC.
Bank charges rate of interest on this loan is 11.50%.
Applicant need to give share certificate or LIC policy.
Applicant has to repayment this loan within the due date of
that certificate or policy.
Application form, other documents specified in the application
form and if an applicant has to give Share certificate or
policy than need to sign in favor of the bank.
(55)
.
HOME LOAN
Any localize person can get this loan.
Bank grants personal loan for the purpose of purchase or to
build home.
Bank grants this type of loan Rs. 15,000 to maximum
15,00,000 or 70% to 90% of the price of the home.
Bank charges rate of interest on this loan is 11.50%.
Applicants need to make such documents of purchased home
in favor of the bank & bank takes all the documents as a
security.
A person has to give reference of two people who are depositor
in the Raj Bank as guarantors.
Loan repayment period is 3 years to 15 years.
Application form, other documents specified in the application
form and if an applicant want to mortgage any assets than
he need to give whole file of that assets and title report
through advocate approved by bank only proof of
guarantor’s income (one time only).
(56)
SAFE DEPOSIT VAULT
Safe Deposit Vault (locker facility)
(57)
And for the management of this locker
department they are mainly follow these activities.
(58)
ATM FACILITY
ATM has given a new dimension to banking by giving rise to
self service banking. Customer have long been constrained by
conventional banking services which have been characterized
generally by fixed location and fixed timing on the other hand.
Customers not desiring to keep much money on them expect
their money to be available to them. Whenever and wherever they
need money, 24 hours banking services is available for any time.
ATM can be used for withdrawal of cash. For Raj bank it is a
matter of great proud that it is pioneer in introducing ATM in the
entire Saurashtra region in Co-Operative banking sector. At
present Raj bank has four ATM. By this ATMs any customer can
easily withdrawal maximum 10000 per day.
CHEQUE DEPOSITORY
SERVICE
For the purpose of providing best customer service with
advanced technologies to their customer, Raj bank has also
started Cheques depository service through cheques depository
machine. This service provided to the customer 24 hours of 365
days. CDM facility started on 17th July 2004 at main branch. Now
any customer can easily deposit cheques through CDM at any
(59)
time and any day without filling big slips and without standing in
big queue.
(60)
H. R.
M.
At
The
(61)
Raj
Bank
INTRODUCTION
Human resources in any organization, be it public private of
Co-Operative constitute perhaps the most vital assets of that
organization. An organization will fail if its human resources are
not competent to execute the work assigned to them. There is no
getting away from fact that human resources represent a
subsystem which dominates all other sub system to the
organization.
(63)
H. R. POLICY AND
PROGRAMMES
A sound foundation for selection of the right kind of human
resources is laid with the formulation of sound human resources
policies. According to William R. Spiegel a human resources
policy can be defined as, “A body of principles and rules of
conduct that governs the enterprises in it’s relationship with it’s
employees. Thus the sound personnel policies set the tome for
proper administration of the personnel programmers, So as to
achieve the objective of the organization.
(64)
The next important stage in the selection process is the
human resource planning. “Planning applied in the field of
personnel” it is the comprehensive and on going process. Broadly
conceive human resource planning as Thomas H Patten Jr. states,
“Human resource planning is process by which an organization
ensures that it has right no. and kinds of people in the right place
at the right time doing the things which they are economically
most useful.”
(65)
RECRUITMENT
Among the function of human resource manager, one man
function is to procure best people for their organization, means
search of prospective employees to suit the job recruitment. A
firm has to pass through well and good recruitment process for
having best human resource this recruitment can be possible
through many sources. A firm can recruit proper candidate mainly
through two success recruitment sources these are as under.
Recruitment Sources
Internal sources External sources
1) Transfer 1) Advertisement
2) Promotion 2) Education institutes
3) Relative & friends 3) Placement agencies
4) Labours contractor
(66)
SELECTION
Managing people is not easy but it can be made easier if
you make sure that you have selected the right people in the first
place. And also it said that “selection of people is easy but
selection of right people is difficult task.” The selection procedure
is concerned with securing relevant information about an
applicant is secured. The objective of selection process is to
determine whether the applicant meets the qualification for a
specific job and to choose the applicant who is most likely to
perform well in that job.
Receipt of application
Screening
Selection
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Placement and confirmation
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ORIENTATION
After the selection of employee, management of the firm
has to pass through such process. So new employee can be
aware of the atmosphere of the firm and also can be familiar with
the other employee. This process is called orientation or
induction. In any organization this process performs very vital role
because this is the only process which can create better
environment in the organization and a new comer can be aware
about his working condition, his area of responsibility and
everything about organization. Proper orientation process can be
beneficial to both, a new comer as well as organization.
PLACEMENT
Once an employee has been selected he should be placed
on a suitable job. Putting the right man at the right job is as
important as hiring the right person. Placement is a process of
assigning a specific job to each one of the selected candidates. It
involves assigning a specific rank of and responsibilities of an
individual. It implies matching requirement of a job with the
qualification of a candidate.
(69)
they are recruiting. After the final selection, they have been
marking the job of the new employee.
EMPLOYEE
REMUNERATION
Remuneration is the compensation an employee receives in
return for his or her contribution to the organization.
Remuneration occupies an important place in the life of an
employee. Standard of living of employee, states in the society,
motivation, loyalty and productivity depends upon the
remuneration. For the employee remuneration is significant
because of its contribution to the cost of production. For human
resource management, remuneration is the major function. The
HR specialist has a difficult task of fixing wages and wage
differentials acceptable to employee and their leaders. There are
mainly 3 three components of employee remuneration. These are
as follows…..
1) Wages and salary, 2) Incentives and 3) Non monitory benefits.
As far as it is concerned with the Raj bank, there is a
specific policy of employee remuneration formed by RBI and
govt., and it self also. So and also for the management of
employee remuneration there is a specific administration
department which cares of wages and salary and all things about
remuneration.
(71)
salaries they are also provides bonus (one month salary) also
provides provident fund scheme and gratuity and also VRS
scheme, group insurance too.
(72)
TRAINING &
DEVELOPMENT
Training is the process of increasing the knowledge and
skills for doing a particular job. It is an organized procedure by
which people learn knowledge and skills for a definite purpose.
The purpose of training is basically to bridge the gap between job
requirement and present competence of an employee. Training is
aimed at improving the behavior and performance of a person. It
is a never ending or continuous process. In any organization their
should be proper training program to improve employee
resources, as well as organization development. Training involves
helping an individual learn how to perform his present job
satisfactorily.
On the other hand development is long term education
process utilizing a systematic and organized procedure by which
managerial personnel learn conceptual and the critical
knowledge for general purpose. So in the any organization the
importance of the training and development is very vital, nobody
can ignore it. As far as it is a continuous process there. Raj
bank is working with advanced technologies. At every step better
training and development is required.
At present every employees of the firm are getting trained
by its own EDP department n advanced computer technologies.
They are also organizing internal seminar for improvement of the
firm and also they are sending their employees outside like
Gandhinagar, Ahmnedabad,Delhi, Pune and Mumbai to o\o for
the better development. As it is banking firm there is continuous
training and development program organized by other banking
(73)
firm and association for improvement of whole banking sector in
India.
PROMOTION
AND TRANSFER
Mobility and flexibility in the workforce are necessary to
cope with the changing requirement of an organization. Job
changes provide necessary flexibility, employees move from one
job to another one through transfer, promotion. So the
importance of employee movement in the organization in very
important.
Promotion:: -
Promotion refers to advancement of an employee to a
higher post carrying grater responsibilities higher status and
better salary. It is the upward movement of an employee in the
organization’s hierarchy to another job commanding grated
authority higher status and better working condition when an
employees is assigned a higher level job with more pay and
powers he is said the promoted promotion may be temporary or
permanent depending upon the needs of the organization so this
is just like tool which can be useful in two way one way it is a
motivation second way it becomes a source of recruitment from
with in a organization so the promotion in the organization is who
is present as other activities in case of the Raj bank as it is Co-
Operative sector they have to follow promotion policy of
government is merit cum seniority in case of promotion they are
not independent too.
(74)
Transfer::-
A transfer refers to a horizontal or literal movement of an
employee from on a job to another in the same or organization
with out any significant change in status any pay. It has defined
as “ A literal shift causing movement of individual from one
position to another. Usually without involving any marked change
in duties as responsibility will needed of compensation. The need
for transfer may grid due to several reason transfer mane of
which the following objective.
To meet organizational need
To satisfy employee needs
To better utilize employees
To make the employee more versatile
To adjust the work force
To provide relief
To punish employees.
(75)
Marketi
ng
Departme
nt
(76)
At
Raj
Bank
(77)
INTRODUCTION
(78)
efforts. And with in the few years they will have aggressive
marketing department.
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PROMOTIONAL ACTIVITIES
Promotion tools are also essential in the bank’s marketing
mix. We need personal selling in customer contact, development,
personal service. And so on. Similarly, bank marketing program
need advertising as mass communication tool. The bank is a
sponsor. It sends a message to prospective buyers (the audience)
by means of a medium (The carrier of the message). An
advertisement in bank marketing is a promise3 a promise of
satisfaction to prospects who buy or use the service offered by the
bank or who are willing to patronize the bank. Banks are using all
media of advertisement such as newspaper, radio television,
magazines etc., for advertising their services and for getting the
business. Bank marketing also uses sales promotion devices such
as point of purchase materials, advertising specialties (ball pens,
calendars, diaries, notes pads etc.) brochures and booklets
describing bank services, etc. a bank has also to use public
relation as mode of promotion to build up and maintain its bright
image in the community.
As far as it is concerned with promotion activity than Raj
bank is not doing any personal selling but bank is believe in very
strong goodwill and also best customer satisfaction they are using
advertising they are giving their advertisement in news paper like
Sandesh, Gujarat samachar etc. and also in banking magazine
and for publicity they are organizing such shows like recently they
have organized three bug shows. First in Morvi and second and
third in Rajkot with Sunidhi Chauhan and Anu Malik and second
with great Andnd Murti Guruma. By this way be using very simple
and less expenses tools of marketing like advertising and
publicity. They are getting goods response from society and for
Raj bank work of work of month is their best publicity.
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MARKETING RESEARCH
AND INFORMATION
Good marketing decisions are not made in a vacuum.
Hence, even in bank marketing. We need marketing research and
information to enable bank executive to make sound decisions.
The increase in the use of marketing research in bank marketing
is due to two forces:
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Finance
Departme
nt
At
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Raj
Bank
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INTRODUCTION
Finance is the fuel of administration. Without adequate
financing no business enterprise can raise its potentials for
growth and success. And it would be worthwhile to recall what
“Henry Ford” once remarked “Money is an arm or leg. You either
use it or lose it.” This statement though apparently simple and
quite meaningful, it brings home the significance of money or
finance. In the modern money oriented economy finance is one of
the basic foundations of all kind of economic activities.
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FINANCIAL PLANNING
Planning is very necessary for the smooth running of the
business can not be carried on without planning. Planning means
deciding in advance what is to be done for each functional area of
management. The planning of each area should link to the
objectives of the organization. Financial planning means deciding
in advance the financial activities to be carried on to organization.
So, the basic purpose of financial planning is to make sure that
adequate funds are raised at minimum cost and they are used
widely. A proper planning of the business on one hand and to
allow a fair return to their contribution on the other.
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CAPITAL STRUCTURE
OF THE RAJ BANK
Capital structure decision is yet another important area
under financial management. Capital structure refers to the mix
or proportion of firm’s permanent long term financing
represented by debt preference must ensure the maximization of
wealth of shareholders so even the capital structure decision
must be taken in the light of wealth maximization objectives. That
particular mix of debt and equity which maximizes the value of
the firm is known as optimum capital structure in simple
word capital structure refers to the composition of capital.
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CAPITALIZATION
Capital plays an important role in any business at the time
of corporation of the business, it is the first problem before
promotes to decide how much capital is to be required and in
what form. It is not an easy task. A financial plan is to be
prepared form the purpose of explaining the abort term and long
term needs of finance to the company. Sever consideration would
be kept in mind such as cost of capital fair return to the
contributors of capita risk involved flexibility etc. while taking
decision in this regard it required proper capitalization.
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RATIO ANALYSES
Financial analyses of an organization depend to a large
extent on the use of ratios. The technique is commonly known as
financial ratio analyses. Ratio analyses is a very powerful
analytical tool useful for measuring performance of an
organization the ratio analysis helps the management to analyses
the past performance of the firm and to make further projection.
Ratio analysis is a process of comparison of on figure against the
calculation of ratio relatively easy and simple task but the proper
analyses and interpretation of the ratio can be made only be the
skilled analysis.
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FINANCIAL
INFORMATION
(Rs. In Lacs)
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PROGRESS REEPORT
NET PROFIT
AMOUNT (Rs. In Lacs)
1000
780 805 810
750
500
250
0
2003 2004 2005
YEAR
INVESTMENTS
200
AMOUNT (Rs. In Crore)
147.5
150 125.5 130
100
50
0
2003 2004 2005
YEAR
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DEPOSITS
AMOUNT (Rs. In Lacs)
286
300 262
212
200
100
0
2003 2004 2005
YEAR
ADVANCES
200
AMOUNT (Rs. In Crore)
150 142
112
100 92
50
0
2003 2004 2005
YEAR
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NPA & RECOVERY
MANAGEMENT
The core banking business is of mobilizing the deposits and
utilizing if leading to industry. Leading business is generally
encourages because it has the effect of funds being transferred
from the system to products purposes which results into
economic growth. However leading also carries credit risk which
arises from the failure of borrower to fulfill its contractual
obligation.
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As the Raj Bank is concerned than there is gross NPA is
“ZERO” since beginning and net NPA is also very nearest to ZERO.
Today the net NPA is 00.26%. And for managing this NPA they
constantly affording for the best and also the have centralized
department for advances this is one of the result for having ZERO
NPAs. And before granting any loan they used to concern the
repay capacity of the applicant and for granting the loan every
branch head a power to grant loan up to 2,00,000 lacs only.
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RISK MANAGEMENT
Risk management is the strategic tool, which helps I
identifying, quantifying, monitoring and controlling risk. Risk
management protects an organization from dying due to
insolvency resulting from the adverse effects of risk. Though
universally relevant it is of immense importance to a banking
organization or financial institution. In view of the same Risk
management is analysis here from the banking perspective.
However with large corporate house establishing their own
independent dealing rooms, risk management systems are no
longer limited to banking organization.
Classification of Risks:-
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Liquidity Risk:-
Credit Risk:-
Market Risk:-
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as a part of the market risk, but may be bifurcated for facilitating
better analysis.
S.
W.
O.
T.
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Analysis
STRENGTHS ::-
WEAKNESS ::-
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Environment for working and customer service.
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0)
OPPORTUNITIES ::-
THREATS:-
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1)
Future
Plan
of
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2)
Raj
Bank
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3)
VISION - 2010
To maintain excellence in operation & management by
bringing I transparency & integrity.
To emerge as symbol of public trust & confidence by creating a
positive image.
To ensure speedy & satisfactory customer services through
continuous product innovation & aggressive, marketing
strategies.
To adopt policy for technological up gradation& advancement
to boost up total computerization & inter branch
connectivity for all the branches.
To develop & motivate human resources there by cultivating
processional culture in the banking operations.
To strive for continuous growth & profitability through branch
expansion & modernization.
To introduce more ATM centers & various “plastic products” for
better customer services.
To maintain the asset quality at the optimum level by
continuous efforts for credit risk management.
To provide multi dimensional services to customers by
incorporating various modern service areas like insurance,
bill collection and providing one door service to clients.
To explore more non-fund based business like latter of credit,
bank guarantee, custodial services to increase bank’s non
interest income.
To achieve business turnover of Rs.650 cores & net worth of
80 cores by 2010.
To continue to maintain the NET NPA at ZERO level.
To plan Bank’s balance sheet with judicious ALM.
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4)
Suggesti
on
To
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5)
Raj
Bank
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6)
SUGGESTION
As improvement is a constant requirement for every one
and if we try to learn from a little things also. Than every minute
we will improve ourselves. And for constant improvement in
organization management should keep their eye on every
concern, during my visit at bank I have tried to cover everything
and according to my knowledge I am trying to give suggestion to
the Raj bank and I am sure that it surely will be helpful in
progress of the bank.
First and foremost suggestion for Raj bank is that, yet they
are not using such marketing tools in the area of cutthroat
competition in banking sector. Each bank should try for better
and different marketing. Raj bank should make one group of
executive, who can help to the management and can provide
different services like collection from home only and they should
use such slogan for innovative products like “only one call can
make your life better.” This slogan can be sued for assets product.
So by using not only simple advertisement but also strategic
marketing tool bank can improve a lot in the market.
And last but not least that is there is need to improve web
site of Raj bank during my report work I have found very poor
contents in the web site of Raj bank as Bank have their own EDP
department with high educated staff. And by creating attractive
web site bank surely will be able to create good image. And one
thing is also there should professionalism in management at
every level.
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7)
C
O
N
C
L
U
S
I
O
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8)
N
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9)
CONCLUSION
After having all the required information for preparing my
report, I have tried to analyze each and every function of the Raj
Bank. During my report all the staff member of the Raj bank had
well co-operate me. And also I have found that the, there is a very
good level of commitment in all the staff members. During my
report I have tried to cover each functional area of the bank and
after having clear idea about everything in the bank, I can
conclude that the Raj bank is one of the leading firm in the bank,
I can conclude that the Raj bank is one of the leading firm in the
co-operative sector, and with advanced technologies and
educated staff to trying to positioning in the banking market. But
than also due to such weaknesses of co-operative sector Raj bank
is also suffering from such limits.
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B
I
B
L
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O
G
R
A
P
H
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Y
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BIBLIOGRAPHY
Books ::-
Marketing Management
By :- S. A. Sherlekar
Publication :- Himalaya Publication House
Finance Management
By :- B. S. Shah
Publication :- S. B. Shah on Behalf of B. S. Shah
Web Sites::-
WWW.RAJBANK.NET
WWW.GOOGAL.COM
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